Rebel Base Media Welcomed New Captivate Members



Mark Asquith, CEO and co-founder of Rebel Base Media, announced the addition of four new team members who are now part of the Captivate advisory board. This comes after the announcement last year that Rebel Base Media would put together a small board of advisors for their Captivate platform.

The new members are:

Chris Tucker: (Serial entrepreneur & founder, Youpreneur)

Chris s a serial entrepreneur, author, and 10-year podcaster, hosting Youpreneur FM from his home in the United Kingdom. A proud Brit, Chris is known for his “hands-on” approach to business and open attitude to new innovations.

Kathy Doyle:
(Vice President of Macmillan author podcasts & QDT digital & podcast network)

Kathy is Vice President of Macmillan author podcasts & the QDT digital and podcast network, providing actionable advice & quality content to millions of fans around the world from her base in New York City.

Daniel J. Lewis: (Podcast industry expert, award-winning podcaster)

As a world-renowned podcasting expert, Daniel J. Lewis is the authority behind The Audacity to Podcast and the creator of several innovative podcasting tools that includes My Podcast Reviews. Known for his deep-dive approach and conscientious additions to the industry, Daniel is a respected voice in the podcasting world.

Jordan Harbinger:
(Host of the Jordan Harbinger Show)

Apple’s podcast pick in 2018, Jordan is a podcaster known for his skills as an interviewer and his willingness to push the boundaries of podcasting as a medium. With a keen eye for innovation in the industry, Jordan continues to exceed the expectations of what can be achieved as an independent creator.


Gary Leland Accepted Role of EVT at BizTalkRadio



Radio and Television Report reported that Gary Leland has accepted the role of EVP at Dallas-based BizTalkRadio. Gary Leland is the co-Founder of Podcast Movement, and a member of the 2016 class in the Academy of Podcasters Hall of Fame for his work in building and promoting podcasts.

BizTalkRadio describes itself as: “the home for your business!” It is the only podcast network committed to original, resourceful and insightful programming about real people succeeding in business. It is dedicated to shows about: sales and marketing, management, finance, and work-life balance.

Gary Leland will report to COO Scott Miller, who said, “We continue to grow our radio footprint, but to support our affiliates we felt we needed a stronger digital media focus. Gary is well known in the radio podcasting space and is a marketer by nature.”

Gary Leland said, “Radio is still a very powerful medium. My father-in-law owned a radio station in Texas. I have seen first hand how local radio can impact a community. Radio still has a role to play, but we have to recognize how people consume radio is changing. My goal is to embrace the change and drive more listeners to our programmers and affiliates. To be a resource to help both stay viable in the 21st Century.”


Apple Podcasts is Seeking a Head of Partner Relations



Apple Podcasts is seeking a Head of Partner Relations. This role can be based out of Cupertino, Culver City, or New York.

We are seeking a talented and results-oriented individual to lead the Apple Podcasts Partner Relations team for Apple Podcasts. You will oversee all new and exciting relationships with podcast creators. You will report to the Worldwide Head of Apple Podcasts and will be responsible for driving the success of podcast partners within our ecosystem.

Description:

  •  Direct a team of Partner Relations managers to achieve measurable goals by helping creators find audiences on Apple Podcasts
  •  Build and maintain close relationships with top creators
  •  Identify and execute on new business development and partnership opportunities
  •  Advocate for creator-centric platform improvements based on feedback, market research and internal analysis
  •  Work with internal teams (product, marketing, legal, analytics) to gain support for new initiatives
  •  Help define growth strategies across different creator verticals.

Key Qualifications include:

  •  Deep knowledge of the podcasting ecosystem with a fluency in common business models and podcast creation best practices
  •  8+ years of relevant experience across business development, partnership management, and product management, ideally within podcasting space
  •  Strong executive relationships with podcast creators across a variety of verticals
  •  Outstanding problem-solving and analytical skills; finely tuned judgement
  • Willingness to travel regionally and internationally

Education and Experience:

  •  BA/BS degree, MBA preferred

Those who are interesting in learning more about the Apple Podcasts Head of Partner Relations position, and to apply for the job, can do so on the Apple website where the job is listed.


Podsights Announced New Features, a Rebrand, and Funding



Podsights announced some changes to their logo and the products that they offer. Their new logo is a delightful, cartoon, kazoo – which should make them stand out from all the other companies that provide services to podcasters and advertisers.

Podsights today looks a little different than yesterday, and we have adopted a new mascot, the loyal and elegant kazoo. If you are unfamiliar, a kazoo is a precise musical instrument played by only the finest musicians worldwide. It’s also heavily featured at children’s parties.

You all ruined logos with headphones, microphones, sound waves, speakers, and really everything to do with sound. We are forging our own path, one that delights and doesn’t take itself to seriously.

Podsights will be adding a feature that gives brands the ability to contact publishers directly through research. If a publisher opts in, Podsights will show a “contact publisher” button on research. Brands can answer a few questions, and Podsights will shoot their information to the publisher. Podsights will not take a commission from this process.

Other improvements include:

Agency Views: Agencies can manage all their brands through one dashboard.

Sell-Side Agency Views: If you represent multiple podcasters, Podsights lets you run a campaign on their behalf, while the podcaster retains ownership of their podcast.

Reporting Only Campaigns:
Attribution may not be the primary KPI of a campaign. Podsights lets you run impression only campaigns to centralize your podcasting efforts.

In addition, Podsights raised $1.5 million from Greycroft, Betaworks, BDMI, Rooks Nest and “a host of angels”, including Howard Lindzon (Social Leverage), Michael Kassan (Founder MediaLink), and Ilia Papas (Founder Blue Apron). These funds will help Podsights reach their goals.


Spotify for Podcasters Released Gimlet Academy Podcast



Gimlet Academy is a new five-episode series from podcast pioneer Alex Blumberg, and Spotify for Podcasters, that teaches the craft of audio story-telling.

While many people have tried their hand at creating a podcast, most have found it’s not as simple as it seems, especially when it comes to making a hit. “People misunderstand how much time and work it takes to make something that will hold an audience’s attention,” says Alex Blumberg, co-founder of Spotify-owned Gimlet Media, an influential leader in podcasting.

That’s what led him to create a special podcast for Gimlet employees about the secrets to making a great show. Now, for the first time, those secrets are being made public in the new podcast Gimlet Academy, – hosted by Blumberg and released in partnership with Spotify for Podcasters – that explores how to make compelling audio stories.

Personally, I think its a great idea to offer information like this to brand new podcasters who want to make a story-driven podcast of their own. To my surprise, it does not appear that a Spotify subscription is required in order to access this content. As a test, I clicked on the first episode, on the Spotify website that talks about Gimlet Academy, and it played – even though I do not have a Spofify subscription. There are five episodes to listen to.

Making sure that content that explains how to make podcasts that tell a story easily accessible to those who are brand new to podcasting, or who want to switch to audio storytelling, is fantastic! This is a great way to encourage people to share their stories and learn new podcasting skills.


Penn National Gaming and Barstool Sports Announced Partnership



Penn National Gaming announced that it has entered into an agreement to acquire a 36% interest in Barstool Sports, Inc. (“Barstool Sports”), a leading digital sports media company, for approximately $163 million in cash and convertible preferred stock. Under the agreement, Penn National will be Barstool Sports’ exclusive partner for up to 40 years and have the sole right to utilize the Bartstool Sports brand for all of the Company’s online and retail sports betting and iCasino products.

Jay Snowden, President and Chief Executive Officer of Penn National, commented, “This exciting new partnership with Barstool Sports reflects our strategy to continue evolving from the nation’s largest regional gaming operator, with 41 properties in 19 states, to a best-in-class onmi-channel provider of retail and online gaming and sports betting entertainment.”

Mr. Snowden continued, “With its leading digital content, well-known brand and deep roots in sports betting, Barstool Sports is the ideal partner for Penn National and will enable us to attract a new, younger demographic, which will nicely complement our existing customer database. In addition, with 66 million monthly unique visitors, we believe the significant reach of Barstool Sports and loyalty of its audience will lead to meaningful reductions in customer acquisition and promotional costs for our sports betting and online products, significantly profitability and driving value for our shareholders.”

Erika Nardini, Chief Executive Officer of Barstool Sports, said, “Barstool Sports is a dynamic content company that has grown into a media juggernaut thanks to some of the best talent and fans in the world. Over the last five years, Barstool Sports has brought its audience, creativity and expertise to the biggest sports betting and DFS operators in the country with great results. The chance to combine our content and fans with Penn National’s massive footprint, and to develop a unique and compelling omni-channel approach together, was for us a no brainer.”

Penn National’s initial investment for 36% of the equity of Barstool Sports is comprised of approximately $135 million in cash and $28 million in shares of non-voting convertible preferred stock. After three years, Penn National will increase its owndership to approximately 50% with an incremental investment of approximately $62 million, consistent with the implied valuation at the time of the initial purchase.

Following the closing of the transaction, entities affiliated with The Chernin Group, which previously owned approximately 60% of Barstool Sports, will own 36% of Barstool Sports, and the remaining 28% will be held by Barstool Sports’ employees, including Mr. Portnoy and Ms. Nardini.

The Company expects to close the transaction in the first quarter of 2020, subject to customary closing conditions set forth in the purchase agreement.


Spreaker has a Partnership with Podchaser



Spreaker announced that they kicked off 2020 with their partnership with Podchaser.

Spreaker describes Podchaser as “like the IMDb of podcasting with a social layer”. Podchaser boasts a wide range of features including podcasts and episode reviews, user-curated lists, custom categories, over four million creator and guest credits, the ability to follow friends, podcasts, and creators, and much more. With their recent activity feed feature, users can see all of this engagement in real-time, leading to more discovery.

Unique Podchaser Benefits include:

Get Discovered and Get Feedback: Once you’ve claimed your podcast on Podchaser, you’ll receive notifications of new ratings and reviews for your podcast, gathering valuable listener feedback. Accumulate ratings to see your podcast rise in the ranks of Podchaser’s trending podcasts and episodes for discoverability. This activity will also be shown to other users via the activity feed, exposing your podcast to new audiences.

Grow Your Personal Brand: As the mastermind behind your podcast, creating a profile on Podchaser allows you to showcase all of your work, including any time you’ve helped produce another podcast or appeared as a guest on another podcast! Other users on Podchaser will easily be able to find and engage with you based on your interests and passions.

Find Guests and Partners: In the same way that creating a profile on Podchaser allows you to be found by others, its an incredible search tool for you to find other hosts, guests, producers, editors, voice actors, or just about any kind of collaboration you’re looking for!

Plus, you can harness the power of those guests by adding guest credits to your episodes. That way, anyone who follows your guest will receive a notification that they were on your podcast.


Warner Bros. Digital Networks Signs Deal with Rainy Day Podcasts



Warner Bros. Digital Networks announced a first-look deal with Rainy Day Podcasts – a new company formed by Jagged Films partners Mick Jagger & Victoria Pearman (“Shine a Light,” “Get on Up”,” “Vinyl,” “Enigma”), producer Steve Bing (“The Polar Express, “Marley”, “Neil Young: Heart of Gold”, “Shine a Light”), and Oscar-nominated writer Josh Olson (“A History of Violence”) – to produce a slate of original narrative podcasts. Warner Bros. Digital Networks will manage the business strategy related to the Rainy Day pact; Warner Bros. Television Group’s digital unit Blue Ribbon Content will be oversee the creative relationship; and Warner Bros. Domestic Television Distribution will be responsible for distribution and sales of the finished podcasts.

Rainy Day partners Mick Jagger & Victoria Pearman, Steve Bing, and Josh Olsen said: “Everything starts with the word. We’re very excited to be working with Warner Bros. to create an environment where the best writers are free to pursue their passion projects with maximum creative freedom.”

Under the terms of the deal, Rainy Day will produce a slate of up to seven new podcasts series stemming from original intellectual property. Projects may include but are not limited to scripted dramas or comedies, non-fiction/docuseries, talk/discussion podcasts and more. To kick off the partnership with Warner Bros., Rainy Day has set initial production deals with acclaimed Peabody and Independent Spirit Award-winning filmmaker Allison Anders (“Grace of My Heart,” “Gas Food Lodging”), screenwriter John Bracanto (“The Game,” “Terminator 3: Rise of the Machines”), and writer/producer Zack Stentz (“Thor,” “X-Men: First Class,” “The Flash,” TV series).


iHeartMedia and OZY Media Announce Multi-Year Deal



iHeartMedia and OZY Media announced a new multi-year deal to co-produce and promote a slate of iHeartRadio Original Podcasts, with three shows set to be released in 2020 and distributed through the iHeartPodcast Network. The partnership reflects iHeartRadio’s focus on growing its library of high-quality original podcasts for its hundreds of millions of listeners across the country and OZY Media’s continued expansion into original content for audio and TV.

“OZY’s global suite of diverse storytellers and story-finders focuses on what’s new and what’s next. These podcasts reflect the desire of younger audiences to broaden their minds and think bigger,” said Carlos Watson, co-founder and CEO of OZY Media. “We are thrilled to be collaborating with the massively talented team at iHeartMedia to co-produce powerful and diverse podcasts for listeners.”

The first co-produced podcast in the slate will be Around the World, a travel and culture podcast featuring stories of changemakers and renegades from around the world who are doing the unexpected in the face of adversity. The content will originate from OZY’s groundbreaking year-long editorial project that saw them report three stories from every country on earth. The two additional podcasts set to launch this year include a spin-off from OZY’s series The Thread and a scripted podcast.

These narratives draw from OZY’s cutting-edge digital news stories and have evolved into podcasts that appeal to a wide range of curious listeners interested in seeing a broader and bolder world. In addition to co-producing the new slate of original podcasts, two of OZY’s existing news and culture podcasts – The Thread and OZY Confidential – will join the iHeartPodcast Network’s deep catalog of podcast titles.

As part of the deal, iHeartMedia and OZY Media will work together to co-produce these original podcasts for distribution and promotion across iHeartMedia’s multiple platforms including broadcast radio stations, iHeartRadio, its digital streaming platform, as well as social media channels. The iHeartPodcast Network has more than 750 original shows available to listeners nationwide.