Category Archives: Podcaster News Show

We’re All Mainstream Now! – PCN 040

PCN iTunes artworkIn this episode, Shawn and Jen give you a round-up of articles that predict what will happen in podcasting in 2017.  We discuss what we think about the potential rise of “walled gardens”, the future of advertising in podcasts, and what it means that we’re all mainstream now.

Links mentioned in this episode:

* Podcasting set to go mainstream in 2017
By Richard Brooks on TechCentral

* Why branded podcasting could more than double in 2017
By Max Williams on Digiday

* Podcasters of color are striving to amplify ‘the actual voices of marginalized folks’
By Charles Pulliam-Moore on Business Insider

* 2017: Podcasting’s Breakthrough Year
By Dave Van Dyke for Bridge Ratings

* Behind Scripps’ Podcasting Bet
By Michael Depp on TVNewsCheck

* For Black History Month, iTunes has put together a collection called The Black Experience. It features several podcasts with Black hosts.

* Women in Podcasting: Interview with Fariha Roisin and Zeba Blay
Fariha Roisin and Zeba Blay are the hosts of Two Brown Girls. They did an “email interview” with Jen for Podcaster News in 2015.

Podbbang! – PCN 039

PCN iTunes artworkIn this episode, Shawn and Jen talk about a Korean podcasting platform that is more popular in Korea than iTunes is.  We debate the value of transcription of podcast episodes, and ponder if Shortcut (and services like it) can really make audio more sharable.

Ironically, we also get into a discussion about the importance of consistency in podcasting (despite the fact that we haven’t been super consistent.)

Links mentioned in this episode:

* Podcasts become a viral hit with Koreans
By Song Kyoung-Son for Korea Joongang Daily

* This American Life listeners are sharing audio in unexpected ways
By Elizabeth Hansen for Columbia Journalism Review

* Podcast Blogging
By Jessica Rhodes (on

* ‘Stop Podcasting Yourself’ and the Reliable Consistency of Podcasts
By Noah Jacobs on Splitsider

* 21 Podcasts to Help You Outsmart Your Competition in 2017
By Jeremy Goldman for Inc.

Thank you to: Dave Nelson of Galactic Network and Grizzly Smith of Grizzly’s Growls Podcast for their comments.

The Passion of the Pods – PCN 038

PCN iTunes artworkIn this podcast, Shawn and Jen talk about the passion involved in podcasting. People often start podcasts about something they are passionate about. That same passion can come out in weird ways in response to either praise or a critique of their show.

Links mentioned in this episode:

* Podcasting: ‘It builds trust, credibility and brand loyalty’
By Emma Sheppard for The Guardian

* Why it’s time to start writing about podcasts as culture
By Caroline Crampton for New Statesman

* Please, Please, For The Love of God: Do Not Start a Podcast
By Ryan Holiday for Thought Catalog

* 5 Secrets Coming from a Finalist of the ‘Best Business Podcast’
From On Podcast Engineers

* Why Are Podcasters So Sensitive to Both Criticism and Praise?
By Nathan Rabin for Splitsider

Movies, Moms and McPoverty – PCN 037

PCN iTunes artworkIn this episode, Shawn and Jen talk about what could happen if your podcast became a movie (or TV show). We also discuss why moms should listen to podcasts, and point out the stories behind some podcaster’s Twitter handles.

Links mentioned in this episode:

* On the Emerging Trend of Adapting Podcasts into TV Shows and Movies
By Paola Mardo on FilmSchoolRejects

* 11 best podcaster Twitter handles (and the stories behind them)
By Matt Williamson on Bello Collective

* Millennial moms love listening to podcasts
By Denise Cortes on BabyCenter

* History Podcasts Made by Women
By Calen Cross on Bello Collective

* Students explore podcasting in classes, radio broadcasting
By Connie Meade on The Knox Student

Pirates, Wrestlers, and Runners – PCN 036

PCN iTunes artworkIn this episode, Shawn and Jen talk about pirates that steal other people’s audio content. We review some options about what you can do if your content is stolen, and point out a site that tends to end up with a lot of stolen content.

We also talk about why it is a good idea to listen to a podcast while you are running. And we finish the show with a nice story about a podcaster who participated in the Rio Olympics.

Links mentioned in this episode:

* Takedown or Shakedown Notices: What You Need To Know About DMCA and Podcasts
By Attorney Barry Kantz on PowerPress Podcast

* When Will Youtube Deal With Its Audiobook and Podcast Piracy Problem?
By Ryan Holiday on Observer

* Tracking metrics expected to improve as podcasts grow
By April Simpson on Current

* Running is the perfect time for podcasts
By Carolee Belkin Walker on TribLive

* Love of wrestling leads Jason Bryant from Poquoson to public-address announcer at Rio Olympics
By Marty O’Brien on Daily Press

The Unskippable Episode – PCN 035

PCN iTunes artworkIn this episode, Shawn and Jen discuss the dream of all advertisers who place their ads on podcasts – the unskippable episode.

The advertisers are super interested in finding some way to know, for certain, how many listeners actually heard their ad (and how many skipped right over it). This motivation values ads more highly than the content of your podcast.

In addition, we give you a really good example of how to advertise your podcast without annoying people. It takes a little creativity, but has great potential. We also poke at the concept of getting to the top of iTunes.

Links mentioned in this episode:

* Podcasting Has an Ad-Skipping Problem, Too
By Stephen Perlberg on The Wall Street Journal

* May the Podcast Marketing Be With You
By Mathew Passy on PodToPod

* Podcasting and the Big Picture, Part 2: Simple Tweaks to Increase Your Traffic
By Blubrry Team on PowerPress Podcast

* Podcast stats: what we (don’t) know
By James Cridland on Asia Radio Today

* How to Take Your Podcast to the Top Rank on iTunes
By Podcast Engineers at Podcast Engineers

A List, a How To, and a WTF – PCN Show 034

PCN iTunes artworkIn this episode, Shawn and Jen discuss two articles that provide advice on how to start your own podcast. One is intended for those who are brand new to podcasting, and the other brings up thoughts of WTF.

We also review yet another list that is in response to the infamous one done by Collision Media.

Links mentioned in this episode:

* Amazon Wants People to Pay for Podcasts
By Joshua Brustein on Bloomberg

* The Top Woman in Radio Says Podcasting Needs More Women
By Valentina Zarya on Fortune

* How to start your own podcast without any experience
By K. Thor Jensen on Geek

* How to Start Your Own Podcast: Tech Talk with Marc Maron
By Josh Rosenberg on SPIN

* The Pod 11 – The most influential Entities in Podcasting
By Rob Walch on podCast411

Podcasting is DOOMED! – PCN Show 033

PCN iTunes artworkIn this episode, Shawn and Jen discuss the latest “podcasting is doomed” scenario by reviewing two articles that touch on it. Are they right? Or are they being overly dramatic? You decide!

We also talk about that list of most influential podcasters that received a lot of negative comments, point you toward good sources for music in your podcast, and wonder why someone would think that voicemail in podcasts is a new thing.

Links mentioned in this episode:

* E.W. Scripps Buys Podcast Company Stitcher
By Jon Gruber on Daring Fireball

* Large Podcast Advertising Company Buys Large Proprietary Podcast Player
By Marco Arment on

* Find great music for your podcast
By AudioBoom on AudioBoom Blog

* The 22 Most Influential Women in Podcasting
By Alex Laughlin on Medium

* For its new personal finance podcast, FiveThirtyEight set up voicemail to hear from listeners
By Ricardo Bilton on NeimanLab

Engaged Audience – PCN Show 032

PCN iTunes artworkIn this episode, Shawn and Jen ended up repeatedly coming back to the concept of an “engaged audience”.

We touch on why you need one, how to keep it, and why ads are more tolerable for engaged listeners than for listeners who aren’t invested in your podcast.

Links mentioned in this episode:

* Podcasting? Why Now?
By Kerri Hoffman on Media Post

* Podcasts Experiment With Paid Subscriptions
By Steven Perlberg on Wall Street Journal

* ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium
By Marty Sweet on AdWeek

* NPR Expects to ‘More Than Double’ Its Podcast Revenue This Year
By Lauren Johnson on AdWeek

* 6 Ways To Take A Break From Podcasting Without Losing Your Audience
By Blubrry on PowerPress Podcast