Today I talk with Jenny Lam from Jackson Fish Market. We are talking about how to create engaging brand experiences on line and how advertising is evolving. Jenny would love your comments on the wonderful PDF called Branded Software Experiences that you can download from their site. During the discussion we talk about various experiences that they have developed - it is worth checking out They're Beautiful, Carbon Grove and Invitastic. We discuss

• Why is the company called Jackson Fish Market?
• How online brand advertising is evolving
• What is a brand experience compared to traditional advertising?
• Is the new brand experience merging advertising with video game technology?
• How is the consumer contract changing, is their a greater emphasis on the consumer value rather than the company?
• Is a brand experience about brand engagement or brand awareness?
• What are the secrets to creating an engaging brand experience?
• The importance of brand confidence and confidence in your brand values
• How to create a viral marketing tool and the "talkability" factor
• Are brand experiences bridging the gap between retail and on-line experiences?
• Is it important to have an emotional element to your brand?

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