Today I talk with Dan Schawbel about personal branding. Dan is from the Gen Y population and has used social media to build a strong personal brand. We talk about

• What is personal branding
• Is personal branding developing because of the employment figures or a need for celebrity status?
• Is Gen Y ageist!! - Link to Dan's Blog post - Gen Y ageism and Communicating Across the Generations
• Is it right to categorise people by age?
• Tips on building a personal brand
• How to engage the Generation Y population

To find out more about Dan's work on personal branding visit personal branding website, personal branding magazine or download a free sample of  Dan's new personal branding magazine. Dan also mentions a great website for Gen Y called Brazen Careerist

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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