Liberated Syndication (Libsyn) announced a series of Latinx initiatives beginning with The Latino Podcast Listener Report, conducted by Edison Research and commissioned by Adonde Media, Lantigua Williams & Co., Libsyn, NPR, and Pandora. The results of the study will provide valuable insight and serve to further the conversation about Latinx podcasters and their audience.
Libsyn will continue the conversation beginning in July with a series of events to further discuss the results and create awareness around Latino podcasts.
“We are excited to share the data from the Edison report and explore the opportunities to create community within Latinx podcasting and specifically Spanish language podcasts,” remarked Elsie Escobar, Libsyn’s Community Manager. “At Libsyn, we have always tried to empower more voices outside of traditional media. What we learn from the listener survey will be valuable in attracting Latinx podcasts and audiences.”
During the month of July, the Rockin’ Libsyn Podcasts feature will highlight Spanish speaking podcasts. This series shares podcasts on the Libsyn platform in a Question and Answer format that provides valuable insight from their professional podcast producers to further empower the community.
Libsyn is also pleased to host several key guests to speak in more detail about the Latino Podcast Listener Report, Tom Webster, Senior Vice President of Edison Research will be a guest on the July 14th, Episode 172 of The Feed: The Official Libsyn Podcast.
Additionally, co-sponsors of the research report Juleyka Lantigua Williams, CEO of Lantigua Williams & Co. and Martina Castro, CEO of Adonde Media, will join Libsyn’s Community Manager and She Podcasts‘s co-founder Elsie Escobar to follow up on the study’s results.
Libsyn has added Headliner integration in Libsyn Platform 4.23. Lisbyn added Headliner integration after many users asked for it.
Headliner is an awesome web app that allows you to import your media into their system and generate nifty video clips that can include all kinds of features such as wave forms, text, colors, and even transcription. You can download the video to use as you wish, or have them send it off to places like Facebook for you.
This new integration will appear as a widget right on your dashboard so you’ll see it when you log in. Pick the episode you want to send and off to Headliner you go to finish out your clip!
Libsyn users need to be aware that Headliner currently only supports MP3 and M4A files.
There is a helpful FAQ for those who want to learn how to use Headliner. Here are a few key pieces of information from the FAQ:
Any plan at Libsyn, from their $5 plans on up, have full access to Headliner integration.
The free account offers up to 10 video clips created each month. After 10 clips, additional clips will be watermarked with a Headliner watermark. Transcription is included. Social media distribution is included. Videos exported up to 1080p resolution.
The Headliner Pro account runs $12.95 per month and is billed through Headliner (not through your Libsyn account). This gives you everything available in the free account, removing the 10 video clip limit and adding the ability to use your own custom watermarks. It also gives you access to stock images and video, reusable templates, intros and outros, custom font support and priority customer service.
There are higher tiered accounts available as well, depending on you needs, but to reiterate, the Libsyn integration will work with any Libsyn plan level and any Headliner plan level.
Liberated Syndication (Libsyn) announced that the Interactive Advertising Bureau (IAB) Tech Lab has officially certified the Libsyn podcast statistic metrics.
The IAB Tech Lab Compliance Program ensures adherence and compliance with the IAB Podcast Measurement Technical Guidelines V2 for reporting podcast downloads, impressions, and listeners. These guidelines establish a common set of metrics for podcast measurement and a base set of principals for the industry to adhere to.
Podcast advertising has faced challenges due to a lack of uniformity in measurement systems and metrics. Meaningful industry-wide measurement has been difficult to achieve due to an inability to connect, track, and analyze user requests; measurement processes that use dissimilar, proprietary algorithms; and a lack of agreed-upon set of metrics and their definitions. With the Podcast Measurement Compliance Program, the IAB Tech Lab seeks to ensure these common challenges are addressed.
“While we had updated our statistical analytics in late 2017 to best match up with these guidelines, we felt it was important to be officially certified as compliant with the IAB V2 guidelines,” said Rob Walch, VP of Podcaster Relations. “As we enter the 2020 yearly advertising buying season, this official certification will give advertisers the reassurance and confidence in our numbers that they need to place orders with Libsyn hosted podcasts.”
Liberated Syndication, (“Libsyn”), a worldwide leader of podcast hosting, distribution and monetization, announced a new global partnership to distribute Libsyn hosted podcasts on Deezer, the global music streaming service.
With this partnership, Deezer users will be able to access over 62,000 active podcasts, totaling over 4.9 million individual episodes, currently hosted by Libsyn. Over 28,000 podcasts are currently available on Deezer, with hundreds created in-house as part of its Deezer Originals series. Deezer also offers its 14 million active users, across 180 countries, over 56 million music tracks, providing the largest and most diverse global music streaming catalog on any device.
“We are very excited to work with Deezer and further grow the global audience for podcasts with Libsyn,” said Rob Walch, V.P. of Podcaster Relations, Libsyn. “The Deezer partnership will make it even easier for listeners to consume great podcasts directly on a streaming service they already use.”
Currently, the Libsyn network reaches over 111 million monthly unique audience members. Libsyn has created a custom destination for Deezer that allows podcasters to control the timing and number of episodes they release to the Deezer audience, including the ability to provide exclusive content to Deezer. Using Libsyn’s powerful audience analytics platform, podcasters will be able to gauge the size and unique geographic location of audiences consuming their content.
Liberated Syndication (Libsyn), a worldwide leader of podcast hosting, distribution and monetization, announced a new agreement with Entercom, a leading media and entertainment company and one of the largest radio broadcasters in the United States, to distribute Libsyn podcasts on Radio.com, Entercom’s integrated digital platform.
Radio.com is the fastest growing digital audio app in the U.S. Radio.com has quickly established itself as a leading platform for live and on-demand exclusive premium audio content across news, entertainment, music, and sports. Through the agreement, the platform’s tens of millions of monthly active users across the U.S. will now have direct access to the 62,000 active podcasts, totaling over 4.9 million episodes, hosted on Libsyn.
“The Radio.com partnership will make it easier for listeners to consume our great podcasts by making the podcasts directly available on an app they already use daily,” said Rob Walch, V.P. of Podcaster Relations, Libsyn. “We are very excited for the growth that Radio.com will bring to podcasting and are thrilled to work directly with Entercom to make it very easy for all of the shows hosted on our service to be part of their digital platform.”
“As the fastest growing digital audio app in the country, we are laser-focused on providing the content we know our listeners want, whenever and wherever and however they want it,” said Corey Podolsky, Vice President of Business Development, Entercom. “Podcast listening on Radio.com continues to grow at an accelerating pace. Partnering with Libsyn to make it simple for podcasters to reach millions of listeners on our platform is a win for everyone.”
Currently, the Libsyn network reaches over 111 million monthly unique audience members. Libsyn has created a custom destination for Radio.com allowing podcasters to control the timing and number of episodes they release to the Radio.com audience, including the ability to release exclusive content to the Radio.com platform. Using Libsyn’s powerful audience analytics platform, podcasters will be able to gague the size and unique geographic location of audiences consuming their content.
Libsyn announced that their stat system is being redesigned for IAB compliance, new features, and the future expansion of stats reporting. Libsyn’s new stat system is coming in December.
The stats system is being redesigned to allow for IAB compliance, new features and the future expansion of stats reporting. The company has been working towards Interactive Advertising Bureau (IAB) Podcast Measurement compliance with a conversion to reporting daily unique downloads. In order to make this change, states processing is being overhauled. This will position stats reporting for future growth, changing consumption patterns, and advertising measuring. Additionally, Libsyn will upgrade the stats reporting interface and add new features.
Some of the changes started taking place in August. In September, another change happened that would bring downloads to within 2-5% of the daily unique number being rolled out in December.
Coming in December, the daily unique number will be shown alongside their stats numbers and will have a month’s worth of historical data loaded. Libsyn says this allows producers to be able to review their stats and compare apples to apples. In addition, Libsyn is also going to roll out a new interface for stats reporting and new features.
You can find more information about these changes on the Libsyn blog post about this topic. Another good source of information is on Libsyn’s podcast The Feed.
Libsyn is holding a contest where three lucky podcasters will each win one free year of hosting at Libsyn.com. The contest is called “Promote the Tar Out of Yourself on Friday”.
The Libsyn Team wants to give 3 podcasters a free year of hosting in the easiest way possible: by promoting your podcast. That is all you have to do. They picked Friday as the day of the week to do it because, according to their blog post, Fridays are meant to be community building as well as giving podcasters the opportunity to “promote, promote, promote!”
They also understand that the holiday season is busy, and they wanted to make a contest that would not require podcasters who entered to have to do even more than they already have planned at this hectic time of year.
In addition, this contest will motivate podcasters who enter to continue podcasting through the end of the year. We all know that many podcasts end up taking a long break during the holidays because they just can’t fit everything into their lives.
Here’s what you have to do if you want to enter the contest
- Comment on the Promote The Tar Out of Yourself on Friday (PTTOOYF) post on Facebook or reply to the PTTOOYF post on Twitter on one or all of the following Fridays: 11/25, 12/2, 12/9, 12/16, and/or 12/23. NOTE: You can participate on both Twitter and Facebook, but you will only be entered once per week.
- Share your latest episode. The episode must be published within the week of the PTTOOYF post.
- Follow all directions to posting: (a) you must share a name and/or description of what your podcast episode is about, (b) a link to how people can find and listen to the podcast, and (c) a link to your podcast’s contact, about page, or social media profile so that Libsyn can easily contact you.
If you post a comment on the PTTOOYF post on Facebook or Twitter after 11:59 p.m. PST on the corresponding Friday, your entry will be disqualified. Entries only count on Friday.
Libsyn will have a grand random drawing of qualified entries placed on Fridays from 11/25 through 12/23. Three lucky podcasters will be announced on Friday, December 30, 2016. For more details, please read the Libsyn blog post about the contest.
International Podcast Day takes place on September 30th every year. Various podcasts will be doing something special on that day. Libsyn is celebrating by doing a One Day Online Conference. You can participate!
Libsyn’s contribution to this year’s International Podcast Day is the Libsyn Live: One Day Online Conference. They will feature four of Libsyn’s in house experts tacking varied topics ranging from podcasting basics to podcasting from an iOS device.
Anyone who wants to participate can do it for free! Just visit the website for the Libsyn Live: One Day Online Conference. Those who are commenting online about the event, or who want to let others know about it, should use #LibsynLive.
9:30 AM EDT – light introduction and content from some of Libsyn’s shows
10:00 – 11:00 AM EDT – Podcasting 101/201
This session will be given by Libsyn’s support power house Krystal O’Connor. It is the perfect session for those who are just getting started and for those who want to brush up on the basics.
12:00 – 1:30 PM EDT – Podcasting 100% from iOS Device
This session is given by Rob Walch who has over ten years of podcasting experience. Learn how to be super mobile with your podcast. Record on the go as well as integrate interviews and editing all while mobile.
2:00 – 3:30 PM EDT – Growing Your Audience
This session is given by Dave Jackson who is new to Libsyn but not new to podcasting. He covers the topic: “How do I grow my audience?”
4:00 – 5:30 PM EDT – Social Media Best Practices for Podcasters
Elsie, who handles most of Libsyn’s social media presence, shares her best practices with you. She is the co-founder of She Podcasts. She gives you details on making sense of all the platforms you feel like you HAVE to be on.
7:00 PM EDT – Roundtable/Q&A
This is the time for you to ask questions and get them answered by the Libsyn team.
If you cannot make the Libsyn Live: One Day Online Conference, it doesn’t mean you have completely missed out. Libsyn is going to make the entire event and sessions available on their YouTube Channel.
Libsyn announced at Podcast Movement 2016 that they have partnered with iHeartRadio. The addition of iHeartRadio, iHeartMedia’s digital music and streaming radio service with more than 85 million registered users, will expand Libsyn’s podcast distribution and audience reach. The agreement with iHeartRadio adds an industry leading digital media directory to the Libsyn publishing offering.
Additionally, iHeartRadio has more than 85 million social media followers across their network and the iHeartRadio app has been dowloaded more than a billion times. iHeartRadio’s expanded reach will enable podcast producers to attract a new large pool of listeners to their podcast content and grow their show audience.
The agreement with iHeartRadio adds an industry leading digital media directory to the Libsyn publishing offering. Libsyn has recently announced the addition of Google Play Music and Spotify, along with other publishing destinations including iTunes, Twitter, and Facebook, for a total of 20 different publishing destinations available to podcast producers.
iHeartRadio points out that the partnership with Libsyn means that thousands of new podcasts will soon be available on the iHeartRadio podcast platform, which already features thousands of shows and original programs.