Tag Archives: AdLarge

AdLarge Publishes 2022 Podcast Buying Guide



AdLarge has released the highly-anticipated 2022 Podcast Buying Guide V5.0, illuminating the fundamental factors to create a successful buying strategy in 2023.

The guide examines the progression of the industry over the past few years and the advancement and innovation of the resources and tools available to the ad buying community. While similar to the first four guides by remaining simple to follow and understand, the fifth edition focuses on brand alignment, ad quality, and the evolution of the marketplace.

“We’ve entered a new era of advertising in the industry,” commented Ilwira Marciszek, AdLarge Senior VP, Head of Revenue Operations & Digital Sales. “According to Magellan AI, almost 2,000 new brands entered the space in Q3 and that number is expected to grow. As the space continues to mature, the abundance of opportunity is unlimited; however, it’s critical for brands to stay informed and educated in order to achieve their goals. This is a testament to the power of podcasting and its forceful ability to drive engagement and results.”

Cathy Csukas, AdLarge Co-CEO added, “As a leader in the space, we have built our business on helping our partners. Over the past five years, the marketplace as well as the Podcast Buying Guide have evolved a great deal. This year, we’ve taken the nuances and complexities of the industry and synthesized them down to give advertisers the information they need in the most transparent way possible. AdLarge continues to remain committed to sharing our knowledge and expertise with our clients in the industry.”

The 2022 Podcast Buying Guide V5.0 from AdLarge is divided into five sections

The World as We Hear It: What Podcasting Means Today

The ‘S-Word’: Brand Suitability is Here

Old School vs. New School: When Host Reads and Programmatic Collide

Creating a Sound Approach: Strategy and Case Studies

The Golden Rules: A Bold CTA for the Podcast Industry

The 2022 Podcast Buying Guide V5.0 can be downloaded here.


AdLarge Adds Matt Turck To Leadership Team



AdLarge announced Matt Truck has joined the leadership team as Head of Podcast Growth and Strategy. As AdLarge continues to expand its podcasting portfolio, Turck will oversee revenue development, partnership growth and contribute to the overall strategy of the podcast portfolio.

Turck, co-founder of Megaphone, acquired by Spotify in December of 2020 served most recently as the Head of Megaphone Publisher Solutions at Spotify, overseeing the development of podcast advertising supply. At Megaphone, Matt helped pioneer the digital transformation of podcast advertising, introducing audience targeting at scale, bringing data, measurement, and other digital tools to the podcasting space.

Prior to joining Megaphone, Matt was the Publisher of Slate and an early experimenter in podcast advertising, starting when Audible sponsored Slate’s Political Gabfest in 2008. He oversaw the development of the industry’s first branded podcasts, including GE’s Podcast Theater “The Message,” which held the #1 position in Apple Podcasts for several weeks. Prior to Slate, Turck spent 20 years with Time Incorporated, holding several prominent positions, including Publisher/President of This Old House and Associate Publisher of Time magazine.

“Partnering with Cathy and the AdLarge team for many years, I’ve gained enormous respect for their leadership in podcasting,” said Turck. “Now, I’m thrilled to be in a position to help Adlarge continue to shape the industry.”

Cathy Csukas, AdLarge Co-CEO commented on the announcement, “Matt brings an abundance of experience and expertise to the AdLarge team. With the speed at which the marketplace continues to move, it’s wonderful to have him on board to help us continue our expansion as well as provide exceptional service and products to the industry.”


AdLarge and Neilsen Renew Multi-Year Agreement



Ad-Large and Nielsen announced they have entered into a multi-year renewal agreement for Nielsen Audio measurement. With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.

AdLarge Media is the leading independent ad sales and content company, specializing in podcasts, AM/FM, streaming, and on-demand lifestyle-driven audio content. AdLarge has utilized Nielsen’s measurement service since 2013.

“RADAR continues to be an extremely integral part of the purchasing and decision making process for advertisers,” said Don Wachsmith, Chief Revenue Officer of AdLarge Media. “Subscribers are required to adhere to strict guidelines in order to provide agencies with secure and accurate information. RADAR’s measurement data remains the most proven and reliable in the marketplace today.”

“AdLarge is an audio powerhouse, and we are pleased to continue our relationship,” said Bruce Supovitz, SVP/National Audio Services, Nielsen Audio. “AdLarge offers a tremendous breadth of scale by focusing on all audio environments, across all platforms, and we look forward to continuing to empower them with capabilities that optimize their national sales inventory.”

RADAR radio networks provide Nielsen with commercial clearance records from thousands of affiliated radio stations, which are merged with listening information from a database of almost 400,000 respondents. This added accountability allows RADAR to provide the best available forecast of a network’s future audience delivery and a high standard of reliable metrics for buying network radio.


AdLarge and G Networks Announce Ad Sales Partnership



AdLarge and G Networks are excited to announce they have entered into an ad sales partnership. With these two companies combining sales networks, this partnership creates a new dynamic and impressive ad sales powerhouse in network audio.

In addition to continuing to represent top-tier content producers, AdLarge will oversee the management, sales, and fulfillment of the network audio ad sales inventory for both companies. G Networks will continue to offer and affiliate their premium programming and services through their existing affiliations team to radio stations across the U.S.

“We’re excited to partner with AdLarge,” commented Warren Friesland, President, G Networks. “AdLarge has a reputation for delivering innovative campaigns to help brands reach their media goals. AdLarge’s ad sales efforts coupled with our own extremely targeted networks will lead to a better return on investment for advertisers, brands, and agencies.”

Gary Schonfeld, Co-CEO and Co-Founder of AdLarge said, “This unique partnership will enhance our already robust ad sales networks, as well as generate greater critical mass and increased coverage of major markets. This is a win-win for the advertisers and the network audio community. The partnership with G Networks will greatly benefit the audio campaigns of advertisers and agency partners.”


AdLarge Publishes 2021 Podcast Buying Guide



AdLarge has released the highly-anticipated 2021 Podcast Buying Guide V4.0, featuring essential information on the rapid evolution of the marketplace including the latest resources and tools for measurement, analysis, and attribution available today. While similar to the first three guides by remaining simple to follow and understand, the fourth edition goes beyond the basics of buying and delves into the specifics behind content selection, measurement efficacy, and targeted delivery.

“As more buyers continue to experience the unmatched ROI of podcast advertising, we recognized the opportunity to provide guidance and context to the quickly evolving landscape of attribution, measurement, and delivery,” commented Ilwira Marciszek, AdLarge Senior VP, Head of Revenue Operations & Digital Sales. “The unprecedented growth we are witnessing today is a true testament to the power of podcasting.”

Cathy Csukas, AdLarge Co-CEO added, “Working with a broad range of shows and clients has uniquely positioned AdLarge as an authentic resource to buyers. Our spectrum of knowledge has enabled to gain a comprehensive understanding of the marketplace, which we’ve outlined in this playbook. Our goal is to provide everyone with the tools to make the most informed advertising decisions possible. The substantial increase year-over-year in advertiser spend has proven the audience is attentive, engaged, and ready to take action.”

The 2021 Podcast Buying Guide V4.0 from AdLarge is divided into four sections:

Evaluating: Evaluating media to form solid content partnerships

Effectiveness: How to build an effective and measurable campaign

Efficiency: Level up with efficiency and scale

Expertise:
Experts answer frequently asked questions

The 2021 Podcast Buying Guide V4.0 can be downloaded here.