Blubrry Podcasting recently made history as the first podcast-hosting service provider to have its podcast stats certified by the Interactive Advertising Bureau Tech Lab for Podcast Measurement Compliance.
“This is the gold standard. There is no substitution to certification of compliance,” said Todd Cochrane, Blubrry CEO. “Ad buyers, networks, podcast hosting platforms, and podcasters now have an audited, validated, certified platform ready to serve them.”
Blubrry, which has been providing podcasting podcast statistics since 2005, was one of several organizations taking part in the extensive independent auditing and certification process based on the standards within IAB’s Podcast Measurement Guidelines. National Public Radio, a nonprofit membership media organization, was also certified.
As part of IAB’s Podcast Technical Working Group, Blubrry and 31 other podcast and traditional media companies contributed to the Podcast Measurement Guidelines, released December 2017, that provide strict rules and guidelines as the basis of certification, including downloads, listens, advertising delivery and advertisement play.
As of today, Blubrry Enterprise customers are able to label their podcast statistics as IAB Certified to be in compliance with the Podcast Measurement Guidelines. Blubrry Hosting customers and those shows using the Blubrry redirect with other platforms will quickly follow (as outlined in this blog post). Blubrry customers should expect no changes to their metrics as the certified platform system has been in place since 2013.
Unlike other providers, Blubrry podcast statistics are platform agnostic, meaning statistics services are not limited to Blubrry hosting customers. This has given Blubrry valuable insights on numerous areas in podcasting, with tens of thousands of shows being measured since 2005.
Podcasting provider Blubrry recently updated its podcast statistics, offering to include hourly download reporting and additional regional reporting.
Users will now be able to see how many downloads they are receiving within the first hour of episode release, hour-to-hour, for the first week the episode is live; a useful feature for podcasters to track popular times for releasing episodes and ensure best practices for creators.
In 2017, Blubrry added Great Britain, Brazil, and Canada reporting: this year the company has added regional breakdowns for Germany and Mexico, countries with increasing podcast publication and listenership.
Along with new countries, Blubrry has added DMA (designated market area) regions for U.S. metro areas. The DMA metro regions will be separated from the rest of the U.S. reporting to provide clarity for monetization opportunities.
“Statistics are crucial for podcasters to grow their audiences and especially so for monetization,” said Blubrry CEO Todd Cochrane. “By continuing to provide more detailed, accurate information, podcasters are put in control of the future of their show and brand.”
Blubrry Podcasting is expecting to achieve IAB podcast measurement/statistics certification in the coming days. The auditing process and proceeding certification reflect the highest standard in the industry set by the Interactive Advertising Bureau, which is posed to become the norm for all podcasting organizations.
The latest update to the free WordPress plugin, PowerPress, created and maintained by podcasting provider, Blubrry, includes two new features: skip-to-position and emojis.
The skip-to-position feature, also known as a time-hack, allows podcast listeners to skip to a specified time set in the episode by the show host. When the link is clicked within the show notes it will go to that position in the player and start playing.
This feature, which benefits both the show host and listeners by spotlighting details that may go unnoticed, will also encourage new listeners and those looking for specific insights from a podcast.
“The Skip-to-Position enables podcasters to directly link and highlight show segments making it easier to promote a topic to their audience,” explained Todd Cochrane, RawVoice/Blubrry CEO. “I am excited to have this feature now, and we know our podcasters and their audiences will be, too.”
In a world of social media and digital communication, emojis are part of everyday life. Now, they’re also part of show notes or blog posts written on websites utilizing PowerPress. Emojis will show not only in the blog posts but also in the information displayed in the iOS Podcasts and Google Podcasts apps.
In August, Blubrry celebrated the 10 year anniversary of its PowerPress Plugin. Version 7.4 of PowerPress was released Monday, October 1st. The plugin can be downloaded on WordPress and additional information, including how to implement both new features, can be found on blubrry.com.
Leader in the podcasting industry, Blubrry, a subsidiary of RawVoice, is exhibiting at NAB in Las Vegas, April 9-12, 2018, to share its expertise in the podcasting space and showcase its professional and enterprise media hosting and statistics. Visit Blubrry at SU6113PP at NAB.
As part of the Podcast Pavilion in the South Hall, Blubrry will demonstrate its podcasting tools and knowledge with companies interested in expanding their digital offerings and broadcasters looking to breathe new life into their listenership.
Blubrry has provided services to professional level organizations since 2006. The past decade has been spent expanding the capabilities of podcasting for radio and enterprise agencies, including an upcoming Interactive Advertising Bureau podcast statistics certification (a step above the current status of compliance).
“Whether through an individual podcast, or an expanded radio presence, we have all the tools for successfully fulfilling your podcast needs, as we have for over 85,000 podcasters,” said Todd Cochrane, CEO of RawVoice/Blubrry & Podcast Hall of Fame Member.
Blubrry offers a full solution that involves hosting, statistics, and an optimally managed website. With its services, radio stations are able to expand their audience reach with distribution on Apple Podcasts, Google Play, Spotify, and more. RawVoice first focused on advertising for podcasts in 2005, and will be introducing an advertising insertion system for podcasters later this year.
Blubrry Podcasting released its latest complimentary service, Podcast Mirror. This free application will be available to podcasters so they can enhance their current feed and gain a performance edge.
Podcast Mirror by Blubrry allows for an original podcast feed – no matter where it is served from – to be mirrored instantly. This service provides security, in the form of https, and interoperability with third-party caching services. Plus, it eliminates traffic load along with a variety of other convenient features.
No longer will mobile or desktop users click on a podcast feed and be presented the raw XML. Instead, they will be presented with a web-formatted page that allows them to listen and subscribe where the shows are listed. Blubrry has a list of features it will be adding to Podcast Mirror over the coming months.
Podcast Mirror is free for all podcasters, both Blubrry customers and beyond. PowerPress users can implement the service in minutes with instructions that can be found on the page. Podcasters can have an unlimited number of mirrored feeds in their account, as well as the freedom to delete and/or revert to the master feed at any time.
There might be as many different podcast hosting/publishing platforms these days as there are podcasts. This kind of competition is good for podcasters, and for the podcasting space overall, as it provides lots of different options for creators. Blubrry, one of the industry’s longest-running providers of podcasting services, recently launched its PowerPress Sites Deluxe service, which the company is describing as a “turnkey” solution for podcast publishing:
PowerPress Sites Deluxe is a full turn-key solution for podcasters and includes hosting, statistics, and a managed WordPress website. The Deluxe option includes additional WordPress templates, themes, plugins and most importantly, the ability for podcasters to use their own domain for their website. Domains are purchased separately and are added to the site during setup.
PowerPress Sites Deluxe is the second stage in the rollout of Blubrry’s PowerPress Sites service that was first announced in the summer of 2015. The “PowerPress” part of the PowerPress Sites name might sound familiar to many podcasters, as the service relies on Blubrry’s PowerPress plugin to create podcast RSS feeds. Prior to the launch of PowerPress Sites, podcasters had to run self-hosted WordPress installations along with the PowerPress plugin in order to create a fully functional podcast site. A PowerPress Site is also a WordPress site that comes with PowerPress built-in. The big difference is that all PowerPress Sites are fully hosted and managed by Blubrry. That means things like security, updates, and backups are all handled directly by Blubrry.
The new Deluxe version of PowerPress Sites specifically offers:
The Deluxe Site is for podcasters who may want to use their own domain and those wanting enhanced Search Engine Optimization / Discovery with an SSL certificate. It includes the most popular plugins and multiple site templates, as well as a variety of themes to choose from.
A Blubrry media hosting subscription is required in order to use the PowerPress Sites service.
Disclosure: Blubrry CEO Todd Cochrane is Executive Editor of Podcaster News and I work part-time with the Blubrry support team.
Blubrry’s new podcast is called Your Podcast. It is all about your brand, you ideas, your intellectual property, and your time – and how Blubbry services can help you keep all of these things.
Your Podcast is going to feature company news and announcements, discussion about podcasting in general, tech topics that relate to your podcast and some inside information coming from a combined 24 years of experience in podcasting. The show will run every two weeks opposite the PowerPress Podcast.
The hosts of Your Podcast are Todd Cochrane and Mike Dell. Todd Cochrane is the CEO of RawVoice Inc. (parent company of Blubbry Podcasting) and the host and producer of the Geek News Central Podcast and co-host of the New Media Show.
Mike Dell is the Customer Support Coordinator for RawVoice and Blubbry and is the host and producer of Mike Dell’s World and Podcast Help Desk (among others).
Podcasters like to make money. And while there are different approaches to monetization, the good ol’ CPM-based ad campaign is one of the oldest and most venerable ways to bring cash to your ‘cast. Blubrry has been partnering potential sponsors with willing podcasters for over a decade. And the company has taken its advertising services to the next level with the launch of its Priority Advertising Program.
Blubrry CEO Todd Cochrane elaborated on the new program thru a post on Facebook:
One big challenge we have had over the past year is that podcasters doing all the steps to be prepared for podcast advertising we require. Run Free Stats, Fill out a Advertising Application, optionally run demographic surveys and ask to be part of upcoming deals. Yet when the perfect advertiser is found they do not respond or turn deals down.
Or worse turn deals down when they said they were already on-board. To combat this and keep media buyers and us from going insane we have implemented what we are calling Blubrry Advertising Priority Partners.
This was elaborated on further with a post on the Blubrry website:
For Blubrry to compete in today’s podcast advertising world, we need to be able to move fast and implement campaigns with shows we know are ready and willing to run advertising as soon as possible. To do this, we need to create a strong and trustworthy relationship.
Here are some specifics of the Priority Advertising Program:
- Campaigns will have a minimum CPM of $20 and/or an appropriate flat rate
- Nearly all campaigns will be host-endorsed
- Campaigns require sponsor mentions with trackable URL links in shownotes
- On-site ad banners are optional, but they can add value to campaigns
- Podcasts will be bundled with other shows as a package for advertisers and media buyers
- Joining this Blubrry program doesn’t exclude podcasters from looking for advertising thru other sources
Learn more about the Priority Advertising Program and sign up here.
Disclosure: Blubrry CEO Todd Cochrane is Executive Editor of Podcaster News and I work part-time with the Blubrry support team.
The WordPress website platform is often mentioned synonymously with podcasting. Podcasters need websites, and WordPress has all of the tools to help would-be web builders get to work. And while WordPress itself is fairly easy to use once its set up, getting that first WordPress site online and keeping it updated could be tricky for a novice user. That’s why media hosting and podcast services company Blubrry came up with PowerPress Sites:
Blubrry’s PowerPress Sites is essentially the “easy button” for podcasting. With a free Basic account, users get a hosted WordPress website (the perfect place for publishing show notes and a streaming version of your show via the PowerPress audio player) that comes with built-in subscribe widgets, website streaming capabilities, and other essential plugins. The sites are designed with search engine optimization in mind, and can be set up in five minutes so you can get your show up and running right away.
PowerPress Sites come with these features:
- Site caching to increase loading speed
- Add Google Analytics codes for web stats and traffic information
- WordPress themes designed specifically for podcasters
- New, unbranded Blubrry HTML5 media player
While the new PowerPress Sites is technically free (no additional charge), it’s only available right now to Blubrry media hosting customers. Current PowerPress Sites users will be able to set up their WordPress sites thru special subdomains created by those users (username.blubrry.com). Future updates to PowerPress Sites will allow for more customized, advanced features.
Check out the official PowerPress Sites page to learn more about the service.
Disclosure: Podcaster News Executive Editor Todd Cochrane is CEO of Rawvoice, the parent company of Blubrry, and I work part-time with the Blubrry support team.