Category Archives: Podcast News

Tony Moorey Appointed as Bauer Media Audio’s UK Content Director of Digital Platforms



Bauer Media Audio UK has appointed Tony Morrey to the new position of Content Creator of Digital Platforms.

In his new role, Tony will oversee the audio and visual content that consumers can access on Bauer owned digital platforms, including apps and websites. Working across the entire portfolio of the business’ audio brands in the UK, it is a promotion for Tony who was previously Group Content Director for Absolute Radio, Magic Radio, and Scala Radio.

Speaking about the appointment, Ben Cooper Chief of Content and Music Officer for Bauer Media Audio UK said “Tony is going to transform the way you listen to and look at our content on your smart speaker, phone, or laptop. And by using his impeccable radio knowledge and his passion for digital innovation will focus on winning new audiences in new ways for our fantastic portfolio of UK stations.”

Tony said, “Bauer has always been a great place to do great work, not only because of its much-loved brands and talented people, but because of how quickly it is able to adapt and grow in response to the changing audio landscape and needs of listeners and advertisers. It’s a privilege to take on this new role, helping our amazing teams transform from a radio to an audio business, develop unique, creative audio products, grow audiences for advertisers. I can’t wait to get started.”

Tony started his audio career at Key 103 and 5 Live, joining Virgin Radio in 2002 where he has been principal figure at One Golden Square in London since. As Group Content Director across three of Bauer’s most-loved brands, Tony has led unified on-air and digital teams, controlling programming and content output, including commercial partnerships. In 2021, Tony was awarded a Fellowship by the Radio Academy.

The new role starts with immediate effect, with Bauer opening up a recruitment process to search for Tony’s replacement.


Crooked Media And Adobe Partner To Make Podcasts More Accessible



Adobe announced a partnership with Crooked Media, the progressive independent media company that delivers bold content to entertain, inform and inspire action, to make podcasts accessible, leveraging Adobe Premiere Pro’s Speech to Text technology to caption popular content.

At a time when video and podcasting are both skyrocketing in popularity, the ability to turn around entertaining, digestible and accessible content on increasingly tight timelines is crucial to the success of any media company. When Crooked Media, a longtime user of Adobe Creative Cloud, committed to making its award-winning content accessible to wider audiences through captioning, it was a natural fit for Adobe and Crooked Media to work together.

This partnership is now a reality as Adobe’s industry-leading Speech to Text feature set in Premier Pro is being used across Crooked Media’s video platforms to caption popular content including interviews and clips from Pod Save America, the popular political podcast hosted by Crooked founders and former Obama staffers and speechwriters, Jon Lovett and Tommy Vietor, as well as Lovett or Leave It, Offline, Pod Save the World, Keep It, and X-Ray Vision.

“When Crooked Media debuted in 2016, we were purely a podcast company, but we quickly learned that video was going to play an important role in helping us reach new audience and make our content accessible to more people,” said Matt DeGroot, senior director of video production at Crooked Media. “However, the tools in the market didn’t offer the speed and accuracy that we needed for our quick productions and turnaround times. Speech to Text in Premiere Pro allows us to put high-quality captions on all our video content, opening the door for more people to participate in the podcast experience.”

“Making amazing podcasts is Crooked Media’s bread and butter, and we’re big admirers of their work,” said Meagan Keane, principal product marketing manager at Adobe. “It’s so exciting for use to see Speech to Text in podcast content available today, and we are proud to know that it’s helping to make their shows more accessible so that more people can partake in the experience.”

As a media company that publishes news analysis and timely commentary, efficiency and accuracy are extremely important for the Crooked Media production team, who aim for just three hours between the moment the producer hits “stop recording” to when the podcast episode is live. However, turning around high-quality captions in a quick time frame can be challenging. Video creators and editors often have to make their captions manually after waiting for the transcription to be created – which can take longer than 24 hours – or switch between different tools for various tasks, limiting the use of captions across video content.

Speech to Text in Premier Pro leverages AL and machine learning to automate the creation of transcriptions and captions, speeding up the tedious and time-consuming process so that the Crooked Media team can get high-quality, precise captions for their video podcasts and social media channels fast, making their content more engaging and accessible without missing a beat.

The podcasting industry has matured and expanded into one of the world’s biggest platforms for people to tell stories, share news and content authentically with their audiences. Adobe is committed to innovating alongside the growing industry by introducing tools like Speech to Text in Premier Pro, Project Shasta for AI-powered editing and recording to make audio sound like it was recorded in a studio and Adobe Express for free podcast cover templates and art.


Cumulus Media Names Lisa Waks Senior Vice President



Cumulus Media announced that Lisa Waks has joined the company as Senior Vice President, Digital Partnerships and Business Development, leading Cumulus Podcast Network’s content acquisition strategy and content pipeline development, with a focus on personality-driven brand franchises in the News; Business, Money & Tech; Sports; and Entertainment verticals. Waks reports to Suzanne Grimes, President, Westwood One and EVP, Corporate Marketing, Cumulus Media, who oversees the Cumulus Podcast Network.

Waks brings more than two decades of expertise in building revenue streams through strategic partnerships and new product development. As a pioneer in the digital video space, she is responsible for developing multi-platform opportunities across print, TV, experiential, and audio.

Before joining Cumulus Media, Waks was Head of Global Media Partnerships, Strategy, and Operations for TED Conferences, where she expanded their digital business, streamlined operations, and launched the TED Audio Collective. She previously spent nearly 15 years with Scripps Network Interactive (now part of Warner Bros. Discovery) where she developed cross platform revenue streams and new business ventures including the launch of a video lifestyle website and network. Waks began her career at Condé Nast with the inception of their web properties.

“Lisa is a trailblazer who has spent years creating new businesses, building new revenue streams, and forging successful and enduring partnerships,” said Grimes. “We are excited for her to bring this fire and focus to Cumulus to help us continue to expand the Cumulus Podcast Network with innovative, interesting, and unique content that is craved by listeners and partners alike.”

“I am thrilled to begin the next chapter in my career with such a long-standing and prestigious organization. Cumulus is best-in-class, leading the audio industry with a wide range of voices and premium content,” added Waks. “I believe in the power of the spoken word, and through smart collaborations we will successfully deepen connections and community.”


Exciting New Podcast Welcomes Leaders To Explore Life Sciences Innovation



Life Sciences Hub Wales has launched the latest series of Healthy Thinking – podcast This provides new perspectives from leading thinkers exploring some the most interesting and important topics impacting health and social care innovation:

How is innovation the key to delivering a healthier Wales? Eluned Morgan, Minister for Health and Social Services for Welsh Government, discusses current plans aimed at tackling challenges facing NHS Wales, such as the significant backlog of patient appointments and the need for early diagnosis of diseases like cancer.

How green is our NHS? Kathy Scott, Director of Operations and Deputy CEO of Yorkshire & Humber AHSN and AHSN Network lead for sustainability, explores the major impact the healthcare sector has on climate change and how innovation can help change this.

Do you share your health data with tech giants? Bleddyn Rees, Co-Founder of the European Connected Healthcare Alliance, speaks about the important ethical issues around the sharing of medical data and considers whether it can lead to a greater good.

Big Data, AI, and Machine Learning: how these can transform patients’ health. Dr Manish Patel, CEO of JIVA AI, discusses the far-reaching benefits of machine learning for disease screening and how this could impact the delivery of health services.

Smart technology: living healthier for longer. Carla Dix, Technology Enabled Care Prevention Strategy Manager at Delta Wellbeing, discusses how a new technology-enabled support system is helping people lead more independent lives.

How NHS Wales is using innovation to bounce back after Covid-19. Linda Prosser, Executive Director of Strategy and Transformation at Cwm Taf Morgannwg University Health Board, and its CEO, Paul Mears, envision the post-Covid-19 future of the NHS and how their health board is using an innovative solution to address the issue of the patient backing.

The English language podcast is hosted by their Chairman, Chris Martin, and Welsh language podcast by their Innovation Adoption Director, Rhodri Griffiths.

Chris Martin, Chairman at Life Sciences Hub Wales, said: “With topics including the applications and implications of public health data and how we can create climate smart healthcare, I am delighted to have hosted the Healthy Thinking podcast. All of our guests have helped to highlight some of the most exciting and impactful work across our health and social care systems in Wales and beyond.”

Each Healthy Thinking episode will be released every Tuesday for six weeks, starting from 7 June 2022, on a range of podcast hosting sites includes Apple Podcasts, Spotify, and Google Podcasts.

There’s also a Welsh language podcast, Syniadau lach.


Haymarket Media Group Joins With Podcast Awards Ltd.



Haymarket Media Group announced ts acquisition of Podcast Awards Ltd. (PAL), owner of the British Podcast Awards, Australian Podcast Awards and the Irish Podcast Awards. Haymarket will also become a partner in Podcast Day 24, a 24-hour non-stop global podcast conference with live events in Sydney, London, and ending in New York.

Podcast Awards Ltd. will initially sit within Haymarket Business Media’s marketing communications portfolio, alongside leading brands including Campaign and PRWeek, with plans to launch more podcast events internationally in 2023.

The British Podcast Awards were established in 2017 by co-founders Matt Deegan and Matt Hill, later taking on the Australian Podcast Awards in 2019 and the Irish Podcasts Award this year. In 2021, they partnered with Radiodays Europe to create the worldwide event: Podcast Day 24, which brings together creators, advertisers and platforms from all across the world to share ideas, knowledge and best practice.

Speaking about the partnership, Matt Deegan, co-founder of Podcast Awards Ltd., said: Having run the Awards since 2017, it was important to find the right partner that empowered us to continue to cater to podcast creators big and small and promote all the great work they do. We have definitely found that with Haymarket. Its global presence allows us to accelerate growth, be more ambitious and get creative with opportunities that until now have been out of reach.

Co-founder, Matt Hill added: Working with the Haymarket team oers a wealth of access and opportunities for the sector – whether you’re making your shows at weekends or as your day job, this new partnership is going to have a positive impact on what you make. We can now be more adventurous with our plans to suit all podcasters, better reflect the needs of the sector and have security for the future.

Kevin Costello, Chief Executive at Haymarket commented: This investment reinforces our position in the rapidly growing audio space. We have seen the success of our own audio brands, including the Campaign Podcast, PRWeek Podcast, Third Sector Podcast, Rheum Advisor on Air and GP Online Podcast, and with our expertise in the awards space, the addition of the Podcast Awards makes for a perfect fit. The two founders have produced a brilliant product and we look forward to working together to further develop the brand globally. We already have plans to launch a Podcast360 event as part of our Media360 annual suite of conferences, strengthening our commitment to serving a remarkable content to our roster of international clients and audiences.

The winners of the British Podcast Awards, this year powered by Audible, will be announced on 23 July, followed by the Irish Podcast Awards ceremony in September, with the Australian Podcast Awards announced at the end of the year. Podcast Day 24 is taking place on Tuesday 4 October.


Triton Digital Releases the Australian Podcast Ranker for May 2022



Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top 10 Publishers in Australia from 1 May through 31 May, 2022, as measured by Triton’s Podcast Metrics measurement service. The month of May had 74.3M downloads.

The Top Podcast Ranker and All-Australian Top 100 Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

For this reporting period, the top three publishers were ARN’s iHeartPodcast Network Australia, LiSTNR (SCA), and Audioboom.

The top three podcasts for both the Top 100 Ranker and Top 100-All Australian Ranker included, Hamish & Andy (LiSTNR)(SCA)), True Crime (Audioboom), and Liar, Liar: Melissa Caddick and the Missing Millions (Nine Publishing), Liar, Liar: Melissa Caddick and the Missing Millions (Nine Publishing) first debuted on the Top 100 Ranker in April.

There were several debuts for the Top 100 Ranker there were a few new podcasts including, The Teacher’s Trial (NOVA Entertainment), The Front (News Corp Australia), Betrayal (ARN/iHeartMedia), Outspoken the Podcast (ARN/iHeartMedia), CounterClock (audiochuck/Stitcher), and Scamfluencers (Wondery).

For the Australian-Made Top 100 Ranker there were a few new podcasts including, The Teachers Trial (NOVA Entertainment) 5 Minute Food Fix (ARN/iHeartMedia) and Stories of Origin (Nine Digital).

Participating publishers in the Australian Ranker include Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, Hidden Brain Media, LiSTNR (SCA), Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwarts Media, Sports Entertainment Network (SEN), Stitcher Media, TOFOP Productions, The Chaser, Wavelength Creative and West Australian Newspapers.

For an enhanced and robust experience, visit Triton Digital’s online ranker to view the full results of the Australian Podcast Ranker. You can also subscribe to receive future rankers via email.

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.


Buzzsprout Announces Buzzsprout Ads



Buzzsprout is excited to announce Buzzsprout Ads – a revolutionary way to buy podcast promotions across the 114,000 active shows hosted on BuzzSprout.

Buzzsprout Ads helps podcasts get their shows in front of the right audience: people who already love listening to podcasts and are interested in similar topics.

It is a self-service platform where any podcaster can sign up and buy an ad regardless of where they host their show. Once a podcaster uploads their promo audio, it will be immediately matched with the optimal audience based on categories and listening preferences.

Buzzsprout Ads works with any budget, with ad buys starting as low as $100 for 5,000 ad downloads, and since it targets a podcast audience instead of individual shows, it scales for the largest budgets.

Every podcast promo bought on Buzzsprout Ads runs as a mid roll to optimize its performance.

Podcasters can start buying podcast promos today and, for a limited time, podcasts hosted on Buzzsprout will automatically save 30% on any ad buy.

Buzzsprout was founded in 2009 and has helped over 300,000 people launch their podcasts. It is the easiest way to get your podcast online, listed in every major podcast directory, and distributed to the world. Buzzsprout is based in sunny Jacksonville, Florida.


Triton Digital Releases the New Zealand Podcast Ranker For May 2022



Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest New Zealand Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 May through 31 May, 2022, as measured by Triton’s Podcast Metrics measurement service.

The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurements Guidelines.

For this reporting period, the top three podcasts included Fletch, Vaughan & Haley on ZM (NZME/iHeartRadio/ARN), The Mike Hosting Breakfast (NZME/iHeartRadio/ARN), and Casefile True Crime (Audioboom).

New podcasts debuting on the ranker this month include Betrayal (NZME/iHeartRadio/ARN), Inside Dancing with the Stars (NZME/iHeartRadio/ARN), CounterClock (audiochuck), and Sympathy Pains (NZME/iHeartRadio/ARN).

Over the last month, there has been a 21% increase in total downloads with May coming in at 8.1M.

Participating networks in the New Zealand Ranker inside Audioboom, Head gum, Kart Media, Listen (SC), Mediator Radio Limited, NZME/iHeartRadio/ARN, Stitcher Media, and Sports Entertainment Network (SEN).

For podcast consumption rights, visit Triton Digital’s New Zealand Podcast Ranker website for an enhanced and robust experience.

Triton Digital Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.


Paul Greenberg Joins Rom-Com Entertainment Company Meet Cute



Meet Cute, the leading entertainment company producing original scripted romantic comedies for Gen Z and millennial audiences, announced industry leader and digital content pioneer Paul Greenberg as President and COO. In this new role, Greenberg will leverage his decades of experience leading entertainment, digital, and technology companies and oversee all content, marketing, and analytics for Meet Cute.

Greenberg was previously CEO of Butter Works, a full-service digital video firm providing AI-driven data analysis, creative and production services, and strategy. He also served as Executive Vice President & General Manager at A+E Networks, where he oversaw the creation of the #1 show on Facebook, the #2 show on Snapchat, multiple hit shows on YouTube, and many successful branded content advertising campaigns, while growing A+E’s overall digital video audience by hundreds of millions of views. Simultaneously, he ran FYI, one of A+E’s cable networks.

“Paul has unparalleled experience leading content companies and is the perfect partner to guide Meet Cute into its next phase of growth,” said Naomi Shah, CEO and Founder. “His expertise in leveraging quality content to build, grow, and retain audiences will be incredibly valuable as we explore new revenue channels, build strategic partnerships, and expand our multichannel presence.”

Greenberg’s executive experience also includes serving as CEO of CollegeHumor, where he grew traffic by billions of views to make the company the #7 YouTube channel and tripled revenue. He has also worked as CEO of Nylon, where he grew revenue 150%, and the brand’s digital audience by 15x, and President of SFX. As President, Digital of Time Inc. Lifestyle Group, he ran 10 digital properties, which grew 50% YOY.

Greenberg joins Meet Cute as the company leverages its organic growth into new entertainment offerings. To date, Meet Cute series have attracted more than 3 million listens, with month-over-month growth as new series are released and a listener average retention rate of 90-100% per series. Meet Cute recently inked a talent and development deal with A+E backed Range Media Partners to adapt a selection of Meet Cute’s stories into TV series and films, as well as a deal with Mare of Easttown producer wiip to adapt a select number of Meet Cute stories into television series.

“Meet Cute is poised to take the entertainment industry by storm, and I am thrilled to be joining Naomi in making Meet Cute the ultimate destination for stories about love, connection, and the human experience,” said Greenberg. “Meet Cute is producing top-quality content that is resonating with Gen Z and millennial audiences, and its data-driven approach makes it a valuable IP incubator for Hollywood.”

To date, Meet Cute has produced more than 400 scripted romantic stories with hundreds of creators from different backgrounds and lifestyles, resulting in a content library that is diverse, inclusive, and reflective of the full spectrum of human connection. Meet Cute’s newest release is the romantic comedy Green Mountain, a heartfelt and hilarious tale of two siblings finding new love against the complex racial history of a remote Vermont town. Starring Owen Thiele (Dollface, I Think You Should Leave), Green Mountain released June 7, 2022 on Apple Podcasts, Spotify, and other audio entertainment providers.