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Podcast Ad Platform Adelicious Appoints MD as Business Expands



Podcast ad platform Adelicious has appointed Andrew Goldsmith as Managing Director, as the business expands rapidly.

Adelicious is a premium podcast ad platform that connects brands to high quality podcasts and their audiences. The business was formed by two podcast producers who were frustrated by the lack of flexibility in podcast monetization. Confident that their frustrations would be shared by many other premium podcasters, they launched a more bespoke service that would offer higher revenues and a greater range of options than existing podcast ad providers.

Eighteen months later, their ‘by podcasters, for podcasters’ approach has led to a growing network of high-end podcasts, including the recently added portfolio of podcasts produced by Intelligence Squared. The appointment of Andrew Goldsmith as MD will capitalize on the demand and lead Adelicious into the next phase of growth.

Andrew Goldsmith joins with extensive experience in media sales, including as Agency Director at Global Radio and Sales Director at Primesight. As Business Partner at The Guardian, Goldsmith was part of the team that saw the newspaper return to profit for the first time since 1998. Commercialising and monetising audio content was a big part of that project, with Goldsmith delivering a successful commercial audio strategy and playing a key role in launching The Guardian’s flagship podcast Today in Focus.

“I can’t wait to get started with Adelicious” says Goldsmith. “This is a team with big and bold plans, and that have the talent and the structure to deliver on those ambitions. I’m also looking forward to working with podcasters. Podcasts are such a unique and specific sector of the media, managing to be highly personal while still reaching audiences of millions. They really capture people’s attention and imagination, and that gives them real power. Adelicious is the ad platform that podcasting deserves, and we want to drive ad spend levels to match the growing audiences that podcasts are delivering.”

Already serving millions of listens every week, Adelicious continues to add podcasts to its network. Among recently added clients are Intelligence Squared. “We’re delighted to be partnering with Adelicious as our podcast platform, says Commercial Director Chris Chapman. “The core team and the company’s relationship with Spotify make us confident that our growth as a podcast company producing premium shows will continue.”