In another world-first, Sonnant & Podder have joined forces to reshape the future of audio data. This partnership combines Sonnet’s pioneering content data with Podder’s cutting-edge demographic analytics, redefining content planning, targeting and the discovery of both exposed and unexposed audiences.
Tony Simmons, Founder and CEO of Sonnant, says “This partnership isn’t just about data; it’s about elevating audio to an essential channel by delivering advertising that resonates contextually, maximizing its reach and impact.”
Christian Sorenson, founder of Podder stated, “We’ve redefined the value of audio targeting tools. Our demographic data can show the most engaged audiences, and coupled with Sonnant’s content data, customers will now be able to unlock targeting, planning and measurement for audio that has been talked about for a long time.”
Sonnant, renowned for its ground-breaking work in content analysis, has harnessed the power of AI to decode the nuances of spoken-world content. Sonnant’s platform allows publishers and advertisers to uncover and structure content signals, intent, sentiment, and themes, setting a new standard for contextual advertising.
Podder, a trailblazer in audio and demographic analytics, provides unparalleled insights into listener demographics, preferences, and behaviour. Their advanced analytics empower content creators and advertisers to make data-driven decisions, ensuring that their messages resonate with precisely the right audiences.
Together, Sonnant and Podder are poised to:
Elevate Content Planning: By fusing Sonnant’s content data with Podder’s analytics, content planners gain unprecedented insights into their audience’s desires.
Laser-Sharp Targeting: Advertisers can harness demographic analytics to uncover their ideal audience with surgical precision, optimizing campaign efficiency and ROI.
Unearth Unexposed Audiences: The combined analysis of content data and demographic insights will unveil untapped audiences and markets, unlocking new growth opportunities for publishers and advertisers alike.
Get ready for a transformation in qualitative audience data and targeting capabilities as Sonnant and Podder join demographic and content data sets to shape the future of audio advertising.
Sonnant users AI & ML to transform audio into data for the digital era. The Sonnant platform transforms broadcast, podcast, radio and streaming audio into data. This data is delivered into industry-wide cases to power monetization and delivery workflow automation at every stage of the audio publishing lifecycle.
Podder is a leader in audio and demographic analytics, providing insights that enable content creators and advertisers to connect with the target audience effectively. Their data-driven approaches the impact of audio content and advertising.