Tag Archives: LibSyn

Libsyn is Redesigning their Stats System



Libsyn announced that their stat system is being redesigned for IAB compliance, new features, and the future expansion of stats reporting. Libsyn’s new stat system is coming in December.

The stats system is being redesigned to allow for IAB compliance, new features and the future expansion of stats reporting. The company has been working towards Interactive Advertising Bureau (IAB) Podcast Measurement compliance with a conversion to reporting daily unique downloads. In order to make this change, states processing is being overhauled. This will position stats reporting for future growth, changing consumption patterns, and advertising measuring. Additionally, Libsyn will upgrade the stats reporting interface and add new features.

Some of the changes started taking place in August. In September, another change happened that would bring downloads to within 2-5% of the daily unique number being rolled out in December.

Coming in December, the daily unique number will be shown alongside their stats numbers and will have a month’s worth of historical data loaded. Libsyn says this allows producers to be able to review their stats and compare apples to apples. In addition, Libsyn is also going to roll out a new interface for stats reporting and new features.

You can find more information about these changes on the Libsyn blog post about this topic. Another good source of information is on Libsyn’s podcast The Feed.


Win a Free Year of Podcast Hosting from Libsyn



libsyn-promote-the-tar-out-of-yourself-contestLibsyn is holding a contest where three lucky podcasters will each win one free year of hosting at Libsyn.com. The contest is called “Promote the Tar Out of Yourself on Friday”.

The Libsyn Team wants to give 3 podcasters a free year of hosting in the easiest way possible: by promoting your podcast. That is all you have to do. They picked Friday as the day of the week to do it because, according to their blog post, Fridays are meant to be community building as well as giving podcasters the opportunity to “promote, promote, promote!”

They also understand that the holiday season is busy, and they wanted to make a contest that would not require podcasters who entered to have to do even more than they already have planned at this hectic time of year.

In addition, this contest will motivate podcasters who enter to continue podcasting through the end of the year. We all know that many podcasts end up taking a long break during the holidays because they just can’t fit everything into their lives.

Here’s what you have to do if you want to enter the contest

  • Comment on the Promote The Tar Out of Yourself on Friday (PTTOOYF) post on Facebook or reply to the PTTOOYF post on Twitter on one or all of the following Fridays: 11/25, 12/2, 12/9, 12/16, and/or 12/23. NOTE: You can participate on both Twitter and Facebook, but you will only be entered once per week.
  • Share your latest episode. The episode must be published within the week of the PTTOOYF post.
  • Follow all directions to posting: (a) you must share a name and/or description of what your podcast episode is about, (b) a link to how people can find and listen to the podcast, and (c) a link to your podcast’s contact, about page, or social media profile so that Libsyn can easily contact you.

If you post a comment on the PTTOOYF post on Facebook or Twitter after 11:59 p.m. PST on the corresponding Friday, your entry will be disqualified. Entries only count on Friday.

Libsyn will have a grand random drawing of qualified entries placed on Fridays from 11/25 through 12/23. Three lucky podcasters will be announced on Friday, December 30, 2016. For more details, please read the Libsyn blog post about the contest.

 


Libsyn Celebrates International Podcast Day with Online Conference



libsyn-live-conference-international-podcast-dayInternational Podcast Day takes place on September 30th every year. Various podcasts will be doing something special on that day. Libsyn is celebrating by doing a One Day Online Conference. You can participate!

Libsyn’s contribution to this year’s International Podcast Day is the Libsyn Live: One Day Online Conference. They will feature four of Libsyn’s in house experts tacking varied topics ranging from podcasting basics to podcasting from an iOS device.

Anyone who wants to participate can do it for free! Just visit the website for the Libsyn Live: One Day Online Conference. Those who are commenting online about the event, or who want to let others know about it, should use #LibsynLive.

Schedule

9:30 AM EDT – light introduction and content from some of Libsyn’s shows

10:00 – 11:00 AM EDT – Podcasting 101/201
This session will be given by Libsyn’s support power house Krystal O’Connor. It is the perfect session for those who are just getting started and for those who want to brush up on the basics.

12:00 – 1:30 PM EDT – Podcasting 100% from iOS Device
This session is given by Rob Walch who has over ten years of podcasting experience. Learn how to be super mobile with your podcast. Record on the go as well as integrate interviews and editing all while mobile.

2:00 – 3:30 PM EDT – Growing Your Audience
This session is given by Dave Jackson who is new to Libsyn but not new to podcasting. He covers the topic: “How do I grow my audience?”

4:00 – 5:30 PM EDT – Social Media Best Practices for Podcasters
Elsie, who handles most of Libsyn’s social media presence, shares her best practices with you. She is the co-founder of She Podcasts. She gives you details on making sense of all the platforms you feel like you HAVE to be on.

7:00 PM EDT – Roundtable/Q&A
This is the time for you to ask questions and get them answered by the Libsyn team.

If you cannot make the Libsyn Live: One Day Online Conference, it doesn’t mean you have completely missed out. Libsyn is going to make the entire event and sessions available on their YouTube Channel.


Libsyn Partners with iHeartRadio



Libsyn logoLibsyn announced at Podcast Movement 2016 that they have partnered with iHeartRadio. The addition of iHeartRadio, iHeartMedia’s digital music and streaming radio service with more than 85 million registered users, will expand Libsyn’s podcast distribution and audience reach. The agreement with iHeartRadio adds an industry leading digital media directory to the Libsyn publishing offering.

Additionally, iHeartRadio has more than 85 million social media followers across their network and the iHeartRadio app has been dowloaded more than a billion times. iHeartRadio’s expanded reach will enable podcast producers to attract a new large pool of listeners to their podcast content and grow their show audience.

The agreement with iHeartRadio adds an industry leading digital media directory to the Libsyn publishing offering. Libsyn has recently announced the addition of Google Play Music and Spotify, along with other publishing destinations including iTunes, Twitter, and Facebook, for a total of 20 different publishing destinations available to podcast producers.

iHeartRadio points out that the partnership with Libsyn means that thousands of new podcasts will soon be available on the iHeartRadio podcast platform, which already features thousands of shows and original programs.


Reactions to NPR’s New Measurement Guidelines



NPR logoThere’s been a lot of talk about measurement in the podcasting space as of late. As more attention has become focused on the medium in terms of press coverage and money, the pressure has been on for podcasters to come up with a standard for measuring podcast plays. Groups like IAB (and the Association of DownloadableMedia before it) have tried to come up with a consensus on how podcast downloads and plays should be measured. It’s been an ongoing process that’s taking feedback from hundreds of different digital media services and content creators.

It looks like NPR didn’t want to wait for an industry-wide consensus on measurement. Last week, the public media giant released Public Radio Podcast Measurement Guidelines v1.1, a comprehensive document that shows how NPR defines what should (and shouldn’t) be counted as a podcast download. In the document’s introduction, it refers to the current state of podcast measurement as “the Wild West,” implying that, when it comes to podcast stats, anything goes. The document also notes that its “standards” were created solely by NPR and its related organizations. No input was considered from IAB before NPR went public with these guidelines.

On one level, NPR deserves some credit for trying to move the measurement process forward. But from a different angle, the organization has just trampled over podcast measurement systems that have been in place for years. In an article on Observer’s Business & Tech site, Rob Walch, VP of Podcaster Relations at LibSyn gave his thoughts on NPR’s measurement guidelines:

…Rob Walch, a vice president at Libsyn, sees the public radio guidelines differently. ‘I think the way they went about this was heavy handed and arrogant at best,’ Mr. Walch said in a phone call with the Observer. He objected especially to the document opening with the ‘wild west’ language, when, he argues, companies in the podcasting industry, such as his, Blubrry and Podtrac, have been discussing this question for some time. ‘The reality is that podcasting has been around for 11 years, and there are companies that understand podcasting methods better than NPR,’ he added.

Blubrry also crafted its own response to NPR’s measurement guidelines:

For the past 11 years, RawVoice / Blubrry and other leading companies in the podcasting space have worked tirelessly to provide accurate reporting to podcasters and media buyers. The ‘Wild West’ statement in the document is unwarranted, RawVoice / Blubrry is asking the coalition to retract the language, and publicly recognize those who have successfully championed meticulous, rigorous and precise podcast reporting.

It’s hard to say for sure how these new NPR guidelines will affect podcast statistics going forward. Due to the massive popularity of NPR shows, the organization can throw around a lot of weight in the podcasting space. If media buyers who place ads on podcasts look at NPR’s statistics method as the best way to gather download numbers, will those buyers then force other, more established statistics platforms, to fall in line?

Disclosure: I work part-time with the Blubrry support team and Podcaster News Executive Editor Todd Cochrane is the CEO of Rawvoice, parent company of Blubrry.


Libsyn has a New Player



Libsyn logoLibsyn has released their new player. It has some new features that are different from the previous player. Libsyn has put together a main support article for those who have questions about the new player (or want to know more about it).

The main new updates are:

* The player is customizable. You can change the colors to match your podcast.

* You can now copy the embed code. Your listeners can copy it, too. This allows people to post that link on their site.

* It comes with a Player Playlist. This helps your listeners who like to binge listen to podcasts. The new player has all your episodes, one after the other.

* You can share the new player to Google + , Twitter, Facebook, Clammer, Pinterest and iTunes, Stitcher and Tunein plus your RSS.

* The new player has a download option. Listeners can now one-click download the media file.

What if you prefer the old player? That’s ok. Libsyn says you don’t have to update your player if you do not want to. You still have a choice of four types of players: Legacy, Standard, Standard Mini, and Custom.


Libsyn Offers $50 Discount on Podcast App



Libsyn Submit a Smartphone App promotionLibsyn is offering a $50 discount on their standalone podcast app. This discount is for those who submit app requests for a listing of a free app in the iOS or Android market during the month of January 2016. They wanted to provide advance notice because they realize that December can be very busy.

There are four things you need to do in order to make sure your standalone podcast app is ready for 2016. You need to be a level app400 account holder. You need to submit a completed app form (iOS or Android) through the Libsyn interface.

You need to submit your completed app form during the month of January 2016. You also must send an email to the address listed on the Libsyn website and mention the standalone podcast app promotion. Those who complete those four steps will get the one time $50 set-up fee waived.

It should be noted that there are some fees that you need to pay before you complete the required forms for this promotion. There is a yearly $99 fee payable to Apple for a developer account. There is a one time $25 fee payable to Google for a developer account for Android. You can choose to submit one or both apps as part of the promotion.


Libsyn has a #ThanksPodcasting Contest



Libsyn Thanks Podasting ContestWant to win a free year of podcast hosting? Libsyn is holding a contest called the “Thanks, Podcasting Project”. Submit an entry before November 29, 2015, and make sure you use the hashtag #ThanksPodcasting when you share your entry on Twitter. This contest is for new and current Libsyn customers.

To enter the contest, you must create a clean piece of audio that is between 2 and 10 minutes long. Tell Libsyn a story about the impact of podcasting in your life. There is a specific script that they would like you to open with.

“Welcome to Thanks, Podcasting where you’ll get to hear stories of inspiration, transformation and impact because of podcasting. My name is (your name) from (your podcast) over at (website).”

From there, it is up to you. You can make your submission entirely about you, or about your audience, or about a specific incident, piece of feedback, or experience that was inspired by podcasting. You can make your submission about your general experience of podcasting. You are allowed to add audio to your submission, but you cannot use any kind of material that might be infringing on anyone’s copyright.

There are details on the Libsyn website about the specific intro and outro you must use in your submission. (Each is downloadable). There is also information about the encoding and ID3 tags they want you to use.

After that, upload your audio to your cloud service/store of choice, and then share it on Twitter using the #ThanksPodcasting hashtag. You must share it on Twitter in order to enter the contest, but are free to share your entry on other forms of social media if you would like to. Each person can have only one entry – so make it a good one!

Three winners will be randomly chosen. New Libsyn customers who win the contest will get a $40 level account for free for a full year. Existing Libsyn customers who win the contest, and that already have a $40 or greater account, will be awarded a free year at their current account level. Existing Libsyn customers who win the contest and have account levels below $40 can choose to upgrade to the $40 level for a full year for free.


Libsyn Launches Private Premium Service



Libsyn logoLibsyn has launched a new service offering that is called Private Premium. It was announced at Content Marketing World earlier this month.

Private Premium is for businesses and other organizations who require secure distribution of the content that they want to distribute to their mobile workforce. The content could be in the form of audio, video, blog posts, or PDFs. The Private Premium service provides businesses with a simple method to safely and quickly send critical information and alerts directly to their employees via custom apps for iOS and Android devices.

Private Premium securely delivers content to end users who are specifically authorized by the company. Businesses have immediate access via the LibsynPro interface to make additions, modifications and deletions to the approved user list. Content can instantly be published to the secure smartphone apps with corresponding push notifications to alert users of new information. LibsynPro provides administrator and publisher rights’ management to maintain security and user management.

The smartphone apps make the consumption of the content easy and convenient for end users. The apps include a car play mode for audio content playback and downloads to the app for playback in airplane mode.

The addition of Private Premium to Libsyn Pro allows companies to strengthen their content marketing for both external customers and internal teams. The same technology solution can distribute sales, marketing and educational content publicly or through restricted access.