Libsyn Announced Acquisition of Auxbus Podcast Creation Platform



Libsyn announced the acquisition of the Auxbus podcast-creation software platform. Financial terms were not disclosed.

The web-based Auxbus is designed to save podcasters time, while producing professional-quality podcasts that are easy for even the most novice audio creators. Auxbus guides first-time podcasters through planning and creating their content. Auxbus hold proprietary, patent-pending technologies that automatically complete and distribute finished, polished podcasts in moments.

Auxbus features include:

  • Content guide that answers podcasters’ questions, includes links to learn more, and provides playable examples;
  • Show organizational tools to save users time on every episode, including writing show descriptions, uploading artwork, and creating reusable intros, outros, and calls-to-action;
  • Easy recording with any microphone: professional XLR, USB, wired and built-in;
  • Automatic episode assembly and sound leveling for high-quality episodes, fast; and
  • A selection of built-in music, or users can upload their own.

Libsyn provides its podcasters with a professional platform that are available everywhere podcasts are played. Auxbus will continue to operate independently within Libsyn, and its features and technologies are expected to be integrated into the Company over time.

Auxbus Chief Engineer and system architect, Ryan DuVal, will join Libsyn to lead its newly formed Creation product line. Auxbus founder, Dan Radin, will provide transitional and strategic consulting services to Libsyn.


ART19 and Positively Gam Announce Upcoming Slate of Guests



ART19 announced the upcoming slate for Positively Gam, a podcast from its partnership with Westbrook, hosted by Adrienne Banfield-Norris.

Banfield-Norris, better known as Gammy on Red Table Talk, the show she hosts with her daughter, Jada Pinkett Smith, and granddaughter, Willow Smith, sits down with close friends and experts including Former Senior Advisor to Barack Obama, Valerie Jarrett, Actor Will Smith, actress and Social Media Influencer, Lala Milan & Tabitha Brown, among others. Each episode features raw, in-depth conversations between Gammy and her guests, on everything from aging, relationships, sex and wellness, to the current issues facing the Black community and the inspirational people pushing for progress. Gam shares her perspective on these everyday topics while also learning alongside listeners.

“Westbrook Audio has powerful stories to tell,” said ART19 Chief Revenue Officer Lex Friedman. “Gammy will reach an audience underserved by podcasting, and we’re excited to help them distribute and monetize this series.”

An important upcoming episode features Gam in conversation with her granddaughter Willow Smith discussing Black hair, and another features a dialogue with activist Tamika Mallory on being a single mom, and moving to Louisville, KY for months to work on the Breonna Taylor case.

Adrienne’s conversation with her son-in-law Will Smith dropped on December 16th. In that episode, called “Living Your Life With Compassion,” Will shares his perspective on trying to find common ground with people you may struggle to understand, a topic only more relevant in our increasingly-fractious country.

“Gammy has made her voice and world view known through her incredible work on Red Table Talk,” Friedman said. “We’re excited for listeners and advertisers to hear what happens when she takes over the microphone herself!”

“ART19 has deep experience across podcast sales, operations, technology and support,” said Westbrook’s Media Production Consultant Amanda Brown. “We know we’re in great hands as we continue this journey together.”

Positively Gam, is produced in partnership with Vaseline & Unilever Entertainment, is executive produced by Adrienne Banfield Norris, Jada Pinket Smith, Amanda Brown & Fallon Jethroe. Sim Hothi serves as a co-exec. ART19 is the show’s exclusive distribution and sales partner. The podcast is available on all audio platforms, including Apple and Spotify, with new episodes released every Wednesday.


Lava for Good Podcasts and Stitcher Announce Partnership



After a landmark year in which social justice reform became more urgent and topical than ever, Lava for Good Podcasts – the company whose hit Wrongful Conviction series brings light to the wrongful incarceration of innocent people – has joined forces with the top content network and podcast listening service Stitcher. Under the new arrangement, the Wrongful Conviction series and Lava for Good Podcasts’ upcoming slate of new criminal justice-focused podcasts will be available through Stitcher on all major podcast platforms.

“We’re excited to work with Stitcher and our sponsors to bring even more exposure to these compelling stories and our powerful new series at a time when more and more people across the political spectrum are drawn to join the quest for equal justice,” said Jason Flom, founder and CEO of Lava Media and longtime criminal justice advocate.

Lava for Good Podcasts chart-topping Wrongful Conviction podcasts includes a lineup of hit shows. Wrongful Conviction with Jason Flom has featured Brendan Dassey, Amanda Knox, and others who have spent years behind bars – and even on death row – for crimes they didn’t commit. Wrongful Conviction: False Confessions, hosted by famed attorneys Laura Nirider and Steve Drizin of the Netflix phenomenon Making a Murderer, brings the audience into back alleys and interrogation rooms to witness the psychological tactics that have been used by law enforcement to coerce false confessions from innocent people. Meanwhile, in Wrongful Conviction: Junk Science, revered defense attorney and Innocence Project Ambassador Josh Dubin explores how crime lab forensics like bite mark evidence, blood spatter, and ballistics can go horribly wrong, landing innocent people behind bars.

Lava for Good Podcasts’ mission is to entertain while also inspiring and creating profound social impact, and the Wrongful Conviction podcasts have become a valuable resource for lawyers, advocates, and the wrongfully imprisoned themselves. Its series’ hosts have been featured as leading champions of justice by The Joe Rogan Experience, NPR, Dr. Phil, and The Jordan Harbinger Show. Rolling Stone credited Rodney Reed’s appearance in the series with “helping to foment a media outcry that included Kim Kardashian, Rihanna, Dr. Phil, and Beyoncé” in the week before he was scheduled to be put to death. Three million people signed a petition for Reed’s release, and his execution was stayed just five days before it was set to take place.

Lava for Good Podcasts’ slate will expand with several new series in 2021, including a deep dive into the unique challenges faced by incarcerated minors and an investigative series focused on tracking down the actual perpetrators who escape justice when innocent people are convicted.

“Lava for Good Podcasts and the Wrongful Conviction series tell stories that aren’t just good, but that change lives in the process,” says Dan Osit, Stitcher’s Chief Operating Officer. ”It’s our pleasure to support that kind of impact and help bring Lava’s gripping podcasts to a larger audience.”


Hindenburg Offers February Webinars and Workshops



Hindenburg is offering February Webinars and Workshops as live trainings. To attend, you must sign up for the webinar or workshop that interests you.

Radio gives people from all walks of life an unprecedented opportunity to tell their stories to a global audience. What could be more relevant today than staying connected by sharing stories while we self-isolate and social distance?

Come connect with senior Hindenburg Trainers and storytellers worldwide virtually on our next free hands-on audio record, editing, and publishing live training.

Webinar: An Introduction To Audio Editing
Dates: 12th February 2021 and 13th February 2021

The Promise: Leave this Hindenburg live training equipped with a basic technical understanding of how to record, edit, and publish your audio segment.

This 1-hour Webinar will cover: recording with a single host, roundtable recording, phone interviews, news segments, features & drama

Workshop 1: Record, Edit and Publish
Date: 13th February 2021 and 25th February 2021

The Promise: Leave this hands-on 2.5-hour workshop ready and able to record, edit, and publish your audio segment. The process of creating, recording, editing, and publishing an audio narrative can seem daunting… but it doesn’t have to be!

The Format: Hindenburg senior trainers will perform and demonstrate skills. Afterward, the “class” will adjourn to virtual group tables to practice each skill.

  • Hindenburg Journalist PRO 30-day Trial
  • Student Materials
  • Hindenburg 7-day Workshop Training Trial

Workshop 2: Advanced Audio Editing
Date: 13th February 2021 and 23rd February 2021

The Promise: Leave this hands-on deep-dive workshop ready and armed with audio techniques to take your audio and production process to the next level (all puns intended).

High audio quality is key to keeping listeners engaged! Workshop 2 addresses the challenge of how to create immersive compelling audio productions through the use of “non-verbal” audio techniques.

You can find out the each Webinar or Workshop will start by looking at the start time for Los Angeles, Chicago, New York, London, or Berlin on the Hindenburg website. There are also three short webinars and workshops that you may also be interested in attending.


Podcast Day 24 – A Global Podcast Conference



The British Podcast Awards has teamed up with Radiodays Europe to work together on the biggest European podcasting conference – Podcast Day. The event, newly rebranded Podcast Day 24, will be the first 24-hour online conference with speakers from Australia, Europe and North America. Delegates will be able to watch the event in real-time and catch-up on sessions afterwards.

The event builds on the success of Radiodays Europe’s Podcast Day, which started in Copenhagen in 2017, before moving to London in 2019. In 2020, due to the Coronavirus outbreak, the event evolved into Podcast Day Online, and reached its largest number of delegates so far.

Matt Deegan from the British Podcast Awards says: “Podcasting is an international medium and we know podcasters are inspired by great content from all around the world. We’ll have parts of the day anchored in Sydney, London, and North America, allowing us to reflect the three local scenes as well as share knowledge from further afield.”

Peter Neigel CEO of Radiodays Europe says: “We’re excited to work with the Podcast Awards team to super-size Podcast Day and bring it to a larger audience, in different podcast markets around the world. Podcast Day always features the best speakers from the most interesting shows, platforms, and companies, and we’re looking forward to hosting even more great stories at Podcast Day 24 event.”

Online tickets for Podcast Day 24 are priced at £99 + VAT, but are available at the reduced price of £75 + VAT until the end of February on their website. Join us for 24 hours of podcasting from around the world.


Blubrry Podcasting Releases Tracking as Part of Advanced Statistics



Blubrry Podcasting – already renowned for its reliable, IAB certified compliant statistics – has recently released play tracking as part of its Advanced Statistics. Available exclusively to Blubrry hosting podcasters, creators can subscribe to gain additional details on listener retention.

Podcasters who suspect their audience is skipping over certain parts of their episodes will benefit from this new feature, especially shows featuring advertisements. Those already using Advanced Stats will find a new category in the Stats section. Those not using Blubrry’s Advanced Stats feature can learn more here.

“By providing tools for podcasters to use, we’re able to collect anonymized, GDPR compliant detailed play tracking data from our web based podcast player,” said Todd Cochrane, CEO of Blubrry. “We can easily present this data to podcasters while maintaining absolute listener privacy. Giving creators details – such as if listeners are consistently skipping over a certain segment – can lead them to make significant improvements to their show.”

Play tracking data comes from listening via the Blubrry-provided podcast audio player. Additionally, Blubrry has developed an API tha allows third parties to integrate and provide anonymized play data via mobile apps, and other web-based playback applications.

About Us: Blubrry Podcasting provides professional tools and services for the podcast industry, including the largest podcast directory with more than 1 million podcasts. Founded in 2005, it gives creators the ability to distribute via Apple Podcasts, Spotify, Google, Stitcher, TuneIn and more. Blubrry provides hosting, IAB certified compliant podcast statistics, private internal podcasting, monetization opportunities, plus managed web hosting using its WordPress plugin. Contact us.


Jam Street Media Reaches 1M Downloads Six Months After Launch



Since the launch of its podcast network on June 15th, 2020, Jam Street Media has achieved its first milestone of 1 million downloads: The Big Swing with Strip and Coop, Deep Cover: The Real Donnie Brasco, Appalachian Mysteria and Let’s Get Into Entertainment. Having touched on a number of genres from sports, to true-crime, to entertainment, Jam Street Media has been able to build and maintain a loyal fan base for each of its shows.

“The amazing part of this milestone is that we’ve done this pre-funding and with no paid promotion,” said Matty Staudt, President of Jam Street Media. “The number speaks to the hard work from our talent, production team and social media director.”

From journalists to athletes to entertainers, the roster of talent includes people from all walks of life. Deep Cover: The Real Donnie Brasco is proudly hosted by actor Leo Rossi and Joe Pistone (a.k.a Donnie Brasco.) Pistone is not only a decorated former FBI agent but is also one of the oldest podcasters in the business at the age of 80.

In a short time, Jam Street Media has been able to take established shows and push them up the charts. Appalachian Mysteria, a true-crime podcast that focuses on mysterious murders in the Appalachian region of the country, currently sits at 33 on Apple Podcast for US Documentaries. The Big Swing Podcast, hosted by MLB All-Star pitcher Ross Stripling and Cooper Surles, sits at 22 on the Apple Podcast charts for Baseball All-Time.

“A big-time congratulations to Jam Street Media,” said Stripling. “I’m really excited to be a part of a growing network and look forward to seeing the awesome shows they’ll bring their listeners in the future.”

Surles echoed the sentiment of Stripiling saying, “Jam Street is a company full of collaboration, and is a great place for creators to share their voices.”

In 2021, Jam Street Media plans to release season two of Deep Cover: The Real Donnie Brasco and season three of Appalachian Mysteria.


Casted Introduced Video Podcasting



Casted, the first and only podcast platform made for B2B marketers, announced Casted Video Podcasting, a new product within the Casted platform designed to add, manage, amplify, and measure podcast videos in the same manner as an audio-only podcast.

In 2020, people used video and audio more than ever to connect with their audience. Many brands already record their podcasts as videos, but only some of them are uploading those videos to YouTube, or creating clips to use on social media, or identifying ways to use those videos across other marketing channels. And, unfortunately, the majority of these brands aren’t using the video elements of their podcasts at all. This is wasted value.

“Podcasts allow brands to connect with their audiences in a rich, authentic way. Listening-in on a conversation – hearing another human’s voice – establishes a relationship between the audience member and the host, which translates to trust and affinity for the brand they represent,” said Lindsay Tjepkema, CEO of Casted. “Now, with video podcasting, the Casted platform allows brands to create even more personal experiences for their audiences by giving them the option to connect visually, too.”

There are conversations best suited for audio. Others are made richer or more valuable with video. And both carry more impact when supported with supplemental text and opportunities to consume it all in smaller pieces. Marketers that deliver all of these options to their audiences drive greater results and deeper connections, as they allow audiences to consume content according to their personal preferences. These deeper connections increase an audience’s propensity to buy from a brand, as well as brand loyalty and affinity.

With Casted’s new video podcasting capabilities, customers have access to:

  • Updated landing pages with video players
  • Updated embed players for video
  • Videograms
  • Adding/managing video
  • Video analytics

“As we look to expand our podcasting efforts with the launch of our new season, our sights are set on adding video podcasting into our strategy,” said Rebecca Abram, CSEP, Senior Global Conferences Manager, at Auth0. “With Casted’s video podcasting capabilities, we’re able to leverage our content across more platforms to cater to everyone’s preferences. Our audience is going to feel more connected to Auth0 than ever.”


Podcast Database Startup Podchaser Raises $4M



Podchaser, the “IMDb for podcasts”, announced $4M in funding led by Greycroft, with additional investors including Advancit Capital, LightShed Ventures, Powerhouse Capital, High Alpha, Hyde Park Venture Partners, and Popular Ventures. Participating angels include founder and former President of TrendKite A.J. Bruno, CEO of Ad Results Media Marshall Williams, and partner of Shamrock Capital Mike LaSalle.

The funding will continue to support Podchaser’s mission of enriching podcast data via the crowd, creating community for podcast listeners, and building tools for professionals in the space – podcasters, agencies, and brands alike.

“Our goal is to convert the firehose of podcast data into a drinking fountain of insights that power discovery and decision-making throughout the industry,” said Bradly Davis, CEO of Podchaser.

“Even in the face of a pandemic, the podcast market continues to grow at a breakneck pace. The demand from consumers and brands is insatiable,” said Alan Patricof, Co-Founder and Chairman of Greycroft. “Podchaser’s data and discovery tools are crucial to taking podcasting to new heights.”

Through crowdsourcing features such as credits, lists, and ratings/reviews, Podchaser has built the most comprehensive podcast database and a community of avid podcast listeners and podcasters that continues to grow — tripling in size over the past year and contributing over 8.5 million creator and guest credits.

With this new funding, Podchaser aims to create a new class of podcast tastemakers with the introduction of a gamification and discussion system that fosters connection between listeners and podcasters.