Leading audio storytelling organizations American Public Media (APM) and Cadence13, an Audacy company, have announced a multi-year strategic partnership.
Through this deal – which is between Cadence13 and the podcast arm of APM – Cadence13 will serve as the exclusive podcast sales representative for APM. Additionally, the organizations will develop future on-demand programming initiatives, co-productions, and collaborative new revenue opportunities.
The partnership brings together APM’s premium podcast programming with the reach and scale of Cadence13’s audio and ad networks, creating unrivaled opportunities for advertisers seeking to align their brands with purpose-driven content across business news, investigative journalism, lifestyle, as well as kids and family – to reach a large audience of listeners.
Remarked Lily Kim, General Manager of APM’s podcast division, “Our organizations share a complementary vision for premium audio storytelling and we are delighted to form a partnership with an established powerhouse like Cadence13 that will help us expand our collective reach and pursue new ways to connect directly with our fans. A cornerstone of public media is the commitment to serve our listeners by providing meaningful content that enriches, informs and builds community. This partnership will further enhance our ability to deliver on that mission.”
“Cadence13’s objective is to align with the best,” said Chris Corcoran, Chief Content Officer, Cadence13. “Partnering with APM, one of the most premium networks in the industry, brings together two of the most accomplished podcast companies for unmatched opportunities for scale and development. We are so proud to be joining forces with the entire team at APM, and look forward to taking this market together.”
APM’s podcast lineup reaches an audience of more than 3M listeners and 17M+ monthly downloads. This spans a portfolio that includes the prestigious Marketplace franchise; the investigative juggernaut In the Dark, an award-winning Kids and Family vertical that includes four of the top 25 podcasts in the category; and a growing Lifestyle vertical featuring classics such as The Splendid Table hosted by celebrity cookbook editor Francis Lam, legendary comedian Tig Notaro’s advice show Don’t Ask Tig, and critically lauded mental health wellness series Terrible, Thanks for Asking from multi-hyphenate writer-podcast host-performer Nora McInerny.
Cadence13 is a hit machine of premium shows including We Can Do Hard Things with Glennon Doyle, The Goop Podcast, You Must Remember This, Gangster Capitalism, It Was Said with John Meacham, The ETC’s with Kevin Durant, 4D with Demi Levato, and many more.
Audacy, Cadence13’s parent company, will support this partnership through marketing and development opportunities across its radio and digital platforms.
UTA brokered the deal on behalf of American Public Media.