Category Archives: Podcast News

Podcast Movement “Home for the Holidays” Virtual Meetup



The Podcast Movement team is hosting the “Home for the Holidays” virtual community meetup. It will take place on Wednesday, December 9, 2020 from 2PM to 4PM EST. Those who are interested in attending can RSVP and register now.

We plan to deck the halls by having an open forum with virtual rooms for general discussion as well as the option to split into small groups to discuss niche podcast-related topics. We hope that you and your family are having a great holiday season. We look forward to seeing you at the holiday meetup!

To register for the event, use the RSVP button on the Podcast Movement website about the “Home for the Holidays” event. They will email you a link to log in to the portal and attend the virtual event.

What will this event entail?

Podcast Movement are providing an interactive discussion platform that will allow attendees to meander and mingle with one another either for general discussion and/or more focused discussion topics. It’s the closest thing that Podcast Movement has been able to find to being in the same room together and being able to rotate and chat/network with different folks freely.

Here are some specifics to know about:

You don’t have to download anything in order to participate. Use your browser to connect. Join via the provided event link at the event start time, and you will be able to hop in and out of different small groups to socialize with other attendees and groups.

You should join from a laptop or a desktop using either Chrome or Firefox browsers. Podcast Movement does not recommend joining from a mobile device as the platform works on a desktop/laptop experience. Podcast Movement asks that you do not use Safari or Microsoft Edge.

It is recommended that you use headphones during the event. You should also test your webcam and microphone in advance of the event. Details about how to look your best on a video call is provided via a link on the Podcast Movement website.


Patreon and Acast Collaborate to Make Private Podcast Distribution



Patreon, the world’s leading creator membership platform, and Acast, the podcasting giant, have joined forces to make patron-only podcast content available to listeners across all of the major podcast platforms.

This unique collaboration enables podcasters on Patreon to distribute private, patron-only content to their listeners’ podcast app of choice – including Apple Podcasts, Amazon Music, Pocket Casts, Overcast, the Acast app, and more. The integration allows podcasters to publish content via a private patron-only RSS feed, and with a plan upgrade, enables them to manage both their public and private feeds from the same place. Podcasters will also have access to data and insights about their listeners.

“At Patreon, we’re fostering an ecosystem where creators can connect more deeply with their audiences, and ultimately change the way their creativity is valued,” said Brian Keller, director of creator success at Patreon. “Patreon and Acast have a shared mission to be one of the largest creator categories on Patreon, our work with Acast makes it easier than ever for podcasters to cultivate their communities by delivering content to their most passionate fans, wherever they like to listen.”

Secure, patron-only podcast feeds

Acast’s proprietary ‘Access’ technology enables Patreon creators to supply patrons across different membership tiers with highly secure, unique, patron-only podcast feeds, reducing the risk of piracy and ensuring their patron-only content remains exclusive. Patrons are seamlessly authenticated according to their Patron membership tier, through any podcast app that supports secure RSS feeds.

Podcasters can also easily encourage fans to become patrons by directly linking to their Patreon membership directly from the public episode notes, and new patrons are seamlessly guided back into their listening experience once they’ve joined.

Advanced audience analytics

Patreon podcasters can manage both free and patron-only content across all of their different Patreon membership tiers via a single dashboard, while Acast provides creators with its industry-leading podcast analytics as the only podcast company with all four measurement standards compliant with the Interactive Advertising Bureau (IAB).

Patreon podcasters now have more clarity over who is listening and engaging with their content, with robust data and insights about all of their content, including listener demographics, audience growth, performance insights, listenership by podcast app, and more.

“All creators should be able to reach the audience their content deserves, and to be fairly compensated for that,” said Leandro Saucedo, chief business and strategy officer at Acast. “Alongside Patreon, we’re taking our biggest step to date in our mission to support the global creator community, helping podcasters get their content out to more people. Creators thrive in an ecosystem where they can freely create, connect with their audiences, and make a living from their work across any platform — and this collaboration is all about supporting and enabling that.”

The technology will be launched for all Patreon podcasters this month, and follows a private beta that several high-profile creators — including Sleep With Me, 90 Day Gays, and other notable podcasters — participated in over the past few months.


Anchor is now IAB Podcast Measurement 2.0 Certified



Anchor announced that it is backed by the industry standard in advertising for podcast analytics: IAB Podcast Measurement 2.0 certification. This certification verifies that Anchor is fully compliant with the IAB Podcast Measurement Technical Guidelines. Anchor recommends that you head over to your Anchor dashboard to explore your new analytics and grow your show!

Whether you’re an experienced podcaster or just starting out, now you can make strategic decisions about your show knowing that Anchor’s metrics and definitions are verified to follow the guidelines most widely accepted by hosting platforms, media companies, brands, and creators alike.

Anchor provided a little more about certification and what it means for your analytics:

How will this affect my analytics going forward?

We improved the way plays are counted to more precisely to filter out noise and duplicate traffic. Podcast metadata and non-human downloads, such as those from bots or search engines, are no longer counted towards plays.

Anchor analytics now show your unique listeners in the last 7 days, giving you an additional metric to measure your audience and evaluate the success of your show.

Will my play counts change at all?

Anchor’s analytics were already quite precise and we haven’t undergone any major changes in order to achieve IAB certification. Some podcasters may notice a very slight decline in play counts as a result of more stringent measurement, but for most, everything will look about the same.

Note again that this change only applies to plays moving forward. Previously accrued play counts will stay the same.


Spotify Announced Strategic Acquisition of Megaphone



Spotify announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platform. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party podcast publishers for the first time.

With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform and focus on growing audio monetization across the industry. The acquisition follows Spotify’s launch of Streaming Ad Insertion, an innovative podcast ad technology that delivers the intimacy and quality of traditional podcast ads with the precision and transparency of modern day digital marketing.

Advertisers will now be able to activate across Spotify’s Original & Exclusive podcasts while scaling reach through the Megaphone Targeted Marketplace. For podcast publishers, the acquisition will unlock innovative tools that will help them earn more from their work. This includes the opportunity to opt-in to have their content monetized, matching their listeners with even greater demand from advertisers.

Following transaction close, Spotify will soon make Streaming Ad insertion available to all podcast publishers on Megaphone, the first time this technology will be made available to third parties. With Streaming Ad Insertion, podcast publishers will be able to offer more valuable podcast audiences to advertisers based on confirmed ad impressions.

“We are still in the early chapters of the streaming and audio industry story, but it is absolutely clear that the potential is significant,” said Dawn Ostroff, Chief Content & Advertising Business Officer, Spotify. “We look forward to Megaphone joining Spotify on our mission to accelerate smarter podcast monetization for advertisers and podcast publishers powered by a scaled audience and state-of-the-art technology.”

“We are incredibly excited to join Spotify to help advance the podcast medium for publishers and advertisers alike,” said Brendan Monaghan, CEO, Megaphone. “We believe that Megaphone and Spotify’s shared value in innovation will drive the podcast ecosystem forward around the world.”


ARN’s iHeartPodcast Network Supports Aussie Content and Creators



ARN’s iHeartPodcast Network Australia announced two dynamic partnerships, demonstrating its ongoing support for Australian audio content and creators, and reinforcing its stronghold as the country’s leading podcast publisher.

The iHeartPodcast Network Australia has partnered with DM Podcasts (Diamantina Media) reinforcing its commitment to the biggest local and global podcasts. DM Podcasts is home to Australian podcasts such as the iconic Betoota Advocate, Chat 10 Looks 3, and all the latest in reality and celebrity drama with So Dramatic!

DM Podcasts, iHeartPodcast Network, along with the Australian Podcast Awards – Australia’s annual celebration of locally produced podcast content – have also partnered to release the brand-new series Behind the Podcast, a weekly dive into how some of Australia’s most interesting and successful podcasts are built.

Hosted by Director of Podcasts and Strategy at DM, Antony Stockdale, and Sydney-based digital producer and avid podcast enthusiast, Jules Batstone, Behind the Podcast features the people who create some of Australia’s most popular podcasts, discussing how they started out, their ups and downs, key learnings, and the processes behind how they make their shows. It features the likes of The Squiz, Shameless, 7am, Equity Mates and more.

Director of Podcasts and Strategy at DM, Antony Stockdale said, “DM is thrilled to work with the iHeartPodcast Network Australia to monetise and grow our audience. This relationship allows DM to focus on what we do best, create entertaining and engaging content. It is a team we know and trust.

“The Australian Podcast Awards is a celebration of the diversity and quality of the Australian podcast industry and the people behind it. Behind the Podcast is the logical extension of this celebration, uncovering what makes a podcast successful from the people behind Australia’s favourite shows. Behind the Podcast is for anyone with a podcast, or dreams of starting one.”

The iHeartPodcast Network Australia is also proud to sponsor the 2020 Australian Podcast Awards, acknowledging the brilliance of audio content created in this country. The awards span many categories or genres, including arts & culture, business and radio.

ARN’s iHeartPodcast Network are thrilled to have been nominated for the following awards.

Best New Podcast: Live Uncut (Laura Byrne, Brittany Hockley & iHeartPodcast Network Australia)
Smartest Podcast: She’s On The Money (Victoria Devine & iHeartPodcast Network Australia)
Best Business Podcast: She’s On The Money (Victoria Devine & iHeartPodcast Network Australia)
The Spotlight Award: The Kyle & Jackie O Show (KIIS & iHeartPodcast Network Australia)
Best Sports Podcast: Ordineroli Speaking (Neroli Meadows & iHeartPodcast Network Australia)

The virtual awards will take place in late November.


iHeartMedia and Pushkin Industries Announce Partnership



iHeartMedia announced a co-production and distribution agreement partnership with Pushkin Industries, the audio production company co-founded by Malcolm Gladwell and Jacob Weisberg, that will make iHeartMedia Pushkin’s exclusive sales partner for its catalog of premium podcasts including Revisionist History, Broken Record, The Happiness lab with Laurie Santos, and many others.

As part of this deal, iHeartMedia and Pushkin Industries will co-produce a slate of new, original podcasts over the next two years.

Pushkin Industries has quickly become a highly esteemed startup, creating a host of award-winning audio content since its founding in 2018. Notable shows such as Gladwell’s Revisionist History, Michael Lewis’s Against the Rules, and Tim Hartford’s Cautionary Tales, have built sizable audiences, garnered widespread media attention and driven cultural conversation. Partnering with iHeartMedia will enable these unique and singular shows to reach even more listeners.

“We started Pushkin to share the joy Jacob and I have found in creating and producing podcasts,” said Malcolm Gladwell. “Working with the team at iHeart will allow us to spread this joy at an even bigger scale.”

“Conal Byrne and the team at iHeart have been instrumental in popularizing podcasts,” said Jacob Weisberg. “We’re looking forward to working with them to push the boundaries of what’s possible in audio even further.”

In addition to the expansive slate of podcasts that will join the iHeartPodcast Network, the companies today also announced two new Pushkin shows releasing in March 2021:

Double Date is an interview show hosted by American icons Marlo Thomas and Phil Donahue, who have been married for 40 years. The two will sit down with other celebrated power couples for fun, sexy, poignant conversations about what really makes a marriage last. Guests will include Viola Davis and Julius Tennon, Neil Patrick Harris and David Burtka, and Sting and Trudie Styler. The first season will include 10 episodes.

Lost Hills is an investigative true crime series from The New Yorker’s staff writer Dana Goodyear. It tells the story of the 2018 murder of scientist Tristan Beaudette, who was shot in the head in front of his two daughters while camping in Malibu Creek State Park. Lost Hills is a tragic true crime story played out against the sometimes ridiculous backdrop of Malibu. The first of three planned seasons will include 8 episodes.


Westwood One Partners with Rolling Stone for Podcasts



Cumulus Media’s Westwood One announced a partnership with Rolling Stone to market and distribute their podcasts Useful Idiots with Matt Taibbi and Katie Halper and Rolling Stone Music Now. The agreement includes the back catalogue in addition to future episodes.

Useful Idiots with Matt Taibbi and Katie Halper is an informative and irreverent politics podcast with journalist Matt Taibbi and podcaster/writer Katie Halper. Episodes feature on-the-road coverage of the 2020 campaign and exclusive interviews, with humor, commentary, and dissection of the politics news of the week. Matt and Katie examine important stories that have slipped through the cracks and what the media got wrong – and laugh about whatever is left to laugh about. Episodes drop each Friday.

In Rolling Stone Music Now, the writers and editors of Rolling Stone take listeners inside the biggest stories in music, featuring interviews with their favorite artists, what’s playing in the office, experts insight on the week’s biggest music news, and much more. Episodes drop each Wednesday.


Buzzsprout Receives IAB Tech Lab Certification



Buzzsprout, one of the world’s largest platforms, announced that they have secured IAB Tech Lab certification for podcast measurement compliance. This certification further verifiers Buzzsprout’s years of investment to ensure that its customers’ download, listener, and delivery metrics are accurate.

The IAB Tech Lab’s certification process verifies that companies, like Buzzsprout, are following the IAB Podcast Measurement Technical Guidelines 2.0 that establish a set of uniform principles for advertising metrics in podcasting. These standards aim to unify the podcast community around a universal and consistent measurement system.

“Buzzsprout has been an industry leader in podcast measurement for years,” said Tom Rossi, Co-Founder, Buzzsprout. “Working through the code audit and carrying our metrics without any adjustments to our implementation was indeed validating, but more importantly our customers will not see any drop in their numbers and now have the official IAB Tech Lab verified seal of compliance behind them.”

Since Buzzsprout was founded in 2009, it has been at the forefront of the movement to ensure podcast downloads and other critical metrics are accurate. IAB Tech Lab certification is Buzzsprout’s latest step in validating those efforts.


Podcast Radio and Curiouscast Announce New Content Partnership



Podcast Radio in the UK, together with Corus Entertainment’s Curiouscast podcast network, announced an exciting new content partnership.

“Curiouscast produces some fantastic high-quality podcasts and we’re excited to provide them with a showcase and an opportunity for UK radio listeners to hear their content,” said Podcast Radio’s CEO Gerry Edwards.

Among the podcasts to be featured on the station are the award-winning true crime podcasts Crime Beat and Dark Poutine, music documentary podcast The Ongoing History of New Music, and ASMR sleep podcast offering bedtime stories for grownups, Nothing Much Happens.

“We are thrilled with the opportunity to introduce UK audiences to brand new stories and voices through our exciting lineup of Curiouscast podcasts,” said Chris “Dunner” Duncombe, Director of Streaming and Podcasting, Corus Entertainment.

The award-wining Curiouscast Podcast Network launched in 2018 and is home to internationally recognized brands with diverse audio storytelling, including the #1 Canadian-produced music podcast, The Ongoing History of New Music; Edward R Murrow International Podcast Award Winner and the ‘Most Popular New Show’ in Apple Podcasts Canada’s ‘Best of 2019’ list, Crime Beat; 2020 Canadian Podcast Winners Dark Poutine, History of the 90’s and Super Awesome Science Show; plus ASMR sleep podcast Nothing Much Happens, investigative podcast Nighttime and many more.

The partnership will see sample episodes of Curiouscast’s top podcasts now be played on the Podcast Radio UK station, which launched in February and broadcasts on DAB digital radio in London, Surrey, and Manchester and Glasgow.