Tag: Flightpath

AdLarge, Flightpath, and Sounder Announce State-Of-The-Art Integration for Seamless Campaign Execution

~ Jen Thorpe

AdLarge, Flightpath, and Sounder are thrilled to announce a first-to-market, groundbreaking integration that is set to revolutionize the podcast advertising industry. Leveraging the strengths of each platform, this collaboration brings together cutting-edge technology, brand safety, contextual targeting, and customized campaign execution to elevate podcast advertising campaigns to a new level.

Sounder, known for accurately, classifying publisher’s content for brand safety, suitability, and contextual relevance, has further expanded its capabilities by integrating with Flightpath. This integration enables AdLarge to tap into Flightpath’s Sales Availability Dashboard for campaign forecasting and planning, unlocking a new level of innovation and effectiveness for ad placement for all clients.

Key Integrations Include:

Precision and Trust at Scale: Target contextual and/or brand-suitable inventory across AdLarge’s full catalog that enables advertisers to target their message across relevant and suitable content bringing immeasurable value and security to the ad buying experience for the marketplace.

Seamless Campaign Execution: The integration simplifies the advertising process, making it more efficient and user-friendly. Publishers can now forecast advertising tags and navigate the complexities of advertising campaign execution with confidence and ease.

Enhanced Transparency and Accountability: AdLarge, long known for its commitment to transparency and accountability, and the first to partner with Flightpath, continues to deliver on its promise to advertisers.

“We are committed to providing the most effective and brand-suitable advertising to our clients,” said Ilwira Marciszek, SVP of Revenue Operations and Digital Sales for AdLarge. “Our partnership with Flightpath and Sounder is yet another way we are bringing to market tools that create innovative and unmatched solutions, transparency and continue to build trust within the entire process of podcast ad sales.”

“AdLarge is a proven leader in the industry. By bringing together two complementary partners like Sounder and Flightpath, we can work together to create significant value for the agencies and brands that Ad:arge serves,” remarked Flightpath CEO and Founder, Sean Howard.

Sounder Partners With Flightpath To Solve Forecasting Pain Points For Podcast Publishers

~ Jen Thorpe

Sounder, the leader in AI-powered brand safety and contextual intelligence for audio, and Flightpath, the leading provider of podcast ad inventory management solutions, announced a partnership that will drastically improve impression availability forecasting for podcast publishers using Sounder’s contextual targeting and brand suitability solutions.

The partnership will give publishers access to Flightpath’s Trusted Nine Month View of Available Inventory, which provides a real-time view of podcast ad inventory across all supported podcasting platforms. This will allow publishers to see and maximize the available reach on Sounder-targeted inventory in a manner of seconds, helping them find relevant and highly sellable inventory for their buyers.

“Sounder and Flightpath are both committed to building world-class technology to help podcast publishers grow their businesses,” said Kal Amin, CEO and co-founder of Sounder. “By combining Sounder’s groundbreaking audio intelligence with Flightpath’s innovative forecasting tools, we provide publishers a more comprehensive solution to help them scale and reach their full potential.”

“We are thrilled to partner with Sounder,” said Sean Howard, CEO of Flightpath. “Sounder’s contextual targeting gives real-time packaging and brand safety options upon which we can now layer in reach and availability, giving publishers the tools to find, package, and sell significant opportunities to their buyers.”

The partnership between Sounder and Flightpath is a significant step forward in the evolution of podcast advertising. By providing publishers with the best available contextual targeting solution paired with the fastest and most accurate forecasting tools, publishers and advertisers will have safer, relevant and more effective campaign targeting tools without sacrificing reach or ease-of-use.

About Sounder

Sounder is the end-to-end data-driven intelligence platform that is shaping the future of the entire audio ecosystem. Our proprietary technology brings together publishers, brands and agencies, ad tech marketplaces, and data partners to revolutionize how audio content is discovered, monetized, and optimized. We’re proud to deliver unparalleled value to our partners and customers and maximize their audio advertising potential through AI-driven insights and solutions.

About Flightpath

Flightpath is the yield prediction and ad optimization platform for the creator-based economy; where podcasting is one of the fastest growing and most under-served of advertising channels. Our yield platform provides fast and trusted sales availability, campaign and order performance monitoring and prediction, and the tools to scale your podcast ad businesses across multiple DAI and sales automation platforms.