Tag Archives: LibSyn

Libsyn Announced Acquisition of Auxbus Podcast Creation Platform



Libsyn announced the acquisition of the Auxbus podcast-creation software platform. Financial terms were not disclosed.

The web-based Auxbus is designed to save podcasters time, while producing professional-quality podcasts that are easy for even the most novice audio creators. Auxbus guides first-time podcasters through planning and creating their content. Auxbus hold proprietary, patent-pending technologies that automatically complete and distribute finished, polished podcasts in moments.

Auxbus features include:

  • Content guide that answers podcasters’ questions, includes links to learn more, and provides playable examples;
  • Show organizational tools to save users time on every episode, including writing show descriptions, uploading artwork, and creating reusable intros, outros, and calls-to-action;
  • Easy recording with any microphone: professional XLR, USB, wired and built-in;
  • Automatic episode assembly and sound leveling for high-quality episodes, fast; and
  • A selection of built-in music, or users can upload their own.

Libsyn provides its podcasters with a professional platform that are available everywhere podcasts are played. Auxbus will continue to operate independently within Libsyn, and its features and technologies are expected to be integrated into the Company over time.

Auxbus Chief Engineer and system architect, Ryan DuVal, will join Libsyn to lead its newly formed Creation product line. Auxbus founder, Dan Radin, will provide transitional and strategic consulting services to Libsyn.


Clarification is Always a Good Thing



Things move really fast in the podcasting industry – and outside of it. The speed of information makes it difficult for many of us to figure out what really happened. People sometimes make mistakes, misunderstand what was said, or fail to clearly state what they intended to say. When this happens, clarification is always a good thing.

It appears there has been some confusion about what Rob Greenlee (VP of Libsyn’s Content and Partnerships) said when he was interviewed on Season 1, Episode 6, of Podland News, which is hosted by James Cridland (editor of Podnews) and Sam Sethi (editor of Sam Talks Technology).

On January 7, 2021, Podnews posted an article titled: “Greenlee to step down as Podcast Academy Chair”. The article includes the following: Speaking on an episode of the Podland podcast to be released later today, Rob Greenlee has announced he is to step down as Chair of the Podcast Academy this month, as part of significant changes in the board of governors. “The board has decided to re-elect all new officers,” he explains.

The article goes on to state: Greenlee also announced in his Podland interview that Libsyn has decided not to support the new Podcasting 2.0 namespace at this time. Podnews posted a link to their article on Twitter on January 7, 2021.

In response, Rob Greenlee tweeted: “To clarify, I did NOT step down from thepodcastacademy.com Board or Chair role. The board elected ALL New Officers yesterday, is true that a New yet unannounced Chairperson has been selected. I remain in the TPA Board of Governors”.

The Podnews account responded by tweeting: “Rob’s exact words – “I’m actually going to be stepping down from the Chairpersonship this month” – at podnews.net/listen. We highlighted new board was being set up. We believe we reported this story accurately.”

On January 7, 2021, the Libsyn’s Twitter account tweeted: “Context” (with a smiling face emoji after it) and a link to Libsyn’s blog post titled: “What did Rob Greenlee Say?

Here are some key points from the blog post:

  • …Some recently published statements regarding Rob Greenlee about Libsyn’s support of the Podcast Index and his involvement in the Podcast Academy may have left some people thinking otherwise. We want to clear them up.
  • …It is important to distinguish between being supportive of the Podcast 2.0 namespace through conversation and advocacy, and integrated support of it’s associated tags on Libsyn.
  • In Rob’s own words in the excerpt below from Podland, you can see our team is supportive of the work they are doing. “And, and I think that as a team, we are very supportive of what Adam is doing over there, with trying to come up with some new ideas in the medium. And I do believe that we will probably ultimately wind up, supporting most, if not all, of what’s going on over there.”…
  • … The second headline that was reported on Rob Greenlee regarding the Podcast Academy was that he was stepping down as the Podcast Academy Chair. While this is an accurate excerpt from a statement from Rob Greenlee, it could be misleading in the spirit of what the Podcast Academy is doing and Rob’s level of involvement going forward.

Libsyn’s blog post included a response the headline by Podnews. The response was from Michele Cobb, Executive Director of The Podcast Academy: “The leadership change was a planned event and each year we will be appointing new officers at the January meeting (with a new term of February). And starting in 2022, we will be transitioning from the Founding Board of Governors to an elected board from the membership. Rob Greenlee continues as an active member of the board and an important part of helping us to grow and improve”.

In response to Libysn’s tweet, the Podnews Twitter account responded: “Grateful for this response. We believe we covered these stories accurately and do not believe we took any statements out of context. Clarification is always a good thing though.”


Libsyn Appointed a New Chief Financial Officer



Liberated Syndication announced the appointment of Mr. Richard P. Heyse as Chief Financial Officer. In this role, Mr. Heyse will be responsible for finance, strategic planning, treasury, tax and accounting and will be based at the Company’s offices in Pittsburg, PA.

Mr. Heyse takes over for Mr. Gabriel Mosey, who has served as interim Chief Financial Officer since October 2019, and will remain with the Company as Corporate Controller.

Mr. Heyse brings 35 years of financial management, capital markets and operational experience in both public and private technology companies. He has successfully served as CFO of three publicly-traded companies, with considerable expertise in business planning, strategy execution, operational optimization, budgeting, SEC compliance, and financial reporting.

Most recently, Mr. Heyse served as an interim CFO or consultant for a number of private companies. Previously, Mr. Heyse served as Chief Financial, Risk and Compliance Officer at Wesco International, Inc. (WCC) in Pittsburgh, Pennsylvania; Chief Financial Officer and Chief Information Officer at Innophos Holdings, Inc. (PHS) in Cranbury, New Jersey (where he coordinated a NASDAQ IPO); and as Business CFO – Chemicals Division at Eastman Chemical Company (EMN) in Kingsport, Tennessee.

Mr. Heyse has a Bachelor’s Degree in Nuclear Engineering from Purdue University, and a Master’s Degree in Business Administration from Carnegie Mellon University.

Liberated Syndication also announced that long time Chief Executive Officer Chris Spencer has informed the Board of his decision to step down as CEO and Board Member, effective as of August 5, 2020. The Board of Directors will immediately begin a global search for a new Chief Executive Officer.

Mr. Spencer has served as the Chairman and Chief Executive Officer from the Company’s formation via a spin-off in 2016. Mr. Spencer led the Company to profitability and guided it through the successful acquisition of web hosting company Pair Networks in late 2017. Mr. Spencer was CEO and Founder of Liberated Syndication’s predecessor company, Wizzard Software, in 1996.

Under the leadership of Spencer, Libsyn has successfully increased revenues to over $20 million, expanded its customer base to over 100,000 monthly subscribers at Libsyn and Pair Networks, serving over 130,000,000 audience members monthly, while completing several strategic partnerships and acquisitions.


Libsyn Announced Launch of Latinx Initiatives



Liberated Syndication (Libsyn) announced a series of Latinx initiatives beginning with The Latino Podcast Listener Report, conducted by Edison Research and commissioned by Adonde Media, Lantigua Williams & Co., Libsyn, NPR, and Pandora. The results of the study will provide valuable insight and serve to further the conversation about Latinx podcasters and their audience.

Libsyn will continue the conversation beginning in July with a series of events to further discuss the results and create awareness around Latino podcasts.

“We are excited to share the data from the Edison report and explore the opportunities to create community within Latinx podcasting and specifically Spanish language podcasts,” remarked Elsie Escobar, Libsyn’s Community Manager. “At Libsyn, we have always tried to empower more voices outside of traditional media. What we learn from the listener survey will be valuable in attracting Latinx podcasts and audiences.”

During the month of July, the Rockin’ Libsyn Podcasts feature will highlight Spanish speaking podcasts. This series shares podcasts on the Libsyn platform in a Question and Answer format that provides valuable insight from their professional podcast producers to further empower the community.

Libsyn is also pleased to host several key guests to speak in more detail about the Latino Podcast Listener Report, Tom Webster, Senior Vice President of Edison Research will be a guest on the July 14th, Episode 172 of The Feed: The Official Libsyn Podcast.

Additionally, co-sponsors of the research report Juleyka Lantigua Williams, CEO of Lantigua Williams & Co. and Martina Castro, CEO of Adonde Media, will join Libsyn’s Community Manager and She Podcasts‘s co-founder Elsie Escobar to follow up on the study’s results.


Libsyn Added Headliner Integration



Libsyn has added Headliner integration in Libsyn Platform 4.23. Lisbyn added Headliner integration after many users asked for it.

Headliner is an awesome web app that allows you to import your media into their system and generate nifty video clips that can include all kinds of features such as wave forms, text, colors, and even transcription. You can download the video to use as you wish, or have them send it off to places like Facebook for you.

This new integration will appear as a widget right on your dashboard so you’ll see it when you log in. Pick the episode you want to send and off to Headliner you go to finish out your clip!

Libsyn users need to be aware that Headliner currently only supports MP3 and M4A files.

There is a helpful FAQ for those who want to learn how to use Headliner. Here are a few key pieces of information from the FAQ:

Any plan at Libsyn, from their $5 plans on up, have full access to Headliner integration.

The free account offers up to 10 video clips created each month. After 10 clips, additional clips will be watermarked with a Headliner watermark. Transcription is included. Social media distribution is included. Videos exported up to 1080p resolution.

The Headliner Pro account runs $12.95 per month and is billed through Headliner (not through your Libsyn account). This gives you everything available in the free account, removing the 10 video clip limit and adding the ability to use your own custom watermarks. It also gives you access to stock images and video, reusable templates, intros and outros, custom font support and priority customer service.

There are higher tiered accounts available as well, depending on you needs, but to reiterate, the Libsyn integration will work with any Libsyn plan level and any Headliner plan level.


Libsyn is IAB V2 Certified



Liberated Syndication (Libsyn) announced that the Interactive Advertising Bureau (IAB) Tech Lab has officially certified the Libsyn podcast statistic metrics.

The IAB Tech Lab Compliance Program ensures adherence and compliance with the IAB Podcast Measurement Technical Guidelines V2 for reporting podcast downloads, impressions, and listeners. These guidelines establish a common set of metrics for podcast measurement and a base set of principals for the industry to adhere to.

Podcast advertising has faced challenges due to a lack of uniformity in measurement systems and metrics. Meaningful industry-wide measurement has been difficult to achieve due to an inability to connect, track, and analyze user requests; measurement processes that use dissimilar, proprietary algorithms; and a lack of agreed-upon set of metrics and their definitions. With the Podcast Measurement Compliance Program, the IAB Tech Lab seeks to ensure these common challenges are addressed.

“While we had updated our statistical analytics in late 2017 to best match up with these guidelines, we felt it was important to be officially certified as compliant with the IAB V2 guidelines,” said Rob Walch, VP of Podcaster Relations. “As we enter the 2020 yearly advertising buying season, this official certification will give advertisers the reassurance and confidence in our numbers that they need to place orders with Libsyn hosted podcasts.”


Libsyn Brings Podcasts to Deezer with New Partnership



LibSyn LogoLiberated Syndication, (“Libsyn”), a worldwide leader of podcast hosting, distribution and monetization, announced a new global partnership to distribute Libsyn hosted podcasts on Deezer, the global music streaming service.

With this partnership, Deezer users will be able to access over 62,000 active podcasts, totaling over 4.9 million individual episodes, currently hosted by Libsyn. Over 28,000 podcasts are currently available on Deezer, with hundreds created in-house as part of its Deezer Originals series. Deezer also offers its 14 million active users, across 180 countries, over 56 million music tracks, providing the largest and most diverse global music streaming catalog on any device.

“We are very excited to work with Deezer and further grow the global audience for podcasts with Libsyn,” said Rob Walch, V.P. of Podcaster Relations, Libsyn. “The Deezer partnership will make it even easier for listeners to consume great podcasts directly on a streaming service they already use.”

Currently, the Libsyn network reaches over 111 million monthly unique audience members. Libsyn has created a custom destination for Deezer that allows podcasters to control the timing and number of episodes they release to the Deezer audience, including the ability to provide exclusive content to Deezer. Using Libsyn’s powerful audience analytics platform, podcasters will be able to gauge the size and unique geographic location of audiences consuming their content.


Libsyn Partners with Entercom to Bring Podcasts to Radio.com



Liberated Syndication (Libsyn), a worldwide leader of podcast hosting, distribution and monetization, announced a new agreement with Entercom, a leading media and entertainment company and one of the largest radio broadcasters in the United States, to distribute Libsyn podcasts on Radio.com, Entercom’s integrated digital platform.

Radio.com is the fastest growing digital audio app in the U.S. Radio.com has quickly established itself as a leading platform for live and on-demand exclusive premium audio content across news, entertainment, music, and sports. Through the agreement, the platform’s tens of millions of monthly active users across the U.S. will now have direct access to the 62,000 active podcasts, totaling over 4.9 million episodes, hosted on Libsyn.

“The Radio.com partnership will make it easier for listeners to consume our great podcasts by making the podcasts directly available on an app they already use daily,” said Rob Walch, V.P. of Podcaster Relations, Libsyn. “We are very excited for the growth that Radio.com will bring to podcasting and are thrilled to work directly with Entercom to make it very easy for all of the shows hosted on our service to be part of their digital platform.”

“As the fastest growing digital audio app in the country, we are laser-focused on providing the content we know our listeners want, whenever and wherever and however they want it,” said Corey Podolsky, Vice President of Business Development, Entercom. “Podcast listening on Radio.com continues to grow at an accelerating pace. Partnering with Libsyn to make it simple for podcasters to reach millions of listeners on our platform is a win for everyone.”

Currently, the Libsyn network reaches over 111 million monthly unique audience members. Libsyn has created a custom destination for Radio.com allowing podcasters to control the timing and number of episodes they release to the Radio.com audience, including the ability to release exclusive content to the Radio.com platform. Using Libsyn’s powerful audience analytics platform, podcasters will be able to gague the size and unique geographic location of audiences consuming their content.


Libsyn is Redesigning their Stats System



Libsyn announced that their stat system is being redesigned for IAB compliance, new features, and the future expansion of stats reporting. Libsyn’s new stat system is coming in December.

The stats system is being redesigned to allow for IAB compliance, new features and the future expansion of stats reporting. The company has been working towards Interactive Advertising Bureau (IAB) Podcast Measurement compliance with a conversion to reporting daily unique downloads. In order to make this change, states processing is being overhauled. This will position stats reporting for future growth, changing consumption patterns, and advertising measuring. Additionally, Libsyn will upgrade the stats reporting interface and add new features.

Some of the changes started taking place in August. In September, another change happened that would bring downloads to within 2-5% of the daily unique number being rolled out in December.

Coming in December, the daily unique number will be shown alongside their stats numbers and will have a month’s worth of historical data loaded. Libsyn says this allows producers to be able to review their stats and compare apples to apples. In addition, Libsyn is also going to roll out a new interface for stats reporting and new features.

You can find more information about these changes on the Libsyn blog post about this topic. Another good source of information is on Libsyn’s podcast The Feed.