ART19 announced that its targeted podcast marketplace now includes more than 200 series, from publishers like Headgum, Macmillan, Kast Media, The Paragon Collective, and Techmeme / Ride Home Media. These listener-focused targeted ads will appear across 200 podcasts.
“Our best-in-class deterministic targeting means that ad buyers can craft personalized messages on a listener-by-listener basis,” said ART19’s Chief Revenue Officer Lex Friedman. “We’re bringing the smarts and effectiveness of digital advertising to podcasts.”
Initially focused exclusively on hosting and dynamic ad insertion technology for enterprise publishers, ART19 expanded its focus to include providing direct monetization for its hosting customers earlier this year, with the hiring of Chief Operating Officer Korri Kolesa and Friedman, both formerly of Stitcher/Midroll.
“Headgum is pleased to be a launch partner in ART19’s targeted marketplace,” said Headgum Co-Founder Marty Michael. “Working with a company that loves podcasts and values listener happiness is really important to us, and no one understands how targeted ads can live alongside live reads better than ART19.”
Currently by invitation-only, ART19’s targeted podcast marketplace matches advertisers with podcasts on a listener-by-listener basis, serving millions of impressions each month, using ART19’s Smart Audiences technology. Both brand and direct response advertisers have seen early success since ART19’s marketplace officially launched in April.
ART19, a pioneer in dynamic ad serving and data targeting, is now IAB Tech Lab certified for the new 2.0 measurement guidelines for reporting podcast downloads, impressions and listeners.
ART19 is excited to be one of the few hosting and monetization companies officially certified by the IAB Tech Lab. IAB version 2.0 is a guarantee ART19 is measuring podcast metrics related to content and ad delivery with a uniform, standardized approach defined by the IAB. This additional rigor ensures ads are delivered in their entirety and specific thresholds are met when measuring content.
“We are excited that adoption of the Podcast Measurement Technical Guidelines is gaining momentum and that ART19 is among a group that is taking the lead by having their implementations certified,” said Dennis Buchheim, SVP and GM of IAB Tech Lab. “Through the compliance process, we’re validating that there have been a number of inconsistencies across companies and that the guidelines will significantly benefit the industry by enabling participants to speak the same language.”
Long time ART19 customer Hernan Lopez, Founder & CEO of Wondery, commented “We’ve long been supporters of the IAB V2.0 standard, and commend ART19 for becoming IAB V2.0 certified.”
“We continue to best serve our publishing clients in giving them best in class metrics and reporting,” says Dan Jeselsohn, SVP of Digital Technology of ART19. “We also know these guidelines will help advertisers reach more listeners with ease. They can operate with comfort and scale knowing there is a transparent methodology for measurement being followed.”
In a press release, ART19 announced that it has made some new hires. Both of them come from Stitcher. From the press release:
As part of its plan to be the best in class solution for all audio publishing, ART19, a pioneer of dynamic ad insertion and leader in enterprise podcast hosting, is expanding its suite of technology products to advertisers and connecting them more efficiently with content creators.
To drive the new effort, ART19 is hiring proven industry leaders Korri Kolesa and Lex Friedman. Korri Kolesa, former Chief Revenue Officer at Stitcher, is joining as Chief Operating Officer and Lex Friedman, former Chief Business Development Officer at Stitcher, is joining as ART19’s Chief Revenue Officer.
“We are excited to have Korri and Lex join the team,” said Sean Carr, ART19’s CEO. “Their technology backgrounds, advertiser relationships, and proven success at monetizing podcasts makes them a perfect fit to spearhead our expansion efforts.”
“The level of talent and quality of content in podcasting keeps rising,” said Korri Kolesa. “Traditional approaches to podcast sales will need to evolve for revenue to catch up with the spectacular growth of listening in the space. ART19 is focused on building the innovative tools that advertisers need to better connect with audiences – and to make hosts more money for the same great shows they already love making.”
Nick Quah of Hot Pod has some background information. From Hot Pod:
Kolesa departs after slightly more than two years at Stitcher, where she worked to expand the company’s sales infrastructure.
Friedman, meanwhile, leaves after six years at the company, after his own podcast advertising venture, Podlexing, was ingested into what is now known as Midroll 2013. He was part of Stitcher/Midroll Media leadership through the Jeff Ulrich and Adam Sachs years, along with the acquisition by EW Scripps in 2015.
Podcasting technology company ART19 announced it has closed a $7.5 million Series A round led by Bertlesmann Digital Media Investments (BDMI) and DCM Ventures. Other investors that participated in the round include United Talent Agency, Gallo Digital, Zach Coelius, and Array Ventures.
ART19, which has experienced exponential download growth since it launched into beta two years ago is expecting revenue to grow by 300 percent in 2017. The podcast hosting platform provides features, such as its proprietary WarpFeed technology for dynamic ad insertion, to help publishers increase revenues as well.
“There are now more people listening to podcasts in the US than using Twitter,” said Sean Carr, Founder and CEO of ART19. “Our mission is to offer content creators and advertisers tools that help monetization of the medium catch up with that scale. This capital will enable us to greatly accelerate product development and continue supporting revenue growth for our customers.”
“More than 50 percent of podcast listening now happens internationally,” added Carr. “ART19 will soon be expanding into foreign markets. Bertelsmann’s international footprint and DCM’s networks in Asia and elsewhere will open doors for us in many key markets. We’re very excited about our new partners. They’re bringing a lot more than money to the table.”
Art19 announced that Feral Audio has enlisted Art19 for all of its hosting, distribution, analytics and ad serving needs. Feral Audio selected Art19 for its WarpFeed technology.
Art19 was founded by software entrepreneur Sean Carr and podcast producer Matt Belknap. Art19 provides tools for hosting, distribution and monetization of podcasts, bringing enhanced listening metrics and ad service technologies to publishers and advertisers.
Feral Audio is the fiercely independent podcast network founded by producer Dustin Marshall (Harmontown, The Duncan Trussell Family Hour, Call Chelsea Peretti) in partnership with Starburns Industries (Community, Rick & Morty, Frankenhole, and Charlie Kaufman’s Anomalisa). Every show on the Feral Audio network is 100% creator-owned, uncut, and unfiltered.
Art19’s WarpFeed Technology provides near real-time RSS ad insertion which supports improved audience targeting and serving of host-read ads, even though the back catalog content. This allows Feral Audio to generate revenue on a considerable amount of inventory that had previously gone unmonetized.
ART19 has launched a podcast platform with enhanced advertising and measurement capabilities. Midroll Media, DGital Media and Wondery are leveraging the platform’s advanced capabilities for dynamic ad insertion, audience targeting and listener measurement.
ART19 was founded by software entrepreneur Sean Carr and podcast producer Matt Belknap. ART19 is emerging from beta following eight months of extensive testing with more than 350 shows.
Midroll Media has begun using ART19 and Midroll will make ART19 its third-party hosting preferred provider. DGital Media is an audio engagement company whose partners include UFC, Recode Media, The Vertical Podcast Network, and more, has partnered with ART19 to host most of its content. Wondery specializes in mobile and on-demand audio story telling and has partnered with ART 19 for all of its scripted and unscripted shows.
New data from Wondery and comScore shows that people prefer ads in podcasts over any other digital medium. ART19’s targeting and measurement capabilities are helping brands leverage this engagement.
ART19’s benefits include:
* Dynamic Insertion of Host-Read Spots: ART19’s proprietary WarpFeed technology enables publishers to update back catalogs with fresh advertising; back catalogs comprise more than 50 percent of listening on some podcasts.
* Ad Targeting: ART19 enables delivery of different ads to different listeners of a podcast episode, even in iTunes
* APIs for Improved Audience Measurement: ART19 players and APIs offer vastly improved listening data relative to what is available in RSS, the distribution format that still dominates the space.