HowStuffWorks is the largest for-profit podcasting company in the world. It has several podcasts on iTunes that total more than 35 million downloads a month. You may have heard of Stuff You Should Know and Stuff You Missed in History Class. HowStuffWorks announced that it raised a $15 million Series A growth equity round led by global merchant bank The Raine Group.
Last year, Blucora (who bought HowStuffWorks from Discovery in 2014) sold it to System 1. The $15 Million Series A investment means that HowStuffWorks can spin out from System 1 and become a private entity.
The investment secures an independent future for HowStuffWorks and gives it the capital resources to build upon its proven ability to create premium, evergreen content across podcasting and other mediums.
During the next year, HowStuffWorks will invest heavily into the podcasting medium, with a sharp focus on bringing in fresh global talent, adding new genres with deep IP potential, and pioneering new technology to further develop the podcast industry. As HowStuffWorks expands its podcasting slate across History, Science, Lifestyle, Comedy, and new verticals, the platform will retain loyal to its core as an authentic storyteller for the curious.
Conal Byrne, who was a general manager at HowStuffWorks for seven years before taking an executive role at Discovery, is returning to HowStuffWorks as president. He says HowStuffWorks is now focused on podcasting. The company intends to add another 15 to 20 podcasts in the next year.
HowStuffWorks is a leading publisher of informative podcast, video, and editorial content. HowStuffWorks has announced that Jack O’Brien has joined the team to launch the company’s West Coast operations out of Los Angeles. O’Brian is the founder of Cracked.com. He is tasked with HowStuffWorks’ expansion into comedy, a quickly growing podcast genre.
Jack O’Brien joins HowStuffWorks after 11 years as founder and editor-in-chief of Cracked.com. During his tenure, he cultivated the distinct, satirical voice that Cracked is known for, led creative hiring for the publication and hosted The Cracked Podcast. O’Brien’s unique experience makes him the ideal choice to lead HowStuffWorks’ west-coast growth and move into comedy.
HowStuffWorks is excited to invest in comedy as the first step in expanding the types of new shows launching in the coming months. Chief Content Officer at HowStuffWorks, Jason Hoch, said:
We have grand plans for growing and expanding our audience and leadership position in the podcast space. We started by bringing on creative geniuses from iconic brands and our move into comedy is the first of more genres to come. So much of HowStuffWorks listener base has grown up with us and we aren’t slowing down anytime soon.
O’Brien’s hire comes on the heels of Mental Floss co-founders Will Pearson & Mangesh Hattikudur’s addition to the HowStuffWorks family and the launch of the new podcast Part-Time Genius. Earlier this spring, HowStuffWorks debuted the premier of FoodStuff and released the second season of The Stuff of Life.
Will Pearson and Mangesh Hattikudur are the co-founders of Mental Floss. The print publication of Mental Floss has ended, but the website continues. The Mental Floss site gets 15 million to 20 million unique visitors each month (and an additional 30 million monthly video views). AdWeek reported that Will Pearson said “The company’s at a good place to pass it along.”
Mental Floss is the international media brand that gives smart, curious knowledge junkies their fix with upbeat, witty explorations of everything from science to pop culture to tech to history. They specialize in finding the most fascinating elements of everything their readers want to learn more about, and they illuminate the news you thought you already knew all about.
HowStuffWorks got started in 1998 at a college professor’s kitchen table. They have grown to become an award-winning source of unbiased, reliable, easy-to-understand answers and explanations of how the world actually works. HowStuffWorks creates written content, videos, and podcasts.
Mangesh Hattikudur and Will Pearson will be launching a new podcast under the HowStuffWorks banner. It will be released in May. There hasn’t been any specific details about what this new podcast will be about, but in an interview with AdWeek, the two Mental Floss co-founders expressed an interest in experimenting with what a “knowledge podcast” can be.
HowStuffWorks is an award-winning source of unbiased, reliable, easy to understand answers and explanations of how the world actually works. AdsWizz is the leading global digital audio advertising solution provider. HowStuffWorks and AdsWizz have partnered to connect adversing to the HowStuffWorks podcasts.
HowStuffWorks announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.
HowStuffWorks’ 12 podcast brands have amassed over 650 million downloads in the last eight years, and garner over 29 million downloads every month. With an evergreen podcast library of more than 6,000 episodes totaling over 3,000 hours of listening time, combined with dynamic ad insertion technology, HowStuffWorks is now uniquely positioned to provide a new level of scale to brands seeking to enhance their digital advertising across all platforms.
This technology partnership reinforces HowStuffWorks’ commitment to curated, live-read ad integrations that foster a personal connection with listeners.
AdsWizz has built a suite of solutions dedicated to bringing advanced advertising capabilities and extending this one-to-one experience by creating and implementing unique listening experiences informed by listener information like location, content preferences or user profile.