Tag Archives: LibSyn

Libsyn is IAB V2 Certified



Liberated Syndication (Libsyn) announced that the Interactive Advertising Bureau (IAB) Tech Lab has officially certified the Libsyn podcast statistic metrics.

The IAB Tech Lab Compliance Program ensures adherence and compliance with the IAB Podcast Measurement Technical Guidelines V2 for reporting podcast downloads, impressions, and listeners. These guidelines establish a common set of metrics for podcast measurement and a base set of principals for the industry to adhere to.

Podcast advertising has faced challenges due to a lack of uniformity in measurement systems and metrics. Meaningful industry-wide measurement has been difficult to achieve due to an inability to connect, track, and analyze user requests; measurement processes that use dissimilar, proprietary algorithms; and a lack of agreed-upon set of metrics and their definitions. With the Podcast Measurement Compliance Program, the IAB Tech Lab seeks to ensure these common challenges are addressed.

“While we had updated our statistical analytics in late 2017 to best match up with these guidelines, we felt it was important to be officially certified as compliant with the IAB V2 guidelines,” said Rob Walch, VP of Podcaster Relations. “As we enter the 2020 yearly advertising buying season, this official certification will give advertisers the reassurance and confidence in our numbers that they need to place orders with Libsyn hosted podcasts.”


Libsyn Brings Podcasts to Deezer with New Partnership



LibSyn LogoLiberated Syndication, (“Libsyn”), a worldwide leader of podcast hosting, distribution and monetization, announced a new global partnership to distribute Libsyn hosted podcasts on Deezer, the global music streaming service.

With this partnership, Deezer users will be able to access over 62,000 active podcasts, totaling over 4.9 million individual episodes, currently hosted by Libsyn. Over 28,000 podcasts are currently available on Deezer, with hundreds created in-house as part of its Deezer Originals series. Deezer also offers its 14 million active users, across 180 countries, over 56 million music tracks, providing the largest and most diverse global music streaming catalog on any device.

“We are very excited to work with Deezer and further grow the global audience for podcasts with Libsyn,” said Rob Walch, V.P. of Podcaster Relations, Libsyn. “The Deezer partnership will make it even easier for listeners to consume great podcasts directly on a streaming service they already use.”

Currently, the Libsyn network reaches over 111 million monthly unique audience members. Libsyn has created a custom destination for Deezer that allows podcasters to control the timing and number of episodes they release to the Deezer audience, including the ability to provide exclusive content to Deezer. Using Libsyn’s powerful audience analytics platform, podcasters will be able to gauge the size and unique geographic location of audiences consuming their content.


Libsyn Partners with Entercom to Bring Podcasts to Radio.com



Liberated Syndication (Libsyn), a worldwide leader of podcast hosting, distribution and monetization, announced a new agreement with Entercom, a leading media and entertainment company and one of the largest radio broadcasters in the United States, to distribute Libsyn podcasts on Radio.com, Entercom’s integrated digital platform.

Radio.com is the fastest growing digital audio app in the U.S. Radio.com has quickly established itself as a leading platform for live and on-demand exclusive premium audio content across news, entertainment, music, and sports. Through the agreement, the platform’s tens of millions of monthly active users across the U.S. will now have direct access to the 62,000 active podcasts, totaling over 4.9 million episodes, hosted on Libsyn.

“The Radio.com partnership will make it easier for listeners to consume our great podcasts by making the podcasts directly available on an app they already use daily,” said Rob Walch, V.P. of Podcaster Relations, Libsyn. “We are very excited for the growth that Radio.com will bring to podcasting and are thrilled to work directly with Entercom to make it very easy for all of the shows hosted on our service to be part of their digital platform.”

“As the fastest growing digital audio app in the country, we are laser-focused on providing the content we know our listeners want, whenever and wherever and however they want it,” said Corey Podolsky, Vice President of Business Development, Entercom. “Podcast listening on Radio.com continues to grow at an accelerating pace. Partnering with Libsyn to make it simple for podcasters to reach millions of listeners on our platform is a win for everyone.”

Currently, the Libsyn network reaches over 111 million monthly unique audience members. Libsyn has created a custom destination for Radio.com allowing podcasters to control the timing and number of episodes they release to the Radio.com audience, including the ability to release exclusive content to the Radio.com platform. Using Libsyn’s powerful audience analytics platform, podcasters will be able to gague the size and unique geographic location of audiences consuming their content.


Libsyn is Redesigning their Stats System



Libsyn announced that their stat system is being redesigned for IAB compliance, new features, and the future expansion of stats reporting. Libsyn’s new stat system is coming in December.

The stats system is being redesigned to allow for IAB compliance, new features and the future expansion of stats reporting. The company has been working towards Interactive Advertising Bureau (IAB) Podcast Measurement compliance with a conversion to reporting daily unique downloads. In order to make this change, states processing is being overhauled. This will position stats reporting for future growth, changing consumption patterns, and advertising measuring. Additionally, Libsyn will upgrade the stats reporting interface and add new features.

Some of the changes started taking place in August. In September, another change happened that would bring downloads to within 2-5% of the daily unique number being rolled out in December.

Coming in December, the daily unique number will be shown alongside their stats numbers and will have a month’s worth of historical data loaded. Libsyn says this allows producers to be able to review their stats and compare apples to apples. In addition, Libsyn is also going to roll out a new interface for stats reporting and new features.

You can find more information about these changes on the Libsyn blog post about this topic. Another good source of information is on Libsyn’s podcast The Feed.


Win a Free Year of Podcast Hosting from Libsyn



libsyn-promote-the-tar-out-of-yourself-contestLibsyn is holding a contest where three lucky podcasters will each win one free year of hosting at Libsyn.com. The contest is called “Promote the Tar Out of Yourself on Friday”.

The Libsyn Team wants to give 3 podcasters a free year of hosting in the easiest way possible: by promoting your podcast. That is all you have to do. They picked Friday as the day of the week to do it because, according to their blog post, Fridays are meant to be community building as well as giving podcasters the opportunity to “promote, promote, promote!”

They also understand that the holiday season is busy, and they wanted to make a contest that would not require podcasters who entered to have to do even more than they already have planned at this hectic time of year.

In addition, this contest will motivate podcasters who enter to continue podcasting through the end of the year. We all know that many podcasts end up taking a long break during the holidays because they just can’t fit everything into their lives.

Here’s what you have to do if you want to enter the contest

  • Comment on the Promote The Tar Out of Yourself on Friday (PTTOOYF) post on Facebook or reply to the PTTOOYF post on Twitter on one or all of the following Fridays: 11/25, 12/2, 12/9, 12/16, and/or 12/23. NOTE: You can participate on both Twitter and Facebook, but you will only be entered once per week.
  • Share your latest episode. The episode must be published within the week of the PTTOOYF post.
  • Follow all directions to posting: (a) you must share a name and/or description of what your podcast episode is about, (b) a link to how people can find and listen to the podcast, and (c) a link to your podcast’s contact, about page, or social media profile so that Libsyn can easily contact you.

If you post a comment on the PTTOOYF post on Facebook or Twitter after 11:59 p.m. PST on the corresponding Friday, your entry will be disqualified. Entries only count on Friday.

Libsyn will have a grand random drawing of qualified entries placed on Fridays from 11/25 through 12/23. Three lucky podcasters will be announced on Friday, December 30, 2016. For more details, please read the Libsyn blog post about the contest.

 


Libsyn Celebrates International Podcast Day with Online Conference



libsyn-live-conference-international-podcast-dayInternational Podcast Day takes place on September 30th every year. Various podcasts will be doing something special on that day. Libsyn is celebrating by doing a One Day Online Conference. You can participate!

Libsyn’s contribution to this year’s International Podcast Day is the Libsyn Live: One Day Online Conference. They will feature four of Libsyn’s in house experts tacking varied topics ranging from podcasting basics to podcasting from an iOS device.

Anyone who wants to participate can do it for free! Just visit the website for the Libsyn Live: One Day Online Conference. Those who are commenting online about the event, or who want to let others know about it, should use #LibsynLive.

Schedule

9:30 AM EDT – light introduction and content from some of Libsyn’s shows

10:00 – 11:00 AM EDT – Podcasting 101/201
This session will be given by Libsyn’s support power house Krystal O’Connor. It is the perfect session for those who are just getting started and for those who want to brush up on the basics.

12:00 – 1:30 PM EDT – Podcasting 100% from iOS Device
This session is given by Rob Walch who has over ten years of podcasting experience. Learn how to be super mobile with your podcast. Record on the go as well as integrate interviews and editing all while mobile.

2:00 – 3:30 PM EDT – Growing Your Audience
This session is given by Dave Jackson who is new to Libsyn but not new to podcasting. He covers the topic: “How do I grow my audience?”

4:00 – 5:30 PM EDT – Social Media Best Practices for Podcasters
Elsie, who handles most of Libsyn’s social media presence, shares her best practices with you. She is the co-founder of She Podcasts. She gives you details on making sense of all the platforms you feel like you HAVE to be on.

7:00 PM EDT – Roundtable/Q&A
This is the time for you to ask questions and get them answered by the Libsyn team.

If you cannot make the Libsyn Live: One Day Online Conference, it doesn’t mean you have completely missed out. Libsyn is going to make the entire event and sessions available on their YouTube Channel.


Libsyn Partners with iHeartRadio



Libsyn logoLibsyn announced at Podcast Movement 2016 that they have partnered with iHeartRadio. The addition of iHeartRadio, iHeartMedia’s digital music and streaming radio service with more than 85 million registered users, will expand Libsyn’s podcast distribution and audience reach. The agreement with iHeartRadio adds an industry leading digital media directory to the Libsyn publishing offering.

Additionally, iHeartRadio has more than 85 million social media followers across their network and the iHeartRadio app has been dowloaded more than a billion times. iHeartRadio’s expanded reach will enable podcast producers to attract a new large pool of listeners to their podcast content and grow their show audience.

The agreement with iHeartRadio adds an industry leading digital media directory to the Libsyn publishing offering. Libsyn has recently announced the addition of Google Play Music and Spotify, along with other publishing destinations including iTunes, Twitter, and Facebook, for a total of 20 different publishing destinations available to podcast producers.

iHeartRadio points out that the partnership with Libsyn means that thousands of new podcasts will soon be available on the iHeartRadio podcast platform, which already features thousands of shows and original programs.


Reactions to NPR’s New Measurement Guidelines



NPR logoThere’s been a lot of talk about measurement in the podcasting space as of late. As more attention has become focused on the medium in terms of press coverage and money, the pressure has been on for podcasters to come up with a standard for measuring podcast plays. Groups like IAB (and the Association of DownloadableMedia before it) have tried to come up with a consensus on how podcast downloads and plays should be measured. It’s been an ongoing process that’s taking feedback from hundreds of different digital media services and content creators.

It looks like NPR didn’t want to wait for an industry-wide consensus on measurement. Last week, the public media giant released Public Radio Podcast Measurement Guidelines v1.1, a comprehensive document that shows how NPR defines what should (and shouldn’t) be counted as a podcast download. In the document’s introduction, it refers to the current state of podcast measurement as “the Wild West,” implying that, when it comes to podcast stats, anything goes. The document also notes that its “standards” were created solely by NPR and its related organizations. No input was considered from IAB before NPR went public with these guidelines.

On one level, NPR deserves some credit for trying to move the measurement process forward. But from a different angle, the organization has just trampled over podcast measurement systems that have been in place for years. In an article on Observer’s Business & Tech site, Rob Walch, VP of Podcaster Relations at LibSyn gave his thoughts on NPR’s measurement guidelines:

…Rob Walch, a vice president at Libsyn, sees the public radio guidelines differently. ‘I think the way they went about this was heavy handed and arrogant at best,’ Mr. Walch said in a phone call with the Observer. He objected especially to the document opening with the ‘wild west’ language, when, he argues, companies in the podcasting industry, such as his, Blubrry and Podtrac, have been discussing this question for some time. ‘The reality is that podcasting has been around for 11 years, and there are companies that understand podcasting methods better than NPR,’ he added.

Blubrry also crafted its own response to NPR’s measurement guidelines:

For the past 11 years, RawVoice / Blubrry and other leading companies in the podcasting space have worked tirelessly to provide accurate reporting to podcasters and media buyers. The ‘Wild West’ statement in the document is unwarranted, RawVoice / Blubrry is asking the coalition to retract the language, and publicly recognize those who have successfully championed meticulous, rigorous and precise podcast reporting.

It’s hard to say for sure how these new NPR guidelines will affect podcast statistics going forward. Due to the massive popularity of NPR shows, the organization can throw around a lot of weight in the podcasting space. If media buyers who place ads on podcasts look at NPR’s statistics method as the best way to gather download numbers, will those buyers then force other, more established statistics platforms, to fall in line?

Disclosure: I work part-time with the Blubrry support team and Podcaster News Executive Editor Todd Cochrane is the CEO of Rawvoice, parent company of Blubrry.


Libsyn has a New Player



Libsyn logoLibsyn has released their new player. It has some new features that are different from the previous player. Libsyn has put together a main support article for those who have questions about the new player (or want to know more about it).

The main new updates are:

* The player is customizable. You can change the colors to match your podcast.

* You can now copy the embed code. Your listeners can copy it, too. This allows people to post that link on their site.

* It comes with a Player Playlist. This helps your listeners who like to binge listen to podcasts. The new player has all your episodes, one after the other.

* You can share the new player to Google + , Twitter, Facebook, Clammer, Pinterest and iTunes, Stitcher and Tunein plus your RSS.

* The new player has a download option. Listeners can now one-click download the media file.

What if you prefer the old player? That’s ok. Libsyn says you don’t have to update your player if you do not want to. You still have a choice of four types of players: Legacy, Standard, Standard Mini, and Custom.