AudioBoom announced two strategic partnerships – with iHeartRadio and with Spike TV – demonstrating the company’s continued growth and focus to provide users with the ability to make content far-reaching, as well as deliver interesting and engaging audio content.
Through its collaboration with iHeartRadio, iHeartMedia’s all-in-one digital music, podcasting, and live-streaming radio service, podcasters who use audioBoom’s platform to host and distribute on-demand audio content will now have the option to reach iHeartRadio’s 95 million registered users.This partnership will provide an avenue for increased visibility, as well as audience and revenue growth.
Separately, through its branded content partnership with Spike TV, audioBoom is producing a roundtable podcast discussion dedicated to Spike TV’s upcoming six-part series, “TIME: The Kalief Browder Story,” featuring the hosts from popular true crimes podcasts including Undisclosed, Up & Vanished, Truth & Justice and Actual Innocence.
Earlier this month, iHeartMedia hired two people to fill important positions at iHeartRadio. They now have a new senior VP of Marketing and a new VP of Podcasting.
Beth Murphy has been hired as Senior Vice President of Marketing. Previously, she was the the chief marketing officer at Deezer, a Paris-based music service, from August of 2014 through February of 2016, and the CMO at Stitcher (which was acquired by Deezer in October of 2014). She managed international marketing and B2B efforts for both streaming services.
Chris Peterson has been hired as Senior Vice President of Podcasting. He will oversee iHeartRadio’s overall podcast strategy and grow its profile in the community. Chris Peterson was previously at TuneIn, which is a competitor to iHeartRadio in the radio aggregation business. He was Content Partnership Manager at TuneIn. Chris Peterson was also the Director of Operations for Glenn Beck’s The Blaze network.
NPR and iHeartMedia announced an agreement that will allow NPR’s Member stations to make their live News Talk programing available via iHeartRadio. This partnership enables NPR’s Member stations to get more distribution, and adds content to iHeartRadio.
The agreement allows more than 260 NPR Member stations to have the opportunity to stream their live programing on iHeartRadio, which is available across more than 80 unique device platforms including in-home entertainment, wearables, gaming consoles, enhanced audio dashboards, and more. iHeartRadio has over a billion app downloads, more than 85 million registered users and its network reaches more than 85 million social followers.
Put that all together, and the partnership gives NPR Member stations the ability to reach millions of new listeners worldwide. Part of the agreement is that all NPR Member stations that join iHeartRadio will have access to 50% of their individual iHeartRadio landing page’s digital banner inventory to encourage listeners to donate and directly support the station’s public programing.
Public radio fans can visit iHeartRadio.com to check out all available News Talk programing. iHeartRadio offers instant access to thousands of live radio stations from across the country, custom artist stations from a catalog of more than 24 million songs and 830,000 artists, on-demand podcasts and a feature called “My Favorites Radio”, which combines all of a listener’s favorite artist and thumbed up songs in one station.
Libsyn announced at Podcast Movement 2016 that they have partnered with iHeartRadio. The addition of iHeartRadio, iHeartMedia’s digital music and streaming radio service with more than 85 million registered users, will expand Libsyn’s podcast distribution and audience reach. The agreement with iHeartRadio adds an industry leading digital media directory to the Libsyn publishing offering.
Additionally, iHeartRadio has more than 85 million social media followers across their network and the iHeartRadio app has been dowloaded more than a billion times. iHeartRadio’s expanded reach will enable podcast producers to attract a new large pool of listeners to their podcast content and grow their show audience.
The agreement with iHeartRadio adds an industry leading digital media directory to the Libsyn publishing offering. Libsyn has recently announced the addition of Google Play Music and Spotify, along with other publishing destinations including iTunes, Twitter, and Facebook, for a total of 20 different publishing destinations available to podcast producers.
iHeartRadio points out that the partnership with Libsyn means that thousands of new podcasts will soon be available on the iHeartRadio podcast platform, which already features thousands of shows and original programs.