ART19 has launched a podcast platform with enhanced advertising and measurement capabilities. Midroll Media, DGital Media and Wondery are leveraging the platform’s advanced capabilities for dynamic ad insertion, audience targeting and listener measurement.
ART19 was founded by software entrepreneur Sean Carr and podcast producer Matt Belknap. ART19 is emerging from beta following eight months of extensive testing with more than 350 shows.
Midroll Media has begun using ART19 and Midroll will make ART19 its third-party hosting preferred provider. DGital Media is an audio engagement company whose partners include UFC, Recode Media, The Vertical Podcast Network, and more, has partnered with ART19 to host most of its content. Wondery specializes in mobile and on-demand audio story telling and has partnered with ART 19 for all of its scripted and unscripted shows.
New data from Wondery and comScore shows that people prefer ads in podcasts over any other digital medium. ART19’s targeting and measurement capabilities are helping brands leverage this engagement.
ART19’s benefits include:
* Dynamic Insertion of Host-Read Spots: ART19’s proprietary WarpFeed technology enables publishers to update back catalogs with fresh advertising; back catalogs comprise more than 50 percent of listening on some podcasts.
* Ad Targeting: ART19 enables delivery of different ads to different listeners of a podcast episode, even in iTunes
* APIs for Improved Audience Measurement: ART19 players and APIs offer vastly improved listening data relative to what is available in RSS, the distribution format that still dominates the space.