HowStuffWorks is a leading publisher of informative podcast, video, and editorial content. HowStuffWorks has announced that Jack O’Brien has joined the team to launch the company’s West Coast operations out of Los Angeles. O’Brian is the founder of Cracked.com. He is tasked with HowStuffWorks’ expansion into comedy, a quickly growing podcast genre.
Jack O’Brien joins HowStuffWorks after 11 years as founder and editor-in-chief of Cracked.com. During his tenure, he cultivated the distinct, satirical voice that Cracked is known for, led creative hiring for the publication and hosted The Cracked Podcast. O’Brien’s unique experience makes him the ideal choice to lead HowStuffWorks’ west-coast growth and move into comedy.
HowStuffWorks is excited to invest in comedy as the first step in expanding the types of new shows launching in the coming months. Chief Content Officer at HowStuffWorks, Jason Hoch, said:
We have grand plans for growing and expanding our audience and leadership position in the podcast space. We started by bringing on creative geniuses from iconic brands and our move into comedy is the first of more genres to come. So much of HowStuffWorks listener base has grown up with us and we aren’t slowing down anytime soon.
O’Brien’s hire comes on the heels of Mental Floss co-founders Will Pearson & Mangesh Hattikudur’s addition to the HowStuffWorks family and the launch of the new podcast Part-Time Genius. Earlier this spring, HowStuffWorks debuted the premier of FoodStuff and released the second season of The Stuff of Life.
Will Pearson and Mangesh Hattikudur are the co-founders of Mental Floss. The print publication of Mental Floss has ended, but the website continues. The Mental Floss site gets 15 million to 20 million unique visitors each month (and an additional 30 million monthly video views). AdWeek reported that Will Pearson said “The company’s at a good place to pass it along.”
Mental Floss is the international media brand that gives smart, curious knowledge junkies their fix with upbeat, witty explorations of everything from science to pop culture to tech to history. They specialize in finding the most fascinating elements of everything their readers want to learn more about, and they illuminate the news you thought you already knew all about.
HowStuffWorks got started in 1998 at a college professor’s kitchen table. They have grown to become an award-winning source of unbiased, reliable, easy-to-understand answers and explanations of how the world actually works. HowStuffWorks creates written content, videos, and podcasts.
Mangesh Hattikudur and Will Pearson will be launching a new podcast under the HowStuffWorks banner. It will be released in May. There hasn’t been any specific details about what this new podcast will be about, but in an interview with AdWeek, the two Mental Floss co-founders expressed an interest in experimenting with what a “knowledge podcast” can be.
HowStuffWorks is an award-winning source of unbiased, reliable, easy to understand answers and explanations of how the world actually works. AdsWizz is the leading global digital audio advertising solution provider. HowStuffWorks and AdsWizz have partnered to connect adversing to the HowStuffWorks podcasts.
HowStuffWorks announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.
HowStuffWorks’ 12 podcast brands have amassed over 650 million downloads in the last eight years, and garner over 29 million downloads every month. With an evergreen podcast library of more than 6,000 episodes totaling over 3,000 hours of listening time, combined with dynamic ad insertion technology, HowStuffWorks is now uniquely positioned to provide a new level of scale to brands seeking to enhance their digital advertising across all platforms.
This technology partnership reinforces HowStuffWorks’ commitment to curated, live-read ad integrations that foster a personal connection with listeners.
AdsWizz has built a suite of solutions dedicated to bringing advanced advertising capabilities and extending this one-to-one experience by creating and implementing unique listening experiences informed by listener information like location, content preferences or user profile.