Tag Archives: iHeartMedia

NFL and iHeartMedia Announce NFL’s Podcast Network Lineup



Earlier this year, the NFL and iHeartMedia announced an exclusive partnership to launch the NFL’s Podcast Network which includes the distribution of NFL Media’s existing podcasts, certain Member Club podcasts, and co-production and distribution of two dozen new original shows with the iHeartPodcast Network. All podcasts will be available wherever podcasts are heard.

“We are excited to bring this new slate of podcasts to NFL fans everywhere, representing the best storytelling, access and talent from NFL Media and NFL Films,” said Meredith Battin, NFL, Vice President, Head of Business Operations & Club Media. “Through the NFL’s partnership with iHeartMedia and the launch of the NFL’s Podcast Network, it will be even easier for fans to discover great new podcasts from the NFL and participating Clubs.”

“We are proud to team up with the NFL to roll out an incredible lineup of podcasts,” said Will Pearson, Chief Operating Officer, iHeartPodcast Network. “Just as this football season kicks off, we’re thrilled to introduce such an expansive slate of shows featuring amazing talent across the NFL that will appeal to both casual and diehard fans around the globe.”

New podcasts coming to the NFL’s Podcast Network include:

NFL explained: NFL explained, hosted by Aditi Kinkhabwala and Mike Yam, is a new original podcast series that takes fans behind-the-scenes of the inner workings of the NFL. From how the regular season schedule is made, to the evolution of the Super Bowl, NFL explained looks to answer the NFL’s biggest questions. NFL explained debuted on August 25 and new episodes are available each week on Thursday.

NFL Inside Report: Don’t miss out on the top NFL stories provided by NFL Media’s wide array of talent. Hosted by Rhett Lewis, NFL Inside Report takes you beyond the headlines with NFL Media’s reporters and experts providing game recaps, the biggest news and in-depth storytelling. NFL Inside Report launched on Wednesday, September 8 with new episodes available each week on Monday, Wednesday, and Friday.

Tape Heads: Hosted by Dan Orlovsky, Bob Wischusen and Scott Pioli, Tape Heads is a twice-weekly, in-season X-and-O’s podcast giving the fans the “whys and the hows” of each week’s NFL action. In each episode, Dan, Bob, and Scott detail the biggest moments of the NFL weekend based on their tape study of the All-22 coaching film. Conversations fueled by observation and analysis give fans the insight and information they crave. Tape Heads launched on September 14, and new episodes will be available each week on Tuesday and Thursday.


iHeartMedia Partners with NRJ Group



iHeartMedia and the French multimedia group NRJ announced a strategic partnership to develop, translate, distribute, and monetize a specially curated slate of iHeartRadio Original podcasts for French listeners. The first translated podcasts will be available on the iHeartRadio app, in France on NRJ Group’s platforms and everywhere podcasts are heard from the last quarter of 2021, with regular new additions thereafter.

Podcasts to be translated include the iconic Stuff You Should Know, the first-ever podcast to surpass one billion downloads. Launched in April 2008, the podcast has continuously educated listeners on a variety of topics in science, history, pop culture, urban legends, conspiracy theories and more. With thousands of episodes, a number of sold-out live events, a television season and a book deal, the show and its riveting hosts have garnered a loyal following across the globe.

Additional shows in the curated slate are set to include other popular curiosity podcasts including Stuff You Missed in History Class, Brain Stuff, Unobscured with Aaron Mahnke, and Cabinet of Curiosities, music podcast Rivals as well as some of the most riveting true-crime podcasts like Piketon Massacre, Missing in Alaska, Murder in Oregon, and Paper Ghosts with more to come.

“NRJ Group is proud to work with the world’s leading podcast publisher, sharing the same mission: making high-quality entertainment podcasts available to the widest audience. This deal enables us to significantly enrich our offer to French listeners while clearly positioning NRJ Global as the top reference in France for the monetization of podcast,” said Cécile Chambaudrie, NRJ Global President & CEO of NRJ Group digital activities.

In addition, the partnership will also include a slate of co-produced podcasts featuring top French talent with more details to be announced in the future.

As part of the deal, NRJ Group will distribute iHeartRadio Original English-language podcasts across their apps and websites; and will lead the monetization efforts in France with exclusive monetization rights for the French translation versions, and the co-produced slate of new podcasts from existing and emerging French talent. And to drive revenue faster, NRJ Global will leverage Triton Digital’s (recently acquired by iHeartMedia) industry-leading supply side platform Yield-Op and its programmatic audio marketplace.

“As podcast audiences continue to explode in the United States, the medium is also going global, beginning to grow meaningful fanbases around the world,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group. “iHeartMedia is in a unique position to partner with the best audio companies from each territory – like NRJ in France – offering them deep archives of existing hits for translation, co-production of new shows to better support the French podcast creator community, and ad technology from Triton to build sustainable podcast revenue fast as part of the premiere worldwide audio marketplace.”


iHeartMedia and NBA Team Up Multi-Year Podcast Partnerships



iHeartMedia and the National Basketball Association (NBA), announced a multi-year podcast partnership, which will feature the launch of more than 20 new iHeartRadio – NBA co-produced podcasts. The new slate of NBA podcasts will be distributed widely by the iHeartPodcast Network with the first show set to debut this Fall.

The new shows will be produced using a wide variety of content from the NBA archives to tell the backstories of some of the greatest moments in sports history, along with a mix of the latest league news, player commentary, insider analysis, and much more – available on iHeartRadio and everywhere podcasts are found.

“We are excited to expand the league’s audio offerings to fans by teaming up with iHeartMedia to deliver NBA content and storytelling to iHeartPodcast Network,” said David Denenberg, Senior Vice President, National & Local Network Partners. “We look forward to reaching more fans with content about our teams, players and history through this partnership.”

“The NBA is one of the toughest leagues in the world. These are relentless athletes, with a grueling schedule, at the absolute height of their game,” said Kevin LeGrett, President of iHeartMedia Sports. “Their stories are the stuff of legend and deserve mass-reach audience and top-tier brand partners. iHeart alone can can deliver that.”

The partnership provides the NBA and its teams access to iHeartMedia’s massive reach across multiple audio platforms including podcasts, streaming and broadcast radio, as well as the opportunity to develop a new slate of groundbreaking shows each year.

More details around the upcoming slate of NBA podcasts will be announced at a later date.


Celsius Partners with iHeartMedia in New Podcast Deal



Celsius, the global industry-leading cryptocurrency yield-earning platform and podcast publisher iHeartMedia, announced a multiyear agreement to co-produce a new iHeartRadio Original podcast hosted by Celsius CEO Alex Mashinsky and distributed through the iHeartPodcast Network.

Scheduled to launch later this year, the uniquely educational, entertaining informative podcast will feature Alex discussing a wide-ranging set of topics both inside and outside crypto, including fintech trends, personal finance, trade and regulation. The podcast will be available on the iHeartRadio App and everywhere podcasts are heard.

“Since our founding, the Celsius mission has included bringing the next 100 million people into crypto. As a company we understand that a huge part of that task is education and audience engagement. We’re proud to be partnering with a media giant like iHeart through their industry-leading podcast platform and believe it will be a force multiplier in reaching our goals,” said Vijay Konduru, Chief Marketing Officer and Head of Analytics of Celsius.

“We are excited to partner with a company like Celsius to build awareness and bring cryptocurrency education to new audiences and innovative ways,” said Joe Robinson, President of Ventures for iHeartMedia. “As cryptocurrencies continue to grow in popularity, we look forward to helping further educate listeners through this engaging podcast, so they can have a clearer understanding and responsibly engage and participate in this technology and space.”

The iHeartPodcast Network – the No. 1 podcast publisher globally as measured by Podtrac – has 27 million US monthly uniques and more than 250 million monthly global downloads and streams and spans every category from business, sports, spirituality and technology to entertainment, lifestyle, family, comedy, and true crime – and everything in between.

The two companies are also pursuing a broader partnership across iHeartMedia’s multiple audio platforms to bring further awareness of blockchain and cryptocurrencies to mainstream audiences at scale.


Catalina and iHeartMedia Partner to Measure Impact of Ads on Offline Sales



Catalina, a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey, has formed a groundbreaking partnership with leading audio company iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases.

To date, podcast measurement capabilities have helped advertisers understand the impact on an ad campaign on brand lift metrics like purchase intent or message recall, as well as attribution of digital user activity such as website visits from those listeners exposed to that campaign. Now, CPG partners will also gain visibility into the true offline sales impact of their marketing dollars within podcasting.

In addition, as part of this data partnership, Catalina will provide iHeartMedia with audiences and measurement services within iHeartMedia’s SmartAudio platform, for CPG ad campaigns that air on the latter’s linear and streaming radio programming.

“Podcast listening continues to skyrocket, with more than 115 million people in the U.S. anticipated to listen to podcasts this year – and podcast advertising expected to double over the next five years,” said Brian Dunphy, SVP of Catalina’s Strategic Partnerships and Channel Sales. “As the medium continues to rapidly grow, Catalina’s multi-path identity resolution capabilities combined with iHeartMedia’s unique Multiplatform audiences at scale enable us to match deterministic shopper households across a variety of identity paths helping advertisers measure the effectiveness and success of their podcast campaigns.”

To accomplish this, data & analytic teams at Catalina and iHeartMedia have worked together over the past year to test the feasibility of applying Catalina audiences and measurement capabilities to enhance the effectiveness of CPG ads running on iHeartMedia’s Multiplatform audio properties. The teams have since successfully completed pilot tests for measurement and audience targets across a range of iHeart’s audio properties, including podcasts.

“We have been impressed with Catalina’s ability to deliver highly-scaled, extensive data and insights for CPG advertisers, enabling them to measure the effectiveness of their brand messaging on in-store sales,” said David Shiffman, EVP of National Research at iHeartMedia. “We continue to focus on cross-platform measurement and attribution capabilities for advertisers and now in partnership with Catalina we can provide CPG advertisers tools to maximize their podcast campaigns’ ROI, with measurement and attribution solutions to more effectively plan and execute their multi-platform audio campaigns.”

Catalina’s Dunphy added, “As consumer-directed media consumption grows, it is critical for marketers to have a partner to help them effectively measure across channels. Thanks to our new partnership with iHeartmedia, we are excited to be unlocking and adding radio, streaming audio and podcasts to Catalina’s now comprehensive omni-channel platform capabilities that also includes TV, Out of Home, Digital Advertising, and In-Store campaigns. We have the capacity to reach shoppers with personalized messages at every step of the consumer journey, measure their impact, and even make adjustments in real time to drive sales.”


Bloomberg Media and iHeartMedia Team Up to Launch Original Podcasts



Bloomberg Media and iHeartMedia announced an exclusive multiyear agreement to co-produce and distribute more than a dozen new original podcasts, and will also include the distribution of Bloomberg Media’s existing state of over 20 podcasts through the iHeartPodcast Network.

The new agreement will build on the success of Bloomberg Media’s lineup of business-related podcasts, including the incredibly popular Masters in Business, Odd Lots, Foundering, and The Pay Check, among others. The first four new co-produced iHeartRadio Original podcasts will take a broad view on business topics covering subject areas like financial crime or the cost of climate or the future of an industry. The new podcasts will be rolling out this year and will be available on the iHeartRadio App and everywhere podcasts are heard.

“Bloomberg Media continues to be one of the first, most-trusted destinations for high-quality content – from market news to business trends, to deeper financial backstories on what’s moving the economy overall,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group. “We are excited to partner with Bloomberg, not only to grow the audience of their existing slate of great shows, but to develop a whole new list of titles across the next several years, combining their editorial expertise with our mass reach and monetization.”

“We continue to see growth with our chart-topping, award-winning podcasts, as we had 26% increase in podcast downloads in 2020,” said Scott Havens, Chief of Growth Officer and Global Head of Strategic Partnerships, Bloomberg Media. “Bloomberg Media delivers the global perspective and deep insight business-minded listeners crave, and new platforms such as the iHeartMedia network extends our reach with new audiences who are seeking quality, premium content.”

Bloomberg’s podcasts offer unparalleled insights and analysis into the financial and business worlds through a mixture of timely reporting and narrative style programs. Drawing on the journalistic strength of its global newsroom of over 2,700 journalists, Bloomberg Media’s podcasts deliver quality audio content that cover an extensive range of topics across business, finance, economics, technology, healthcare, and more.


iHeartMedia and the NFL Team Up to Launch NFL’s Podcast Network



iHeartMedia and the National Football League (NFL) announced an exclusive podcast partnership to launch the NFL’s podcast network which will include the distribution of NFL Media’s existing podcasts (Around the NFL, Move the Sticks, NFL Fantasy Football, Huddle and Flow, NFL Total Access: The Locker Room, Good Morning Football and NFL Legends) as well as the co-production and distribution of two dozen new original podcasts.

“Podcasts are an increasingly important way to reach fans and a compelling way to tell NFL stories,” said Kevin LaForce, Senior Vice President, Media Strategy and Business Development. “We look forward to partnering with iHeartMedia to bring the NFL Podcast Network to life and deliver our podcast content seamlessly to fans on their platform and anywhere podcasts are consumed.”

As part of the exclusive deal, the new podcast slate will develop new shows with NFL Films utilizing some of the best content from their archives, while also creating new podcasts focusing on NFL history, inside access, and more. These NFL podcasts will be distributed through the iHeartPodcast Network.

The first new original podcasts stemming from this partnership will be in-progress by this upcoming summer, ahead of the 2021 NFL season, and will be available on the iHeartRadio App and everywhere podcasts are heard.

About NFL Media Podcasts:

Around the NFL: The “Around the NFL” crew of Greg Rosenthal, Dan Hanzus, and Marc Sessler break down the latest football news, with a dash of mirth.

Move the Sticks with Daniel Jeremiah and Bucky Brooks: Former NFL scouts Daniel Jeremiah and Bucky Brooks break down the latest news and action around the league from a scout’s perspective.

NFL Fantasy Football Podcast: Fantasy Football fans, this is the podcast for you. Marcas Grant, Mike Florio, and Kimmi Chex, provide detailed fantasy football analysis combining in-depth stats and film study to help you win your league and earn bragging rights over your friends, coworkers, or family.

Huddle and Flow: Steve Wyche and Jim Trotter call on their experiences as two black men with 40-plus years combined covering the NFL to bring listeners unfiltered, enlightening, and entertaining conversations about important issues involving the league both on and off the field.

NFL Total Access: The Locker Room: Former NFL head coach Brian Billick and fullback Michael Robinson provide unique stories and insights about the game of football and those who coach and play it. These two Super Bowl champions take listeners inside the locker room to learn what’s really going on in the NFL.

Good Morning Football: It’s never too early for football! Each morning Will Selva brings you the key NFL stories you need to know in a bite-sized daily podcast. Tune in each day for commentary from GMFB personalities Kay Adams, Nate Burleson, Peter Schrager, and Kyle Brandt.

NFL Legends Podcast: The NFP Legends Podcast is an unscripted podcast series discussing the challenges and personal anecdotes of NFL Players. Hosted by Hall of Fame Aeneas Williams, topics include parenting, coaching, wellness and overcoming adversity.


iHeartMedia to Acquire Triton Digital



iHeartMedia announced it has entered into an agreement with The E.W. Scripps Company to acquire Triton Digital, the global technology and services leader to the digital audio and podcast industry, for $230 million, subject to certain adjustments. With this acquisition, iHeartMedia will now be able to provide audio content to producers and advertisers with an industry-leading full ad service package for streaming and podcasting no matter their size, reach or distribution method.

The addition of Triton Digital’s vast array of infrastructure and measurement solutions will complement iHeartMedia’s current advertising technology service, data platforms and programmatic platforms while providing additional solutions for those in the digital radio industry, allowing iHeartMedia to be the first and only company in the audio market to provide four distribution methods for audio, including on-demand, broadcast and digital streaming radio and podcasting, and to service all audio assets programmatically.

“Adding Triton Digital and its industry leading service to the iHeartMedia audio ecosystem establishes iHeartMedia as the only company with a total audio advertising technology and data solution,” said Bob Pittman, Chairman and CEO of iHeartMedia. “iHeart, with our strong leadership position in podcasting, digital radio and broadcast, already provides cutting edge audio management, programmatic and data solutions for the broadcast radio, digital audio and podcasting industries, and this acquisition further strengthens our position as the No. 1 audio company in America and provides unique – and critical – solutions for he industry and our advertisers.”

Operating in more than 50 countries, Triton Digital is a global Advertising Technology SaaS platform for audio streaming, podcasting and metrics that enables publishers to monetize their audiences by providing a highly respected digital audio measurement and advanced audio-focused infrastructure to maximize the yield of audio inventory. The company’s two lines of business focus on advertising infrastructure and measurement, including a content delivery system that distributes digital audio streams and podcasts to listeners while dynamically inserting ads and measurement business that tracks audience and creates ratings reports.

In addition to measuring audiences for customers, Triton Digital operates the world’s first programmatic marketplace for digital audio programmatic ad-buying and Yield-Op, a world-class Supply Side Platform (SSP) that specializes in Audio and enables programmatic audio advertising.

“We are thrilled to join the iHeartMedia family,” said Neal Schore, CEO of Triton Digital. “We remain deeply committed to providing the world’s broadcasters, podcasters, and online audio publishers with continuously innovated, best-in-class solutions and services for online audio management, advertising, and consumption data, and are well positioned to enhance iHeartMedia’s value proposition to audiences and advertisers.”


iHeartMedia Announced iHeart 3D Audio and Binaural Audio Technology



iHeartRadio announced iHeart 3D Audio and its strategic expansion into binaural podcasting, an innovative new method of producing podcasts that places listeners into the middle of an audio soundscape, immersing them in the story like never before. Tapping into the potential of innovative 3D audio, iHeartMedia will debut a captivating new slate of podcasts, cementing itself in this category of experiential media and spearheading the exploration of what’s possible with cutting-edge audio technology.

Binaural, or 3D audio, creates a sense of movement, location and triggers other senses, enhancing listening experiences and providing a new way for people to hear high quality, surround sound, immersive content, and reproducing real-life experiences, much like virtual reality has done for video, right in their own homes. With in-person entertainment on hold, consumers are gravitating toward digital format entertainment and podcasting has taken center stage, with listenership expected to grow by 30 million listeners each year through 2023. Amid this new paradigm, iHeartMedia is dedicated to evolving its podcast network, providing a more multifaceted at-home listening experience for more fulfilling entertainment.

Through iHeart 3D Audio, iHeartMedia will launch a new slate of podcasts that is underpinned by the unique recording technology. Building on the success of its previously-launched binaural audio series 13 Days of Halloween from iHeartMedia and Blumhouse Television, which drove more than 2.8 MM listens, iHeartMedia, in collaboration with renowned writer, creator and producer Aaron Mahnke, will expand upon the series and release a seasonally focused “13 Days” franchise of podcasts correlating with various major holidays. The new iHeart 3D Audio slate will also include the upcoming podcast The Mantawauk Caves, a co-production with Blumhouse Television, as well as a series of bonus 3D episodes across the year for hit shows like The Ron Burgundy Podcast.

iHeartMedia’s new iHeart 3D Audio slate of podcasts will be distributed by the iHeartPodcast Network, which is home to more than 750 original podcasts with over 253 million downloads each month. iHeartRadio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime—and everything in between—making iHeartRadio the largest publisher of podcast content in the world.