Veritonic, the industry’s comprehensive audio analytics and research platform, announced that they have been approved as an audio attribution partner by Spreaker, a multi-faceted podcast platform and global leader in podcast ad technology.
As a result, the 50,000+ creators and brands that use the Spreaker platform to distribute their podcast content can elect to utilize Veritonic’s full-funnel attribution capabilities to optimize and further increase the ROI of their audio campaigns.
“At Spreaker, we remain committed to providing our users with the tools they need to make smarter and more informed decisions around the audio they create and share,” said Francisco Baschieri, CEO and co-founder of Spreaker. “The performance data that the Veritonic platform provides is indispensable for planning, executing, and enhancing current and future audio campaigns. We take pride in this partnership as we collectively work to further the growth of the audio landscape through insightful and actionable data and analytics.”
“We are pleased to support Spreaker in providing their publishers and creators with the comprehensive data and analytics they ned to meaningfully connect with their audiences and increase ROI,” said Simon Simonelli, Chief Executive Officer of Veritonic. “Our built-for-audio attribution and brand lift capabilities provide incomparable, full-funnel audio campaign lifecycle management and measurement in one easy-to-use, intuitive platform.”
Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.
Veritonic’s Attribution solution is available now via self-serve or managed service. For more information or to get started, visit www.veritonic.com or contact firstname.lastname@example.org.
ARN’s iHeart has shared new data from Magellan AI, which has revealed the top 15 brands advertising for Q3, 2022 across the podcast landscape nationally.
Using the latest in artificial intelligence technology, the report is based on analyzing thousands of episodes from 400+ of Australia’s most popular podcasts for Q3 2022 to determine which brands are advertising in the rapidly growing medium.
Overall, spending on Australian podcast advertising grew by 33% year on year compared to Q3, 2021. Advertising spend across the TV & Film category grew the most rapidly by 285% from this time last year. Other podcast genres to exponentially grow in investment year on year are History (up 115%), True Crime (up 91%), and Sports (up 62%).
The Q3, 2022 list of the top spenders across podcast advertising once again features brands from a broad range of categories including online retailers, finance and entertainment.
Australian Top 15 Podcast Advertisers – Q3, 2022:
- Monash University
- Budget Direct
- Macquarie Bank
- Sleeping Duck
Magellan AI, the podcast advertising analytics and attribution platform with the world’s largest database of podcast advertising data announced that they have been validated as a third party partner by Spreaker from iHeart, the leading podcast platform for monetization, globally. This integration will allow all advertising campaigns run on the Spreaker network to use Attribution by Magellan AI, which delivers accurate and in-depth campaign results and attribution analytics.
“We are dedicated to enabling the podcasters on Spreaker to have access to industry-leading data and analytics,” said Matt Verzella, Head of Partnerships and Enterprise Sales at Spreaker. “We are happy support Magellan AI as they continue to grow the podcast space through valuable third-party attribution and metrics.”
“We are excited to empower Spreaker users to utilize Attribution by Magellan AI to gain access to in-depth information about advertising campaigns,” said Jim Ballas, Head of Publisher Partnerships at Magellan AI. “By connecting attribution data with the robust data that we are already aggregate, advertisers and brands will be able to gain even greater insights into the power of podcast ads.”
Attribution by Magellan AI enables advertisers to access third party delivered impression verification and full-funnel attribution data, from views through conversions and transactions, allowing advertising to optimize and increase ROI on their podcast campaigns.
Attribution by Magellan AI is currently in beta, with plans to make it widely available in Q1 2023. Publishers and podcasters can currently onboard at no cost. Sign up for the beta program today by visiting https://www.magellan.ai/attribution