All posts by Jen Thorpe

Spotify Released the Top Songs, Artists, Playlists and Podcast of the Decade



Spotify has released a list called “A Decade Wrapped – 2010-2019: The Artists, Songs, and Tracks that Dominated the Decade”.

2019 was a massive year for podcast growth on Spotify. There are now more than 500,000 titles available on the platform and their audience has grown by more than 50% since the start of the year. Spotify has also seen a 39% increase in podcast hours consumed by listeners quarter after quarter.

Leading the way is The Joe Budden Podcast with Rory and Mal, which was the most consumed podcast, globally, this year. Second on the list is My Favorite Murder with Karen Kilgariff and Georgia Hardstack. Gemischtes Hack, Fest & Flauschig come in as third and fourth consumed, respectively. The Misfits Podcast, closes out the top five podcasts, globally this year.

The most consumed podcast genres of 2019 were:

  •  Comedy
  • Society & Culture
  • True Crime
  • News
  • Health & Fitness

Later this week, Spotify will unveil personalized Spotify “Wrapped”, which provides Spotify users with bespoke insights on the artists, songs, music genres, and podcasts they listened to the most, as well as fun facts like how many minutes of music they heard and how many songs they “liked”. For the first time, listeners will be able to access this experience directly in the Spotify app, on mobile and tablet and via a website.

Additionally, Spotify is creating share cards highlighting fans’ personal tastes and making it available for them to post on Instagram, Facebook, Twitter and Snapchat.

For details about the artists, songs, and tracks that dominated the decade, please check the colorful infographic on Spotify’s For The Record blog.


RadioPublic Ended their Paid Listens Program



RadioPublic announced that their Paid Listens program ended on November 30, 2019. RadioPublic posted a blog about this change the day before the program was ending, so this may have taken some podcasters by surprise. RadioPublic wrote:

Ultimately, we have decided to focus our attention and resources on the set of tools that are helping podcasters grow and engage audiences on and beyond RadioPublic – like our marketing landing pages, the embed player, Podsites and other features available to RadioPublic Basic and Pro podcasters.


Here’s what you should know if your podcast was a Paid Listens participant:

  •  According to RadioPublic, podcasters who have a balance of $15 or more will receive a payout. (Previously, the payout threshold was $25). To revive your final Paid Listens payout, you must complete the Stripe setup from your RadioPublic dashboard in the paid Listens section by December 15, 2019.
  • For podcasters who are pending approval for Paid Listens or with a balance of less than $15, there is no action needed.
  • All podcasters who have a balance above $5 will be able to use promo code “PAIDLISTENS” to get one free month of RadioPublic PRO.

RadioPublic introduced Paid Listens in March of 2018. It was intended to help jumpstart a new marketplace for in-app promotion. The idea was to make it super easy for any podcaster to get paid for listens on RadioPublic and help grow listenership in the app. The eventual plan was to sustain Paid Listens by selling in-app pre-roll spots to podcasters and advertisers, and also give listeners the ability to pay podcasters directly to skip them.

According to RadioPublic, over 3,500 podcasters signed up for Paid Listens, resulting in thousands of hours of listening, and tens of thousands of dollars in per-listen payments going back into podcasters’ pockets.


Triton Digital Integrates with Voxnest with Podcast Metrics



Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the integration of Voxnest, an audio technology company specializing in podcasting solutions, with its Podcast Metrics measurement service. Through this integration, clients of Voxnest are able to participate in Triton’s certified Podcast Metrics measurement service and Podcast Reports.

“We are pleased to collaborate with Voxnest on this integration, and to enable our shared clients to leverage Podcast Metrics to reinforce the integrity of their data and increase the visibility of their engaged podcast audiences within the buying community,” said John Rosso, President of Market Development at Triton Digital. “As one of the first to secure the IAB Tech Lab Podcast Measurement Compliance certification, Podcast Metrics serves as the trusted and independent third-party vehicle through which publishers can have their audience data verified, helping to further increase interest and confidence in podcasting as a viable and effective advertising channel.”

“After receiving our own IAB Tech Lab certification, we wanted to prioritize linking arms with other leaders in the industry,” said Francesco Baschieri, President at Voxnest. “As a way to assure our clients of the quality of data they receive from us, we’re proud to partner with Triton, who’s known for their trustworthy and transparent podcast data. Being part of Podcast Metrics will help our clients extend their reach and further monetize their audiences.”

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode title, and more.


Headgum Podcast Network Launched Gumball



Headgum – the acclaimed Los Angeles-based comedy podcast network – announced the launch of Gumball, a modern marketplace that allows brands to buy host-read advertisements directly from podcasters. The announcement follows Headgum’s success as the first podcast network to use Gumball’s core technology for its own line-up of podcasts.

With the Headgum network, Gumball has grown network revenue by 55 percent year-over-year. To date, over 300 brands have used Gumball technology and partnered with podcasters on impactful campaigns, delivering over 4,000 host-read advertisements.

Gumball is changing the way podcasters and advertisers plan, track and grow both campaigns and revenue, in an emerging and highly-valued medium. Gumball’s platform now empowers established and upstart podcasters to easily connect with advertisers, efficiently manage campaigns, get paid faster, and independently track advertising revenue.

The platform streamlines the sponsorship process so podcasters can book more ads, retain more advertising revenue and remain focused on creating compelling, listener-centric content. Well-positioned to lead the next generation of podcast advertising marketplace solutions, Gumball is on track to more than double its platform revenue in 2020.

Gumball for Podcasters:

  •  Empowers podcast creators with a streamlined sponsorship process that provides extended access to more advertisers and allows for independent monetization of advertising revenue
  • Enables podcasters to efficiently manage campaigns, get paid faster, and easily track revenue and payouts
  •  Delivers intuitive dashboard functions, including ad scheduling, unified script and referral code access, as well as easy aircheck uploads

The podcast medium continues to show rapid exponential growth. In line with this changing landscape, both advertiser and podcast network decisionmakers show increasing reliance on impactful and seamless technology platforms like Gumball.


Discover Pods Awards 2019 Winners have been Announced



The winners of the 2019 Discover Pods Awards have been announced. This is the third year of the awards, and over 20,000 votes were tallied for the finalists alone.

Kevin Goldberg, Founder and Editor of Discover Pods, recommends you bookmark the list of winners and finalists and come back to it when your podcast queue runs dry.

  •  Best Overall Podcast: 99% Invisible
  •  New Podcast of 2019: Dolly Parton’s America
  •  Most Innovative Podcast: Ear Hustle
  •  True Crime Podcast: Swindled
  • Sports Podcast: Sports? With Katie Nolan
  • News Podcast: Wait Wait Don’t Tell Me
  • Interview Style Podcast: Getting Curious with Jonathan Van Ness
  • History Podcast: History Chicks
  • Comedy Podcast: Badvertising
  • Kids & Family Podcast: Mirths and Monsters
  • Society & Culture Podcast: NB: My non-binary life
  • TV & Movies Podcast: Office Ladies
  • Technology & Science Podcast: Curiosity Daily
  • Audio Drama or Fiction Podcast: The Magnus Archives
  • Business Podcast: Robinhood Snacks
  • Arts Podcast: Potterless
  • Health & Fitness Podcast: Sex With Emily
  • Music Podcast: Dissect
  • People’s Choice: And That’s Why We Drink

Acast Announced Acast Open



Acast announced Acast Open. Its launch brings the world’s most sophisticated podcast hosting engine to every podcaster, big and small. Acast Open is available in English and French at launch, with more languages to follow.

Acast Open is a new product for anyone looking to create their own podcast for the first time, or who want to take the next step in their podcasting journey. They can choose Acast Open’s three service tiers, one of which is – ‘Starter’ – is free.

Acast Open is described as a “simple, smart podcast hosting for all creators.” It gives podcasters the choice of four pricing plans: Starter, Influencer, Ace, or Pro Service.

Starter: Free

  •  Podcast RSS feed for distribution to every podcast app
  •  Basic analytics
  •  Basic podcast website

Influencer: $14.99/month

  •  Podcast RSS feed for distribution to every podcast app
  •  Customizable podcast website
  •  YouTube, Spotify, and Soundcloud
  •  Unlimited episodes and downloads

Ace: $29.99/month

  •  Podcast RSS feed for distribution to every podcast app
  •  Advanced analytics
  •  Customizable podcast website
  •  YouTube, Spotify, and Soundcloud
  •  Unlimited episodes and downloads
  •  Episode transcriptions
  •  Team & Network Management
  •  Advanced support
  •  Pro Webinars
  •  Publishing API

Acast also offers a Pro Service. To be eligible, you must be an established podcaster, publisher or network, Or, you expect to launch with more than 10,000 weekly listens. If that describes you, then you can talk with Acast’s dedicated team about the premium hosting, monetization and marketing support they offer.

This news follows Acast’s acquisition of technology company Pippa earlier this year. Pippa has now been integrated into the Acast platform. Acast says that the Pippa brand will no longer exist.

All Acast Open subscribers – including former Pippa users who have been automatically migrated to the platform – will receive access to Acast’s world-class tech stack, which now includes the slick product suite built by Pippa.


Spotify Created a Daily Podcasts Playlist



Spotify announced created a personalized playlist called Daily Podcasts. It functions similarly to Spotify’s Discover Weekly and Daily Mix playlists. The purpose is to make it easier for people to find a new podcast to listen to after they have binged through their favorites.

Now we’ve created Your Daily Podcasts – our first daily personalized podcast playlist that gives users an easy way to discover new shows while also keeping up with old favorites. If you’ve listened to at least four podcasts in the past 90 days, you’ll find the playlist in the “Your Top Podcasts” shelf on Home or in the “Made For You” hub on browse.

Here’s how Daily Podcasts works:

  •  Spotify’s algorithms analyze your podcast behavior – like recent streams and follows.
  • Then, based on your listening history and the podcast type, Spotify will recommend the next best episodes for you.
  • That might be the next sequential episode in a podcast you’re already listening to, or a timely episode from a daily updating podcast.
  • No spoilers! If you’ve never listened to a story-driven sequential show that Spotify thinks you will like, you’ll get the trailer or pilot episode first – to see if it catches your ear.

Free and Premium users in the U.S., U.K., Germany, Sweden, Mexico, Brazil, Canada, Australia, and New Zealand can check out their Your Daily Podcast playlist, now available on Spotify.


Anchor Announced Anchor Trailers



Anchor announced Anchor Trailers. They put together a blog post about best practices for creating a trailer for your podcast.

When you record a trailer using Anchor, we’ll automatically transcribe your words into a beautiful, animated video that you can use to promote your podcast. Embed it on your website, post it on social, and share it all over the world. You never know where your future listeners may be.

Anchor Trailers is Anchor’s latest feature to help their podcasters get the word out about their podcast. Anchor says that trailers are a trademark of successful podcasts and a powerful way to share your show with new audiences. This new feature is an improvement over Anchor’s feature that allowed podcasters to mark episodes as trailers.

It appears that a podcaster who used Anchor Trailers to make a trailer for their show could use that trailer as their official trailer on Apple Podcasts. Anchor Trailers are one minute in length, and podcasters get a warning before their time runs out. It is possible to select some “smart background music” to go in your trailer.

Anchor notes that if the focus of your podcast changes over time, it is possible to create a brand new trailer for your show. Back in 2005, when I started podcasting, we called this type of thing a “promo” and passed them around to other podcasters to play on their shows. The difference is that Anchor Trailers involve animated video, which just wasn’t possible at the dawn of podcasting.

The only thing I find strange about Anchor Trailers is that they encourage podcasters to create a trailer before they’ve actually gotten started on their podcast. It might make sense for a show that has already recorded and edited several episodes to put out a trailer before the podcast officially launches. But, I cannot imagine how a person could create a trailer when they haven’t yet worked out what their podcast is actually about.


Blubrry Podcasting Released Podcast Network Plugin for WordPress



Blubrry Podcasting, leaders in the industry for 14 years, launched its Podcast Network plugin for WordPress, available to any podcaster. The Podcast Network Plugin allows professional Blubrry hosting customers to create and share a network with other podcasts outside of the Blubrry hosting realm.

Professional Blubrry customers can utilize this plugin for free. Instead of designing and paying a developer to produce a network site, podcasters can now use the Podcast Network Plugin to create a network website that integrates up to 500 shows and integrates seamlessly with PowerPress, Blubrry’s podcast plugin.

“The most important factor was allowing this to work with podcasts not utilizing Blubrry hosting,” said Todd Cochrane, CEO of Blubrry. “Networks can include shows in a specific genre, alliances, or even business relationships, and we know shows aren’t always on the same host or team. We look forward to seeing shows – new and old – come together for their audiences.”

Podcasters are able to use any WordPress theme or additional plugins of their choosing as they always have on their website. The network plugin is a free add-on feature of the professional level plan. Shows can be added to the account for standard pro-pricing, and any podcast outside of the main Blubrry account for an additional tiered fee, starting at $50 for one-10 shows.