Podcasting technology company ART19 announced it has closed a $7.5 million Series A round led by Bertlesmann Digital Media Investments (BDMI) and DCM Ventures. Other investors that participated in the round include United Talent Agency, Gallo Digital, Zach Coelius, and Array Ventures.
ART19, which has experienced exponential download growth since it launched into beta two years ago is expecting revenue to grow by 300 percent in 2017. The podcast hosting platform provides features, such as its proprietary WarpFeed technology for dynamic ad insertion, to help publishers increase revenues as well.
“There are now more people listening to podcasts in the US than using Twitter,” said Sean Carr, Founder and CEO of ART19. “Our mission is to offer content creators and advertisers tools that help monetization of the medium catch up with that scale. This capital will enable us to greatly accelerate product development and continue supporting revenue growth for our customers.”
“More than 50 percent of podcast listening now happens internationally,” added Carr. “ART19 will soon be expanding into foreign markets. Bertelsmann’s international footprint and DCM’s networks in Asia and elsewhere will open doors for us in many key markets. We’re very excited about our new partners. They’re bringing a lot more than money to the table.”
Art19 announced that Feral Audio has enlisted Art19 for all of its hosting, distribution, analytics and ad serving needs. Feral Audio selected Art19 for its WarpFeed technology.
Art19 was founded by software entrepreneur Sean Carr and podcast producer Matt Belknap. Art19 provides tools for hosting, distribution and monetization of podcasts, bringing enhanced listening metrics and ad service technologies to publishers and advertisers.
Feral Audio is the fiercely independent podcast network founded by producer Dustin Marshall (Harmontown, The Duncan Trussell Family Hour, Call Chelsea Peretti) in partnership with Starburns Industries (Community, Rick & Morty, Frankenhole, and Charlie Kaufman’s Anomalisa). Every show on the Feral Audio network is 100% creator-owned, uncut, and unfiltered.
Art19’s WarpFeed Technology provides near real-time RSS ad insertion which supports improved audience targeting and serving of host-read ads, even though the back catalog content. This allows Feral Audio to generate revenue on a considerable amount of inventory that had previously gone unmonetized.
ART19 has launched a podcast platform with enhanced advertising and measurement capabilities. Midroll Media, DGital Media and Wondery are leveraging the platform’s advanced capabilities for dynamic ad insertion, audience targeting and listener measurement.
ART19 was founded by software entrepreneur Sean Carr and podcast producer Matt Belknap. ART19 is emerging from beta following eight months of extensive testing with more than 350 shows.
Midroll Media has begun using ART19 and Midroll will make ART19 its third-party hosting preferred provider. DGital Media is an audio engagement company whose partners include UFC, Recode Media, The Vertical Podcast Network, and more, has partnered with ART19 to host most of its content. Wondery specializes in mobile and on-demand audio story telling and has partnered with ART 19 for all of its scripted and unscripted shows.
New data from Wondery and comScore shows that people prefer ads in podcasts over any other digital medium. ART19’s targeting and measurement capabilities are helping brands leverage this engagement.
ART19’s benefits include:
* Dynamic Insertion of Host-Read Spots: ART19’s proprietary WarpFeed technology enables publishers to update back catalogs with fresh advertising; back catalogs comprise more than 50 percent of listening on some podcasts.
* Ad Targeting: ART19 enables delivery of different ads to different listeners of a podcast episode, even in iTunes
* APIs for Improved Audience Measurement: ART19 players and APIs offer vastly improved listening data relative to what is available in RSS, the distribution format that still dominates the space.