Tag Archives: iHeartMedia

Two New Hires at iHeartMedia



iheartmedia-logoEarlier this month, iHeartMedia hired two people to fill important positions at iHeartRadio. They now have a new senior VP of Marketing and a new VP of Podcasting.

Beth Murphy has been hired as Senior Vice President of Marketing.  Previously, she was the the chief marketing officer at Deezer, a Paris-based music service, from August of 2014 through February of 2016, and the CMO at Stitcher (which was acquired by Deezer in October of 2014). She managed international marketing and B2B efforts for both streaming services.

Chris Peterson has been hired as Senior Vice President of Podcasting. He will oversee iHeartRadio’s overall podcast strategy and grow its profile in the community. Chris Peterson was previously at TuneIn, which is a competitor to iHeartRadio in the radio aggregation business. He was Content Partnership Manager at TuneIn. Chris Peterson was also the Director of Operations for Glenn Beck’s The Blaze network.

 


NPR Partners with iHeartRadio for Distribution



NPR logoNPR and iHeartMedia announced an agreement that will allow NPR’s Member stations to make their live News Talk programing available via iHeartRadio. This partnership enables NPR’s Member stations to get more distribution, and adds content to iHeartRadio.

The agreement allows more than 260 NPR Member stations to have the opportunity to stream their live programing on iHeartRadio, which is available across more than 80 unique device platforms including in-home entertainment, wearables, gaming consoles, enhanced audio dashboards, and more. iHeartRadio has over a billion app downloads, more than 85 million registered users and its network reaches more than 85 million social followers.

Put that all together, and the partnership gives NPR Member stations the ability to reach millions of new listeners worldwide. Part of the agreement is that all NPR Member stations that join iHeartRadio will have access to 50% of their individual iHeartRadio landing page’s digital banner inventory to encourage listeners to donate and directly support the station’s public programing.

Public radio fans can visit iHeartRadio.com to check out all available News Talk programing. iHeartRadio offers instant access to thousands of live radio stations from across the country, custom artist stations from a catalog of more than 24 million songs and 830,000 artists, on-demand podcasts and a feature called “My Favorites Radio”, which combines all of a listener’s favorite artist and thumbed up songs in one station.


WeWork Teams Up With iHeartMedia to Create Work Radio



WeWork logoWeWork has a mission “to create a world where people work to make a life, not just a living”. They have teamed up with iHeartMedia, which is a global media and entertainment company. Together, the two are creating Work Radio – which appears to have some room for podcasts.

The WeWork Team posted some information about this collaboration. Work Radio will be a live station on iHeartRadio that features an original mix of music and exclusive content centered on entrepreneurship and creating your life’s work.

Work Radio will feature a universal music channel that will be streamed across their locations nationwide. The music channel will also be available under a “Perfect for Work” label through the iHeartRadio app and website.

Later in the summer of 2016, Work Radio will begin streaming episodes of an original podcast on Work Radio. It will feature “honest conversations between entrepreneurs and creators to inspire our community of almost 60,000 members and iHeartRadio’s more than 85 million registered users.”

AdWeek says that the companies are building a new studio in WeWork’s headquarters in Manhattan which will be used for livestream interviews, concerts, events and performances. The studio will also create original podcast series.

Since the partnership will tailor all the content and music for WeWork locations, iHeartMedia and WeWork are trying to attract brands that want to target entrepreneurs around the U.S. And internationally. One of the first brands to sign on is Dell, which will be a part of the official launch.

AdWeek reports that the partnership will be officially launched next week with an event featuring “4-hour Work Week” author Tim Ferriss and Spotify executive Troy Carter. There may be some unannounced music guests who will preform at the launch.

After the first studio is built at WeWork’s headquarters, the plan is to build additional studios at other WeWork locations. The goal is to allow members to record and broadcast podcasts and other content.


iHeartMedia Moves Into Podcast Production



iHeartMedia logoiHeartMedia, the megalithic company formerly known as Clear Channel Communications, recently moved from the distribution side of the digital fence to the production side. iHeart has been active in providing various digital streams across a plethora of platforms for years. The company already includes some podcasts in its directory thru a partnership with Spreaker. Now, like so many other established content purveyors, iHeartMedia will begin producing a number of original shows, specifically as podcasts. These shows will be distributed thru all of the usual digital channels and some may even be heard on iHeart’s network of terrestrial radio stations.

Here’s a list of these new podcasts:

  • Skybound Rundown: Focused on indie games, hosted by “indie gamers.”
  • The Vent: An advice show for moms, hosted by actress Jaime Pressly.
  • Heart of the Beat: Musical artists discuss how their songs were made.
  • Get Mic’d: A realty-style talent show where judges find “the next great iHeartMedia DJ.”
  • Who Is Marty Hirsch?: A parody/mockumentary style show that will feature the voices of celebrity musicians “documenting” the life and times of a fictitious media mogul.

There’s no official word yet as to when these new shows will debut or what their typical running times will be. Along with the new podcast announcement, iHeartMedia also announced a partnership with popular instant messaging app Snapchat. But details of just how these two services will interact is still under wraps.