Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the first part of a two part interview when we talk about

• What do we mean by the encore effect?
• Does a performance build over time like a music performance, or is it different in a business world?
• We all live different roles in our lives, when do we need to be remarkable?
• How much does practice and preparation help create a remarkable life, or a remarkable personal brand?
• Is it remarkable in your judgement or in the judgement of others?
• In a world of social media, the irony of the word remark - able. How what we are wanting to achieve, is get people talking about you positively.
• How 'ordinary' people can be extraordinary. It is not about your job, background or title...
• Is it harder for a leader to be extraordinary? Is that the ordinary touch that makes an extraordinary leader?
• What is a performance development agenda?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

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