The Engaging Brand
Archived Post
Show #185 - Execution Of Brand Strategy |
|
Today I talk with Robert Kaplan, who is the Baker Foundation Professor at Harvard Business School and who along with David Norton wrote the historic Balanced Scorecard business book and now has written the Execution Premium which gives a 6 step guide of how to link strategy to operations for competitive advantage.You can find more of his word from the Harvard Business website. We discuss
And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :) If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed Message from Sponsor“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast” |
|
|
Posted August 16, 2008
Comments » |
|
Comments
Leave a Comment
Sign In or Create an Account to leave a comment.












