Today I talk with Dr Nora Barnes who is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Dr Barnes has recently published along with Eric Mattson A Study in Social Media usage in corporations. Dr Barnes talks to me about the study and covers

• What did the study consist of and why did the study on social media take place?
• Why has the growth in the Inc 500 companies been larger than the Fortune 500
• The diversity of industries who are incorporating social media.
• Why social networking is the most used social media tool?
• Are companies using social media tools internally as well as externally?
• Why is the familiarity with Wiki's so low?
• Why online video is popular as a marketing tool?
• Why is there a gap between perceived importance to strategy - seen as very important, to the adoption to social media as an engagement tool?
• Are businesses not familiar with social media or just not familiar with how to use it as part of their marketing strategy?
• How podcasting is growing in usage.
• Why are charitable organisations taking up social media quicker than corporations?
• Are there lessons for business from the charitable marketing campaigns?
• Should companies be using social media for engagement or is it a fad?

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