Tag Archives: Acast

Patreon and Acast Collaborate to Make Private Podcast Distribution



Patreon, the world’s leading creator membership platform, and Acast, the podcasting giant, have joined forces to make patron-only podcast content available to listeners across all of the major podcast platforms.

This unique collaboration enables podcasters on Patreon to distribute private, patron-only content to their listeners’ podcast app of choice – including Apple Podcasts, Amazon Music, Pocket Casts, Overcast, the Acast app, and more. The integration allows podcasters to publish content via a private patron-only RSS feed, and with a plan upgrade, enables them to manage both their public and private feeds from the same place. Podcasters will also have access to data and insights about their listeners.

“At Patreon, we’re fostering an ecosystem where creators can connect more deeply with their audiences, and ultimately change the way their creativity is valued,” said Brian Keller, director of creator success at Patreon. “Patreon and Acast have a shared mission to be one of the largest creator categories on Patreon, our work with Acast makes it easier than ever for podcasters to cultivate their communities by delivering content to their most passionate fans, wherever they like to listen.”

Secure, patron-only podcast feeds

Acast’s proprietary ‘Access’ technology enables Patreon creators to supply patrons across different membership tiers with highly secure, unique, patron-only podcast feeds, reducing the risk of piracy and ensuring their patron-only content remains exclusive. Patrons are seamlessly authenticated according to their Patron membership tier, through any podcast app that supports secure RSS feeds.

Podcasters can also easily encourage fans to become patrons by directly linking to their Patreon membership directly from the public episode notes, and new patrons are seamlessly guided back into their listening experience once they’ve joined.

Advanced audience analytics

Patreon podcasters can manage both free and patron-only content across all of their different Patreon membership tiers via a single dashboard, while Acast provides creators with its industry-leading podcast analytics as the only podcast company with all four measurement standards compliant with the Interactive Advertising Bureau (IAB).

Patreon podcasters now have more clarity over who is listening and engaging with their content, with robust data and insights about all of their content, including listener demographics, audience growth, performance insights, listenership by podcast app, and more.

“All creators should be able to reach the audience their content deserves, and to be fairly compensated for that,” said Leandro Saucedo, chief business and strategy officer at Acast. “Alongside Patreon, we’re taking our biggest step to date in our mission to support the global creator community, helping podcasters get their content out to more people. Creators thrive in an ecosystem where they can freely create, connect with their audiences, and make a living from their work across any platform — and this collaboration is all about supporting and enabling that.”

The technology will be launched for all Patreon podcasters this month, and follows a private beta that several high-profile creators — including Sleep With Me, 90 Day Gays, and other notable podcasters — participated in over the past few months.


NOVA Entertainment and Acast Announce End of Partnership



NOVA Entertainment and Acast announced the end of their partnership, with both companies set to pursue broader business ambitions.

NOVA and Acast have enjoyed a successful three-year partnership with NOVA representing and selling Acast’s audio-on-demand inventory in the Australian market since 2017.

Effective from Monday 7 September, both businesses will manage sales of their respective podcasting inventory in-house.

Henrik Isaksson, Managing Director for Australia and New Zealand at Acast, said: “As the local podcast industry continues to go from strength to strength, now is the time for Acast to be an independent player, to offer further podcast-specific strategy, insight and reach opportunities to brands and agencies.

“NOVA has been an incredible partner to work with and we leave on really good terms. The split is simply about the incredible growth of the podcasting market and the huge opportunity Acast can offer to brands both in Australia and globally.”

Peter Charlton, NOVA Entertainment’s Chief Commercial Officer said: “Our partnership with Acast has delivered in all the ways the right partnerships do – insight, experience and importantly, shared success. There’s a lot to be proud of, but now’s the right time for us to build on that foundation independently.

“As in everything we do, NOVA has big ambitions to further develop our digital audio offering, and the work we’ve done with Acast stands us in good stead to realize those. It’s an exciting time, and I wish Henrik and the team the very best.”


Acast Adds Open Podcasts to the Acast Marketplace



Acast announced that any show on its Acast Open platform can now apply to be part of the Acast Marketplace. This means any Acast Open podcast can now request that dynamically inserted ads run throughout its episodes, with the potential to generate revenue from ad impressions.

Now, any podcaster subscribed to Acast Open’s paid tiers can apply to join the Acast Marketplace and, if approved based on suitability, will have ads dynamically inserted across their back catalogue and future episodes. They’ll also be able to choose exactly where in each episode they want the ads to run dynamically, helping ensure a great listener experience.

Acast, which was founded in 2014, invented true dynamic ad insertion (TDAI) technology that has gone on to become the gold standard in podcasting. With TDAI, each time a person listens to a podcast, a set of individually adapted ads are placed into the episode in real time – geo-targeted and local to the listener’s market. That means two listeners may hear different ads, even if they’re listening to the same episode, at the same time, in the same place.

This technology also means advertisers can easily replace campaigns running across thousands of shows with up-to-date messages, and has quickly seen Acast build a reputation as both the creator and advertiser’s platform of choice. One of the most attractive things for podcasters is the ability to instantly monetize their entire back catalogue of episodes, no matter how long a show has been running, through dynamically inserted ads.

Any podcaster opting into ads on Acast Open will receive monthly payouts, depending on the number of times an ad is served to a person listening to their show (each time is known as an ‘ad impression’). Acast sells ads on a CPM (cost per mile) basis, with ad impressions measured in line with strict guidelines set out by the Internet Advertising Bureau (IAB) – and is the only podcast company certified against all four of the IAB’s measurement metrics.


Acast has Partnered with JioSaavn



Global podcast giant Acast has partnered with JioSaavn, South Asia’s largest audio streaming platform, to enable it to leverage Acast’s extensive global network of shows. The partnership expands JioSaavn’s content offering exponentially, providing access to Acast’s infrastructure and latest advances in podcast technology.

The clear appetite in South Asia – shown through JioSaavn’s existing 104 million+ Monthly Active User (MAU) base – is paramount to Acast’s understanding of the huge opportunity for podcasts in the market. And Acast and JioSaavn will align on one central mission, to popularize podcasts in South Asia.

The companies’ aim is to educate listeners on both the merits of podcasts – including the flexibility to listen anywhere at any time – and the opportunity they provide to share culturally diverse, compelling content with global voices.

The infrastructure of the partnership provides a platform for Indian voices, enabling new independent podcasters to produce content, and connects JioSaavn with Acast’s large collection of global publishers including The Guardian, The Economist, Financial Times, BBC, VICE, PBS NewsHour, The Times, and many more.

Acast and JioSaavn believe connecting South Asia to this content in particular – already generating 200+ million listens on a monthly basis in Europe and North America alone – will help both expand such content beyond borders, and encourage and provide publishers with the opportunity to reach new audiences and create bespoke content with them in mind.

Over the next two months the full effect of Acast and JioSaavn’s partnership will be visible, with Acast’s content appearing in full through JioSaavn.


Acast Hired Brian Danzis to Lead Growth in the Americas



Acast has appointed Brian Danzis as Managing Director, Americas. Danzis will spearhead expansion in the US, Canada, and Mexico, focusing on business development, major partnerships, content acquisition, and the delivery of new technology in local markets.

His hire supports Acast’s ambition to scale its market-leading products and services for creators, advertisers, and listeners across the globe.

Acast invented dynamic ad insertion technology – which delivers timely, contextualized podcast ads to listeners across any device or platform – and its pioneering an automated podcast ad buying solution. Its services include hosting, distribution, consultancy, and monetization for its podcast creators and its publishers, such as Complex, BBC, HuffPost, and VICE.

“The Americas are Acast’s fastest-growing markets, and we’re excited to welcome Brian to the team to lead the next phase of our expansion,” said Oskar Serrander, Chief Operating Officer at Acast. “His credentials speak for themselves, but what impressed us further is his belief in Acast’s vision and his dedication to accelerating our growth in a space with massive potential.”

Danzis was most recently Global Head of Video and Live Events at Spotify, where he led the direct sales team in monetizing the company’s streaming video ad formats and experiential offerings across 79 markets.

Prior, he was Chief Revenue Officer at programmatic video platform Virool, and spent six years at Videology as Senior Vice President of Sales and Sales Strategy for the Americas.

“We’ve reached a watershed moment for audio content. Just as we saw with video, we have an incredible opportunity with audio to provide a platform for creators and publishers to monetize content at scale,” said Danzis. “The podcast industry is still in its relative infancy, but that presents huge growth potential both in content and in its value for advertisers. Acast has the people, the vision, and the technology to drive that growth.”

Danzis will be based in Acast’s New York office.


Acast Seeks a Customer Success Manager



Acast is seeking a Customer Success Manager. It is a full time position at Acast in Los Angeles, California. In the want-ad, Acast describes itself this way: “We are a flat organization that supports a culture of autonomy and respect, and find those with an entrepreneurial spirit and curious mindset thrive at Acast.”

As a Customer Success Manager (CSM) you will be joining our Global Customer Success team to become the “first contact” for many of the interactions we have with our Podcast customers. In this role, you will play an integral role in shaping the customer experience we provide, by helping our content creators (our Podcasters) get the most value out of the Acast platform and monetization services we provide. We want all our Podcasters to rave about our service and to recommend Acast to the highest level!

You can:

  •  Navigate and gain a deep understanding of Acast’s platform and products so as to create a fantastic support experience for new and existing podcasters
  •  Build great relationships with Acast’s Podcaster partners and become their trusted expert on platform and support requests and other general business and product inquiries
  •  Connect with a wide-range of customer types, from non-technical to more technical advances
  •  Oversee all support communication channels, including email support, phone support, social media and live chat
  •  Contribute to product backlog by logging issues, bugs, and feature requests when applicable
  •  And more!

    Competencies and Characteristics include:
  •  Bi-lingual English and Spanish required (tri-lingual including French, Swedish, or German a bonus!)
  •  A genuine interest in podcasting and digital audio content
  •  Experience using customer/tech support technology
  •  Logical thinking
  •  Unrivaled problem-solving skills
  •  Experience of basic HTML and/or code structuring
  •  Strong Excel skills – preferably intermediate
  •  And more!

To learn more about Acast’s Customer Service Manager position, visit the Acast website where the want-ad is located. There is a button at the bottom called “Get more details. Acast is also seeking a Senior Customer Success Manager in Australia, and a Customer Success Manager in France.


Acast Announced Acast Open



Acast announced Acast Open. Its launch brings the world’s most sophisticated podcast hosting engine to every podcaster, big and small. Acast Open is available in English and French at launch, with more languages to follow.

Acast Open is a new product for anyone looking to create their own podcast for the first time, or who want to take the next step in their podcasting journey. They can choose Acast Open’s three service tiers, one of which is – ‘Starter’ – is free.

Acast Open is described as a “simple, smart podcast hosting for all creators.” It gives podcasters the choice of four pricing plans: Starter, Influencer, Ace, or Pro Service.

Starter: Free

  •  Podcast RSS feed for distribution to every podcast app
  •  Basic analytics
  •  Basic podcast website

Influencer: $14.99/month

  •  Podcast RSS feed for distribution to every podcast app
  •  Customizable podcast website
  •  YouTube, Spotify, and Soundcloud
  •  Unlimited episodes and downloads

Ace: $29.99/month

  •  Podcast RSS feed for distribution to every podcast app
  •  Advanced analytics
  •  Customizable podcast website
  •  YouTube, Spotify, and Soundcloud
  •  Unlimited episodes and downloads
  •  Episode transcriptions
  •  Team & Network Management
  •  Advanced support
  •  Pro Webinars
  •  Publishing API

Acast also offers a Pro Service. To be eligible, you must be an established podcaster, publisher or network, Or, you expect to launch with more than 10,000 weekly listens. If that describes you, then you can talk with Acast’s dedicated team about the premium hosting, monetization and marketing support they offer.

This news follows Acast’s acquisition of technology company Pippa earlier this year. Pippa has now been integrated into the Acast platform. Acast says that the Pippa brand will no longer exist.

All Acast Open subscribers – including former Pippa users who have been automatically migrated to the platform – will receive access to Acast’s world-class tech stack, which now includes the slick product suite built by Pippa.


Acast Acquired Pippa



Acast announced the acquisition of Pippa, a technology company offering hosting, analytics, and monetization for podcasters. With this acquisition, Acast is offering a marketplace for advertisers, cutting edge technology for creators of any size, and discovery tools for listeners. Until now, Acast’s tools have been available only to podcasts with an established number of listeners.

Pippa will bring Acast a consumer-facing offering that will enable any podcaster to sign up to host their show with just one click, whilst also having the ability to make money from their podcast from day one through Acast’s sophisticated monetization tools.

Together, Pippa and Acast represent a comprehensive solution for all podcasters, whatever their size. When Acast was founded in 2014, the company pioneered dynamic ad insertion for podcasting, bringing scalable monetization to the forefront for podcasters.

Pippa’s simple, sleek, easy to use platform complements Acast’s depth of revenue solutions and pushes podcast creation and distribution to the next level. Pippa was part of the first Techstars music program in 2017 and is the first company from that program to be acquired.

Pippa announced that they are thrilled to have been acquired by Acast.

Joining Acast represents an important, necessary, and extremely exciting leap forward for Pippa. Acast’s reputation as the premier podcast company in the world is well deserved. We’re honored to join their team and – with you – to continue crafting the future of podcasting together.

Pippa wants “Pipster” podcasters to know two important things about their service:

  • Pippa is here to stay. Your podcast is safe and sound with Pippa – and our superb service will continue to run with all the bells and whistles you’ve come to love.
  • Pippa is already working on awesome new stuff. Joining Acast is an opportunity for use to flex harder and work faster, so you can look forward to some really exciting stuff in the months to come.

Acast Launches in France



Acast announced its expansion into France. The French business will be led by Yann Thébault, former managing director of Continental Europe for Spotify, who joins Acast with the mission of establishing Acast France as the go-to podcast company locally.

This will include supporting independent publishers, working with media groups and brands on their audio strategies and helping to develop the French podcast market.

The launch of Acast in France is in response to the rapidly growing popularity of podcasts in the region, as well as demand for support for podcasters. According to Médiamétrie’s Écoute des Podcasts study (April 2018), over four million people in France listen to podcasts every month. 25% of these are new listeners to the medium.

Ross Adams, CEO of Acast said: “Launching in France is the natural next step for Acast – it’s a market where the appetite for podcasting from a creator, listener and advertising point of view is starting to explode. We have big plans – global expansion is a real focus for Acast in 2019 and beyond, as well as working with content in many different languages as possible. Yann’s rich experience and love for audio means he is the perfect person to take us into such an important market for Acast.”

Yann Thébault, managing director of Acast France said: “France is a dynamic market that has historically been known for its high radio consumption. The podcast market is now booming and represents a real growth opportunity for Acast. With our ability to address every need of both independent podcasters and publishers – including hosting, distribution, marketing, measurement and monetization – we are able to bring innovative and tailored solutions for podcasters, advertisers and listeners.”