Acast, the world’s most valuable podcast marketplace, is announcing is announcing the launch of Acast+ Access. This technology gives any company with an existing paid subscription offering the ability to add exclusive podcast benefits.
New research shows that there is a significant, lucrative opportunity for publishers and other companies to integrate podcasts into their current subscriptions. According to a recent Acast survey, more than a quarter of consumers (27%) would be more likely to sign up for a subscription if they also received podcast benefits as part of that subscription. More than a fifth of consumers (21%) would be willing to pay even more to get the added podcast benefits.
With the launch of Acast+ Access, companies with existing membership offerings – including news publishers, media organizations, streaming services, and more – can now integrate podcast benefits into the paywall they already use for their subscribers.
Ross Adams, CEO at Acast, said: “Acast+ Access is a game-changer for companies that want to increase their overall subscription revenue and make their offering even more attractive to consumers. As more and more audiences seek premium podcast content, our technology allows providers to easily meet that need and deepen their relationship with their customers. And for companies not already incorporating podcasts into their subscription strategy, this is one of the easiest ways to rally new subscribers immediately.”
Yasmin Bassi, Senior Product Manager at Acast, said: “With Acast+ Access is a game-changer for companies the most powerful, centralized solution for all their podcast needs – allowing them to manage podcast advertising, distribution, and and subscriptions seamlessly in one single, easy-to-use platform. It isn’t only a great thing for publishers, but for the audiences, who can sign up to a company’s subscription effortlessly and immediately access subscriber-only podcasts on their app of choice.”
Acast+ Access allows companies to upgrade their current content (e.g. paywalled episodes, extended episodes, full series), personalized intros and outs, archived content, early access to content, and more. Subscriber can then access those benefits on their podcast app in listening platform of choice, including Apple Podcasts, Google Podcasts, Overcast, Pocket Casts, the web, and any other platform that supports private RSS feeds.
Steve Lanham – Head of Podcasts at History Hit said: “History Hit has always aimed to make history more accessible in the digital age, and podcasts are a huge part of the mission. Through Acast+ Access, we can offer listeners more of the audio they love, giving them additional access to fascinating stories and interviews from the world’s leading historians and experts.”
Acast+ Access is based on an earlier iteration of the company’s technology of a similar name (“Acast Access”). It has been rebuilt to now allow clients to offer even more podcast benefits developed through the Acast+ technology, such as ad-free listening and early access to content, and access to bolstered analytics. Acast earns a fee for each private podcast feed activated by the client’s paying subscribers.
Acast+ Access is available now. Companies looking to learn more or use the technology can sign up by visiting https://go.acast.com/access.