The perceived “problem” of podcast discovery is a topic that comes up often. Especially if you listen to a lot of the voices that emirate from within podcasting’s Big East Coast Bubble. Some of those voices preach on about how podcasting needs new technology to make it easier for new listeners to find podcasts (specifically, their podcasts).
For now, those voices aren’t doing much more than moving a lot of hot air. Regardless, that isn’t keeping the New York Times from opening up its Podcast Club to the general public. The Times believes that this club (powered by a Facebook group) will help expose members to new podcasts:
Podcast club isn’t a new concept at The New York Times. We’ve had one here, in real life, for the past year. Every Friday, a group of employees from around the company gather in a bright, couch-filled conference room for half an hour to talk about one episode of one podcast. It’s sort of like a book club, but for on-demand audio.
Now we are expanding from 30 minutes a week to 24/7; from a conference room in Midtown Manhattan to the world — or at least the world of Facebook.
Here’s how it’ll work. On Mondays we’ll post the episode we’re discussing that week. Chime in with your thoughts once you’ve listened, and we’ll tell you the highlights of our own IRL discussion. We’ll also have other podcast-related discussions popping up throughout the week and will seek suggestions for what to listen to and discuss next. We’ll even have producers and hosts join us periodically for Q. and A. sessions.