The Engaging Brand

Show #188 - Understanding Video as Brand Engagement Tool

Anna Farmery — Thu, 04 Sep 2008 05:27:02 -0400

Today I talk Duane Brown of the BandwidthCamp blog which looks at the world of video and video games. I wanted to talk about the role of video in branding and marketing. We discuss a whole array of brand areas

Why is video growing in importance as an engagement tool?
Can marketing learn lessons from the video game market?
Is interactivity a key aspect for business to consider?
What is the magic formula for great video? What are the different types of video?
Are virtual worlds a merging of video games and real life?
Is the ease of video production and accessibility for the consumer making it less or more difficult for businesses wanting to use video as a brand engagement tool?
How do you find the right websites to upload your video to?
Does marketing need to learn new skills for video or video games vs traditional advertising?
Tips on when business should sponsor or produce videos?
Are consumers tuning out to video marketing?
Is there a generational difference to how people consume brand videos?
Is mobiles technology making video more important?
Should corporate sites be using video more?
How do you get the balance between professional and natural looking video?

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #187 - Making Innovation Work in Green Marketing

Anna Farmery — Sat, 30 Aug 2008 11:51:10 -0400

Today I talk with Rob Shelton who is an expert on innovation and talks about how innovation is needed for the green marketing initiative. You can email Rob, or check out his making innovation work site for more information. We talk about

Is the green marketing initiatives an evolutionary or revolutionary process for business?
Is the confusion over the terminology - green, sustainable etc - for consumers, slowing down innovation?
Should we be innovating to create new products or markets rather than incremental improvement to existing products?
Do we encourage incremental innovation by not demanding a change in consumer behaviour through law?
Is the sustainable, green agenda going to be driven by the consumer or the business world?
When we go "back to the future" by using old techniques, ingredients or former ways of doing things, does this increase the adoption rates for consumers?
The cyclical nature of innovation.
Do you think business concentrates enough on what motivates the consumer to be interested in green products?

And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :)

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show 186- The Relationship Economy

Anna Farmery — Thu, 21 Aug 2008 15:47:49 -0400

Today I talk with Jay Deragon, all about the new style relationship economy. You can download the book free of charge by clicking here for The Relationship Economy -Download RelationshipEconomy-eBookv.04.pdf I also include an audio comment from Simon Young who loves the new mac version of Go to meeting - if you want to hear the interview I had with Simon on creative communication techniques then you can listen here.

What is the revolution of the relationship economy?

Is social media enabling relationships or connections?

The struggle of turning on line relationships into economic value?

Is there a difficulty with making money through relationships with friends?

Will people accept businesses making money from their on - line relationship?

Is creating a relationship about gaining influence over behaviour?

Are there global cultural differences that will complicate internet marketing?

The difference between sharing information to sharing knowledge and how do businesses move from information sharing to knowledge sharing?

Can businesses build relationships at an individual rather than the market level ?

How do you create time within a business to invest in consumer relationships?

Will consumers form cooperatives and cut business out of the loop, if companies don't join in the relationship economy?

How the world will change as social networking increase across the population?

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #185 - Execution Of Brand Strategy

Anna Farmery — Sat, 16 Aug 2008 03:00:00 -0400

Today I talk with Robert Kaplan, who is the Baker Foundation Professor at Harvard Business School and who along with David Norton wrote the historic Balanced Scorecard business book and now has written the Execution Premium which gives a 6 step guide of how to link strategy to operations for competitive advantage.You can find more of his word from the Harvard Business website. We discuss

Is it more difficult managing strategy in a matrix organisation versus the older style command and control leadership structure?
The importance of understanding your business vision and mission.
The difference between a business mission and vision statement.
Why complacency is often the enemy of strong strategy.
Does strategy evolve or do events trigger the need for strategic reviews?
The balance between operational review and strategic review.
How to cope with economic slowdowns successfully.
The importance of the learning from and adapting with the strategy

And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :)

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #184 - Engaging Through Spoken and Written Words

Anna Farmery — Tue, 12 Aug 2008 06:43:09 -0400

Today I talk with Frances Cole Jones, founder of Cole Media Management, who has just written the book How To Wow. You can find more resources at the How to Wow website. We discuss

Why initial research on clients and customers is so important.
How engagement is an aggregate of small, simple steps.
How the word 'You' is so important as an engagement tool.
How to diffuse conflict.
The importance of explaining why, when engaging an audience.
Lessons for customer service departments.
What causes our fear of words?
How to express emotion skilfully with your words.
Tips on email usage.
The power of signage for brand engagement.
How to engage an audience through emphasis!
How you are not aiming for the perfect presentation.
Why being nervous is good for you.

And don't forget to subscribe to the show.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #183 - Creating Engaging Brand Experiences Online

Anna Farmery — Wed, 06 Aug 2008 13:02:08 -0400

Today I talk with Jenny Lam from Jackson Fish Market. We are talking about how to create engaging brand experiences on line and how advertising is evolving. Jenny would love your comments on the wonderful PDF called Branded Software Experiences that you can download from their site. During the discussion we talk about various experiences that they have developed - it is worth checking out They're Beautiful, Carbon Grove and Invitastic. We discuss

Why is the company called Jackson Fish Market?
How online brand advertising is evolving
What is a brand experience compared to traditional advertising?
Is the new brand experience merging advertising with video game technology?
How is the consumer contract changing, is their a greater emphasis on the consumer value rather than the company?
Is a brand experience about brand engagement or brand awareness?
What are the secrets to creating an engaging brand experience?
The importance of brand confidence and confidence in your brand values
How to create a viral marketing tool and the "talkability" factor
Are brand experiences bridging the gap between retail and on-line experiences?
Is it important to have an emotional element to your brand?

And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :)

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #182 - Study of Business Usage of Social Media

Anna Farmery — Fri, 01 Aug 2008 12:29:05 -0400

Today I talk with Dr Nora Barnes who is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Dr Barnes has recently published along with Eric Mattson A Study in Social Media usage in corporations. Dr Barnes talks to me about the study and covers

What did the study consist of and why did the study on social media take place?
Why has the growth in the Inc 500 companies been larger than the Fortune 500
The diversity of industries who are incorporating social media.
Why social networking is the most used social media tool?
Are companies using social media tools internally as well as externally?
Why is the familiarity with Wiki's so low?
Why online video is popular as a marketing tool?
Why is there a gap between perceived importance to strategy - seen as very important, to the adoption to social media as an engagement tool?
Are businesses not familiar with social media or just not familiar with how to use it as part of their marketing strategy?
How podcasting is growing in usage.
Why are charitable organisations taking up social media quicker than corporations?
Are there lessons for business from the charitable marketing campaigns?
Should companies be using social media for engagement or is it a fad?

And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :)

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #181 - Role of Traditional Avertising in 2008

Anna Farmery — Tue, 29 Jul 2008 13:11:53 -0400

When I was in New York earlier this year, I was lucky enough to meet Jonah Bloom Editor of Advertising Age and the Advertising Age team at their offices. I wanted to get Jonah on to the show to discuss the role of "traditional" advertising vs new media in 2008. I ask Jonah about

Is traditional advertising dead? What role does traditional advertising have in 2008?
Has the meaning of the word traditional changed - what is new and what is traditional advertising and marketing?
Is there a danger to society from the reduction in advertising and marketing investment on the TV and Radio channels?
Has traditional advertising evolved because of new media? Is it more emotional?
How is interactive "traditional" advertising evolving as an engagement tool?
What lessons are there for new media to learn from Television and traditional advertising?
Traditional advertising is still up although slowly at 1.7% - is that a sign that traditional advertising still achieves the rate of return required?
How Dove is an example of how traditional companies are evolving the message from "tell and sell" to creating a community on traditional channels

And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :)

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #180 - Steps to Building a Personal Brand Pt2

Anna Farmery — Thu, 24 Jul 2008 12:17:34 -0400

Today is the second part of the interview with Sherri Thomas who is an international speaker and career coach, she has just written a book called Career Smart : 5 Steps to Powerful Personal Brands. If you haven't heard the first part of how to build a personal brand then here is the link. Also the first person who sends me a link to how they are building a powerful personal brand on line will win a copy of the book!

In this second part we talk about

Thoughts on the pitfalls of judging yourself against the strengths of other business people
What are your signature strengths and how to use them in coaching?
What is a personal brand dashboard?
How to gain a promotion
How to fill in the gaps to gain the career promotion you want.
Is there a danger of looking too much into the future and not enjoying who you are now and your career now
Are you working in the right kind of culture?
The importance of not fearing your gaps in experience instead to enjoy the challenge of closing the gaps

And don't forget to subscribe to the show!

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #179 - Steps to Building a Personal Brand Pt1

Anna Farmery — Fri, 18 Jul 2008 13:11:50 -0400

Today I talk with Sherri Thomas who is an international speaker and career coach, she has just written a book called Career Smart : 5 Steps to Powerful Personal Brands. As the interview ran a little longer, I have split it into 2 shows. I will post the second part next week, once the second show goes up then the first person who sends me a link to how they are building a powerful personal brand on line will win a copy of the book! In this first part we talk about

Is personal branding about skills and knowledge or behaviours?
Are personal brands more successful when they are the true you?
A discussion around how celebrities manufacture their personal brands
Why do people say they are different at work than at home?
How do you build a personal brand and career whilst still staying likable!
What is the first step to building a personal brand?
Is personal branding about building on strengths or eliminating areas of development?

And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :)

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #178 - How to add personality to your brand

Anna Farmery — Sun, 13 Jul 2008 05:00:00 -0400

Today I talk with Rohit Bhargava who has written Personality Not Included. Rohit is one of the leading marketing bloggers - you can check out his Influential Marketing blog here and also check out the Personality Not Included website for loads of resources. I ask Rohit

How do your reconcile a company of individual personalities with one corporate personality?
Do corporate personalities mirror humans and have both good and bad aspects to them?
Do you have to be attractive to show your personality or does your personality create the brand attraction?
Do small businesses have an advantage?
What are back stories and how can they help brand building?
How you can make customers feel special by providing special insights
In depth look at 3 different strategies - The UnWhatever Marketing strategy, The Fallibility Marketing concept and the Anti Marketer Marketing idea.
Do corporate personalities change over time as with human beings?
Was it an anti marketing technique to call the book Personality Not Included?

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #177 - Execution of Brand Strategy

Anna Farmery — Wed, 09 Jul 2008 07:19:44 -0400

Don't forget to try GoToMeeting for your 30 day free trial!

Today I talk with successful serial entrepreneur Gary Harpst whose earlier book Six Disciplines for Excellence I used as a framework for strategic planning. But today I talk to him about his new book The Execution Revolution. An easy to read book - check out the website Six Disciplines for more information. We cover

How to balance strategy and execution

Can you say sales = strategy and profit = execution?

Is there a problem with the executing the strategy process?

The importance of looking at the outside world in forming your business strategy

Strategy for a small business

Why do people find strategy so difficult?

The role of methodology in strategic planning and execution

How to unlock creativity within your leadership team

How to set deliverable goals

How to recognise when you need to change your plans

Is the technological revolution a help or a hinder to strategy?

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Show #176 - The Authentic Brand

Anna Farmery — Wed, 02 Jul 2008 10:01:16 -0400

Authenticity is a word that is used a lot in marketing these days, but what do we really mean by "being authentic". Today I talk with Chris Rosica who has interviewed many successful entrepreneurs on this area for his new book called The Authentic Brand. We discuss

In an age of celebrity and pop culture do consumers really want authenticity?

The importance of speaking to your customers as real people

How an authentic brand is not a set of values but a passion for a larger societal passion

The power in the naming of your company

How authenticity is developed through the values of the leaders rather than as a marketing concept

How companies can use geo-branding

The importance of the search for perfection for their brands

How strategising your life works hand in hand with strategising your business

How leadership styles are different across entrepreneurs

How the authentic entrepreneurs are consumers first and leaders second

Does an authentic brand match consumers values to the service rather than brand values to the consumers?

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #175 - Talent as a Competitor Advantage

Anna Farmery — Sat, 28 Jun 2008 09:31:24 -0400

I talk with Ed Lawler who is a Director of the Center for Effective Organisations at the University of California. Ed was named as one of the country's leading management experts by Business Week magazine and we discuss

Human capital is not just a talent issue
What is talent?
How easy is it for a traditional company to start putting people at the core of their strategy?
How IBM changed their human capital strategy
Why does business put huge emphasis on design externally but not on designing their internal structure?
Leadership is an organisational capability not about gifted individuals
How to become a human capital centric organisation
What is the Star Model for Human Capital organisations?
The importance of identify
Why financial budgets should not be emphasised, that they should be used to give feedback on core competencies rather than running the business?
The importance of building the company on degrees of separation from the customer

Show #174 - Citizen Marketers

Anna Farmery — Wed, 25 Jun 2008 06:42:12 -0400

I am a member of the Society for Word of Mouth marketing social network and wanted to get Jackie Huba one of the founders onto the show to discuss how to engage with the citizen marketers. Jackie's magical blog Church of the Customer is one of the most respected marketing resources and well worth checking out. The interview covers

How Web 2.0 is an intersection of technology, pop culture and marketing

Do people engage with social media because they want a voice or because the technology is free and accessible?

Does social media reduce the risk of failure for business?

How to balance transparency with keeping the brand protected

Is citizen marketers a niche concept?

Is there a danger of listening to the 1% commenters and extrapolating that to change your business?

Are citizen marketers outsourcing the outsourcers?

What drives citizens marketers?

Why do people want to share and support online and yet it is difficult to get people to share inside a company?

Does the democratisation of the web threaten the fabric of our society?

How visibility is affecting public figures

How difficult is it for corporate brands to add community, word of mouth, engagement to an existing website?

Tips on how to engage customers in your community

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #173 - How to be a Successful Failure

Anna Farmery — Sat, 21 Jun 2008 15:53:50 -0400

Today I am joined by Barry Moltz who talks to us about bouncing back from failure. Resilience at a leadership, business or even the brand level is so important and Barry manages to turn this negative into a huge positive. This interview is based on his book called Bounce - Failure, Resiliency, and Confidence to Achieve Your Next Great Success and cover

Is failure a good thing in business?

How we measure failure against archetypes

What is bounce?

Why do concentrate on our failures?

How failure is perceived differently across cultures

How Asia balance failure and risk

Why is humility important in leadership?

Can you fear success?

Why is choice a great antidote to fear?

How to decide when to give up

How to manage risk

Tips on how to comeback from failure

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #172 - Rules of Engagement

Anna Farmery — Tue, 17 Jun 2008 16:26:49 -0400

Today I am joined by Geoff Livingston who writes the Buzz Bin blog and has also written a book called Now is Gone. Unfortunately Skype was playing up at my end...don't you just love technology! I have shortened my questions to get rid of as much of my tinny voice as possible and I hope it doesn't detract from the conversation as Geoff talks us through

What are the rules of engagement
How community has changed
Are companies entering social media for the right reasons
Where does social media belong ? Is it a communication tool or a customer service initiative?
Do you need a PR strategy?
How important is social media training within business?
Have we reached a plateau.....is there a trick to differentiating yourself from competitors?
The 3 aspects of branding

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show # 171 Aligning an Internal and External Brand

Anna Farmery — Thu, 12 Jun 2008 12:42:07 -0400

Have you wondered how you can run a business on the principles of Web 2.0 and social media ? This is an interview with Tom Nixon of Nixon McInnes a social media agency that has a refreshingly "engaging" approach to employees and building an internal brand that is totally aligned with the external brand. Tom talks about

How they have an open management policy
How they use social media to run their company
How they give a personality to their brand
How they are decentralising their operations to give flexible working
How they manage in a knowledge economy
How these new management techniques fit within the legislation

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #170 - The Importance of Body Language Pt2

Anna Farmery — Sat, 07 Jun 2008 06:03:33 -0400

Ever wondered how you can use your body language to engage people? Today is the second part of the interview with Carol Kinsey Goman about the Secrets and Science of Body Language at Work. If you want to check out more resources at Carol's website then try Non Verbal Advantage. If you haven't listened to the first part of the interview then here is the link to The Importance of Body Language Pt 1. In the second part we talk about

How you raise the engagement of employees in meetings through body language.
How to use your body language in meetings
Whether you can change the body language of others
What are the secrets to charisma and how to be a charismatic leader?
Why do people struggle to trust and engage with politicians
Insights into the body language of Barack Obama, Hillary Clinton and John McCain

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #169 - The Importance of Body Language Pt1

Anna Farmery — Wed, 04 Jun 2008 06:57:12 -0400

Ever wondered how you can use your body language to engage people? Today I talk to Carol Kinsey Goman about the Secrets and Science of Body Language at Work. If you want to check out more resources at Carol's website then try Non Verbal Advantage. This is the first part of a two part interview and we talk about

How body language works with social media
As babies in the womb we mirror our mother's body language - do we lose that talent?
How we need to move from sub conscious body language reading to conscious
There are so many parts to the body...is it possible to read total body language?
What are the 5 C's of Body language?
The importance of body language with the communication of the message
Which body part is the best to read...which part of the body will give our feelings away!

The second part of the interview will be posted at the end of this week and will cover how to engage people in meetings.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #168 - How IT Can Add Value and Engage the Business

Anna Farmery — Thu, 29 May 2008 07:13:59 -0400

I am joined by Ade McCormack of Auridian who has just written The IT Value Stack which gives a framework into how IT needs to evolve to from a cost to a value creator. You can visit his IT Value Stack blog here. He talks about how to engage IT and also how IT can engage with the business. We cover

How the role of service departments is changing within business
Why IT should be part of the strategy setting
The balance between strategic and day to day delivery of IT
Is social media increasing the knowledge of consumers of IT and is this a benefit or a drawback for IT departments
How people need entwine strategy, process and people
How the skills sets are changing for the IT department
The importance of technology management
How to engage IT people to improve the service level
How IT can help with knowledge management
What is the difference between an IT department in the corporate world and the innovative start ups from Silicon Valley
Could the web kill the IT department in the future

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #167 - How Our Brains Work

Anna Farmery — Fri, 23 May 2008 12:26:24 -0400

A fascinating interview today with John Medina who is a developmental molecular biologist focused on the genes involved in human brain development and the genetics of psychiatric disorders. He has written a great book called Brain Rules - 12 Principles of Surviving and Thriving at Work, Home and School.

To see the tutorials and find out more about the research visit Brain Rules. Today we talk about

Can we understand how brain's work in others?

Why cubicles do not encourage strong brains

How brains cope with change

How brains use experience as part of the thinking process

Is there a way of training the brain to think differently?

Are brains capable of multi-tasking

How to deliver a presentation which will keep people's attention - and engage their brains!

How the brains need visual as well as audio stimulation during presentations

How learning is not affected by age

How to stimulate curiosity within the brain

Show #166 - How to gain competitive advantage

Anna Farmery — Tue, 20 May 2008 11:30:40 -0400

Today I talk with Jim Champy who has just written Outsmart, a book that helps leaders to gain the competitive advantage. In this business interview we talk about

How technology has changed the pace of change in the business world

Have businesses become disposable?

How leaders can reinvent themselves to not only survive but thrive

What is the difference between a "smart" company and incumbent companies?

Is it good to be ambitious or should we be realistic?

How we need to see the opportunities that others don't

How the internet is demanding you to change your frame of reference and leadership tips on how to become customer centric,

How intangible behaviours deliver tangible benefits

The role of intuition

How you need to have a balance of pushing forward and taking breaths as a leader

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #165 - Liberating Passion Within Business

Anna Farmery — Fri, 16 May 2008 09:46:54 -0400

Today I talk with Omar Kahn about Liberating Passion - how the world's best global leaders produce winning results. I mention in the introduction to the podcast a previous show that I recorded with Omar on global leadership

What is passion in business

How you can unleash passion

How strategy needs a growth aspect

How the best leaders handle leadership meetings

Using words to trick the mind positively

Do you need to create a crisis to create passion

How brands create "cults" through intimacy

How to compete for the emotional energy of employees

The importance of radical conversations and giving feedback

Why Omar would ban the phrase work/life balance

Show #164 - Personal Branding and Gen Y

Anna Farmery — Mon, 12 May 2008 14:41:02 -0400

Today I talk with Dan Schawbel about personal branding. Dan is from the Gen Y population and has used social media to build a strong personal brand. We talk about

What is personal branding
Is personal branding developing because of the employment figures or a need for celebrity status?
Is Gen Y ageist!! - Link to Dan's Blog post - Gen Y ageism and Communicating Across the Generations
Is it right to categorise people by age?
Tips on building a personal brand
How to engage the Generation Y population

To find out more about Dan's work on personal branding visit personal branding website, personal branding magazine or download a free sample of Dan's new personal branding magazine. Dan also mentions a great website for Gen Y called Brazen Careerist

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #163 - The Science of Attracting Customers

Anna Farmery — Wed, 07 May 2008 07:22:08 -0400

What an interview today - full of energetic advice!

I am talking to Jimmy Vee and Travis Miller who talk us through how to build a marketing campaign that attracts customers, based on their book Gravitational Marketing. They offer many free resources at the Gravitational Marketing site as well as a free starter pack at Start Attracting Customers which you should check out. We discuss

How important is it to understand your customer?

How can you target your customer?

What are the keys to successful marketing?

How can you create a viral marketing campaign?

Is it the product or the experience that is "spreadable"?

Practical marketing techniques to spread the brand message

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #162 - How Giving Can Create Brand Success

Anna Farmery — Fri, 02 May 2008 06:49:25 -0400

Today I am talking to Bob Burg the successful co-author of The Go Giver. You can find out more about the Go-Giver and download the first chapter for free at the Go-Giver site. I love business books that are based on stories, and this book takes an example of a young professional who is facing the business challenge of how to hit his monthly goals. What is the business secret to creating consumer advocates for your brand, how do you build a successful business. We discuss

What is difference between price and value?

How you grow your income

Does success breed success in business? Is it easier to be a "giver" when you are already successful?

How important is your personal influence?

The importance of authenticity in business success

The importance of receiving, the value you give another person by allowing them to give to you.

A discussion on feedback as a leader

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #161 - Psychology of Conversations Pt2

Anna Farmery — Fri, 25 Apr 2008 11:34:09 -0400

This is the second part of the conversation I had with Alison Hardingham who is a business psychologist and also an Associate Professor at Henley Management College. Alison runs Yellow Dog Consulting and has published 7 books on her field.

If you haven't listened to the first part of the interview then here is the link to Show 160 - The Psychology of Conversations Pt 1.

Today we talk about

How we develop a good conversation

Can you have a conversation with more than one person

How to engage a person in a conversation

Conversational skills for social media

Show #160 - The Pyschology of Conversations

Anna Farmery — Tue, 22 Apr 2008 13:52:33 -0400

Today we are talking to Alison Hardingham who is a business psychologist and also an Associate Professor at Henley Management College. Alison runs Yellow Dog Consulting and has published 7 books on her field. I met Alison and found her insights into the art of conversations fascinating, in fact so fascinating that the telephone interview overran, so the second part will be published as Show 161! We discuss in this first part

What is a conversation?

How our conversational skills change through our childhood

Has socialisation affected our way of communicating

How to turn a 'bad' conversation round

What personal development do you need to be good at conversations?

Watch out for the second part when we discuss how to hold an effective conversation

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.
Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #159 - Step Into the Spotlight

Anna Farmery — Fri, 18 Apr 2008 14:15:37 -0400

Today we are talking to Tsufit who provides tips on how to get noticed. I read her new book Step Into The Spotlight on a night flight back from the US. I was tired and wasn't sure I wanted to read...after the first few pages I was hooked. This book is a mixture of personal development and marketing which fits so well with The Engaging Brand. We cover areas such as

How to network effectively

How to create your own brand story

How to make a presentation stand out from other speakers

How to engage with your brand audience

And THE SECRET to getting publicity!

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #158 - Escaping the Corporate Rut

Anna Farmery — Tue, 15 Apr 2008 13:46:12 -0400

Today we are talking to Eric Pennington who has written Waking Up In Corporate America and also writes the blog Epic Living. His book looks at 7 steps to move from "feeling in a rut" in your job to finding career and life happiness. Here are some of the topics that we cover

How life is a growth event
The balance between having a comfortable balanced life and feeling bored
How Eric's corporate life left him "broken"
Transformation happens when recognising the power of your personal influence
Success is waiting for us to give the command
How you know what matters in your life
Why we focus on intangibles for happiness
What creates the motivation to change - "If you are OK with being OK, then you will no have the motivation to change

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #157 -Accidental Branding

Anna Farmery — Fri, 11 Apr 2008 09:27:21 -0400

Today we are talking to David Vinjamuri who has written a book of case studies on how ordinary people have created extraordinary brands - Accidental Branding. It is a fascinating insight into various entrepreneurs such as Craig Newmark, Roxanne Quimby, J Peterman, Gary Erickson

David mentions in the book the chance to tell your brand story - you can do this at the Accidental Branding site.

I thoroughly enjoyed this interview, and if you have feedback for me on the show then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #156 - The Age of Engage

Anna Farmery — Sat, 05 Apr 2008 17:00:00 -0400

Today we return to marketing and brand management, discussing with Denise Shiffman, Founder of strategic marketing and innovation consultancy Venture Essentials, how to reinvent marketing for today's connected, collaborative, and hyperinteractive culture.

This interview is based on her book The Age of Engage and you can learn more at the Age of Engage website.

I thoroughly enjoyed this interview, and if you have feedback for me on the show then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #155 - A Truly Inspirational Story for Business

Anna Farmery — Tue, 01 Apr 2008 08:58:21 -0400

Today I talk with Brianne Schwantes, whom I blogged about on Success, Health and Happiness! Inspiration for Business. This is podcast about resilence, managing risk and how your mental attitude can inspire yourself and others to start living the breadth of your life not just the length of it.

Brianne is a truly inspirational lady and I hope that this show will leave you feeling motivated and inspired to develop your leadership ability, be today or tomorrow

I thoroughly enjoyed this interview, and if you have feedback for me on the show or would like to pass a message on to Brianne then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show # 154 - Emotional Intelligence in Business Pt2

Anna Farmery — Thu, 27 Mar 2008 09:08:13 -0400

Galba Bright from the Turn Up Your EQ blog joins me for the second part of our talk about emotional intelligence. If you have not heard the first part of the interview on self management, self awareness and social awareness then well worth listening to that show first.

Today we talk about relationship management, how to read an emotional intelligence survey and more on the importance of self awareness as part of modern leadership. Here are the links that we mention over both shows

Brains on Purpose Blog

Make Emotional Confrontations Fun

Marcus Buckingham

Firms of Endearment

Primal Leadership

Emotional Intelligence

Working with Emotional Intelligence

Show #153 - Emotional Intelligence in Business

Anna Farmery — Sat, 22 Mar 2008 07:44:57 -0400

Galba Bright joins me today from the Turn Up Your EQ blog to talk about emotional intelligence. This is the first part of the interview and we talk about self awareness, self management and also touch on social awareness. In the second part, next week we will talk about relationship management. We talk about several books that I have read and are a great edition to your business book library.

Firms of Endearment

Primal Leadership

Emotional Intelligence

Working with Emotional Intelligence

I thoroughly enjoyed this interview, and if you have feedback for me on the show then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor

“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #152 - Managing Stress in Business Pt2

Anna Farmery — Wed, 19 Mar 2008 14:20:04 -0400

This is the second part of an interview with Cary Cooper, Professor of Organisational Psychology and Health at Lancaster University and also Director of Robertson Cooper, leading Business Psychology company. You can check out his blog by clicking here.

In this second part we talk about what causes stress in the workplace and how you can solve stress through leadership. Cary also talks about how you can predict stress in the workplace, so that you are managing the environment rather than reacting to the stress when it happens. If you have not listened to the first part then here is the link to podcast 151 which sets out how stress has changed over time and the generations.

Cary is a passionate speaker about how leaders should approach wellness programs, not just because it is the right thing to do, but also has a positive impact on the bottom line as it increases employee engagement. I thoroughly enjoyed this interview, and if you have feedback for me on the show then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #151 - Managing Stress in Business Pt1

Anna Farmery — Fri, 14 Mar 2008 15:48:23 -0400

This is the first part of an interview with Cary Cooper, Professor of Organisational Psychology and Health at Lancaster University and also Director of Robertson Cooper, leading Business Psychology company. You can check out his blog by clicking here.

In this first part we talk about how stress is occurring within business, whether it is more stressful now than in previous decades, what role business is playing in stress management, its importance in talent management and also the impact of technology on our business lives.

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Show #150 - Brand Lessons from the Music Industry

Anna Farmery — Mon, 10 Mar 2008 12:12:12 -0400

A different kind of interview this week, as I am joined by Mike O'Hara of Voices in Business, who describes himself as podcaster, musician and social media junkie and he joins me to talk about the music industry and what lessons can we learn in terms of

Engaging an audience

Can marketing learn from the chorus or the "hook" of a song

Building a community

The power of the human voice

Lessons for using social media

A different take on engagement but one that hopefully inspire you to think about how the music industry use techniques to engage consumers and what lessons can we take into the business world. I also mention an email that I got from Karen Skidmore who helps women create successful home based businesses. called Candocanbe.

If you have feedback on the show e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Show #149 - Monitoring Your Brand Reputation Online

Anna Farmery — Fri, 07 Mar 2008 12:51:42 -0500

This is an interview with Sarah Wurrey of Custom Scoop and Media Bullseye. Sarah talks to us about web and media monitoring, for your brand reputation. Your reputation with customers, and employees is incredibly important, so how can you ensure that you are aware of issues and how do you handle inaccurate blogging stories. She also talks about how to assess whether the comment is worth replying to, and tips on how to manage a poor reputation proactively- this in reply to a listener question.

If you have feedback on the show e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Message from Sponsor
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”