ARN’s iHeart has shared new data from Magellan AI, which has revealed the top 15 brands advertising for Q3, 2022 across the podcast landscape nationally.
Using the latest in artificial intelligence technology, the report is based on analyzing thousands of episodes from 400+ of Australia’s most popular podcasts for Q3 2022 to determine which brands are advertising in the rapidly growing medium.
Overall, spending on Australian podcast advertising grew by 33% year on year compared to Q3, 2021. Advertising spend across the TV & Film category grew the most rapidly by 285% from this time last year. Other podcast genres to exponentially grow in investment year on year are History (up 115%), True Crime (up 91%), and Sports (up 62%).
The Q3, 2022 list of the top spenders across podcast advertising once again features brands from a broad range of categories including online retailers, finance and entertainment.
Australian Top 15 Podcast Advertisers – Q3, 2022:
- Monash University
- Budget Direct
- Macquarie Bank
- Sleeping Duck
Magellan AI, the podcast advertising analytics and attribution platform with the world’s largest database of podcast advertising data announced that they have been validated as a third party partner by Spreaker from iHeart, the leading podcast platform for monetization, globally. This integration will allow all advertising campaigns run on the Spreaker network to use Attribution by Magellan AI, which delivers accurate and in-depth campaign results and attribution analytics.
“We are dedicated to enabling the podcasters on Spreaker to have access to industry-leading data and analytics,” said Matt Verzella, Head of Partnerships and Enterprise Sales at Spreaker. “We are happy support Magellan AI as they continue to grow the podcast space through valuable third-party attribution and metrics.”
“We are excited to empower Spreaker users to utilize Attribution by Magellan AI to gain access to in-depth information about advertising campaigns,” said Jim Ballas, Head of Publisher Partnerships at Magellan AI. “By connecting attribution data with the robust data that we are already aggregate, advertisers and brands will be able to gain even greater insights into the power of podcast ads.”
Attribution by Magellan AI enables advertisers to access third party delivered impression verification and full-funnel attribution data, from views through conversions and transactions, allowing advertising to optimize and increase ROI on their podcast campaigns.
Attribution by Magellan AI is currently in beta, with plans to make it widely available in Q1 2023. Publishers and podcasters can currently onboard at no cost. Sign up for the beta program today by visiting https://www.magellan.ai/attribution