Google Podcasts Creator Program round two is accepting applications. Teams will that are selected will receive months of training, mentorship, and up to $40K in seed funding. The deadline to apply is 11:59 p.m. ET, Sunday, April 14, 2019.
Google and PDX designed this podcast accelerator program to lower barriers to entry and elevate underrepresented voices across podcasting. Last time, they received thousands of applications from over 100 countries. In the first round, they chose six incredible teams.
We’re looking for people who want to invest in and who are making shows we’re excited to help grow. The strongest applicants made clear why they are the team not to just create any podcast, but to create the specific podcast they’re pitching.
They also want to know who you think is your perfect listener. What do they care about?
The team reviewing the applications may not be your target audience, but the more you demonstrate you know who you’re trying to reach, the more the team will trust that you’ll find them.
In the first round, the applications that got their attention had a story to tell. They had driving themes instead of loosely structured conversations. They sketched episode outlines and season arcs that allowed the team to hear the show.
It is recommended that you read the Frequently Asked Questions page before sending in your application. It provides information about what they are looking for, what they are not looking for, the criteria they use to select the winning teams, and more.
Google announced the Google Podcasts creator program in June. The program aims to support underrepresented voices in podcasting, and to make it easier to learn how to get into this growing medium. The application window is now open.
Google explained why they made the Google Podcasts creator program:
With the launch of Google Podcasts app in June, we’re working to make it easier for people around the world to find and access podcasts. While there are more podcasts than ever before, there continues to be an imbalance in who is creating them. Women and people of color are still underrepresented as hosts, and many of the world’s most popular podcasts hail from western, urban areas. In June, we announced the Google Podcasts creator program, which aims to support these underrepresented voices in podcasting, and make it easier for people to learn how to get into this growing medium.
The Google Podcasts creator program is focused on three main pillars:
- Empowering and training underrepresented voices through an accelerator program
- Education a global community with free tools
- Showcasing participants’ work as a model for others
The application window is officially open globally through November 18, 2018, for the first round of the Google Podcasts creator program. Google has partnered with PRX, who will lead and manage the program. Applications will be accepted from around the globe. For more information on the program, and to apply, visit PRX’s Google Podcasts creator program website.
PRX, alongside a global advisory committee, will select teams to receive mentorship, seed funding, and an intensive 20-week training. For those who want to learn more about what it takes to create a podcast, but are not ready to apply to the program, PRX will draw on learnings from the program to develop a series of broadly accessible podcasting 101 videos in multiple languages.