Tag Archives: LibSyn

Reactions to NPR’s New Measurement Guidelines

NPR logoThere’s been a lot of talk about measurement in the podcasting space as of late. As more attention has become focused on the medium in terms of press coverage and money, the pressure has been on for podcasters to come up with a standard for measuring podcast plays. Groups like IAB (and the Association of DownloadableMedia before it) have tried to come up with a consensus on how podcast downloads and plays should be measured. It’s been an ongoing process that’s taking feedback from hundreds of different digital media services and content creators.

It looks like NPR didn’t want to wait for an industry-wide consensus on measurement. Last week, the public media giant released Public Radio Podcast Measurement Guidelines v1.1, a comprehensive document that shows how NPR defines what should (and shouldn’t) be counted as a podcast download. In the document’s introduction, it refers to the current state of podcast measurement as “the Wild West,” implying that, when it comes to podcast stats, anything goes. The document also notes that its “standards” were created solely by NPR and its related organizations. No input was considered from IAB before NPR went public with these guidelines.

On one level, NPR deserves some credit for trying to move the measurement process forward. But from a different angle, the organization has just trampled over podcast measurement systems that have been in place for years. In an article on Observer’s Business & Tech site, Rob Walch, VP of Podcaster Relations at LibSyn gave his thoughts on NPR’s measurement guidelines:

…Rob Walch, a vice president at Libsyn, sees the public radio guidelines differently. ‘I think the way they went about this was heavy handed and arrogant at best,’ Mr. Walch said in a phone call with the Observer. He objected especially to the document opening with the ‘wild west’ language, when, he argues, companies in the podcasting industry, such as his, Blubrry and Podtrac, have been discussing this question for some time. ‘The reality is that podcasting has been around for 11 years, and there are companies that understand podcasting methods better than NPR,’ he added.

Blubrry also crafted its own response to NPR’s measurement guidelines:

For the past 11 years, RawVoice / Blubrry and other leading companies in the podcasting space have worked tirelessly to provide accurate reporting to podcasters and media buyers. The ‘Wild West’ statement in the document is unwarranted, RawVoice / Blubrry is asking the coalition to retract the language, and publicly recognize those who have successfully championed meticulous, rigorous and precise podcast reporting.

It’s hard to say for sure how these new NPR guidelines will affect podcast statistics going forward. Due to the massive popularity of NPR shows, the organization can throw around a lot of weight in the podcasting space. If media buyers who place ads on podcasts look at NPR’s statistics method as the best way to gather download numbers, will those buyers then force other, more established statistics platforms, to fall in line?

Disclosure: I work part-time with the Blubrry support team and Podcaster News Executive Editor Todd Cochrane is the CEO of Rawvoice, parent company of Blubrry.

Libsyn has a New Player

Libsyn logoLibsyn has released their new player. It has some new features that are different from the previous player. Libsyn has put together a main support article for those who have questions about the new player (or want to know more about it).

The main new updates are:

* The player is customizable. You can change the colors to match your podcast.

* You can now copy the embed code. Your listeners can copy it, too. This allows people to post that link on their site.

* It comes with a Player Playlist. This helps your listeners who like to binge listen to podcasts. The new player has all your episodes, one after the other.

* You can share the new player to Google + , Twitter, Facebook, Clammer, Pinterest and iTunes, Stitcher and Tunein plus your RSS.

* The new player has a download option. Listeners can now one-click download the media file.

What if you prefer the old player? That’s ok. Libsyn says you don’t have to update your player if you do not want to. You still have a choice of four types of players: Legacy, Standard, Standard Mini, and Custom.

Libsyn Offers $50 Discount on Podcast App

Libsyn Submit a Smartphone App promotionLibsyn is offering a $50 discount on their standalone podcast app. This discount is for those who submit app requests for a listing of a free app in the iOS or Android market during the month of January 2016. They wanted to provide advance notice because they realize that December can be very busy.

There are four things you need to do in order to make sure your standalone podcast app is ready for 2016. You need to be a level app400 account holder. You need to submit a completed app form (iOS or Android) through the Libsyn interface.

You need to submit your completed app form during the month of January 2016. You also must send an email to the address listed on the Libsyn website and mention the standalone podcast app promotion. Those who complete those four steps will get the one time $50 set-up fee waived.

It should be noted that there are some fees that you need to pay before you complete the required forms for this promotion. There is a yearly $99 fee payable to Apple for a developer account. There is a one time $25 fee payable to Google for a developer account for Android. You can choose to submit one or both apps as part of the promotion.

Libsyn has a #ThanksPodcasting Contest

Libsyn Thanks Podasting ContestWant to win a free year of podcast hosting? Libsyn is holding a contest called the “Thanks, Podcasting Project”. Submit an entry before November 29, 2015, and make sure you use the hashtag #ThanksPodcasting when you share your entry on Twitter. This contest is for new and current Libsyn customers.

To enter the contest, you must create a clean piece of audio that is between 2 and 10 minutes long. Tell Libsyn a story about the impact of podcasting in your life. There is a specific script that they would like you to open with.

“Welcome to Thanks, Podcasting where you’ll get to hear stories of inspiration, transformation and impact because of podcasting. My name is (your name) from (your podcast) over at (website).”

From there, it is up to you. You can make your submission entirely about you, or about your audience, or about a specific incident, piece of feedback, or experience that was inspired by podcasting. You can make your submission about your general experience of podcasting. You are allowed to add audio to your submission, but you cannot use any kind of material that might be infringing on anyone’s copyright.

There are details on the Libsyn website about the specific intro and outro you must use in your submission. (Each is downloadable). There is also information about the encoding and ID3 tags they want you to use.

After that, upload your audio to your cloud service/store of choice, and then share it on Twitter using the #ThanksPodcasting hashtag. You must share it on Twitter in order to enter the contest, but are free to share your entry on other forms of social media if you would like to. Each person can have only one entry – so make it a good one!

Three winners will be randomly chosen. New Libsyn customers who win the contest will get a $40 level account for free for a full year. Existing Libsyn customers who win the contest, and that already have a $40 or greater account, will be awarded a free year at their current account level. Existing Libsyn customers who win the contest and have account levels below $40 can choose to upgrade to the $40 level for a full year for free.

Libsyn Launches Private Premium Service

Libsyn logoLibsyn has launched a new service offering that is called Private Premium. It was announced at Content Marketing World earlier this month.

Private Premium is for businesses and other organizations who require secure distribution of the content that they want to distribute to their mobile workforce. The content could be in the form of audio, video, blog posts, or PDFs. The Private Premium service provides businesses with a simple method to safely and quickly send critical information and alerts directly to their employees via custom apps for iOS and Android devices.

Private Premium securely delivers content to end users who are specifically authorized by the company. Businesses have immediate access via the LibsynPro interface to make additions, modifications and deletions to the approved user list. Content can instantly be published to the secure smartphone apps with corresponding push notifications to alert users of new information. LibsynPro provides administrator and publisher rights’ management to maintain security and user management.

The smartphone apps make the consumption of the content easy and convenient for end users. The apps include a car play mode for audio content playback and downloads to the app for playback in airplane mode.

The addition of Private Premium to Libsyn Pro allows companies to strengthen their content marketing for both external customers and internal teams. The same technology solution can distribute sales, marketing and educational content publicly or through restricted access.

Will Your Podcast Hosting Company Be Here FOREVER? – PCN Show 013

supernovaIt seems like podcasters deal with a lot of anxiety when it comes to media and website hosting. It’s understandable, as those two things are highly important when it comes to podcasting.

I tried to answer the question, “Will your hosting company be here forever?” If you’re dealing with your own angst over this issue, I hope my findings will help to put your mind at ease.


Original image by Hubble Heritage on Flickr. Used under Creative Commons license.

Get Your Own Podcast App With LibSyn’s Black Friday Special

LibSyn LogoMedia host and podcasting services provider Liberated Syndication (LibSyn) has a special Black Friday offer for its standalone podcast app service. From the LibSyn blog:

WHAT YOU GET: a $60 savings for your standalone app…
This standalone app will be in Amazon, Google Play and iOS Markets branded for your show


Your App will support audio, video, PDF & blog posts of your content…

Normally we charge a $50 set-up fee and an additional $10 a month on top of a $20 or more a month Libsyn hosting plan but just for 2 weeks, starting black Friday we are waiving the $50 fee plus the $10 a month charge for the first month!

This offer is available starting today and runs thru December 12th. In order to take advantage of the offer and get your podcast apps into the Amazon, Google Play, and iOS stores, you’ll need to subscribe to LibSyn’s $20/month (or higher) hosting plan and you’ll need to have your own Apple and Google developer accounts. Once you have all of these requirements taken care of, you’ll need to fill out the “app destinations” form that will become active in your LibSyn dashboard.

For full instructions on how to set up your developer accounts and get your LibSyn-powered app created, follow the LibSyn offer link at the top of this blog entry. As the LibSyn offer points out, now is a great time to get your own app as there will be a surge of mobile devices entering the market during the holiday season and the owners of those devices may just be looking for your app!

SoundCloud For Podcasting: A Skeptic’s Point Of View

SoundCloud LogoIf you want to publish a podcast, media hosting is a big deal. You need a reliable place to store your audio/video files. And preferably, that storage system won’t cause you go to go broke due to high bandwidth costs. Over the years, a number of companies have moved into this field but most of them haven’t stuck around. Spend any amount of time in a public forum devoted to podcasting, and the question of, “Which media host should I use?” will come up. And a flurry of responses will follow. Perennial favorites in the media hosting game like LibSyn and Blubrry come up often during these discussions. But another company seems to be entering the conversation more and more as of late: SoundCloud.

SoundCloud was first conceived by its founders as an online collaboration tool for musicians. It eventually morphed into an upload-and-share service for audio. Thanks to its ease of use and social sharing features, the service took off with musicians. Its growing popularity caused some to dub it “the YouTube of audio.” Soon, podcasters began asking SoundCloud how they too could take advantage of the service. SoundCloud’s base offerings aren’t really good for podcasters, as they’re really designed for musicians. In response, SoundCloud created a program for podcasters which has never officially left the beta phase of development.

Continue reading SoundCloud For Podcasting: A Skeptic’s Point Of View

Be Ready For The New Windows Phone 8.1 Podcasts App

Windows Phone LogoThe upcoming release of Windows Phone 8.1 looks to be a major rework of the OS that runs Windows-enabled mobile phones. While the release date for Windows Phone 8.1 has not yet been announced, developer previews of the operating system have been available for a couple months. Those with access to this preview version of Windows Phone 8.1 have noted that the OS comes with a podcast aggregator app as a standard feature. This is good news for podcast listeners and producers, as it’ll create an easy way for Windows Phone users to subscribe to podcasts. If you want to ensure that your podcast will be easy to add to this new aggregator, you’ll need to follow one simple guideline: Be sure your podcast’s RSS feed is discoverable by Microsoft’s search engine, Bing.

The new Windows Phone 8.1 Podcasts app won’t be powered by a built-in directory like most other podcast aggregators. Instead, when a user wants to add a new show, they’ll enter either a show title or a subject of interest into the Windows Phone Podcasts app’s search box. From there, the app will do a Bing search for the show title or subject. And from those results, it’ll help the user get subscribed to new shows. For this reason, the search engine must be able to easily locate your podcast’s RSS feed. And while it may seem like an obvious requirement to have your show’s RSS feed linked from your main podcast website, there are still a lot of podcasters who (for whatever reason) don’t do this.

Continue reading Be Ready For The New Windows Phone 8.1 Podcasts App