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Higher Ground and Spotify Announce The Michelle Obama Podcast



Higher Ground is President Barack Obama and Michelle Obama’s production company. Last summer, it announced a partnership with Spotify to produce podcasts exclusive to the platform. Spotify has announced the first title in the ongoing partnership, The Michelle Obama Podcast.

Hosted by Michelle Obama, the show will bring listeners the First Lady’s most candid, human, and personal conversations to show us what is possible when we dare to be vulnerable. The podcast will debut exclusively on Spotify on July 29, 2020. Like all podcasts on Spotify, it will be available to nearly 300 million Free and Premium users around the world.

The Obamas formed Higher Ground to produce powerful stories to entertain, inform, inspire, and to lift up new, diverse voices in the entertainment industry. Mrs. Obama’s inaugural show is sure to do just that.

“My hope is that this series can be a place to explore meaningful topics together and sort through so many of the questions we’re all trying to answer in our own lives,” Michelle Obama said. “Perhaps most of all, I hope this podcast will help listeners open up new conversations—and hard conversations—with the people who matter most to them. That’s how we can build more understanding and empathy for one another.”

Tune in for episodes on topics ranging from sibling relationships and raising children to girlfriends, women’s health, mentorship, and marriage. An array of special guests, including Dr. Sharon Malone MD, Craig Robinson, Valerie Jarett, Conan O’Brien, and Michele Norris, will join the First Lady for each conversation.

“At Spotify we seek to connect listeners with the world’s most authentic and compelling voices,” said Spotify Chief Content and Advertising Business Officer, Dawn Ostroff. “We believe that audiences across the globe will be inspired by these most candid, most human and most personal conversations between First Lady Michelle Obama and her guests.”


Higher Ground and Spotify Partnered to Produce Podcasts



Higher Ground and Spotify announced a partnership to produce podcasts. Higher Ground is former President Barack Obama and former First Lady Michelle Obama’s production company. The Obama’s formed Higher Ground to produce powerful stories to entertain, inform, and inspire and to lift up new, diverse voices in the entertainment industry.

Spotify, which recently surpassed 100 million Premium subscribers and has more than 217 million monthly active users, will distribute the podcasts to audiences across the globe.

Under the Higher Grounds partnership, President and Mrs. Obama will develop, produce, and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics. The multi-year agreement will be with Higher Ground Audio, an expansion of the Higher Ground production company that will oversee the move into podcasts.

When President and Mrs. Obama launched Higher Ground in 2018, with an initial partnership with Netflix, their goal was to create compelling content that entertains and inspires viewers. Recognizing that content is consumed in many forms, this new partnership will give them the ability to expand the conversation, educating and engaging Spotify’s diverse and extensive audience.