Media research firm Coleman Insights announces of the debut of its Ascend Brand Lift Study service, designed to track and prove the effectiveness of radio, podcasting, and streaming audio advertising campaigns. These studies, customized for each client, can measure components including Brand Awareness, Brand Favorability, Purchase Intent, Message Association, and Trust.
Radio, podcasting and streaming clients will have two methodological options when conducting Ascend studies, depending on the goals of a given advertising campaign. An analog methodology is based on survey research conducted with consumers meeting specific criteria; a digital methodology employed pixel-based technology that matches ad exposure each respondent. Furthermore, Ascend studies offer the option for clients to test spots for favorability and message retention so that advertisers can assess the performance of their creative.
According to Coleman Insights President Warren Kurtzman, the launch of Ascend follows more than a year of custom research for clients seeking to demonstrate the brand lift advertisers achieve through effective radio, podcasting, and streaming campaigns. “We are big believers in the effectiveness of audio advertising when it is executed correctly. With Ascend, we provide deep insights to our clients that will help improve the effectiveness of audio advertising campaigns.”
More information is available about Ascend Brand Lift Studies from Coleman Insights.
About Coleman Insights
Raliegh, North Carolina-based Coleman Insights has helped media properties in North America, South America, Europe, and Asia build strong brands and develop great content since 1978. Coleman Insights works with clients that include Audacy, iHeartMedia, Urban One, Hubbard Radio, Key Networks, Educational Media Foundation, Bonneville International, Spotify, Blubrry Podcasting, and Locked On Podcast Network. Additional information about Coleman Insights is available at Colemaninsights.com.