Tag Archives: Anchor

Spotify Acquired Gimlet Media and Anchor



We heard that Spotify was in advanced talks to acquire Gimlet Media. In a surprise move, Spotify announced that it has not only acquired Gimlet Media, but also has acquired Anchor.

The transactions are expected to close in the first quarter of 2019 and subject to customary closing conditions. The terms of the transactions were not disclosed.

With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to Spotify its best-in-class podcast studio with dedicated IP development, production and advertising capabilities. Anchor will bring its platform of tools for podcast creators and its established and rapidly growing creator base.

Gimlet tweeted: “Big news: we are very excited to be joining @Spotify!” It included a Spotify tweet that said “Spotify to acquire Gimlet Media Inc. and Anchor. Read the press release here to learn more about how we’re accelerating growth in podcasting:” The tweet included a link to the Spotify press release.

Anchor posted on Medium an article titled “Anchor is joining Spotify”. It clarifies a few things. Anchor says that it will be bringing Anchor’s suite of tools for podcast creation, distribution, and monetization, to Spotify’s community of more than 200 million global users.

Anchor also said: “If you are already using Anchor to make your podcast, today’s news means great things for your ability to create and build your show. To be clear, the way you create, distribute, and monetize on Anchor does not change. We will continue to operate Anchor’s platform as you know it (but now as part of Spotify!), and in fact will only be getting better.”


Anchor Introduced Anchor Sponsorships



Anchor has introduced Anchor Sponsorships. Anchor says it is streamlining the entire process of podcast advertising.

Anchor Sponsorships gets podcasters paid by matching them with sponsors and helping them easily create custom advertisements for their shows. It’s a new world for podcast advertising, and anyone can be a part of it.

Anchor says that Anchor Sponsorships “revolutionizes the entire podcast advertising process by streamlining it into a single platform.” It claims that Anchor Sponsorships is “the first and only podcast advertising platform open to all podcasters and sponsors of all sizes, regardless of how many plays a show gets, or the size of a marketing budget.”

How does Anchor Sponsorships work? Any U.S. based Anchor podcaster can opt to turn on Sponsorships in any (or all) of their episodes. Once the podcaster does this, Anchor will get to work finding a sponsor match based on factors like subject matter, audience size, location, and more.

The podcaster will be notified when they have a sponsor match. The podcaster will always have the choice to opt into that sponsorship or decline and wait for a new match if they feel the sponsor is not the right fit.

It appears that Anchor podcasters can use Anchor’s creation tools to record an ad for a sponsor. It is also possible to import a pre-recorded version. Podcasters choose exactly where ads will fit into their episodes. Whenever a podcaster publishes a new sponsored message, Anchor will automatically update all episodes that have ad slots, across everywhere the podcast is heard.

How do podcasters who take part in Anchor Sponsorships get paid? Anchor says: “You get paid as soon as your ads are heard by listeners. Rates are based on a CPM (cost per mille, or cost per thousand impressions) set by the sponsor, competitive with podcast advertising standards.”

Podcasters can cash out the total balance directly to any bank account or debit card through Stripe, (Anchor’s payment partner). Stripe takes a $0.25 fee on withdrawal transactions. The podcaster keeps the rest.


Anchor added a Cover Art Creator



Anchor announced that it now has a Cover Art Creator. This was made possible because of a partnership between Anchor and Unsplash, a website that has a vast library of high-quality images that people are allowed to use for free.

Anchor points out that having eye-catching artwork for your podcast is an impactful way to attract new listeners. Anchor’s partnership with Unsplash enables people who are not artists, photographers, or designers, to easily create great cover art for their podcast.

The Cover Art Creator can be accessed by people who have their podcast on Anchor. It provides a curated image library. Anchor says that this library is “totally free to use even if you’re monetizing your podcast.” The Cover Art Creator also provides customizable fonts and layout of your podcast name on top of the image that you have selected.

To celebrate this new feature, Anchor will be sharing on Twitter and Instagram all podcast cover art made with the Cover Art Creator. They will use #AnchorxUnsplash. Anchor and Unsplash will select the very best 10 podcast covers and promote their respective podcasts on social to get those podcast in front of even more listeners.


Anchor Adds Smart Background Music



Anchor has introduced smart background music that can be used in podcasts that are on Anchor. There are 100 background tracks to choose from that intelligently mold to your audio. In addition, Anchor added brand new Sound Effects and Interludes tools.

Anchor points out that the perfect blend of voice, music, sounds and transitions in a podcast can be difficult to pull off. It takes time to find the perfect music and to ensure that you have the rights to use it. Not everyone knows how to create unique sounds or to properly edit a podcast. This is why Anchor has added smart background music.

The smart background collection library had over 100 beautiful, podcast-ready background tracks, free to use with no restrictions. A lot of the new tracks come from Blue Dot Sessions. The library can be browsed by mood, name, or keywords.

Each track will intelligently adjust in volume so that it sounds natural with your recording. Here’s how it works: the background song automatically starts at full volume. Then after an intro, the music dips and your recorded audio comes in. The song loops until your segment is done, and then at right at the end, the music swells back up, and fades out. This means your background music sounds really polished, never outshines your voice, and takes just a second to apply.

The new Sounds and Interludes include sound effects or musical interludes. Many of the interludes are short “stingers” that match the background tracks. Anchor says that you can also import your own background music, sounds, or interludes to easily reuse whenever you want to.


Anchor Added Editing Tools



Anchor has unveiled new editing tools for Anchor podcasts. These tools are available now in Anchor’s iPhone, iPad, and Android apps. The editing tools will be coming soon to Anchor’s web platform.

Now you can edit your podcast audio without needing anything but Anchor, available for free on iOS and Android. Like everything else from Anchor, these new editing tools make your life easier by providing everything you need to make your podcast sound great, and nothing you don’t.

Features of Anchor’s editing tools include:

Trim: Quickly trim the start and finish of your recording without needing to go into a heavy editing workflow. This is great for those times when you may have a false start at the beginning of your recording or a sign-off at the end that you decide to include in the podcast.

Split: You can split a recording into multiple segments, and use them together in one episode or spread across multiple episodes. The split tool comes in handy for inserting transitions, voice messages from your listeners, your intro jingle, or any other audio into your existing podcast.

Rename segments while editing: Remove any audio you don’t want to use with a single tap. As you split up your audio, rename the segments you want to keep without breaking your workflow, so editing is lightning quick and your segments are easy to find and manage later.

Smart Flags: Add flags while you’re recording so you can easily come back to important points when you’re editing (either to remove them or to highlight them in your podcasts.)


Anchor Introduced Listener Support



Anchor has introduced Anchor Listener Support. It is Anchor’s system that is intended to allow podcasters, whose podcasts are on Anchor, to monetize their content.

Starting today, any podcaster, regardless of audience size or experience level, can collect recurring monthly payments directly from their listeners. There’s never been an easier way to start generating revenue from your podcast.

Anchor Listener Support feature can be accessed by any Anchor creator in the United States. It can be activated from your Anchor dashboard (on desktop and on mobile). This adds a Listener Support button to your public Anchor profile along with a link in your show notes on every app or website where your podcast is available. Listeners can support you from anywhere, even if they don’t have an Anchor account.

Anchor recommends that podcasters ask their listeners to support them in the audio of their podcast episodes.

When a listener clicks through those links, they will be presented with the option to make recurring, automatic monthly payments to support your podcast. They can choose from one of three support tiers: $0.99, $4.99, or $9.99.

The listener will need to enter their payment information, and their charge will be processed by Stripe. Listeners who are on an iOS device, or a Mac with a Touch Bar, can pay with Apple Pay. On Android or in any Chrome browser, they can pay with Google Pay.

Anchor says that when podcasters are ready to collect their money, they can tap the Cash Out button in their Anchor dashboard. Anchor says they will send the money right away.

Anchor will take a 4.5% fee, alongside Stripe’s 5% + $0.10 processing fee from each translation with a podcaster’s supporters. There is also a $0.25 Stripe payout fee when you cash out the money to your bank account.

The ability for a podcaster to get paid through Anchor Listener Support, of course, depends mostly on whether or not the podcaster has listeners who want to use this system to support that podcaster.

As with other systems that pay creators (such as Patreon or Medium) there’s always a chance that you could end up with few or no supporters. It may work for you – but is definitely not a “quit your day job” type of situation.


Anchor Introduces the Anchor Podcast Lab



Anchor has introduced the Anchor Podcast Lab. Soon, any podcaster will be able to request a time in Anchor’s new quiet recording space in the heart of Manhattan. Anchor says it is 100% free.

Recently, some members of the Anchor team started piecing together a small, quiet recording area at Anchor HQ in New York City for recording podcasts. After recording a few episodes and hearing the results, we realized that this space might be useful for others, too. So we decided to open the space up to members of the local podcasting community too, and the Anchor Podcast Lab was born.

Here are some things to know about Anchor Podcast Lab:

  • It will be open for podcasters later this summer. You can sign up now to request a time. Someone from the Anchor team will get back to you to schedule your exact time (subject to availability) and share details about how to get started.
  • The Anchor Podcast Lab is completely free to use.
  • The Anchor Podcast Lab can get you set up with up to three high quality microphones, a quiet space to record, and an iPad running the latest version of Anchor.
  • If you prefer, you can bring your own computer and plug it directly into Anchor’s mixer. Once you are done recording, your files will be uploaded directly to your Anchor account to be edited or published from your home or office, or you can take them with you on you own SD card or hard drive.

Does Anchor Own Your Podcasts?



There has been some debate on the internet about whether or not Anchor owns your podcast. The concern centers around Anchor’s Terms of Service, which was updated on June 21, 2018.

On June 19, 2018, Justin McLachlan (creator of EOS 10) posted a thread on Twitter in which he pointed out something troubling that was in Anchor’s Terms of Service. He included a screenshot of the part he was referring to that included the word “irrevocable”.

In the next tweet in the thread, Justin McLachlan said: “This license survives account termination. @anchor is taking ownership of everything you create that passes through their service.”

On June 20, 2018, Andrew Orr wrote a post on the Mac Observer titled: “Hey, You Know That Anchor App? Turns Out It Owns Your Podcasts.” He included a portion of Anchor’s terms of service in the article, and opined: “This means that Anchor can do whatever it wants with your podcasts, and can also transfer rights to ‘other companies, organizations, or individuals’ it chooses to work with.”

The part of Anchor’s Terms of Service that Andrew Orr was referring to said:

“By submitting User Content through the Services, you hereby do and shall grant us a worldwide, non-exclusive, perpetual, irrevocable, royalty-free, fully paid-up, sublicensable and transferable license to use, edit, modify (including the right to create derivative works of), aggregate, reproduce, distribute, prepare derivative works of, display, and perform the User Content in connection with the operation of the Services, the promotion, advertising or marketing of the Services, or any purposes.”

“You agree that this license includes, without limitation, the right for Anchor to provide, promote, and improve the Services and to make User Content submitted to or through the Services available to other companies, organizations or individuals who partner with Anchor for the syndication, broadcast, distribution, or publication of such User Content on other media and services, subject to our terms and conditions for such User Content use.”

On June 21, 2018, Michael Mignano (Co-Founder/CEO of Anchor) responded to Justin McLachlan’s tweet thread with a thread of his own. Here is one of the tweets in the thread:

In another tweet, Michael Mignano stated: “When you use Anchor, you are granting us a license to distribute your content to our platform as well as others around the world. We’ve clarified the license language to indicate when and how a creator can terminate the license they’ve given us.”

This was followed by two more tweets: “Lastly, Anchor has always aimed to innovate on the medium of audio and make the format more interactive with features like Voice Messages or Cohosts that let users collaborate in real time.” And “To enable these features, the license extends some aspects of its scope to other users so that the users are protected when they choose to collaborate.”

On June 21, 2018, Anchor updated its Terms of Service. The section titled “License Grant” now starts with: You retain all of your ownership rights in your User Content. The word “irrevocable” has been removed.

So, does Anchor own your podcasts? Technically, you still own the podcast content that you put on Anchor. In other words, Anchor is not taking ownership of your podcast and claiming it as their own.

However, by posting your podcast on Anchor, you agree to their Terms of Service, including the part that grants Anchor permission to a “worldwide, non-exclusive, perpetual, royalty-free, fully paid-up, sublicensable and transferable license to use, edit, modify (including the right to create derivative works of), aggregate, reproduce, distribute, prepare derivative works of, marketing of the service, or for any other purposes.”

It is up to individual podcasters to decide whether or not they like Anchor’s Terms of Service. If you are unsure, perhaps you should take advantage of the part of the Terms of Service that says: “We encourage you to contact us if you have any questions about what our license grant means or how it impacts you.”


Anchor Introduces Anchor for iPad



Anchor has introduced Anchor for iPad. Like Anchor’s mobile apps for iOS and Android, Anchor for iPad is completely free and is available now on the App Store.

Introducing Anchor for iPad: a bigger, better way to make your podcast. Now you can fully manage your entire podcast workflow all from your iPad. Record, produce, edit, host, and distribute your podcast everywhere (including to Apple Podcasts!) with one tap, all in one place.

Anchor says this is the world’s first ever end-to-end podcasting solution for iPad, complete with a full set of intuitive tools that are perfect for both experienced podcasters and beginners alike.

Anchor rebuilt their app from the ground up to take advantage of the iPad’s bigger, multi-touch Retina display, and focused on adding in tools that make it possible to create any kind of podcast without the need for other extra equipment or devices.

Anchor for iPad includes the first ever editing tools designed specifically for podcasting.

Features include:

  • Rebuilt app that takes advantage of the iPad’s bigger, multi-touch Retina display
  • Ability to trim the start and finish of your recording without having to go into a heavy editing workflow
  • Ability to split a recording into multiple segments, and use those segments together in one episode or spread across multiple episodes
  • Import audio from any app right into your podcast
  • Drag and drop audio files from one app to another on your iPad
  • Save an audio file for later by dropping it into your Anchor Library
  • Anchor supports split view for all iPad sizes and orientations
  • You can plug a lightning mic directly into your iPad’s lightning port and start capturing audio