Libsyn’s AdvertiseCast Signs Exclusive Partnership With Lore Podcast

Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcast As A Service’ platform, announced an exclusive, multi-year advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and Lore, an award-winning, critically-acclaimed podcast about true life scary stories that is hosted by one of the most successful podcast producers in the world, Aaron Mahnke. In addition to leveraging AdvertiseCast’s ad platform, Lore will also be leveraging Libsyn’s Auto Ads solution to augment their host-read program with programmatic ad revenue.

Launched in 2015, Lore is a bi-weekly podcast about dark historical tales. Each episode explores the mysterious creatures, tragic events, and unusual places that fill the pages of history. Because sometimes the truth is more frightening than fiction. The extraordinarily successful podcast has racked up nearly half-a-billion downloads, been adapted for two seasons of television on Amazon Prime, and published as a three-book set from Penguin Random House.

Lore is also a multiple winner of the iTunes Annual Best list and has also been the recipient of the “Best History Podcast” designation by the Academy of Podcasters. The podcast’s following has remained steady and is currently not only Apple’s #1 History podcast, but also one of the top History podcasts in the world. As it explores the creatures, people, and places of our wildest nightmares, Lore has amassed more than 40,000 5-star reviews on Apple and has over 400 million listens.

“AdvertiseCast is proud to be the exclusive partner for Lore, and we are excited to work with Aaron who is such a renowned podcast creator. We look forward to bringing valuable opportunities for advertisers in reaching highly engaged audiences on one of the world’s most downloaded history shows,” said Dave Hanley, Chief Revenue Officer, Libsyn’s AdvertiseCast. “We’re already seeing positive feedback from the podcast’s existing roster of advertisers, and we look forward to introducing both Mahnke and Lore to the many brands and agencies we work with.”

Lore is an exceptional show that we’re especially proud to offer to our advertisers at AdvertiseCast,” added Rick Selah, Senior Vice President, Content Partnership, Libsyn’s AdvertiseCast. “We are grateful that Oren Rosenbaum and his team at United Talent Agency initiated and helped forge this new partnership between Aaron and our company.”

“Podcast audiences are growing rapidly worldwide and Lore’s new partnership with Libsyn creates a clear opportunity for brands to align with our unique production and reach our growing community of listeners,” said Aaron Mahnke, Creator, Producer, and Host, Lore. “In fact, Libsyn was the hosting platform I used to publish my very first episode of Lore back in the Spring of 2015. So, I’m delighted to bring that story full circle by partnering with their remarkable AdvertiserCast team. Lore has always been an ideal show for advertisers – it is evergreen and timeless, incredibly successful, and revered by millions of listeners globally.”

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, whole providing maximum return for creators.

For more information or to advertise on the Lore podcast, please reach out to

Amazon Cancelled the Lore TV Show

After two seasons, Amazon has decided to cancel the Lore TV show. It premiered on October 13, 2017. Season two premiered on October 29, 2018. Fans of the TV series, some of whom were also fans of the podcast it was based on, are going to be sad.

Lore ran for two seasons; the Vahalla Entertainment and Propagate Content series is based on Aaron Mahnke’s popular 2015-launched podcast. Falling under the Amazon Originals’ unscripted division, Lore included a mix of reenactment animation, narration, and historical documents and footage to shine a light on the true store of the modern vampire legend and more.

On July 28, 2019, the Lore podcast tweeted: “Yes, Amazon finally announced they aren’t picking up the Lore tv show for a 3rd season – and yes, that’s sad. But we were blessed with two seasons of great stories. I’m grateful for my first foray into the world of making television. But trust me…it won’t be my last.”

This was followed by a second tweet: “And obviously, the podcast keeps trucking on without a hiccup, because a podcast can’t be canceled by someone who doesn’t own or control it. It’s just the tv show that’s going away. So…keep downloading this podcast, and I’ll keep telling you stories!”

I chose to put the logo of the Lore podcast into this blog because the podcast is ongoing. The most recent episode of the Lore podcast, at the time I am writing this blog post) was released on July 22, 2019. It is episode number 119, and is titled “Evolution”. The first and second seasons of the Lore TV show appear to still be available to those who have an Amazon Prime account.

Visit a Haunted House Based on Aaron Mahnke’s Lore

Some podcasts are adapted and turned into books. Others become scripted TV shows. Aaron Mahnke’s popular Lore podcast has already achieved both those milestones.

Now, it’s doing something that no other podcast has done. Its become a haunted house! Fans of the podcast, and people who simply love scary haunted houses, can buy tickets now.

This is more than a typical haunted house. Lore: A Haunting Experience is a truly unique interactive experience that brings to life the Amazon Prime Exclusive Lore TV show (which is scheduled to release on Friday, October 13, 2017). The haunted house is from Just Fix It Productions, the creative minds behind Creep LA and The Willows.

Upon entering Creep LA: Lore, handlers will guide groups of eight brave souls inside this imagined universe where groups travel through a fully engaging, multi-sensory, 1-hour walk-thru experience within a dynamic and diverse environment of moody rooms, intimate encounters, and terrifying scenarios.

Lore: A Haunting Experience will take place at Magic Box LA, in downtown Los Angles, California. The first event will be on October 5th, and more will take place through November 12th. Tickets are available now. At the time I am writing this blog, it looks like there are plenty of tickets still available.

Aaron Mahnke’s Newest Book – Coming in October

Aaron Mahnke is the host of the Lore podcast.  He is now bringing Lore to the printed page in his newest book “The World of Lore: Monstrous Creatures”. It is available for preorder now, and will be released in October of 2017.

The Lore podcast is an award-winning, critically acclaimed podcast about true life scary stories. It exposes the darker side of history, exploring the creatures, people, and places of our wildest nightmares. Lore won the iTunes Best of 2015 and Best of 2016 awards. It also won the Podcast Academy Best History Podcast of 2016.

“The World of Lore: Monstrous Creatures” is published by Del Rey Books (which is part of Penguin Random House). It is the first book in “The World of Lore” series.

In this beautifully illustrated volume, the host of the hit podcast Lore serves as a guide on a fascinating journey through the history of these terrifying creatures, exploring not only the legends but what they tell us about ourselves.

Fans of the Lore podcast will soon have several ways to enjoy the content that Aaron Mahnke creates. There’s the podcast episodes, of course. The first of a series of Lore books will be released in October. And, there is a television show that is in the works. In October of 2016, it was announced that the Lore TV series had been picked up by Amazon Studios.

Podcast Movement 2017 Announces One More Speaker

Podcast Movement 2017 has a tendency to slowly reveal who will be speaking at the event. Previously, they announced a group of podcasters who will be speakers. Now, they are announcing one more.

Aaron Mahnke will be a speaker at Podcast Movement 2017. He is the creator, writer, and producer of the hit podcast LORE.  The podcast was one of iTunes’ Best Podcasts in 2015, an AofP Best Podcast winner in 2016, and it is now headed to television.

Lore is a critically-acclaimed podcast about true life scary stories. Aaron Mahnke uses historically accurate information to bind together stories by a common theme. He spends over twenty hours a week on research. LORE started in March of 2015 as a hobby and a last ditch effort to market Mahnke’s fiction.

LORE is becoming an hour-long anthology television series from the producers of The Walking Dead. The TV series will debut on Amazon Video. In 2018, Del Rey Books (Penguin Random House) will debut the first installment of The World of Lore book series.

This brings the list of Keynote Speakers at Podcast Movement 2017 to:

  • Aaron Mahnke – LORE
  • Rabia Chaudry, Colin Miller, and Susan Simpson – Undisclosed
  • Shannon Cason – Homemade Stories
  • Dan Carlin – Hardcore History and Common Sense

Podcast Movement 2016 Adds More Speakers

Podcast Movement 2016 logoPodcast Movement 2016 will take place in Chicago, Illinois, on July 6-8, 2016. The event is for anyone who is interested in podcasting. Seasoned podcasters and those who are considering getting into podcasting for the very first time are welcome. There will be plenty of speakers to listen to – and more have just been added.

Attendees of Podcast Movement 2016 will have the opportunity to participate in their choice of over 75 breakout sessions and panels, including sessions on the Technical Track, Creators Track, Business Track, Industry Track, and more. Keynote speakers will kick off and close out each day.

Podcast Movement 2016 recently announced that two of the world’s best story-telling podcasters will be at the event. Glynn Washington is the host and executive producer of Snap Judgment (which is part of WNYC Studios). The podcast is described as “Storytelling, with a BEAT”. It dares listeners to see the world through the eyes of another.

Before creating the Snap Judgement Radio Show, Glynn Washington worked as an educator, diplomat, community activist, actor, political strategist and more. He has composed music for Kunst Stoff dance performances in San Francisco, and performed live spoken word poetry in Detroit.

Aaron Manke is the creator, writer, and producer of the hit podcast Lore. It is an award-winning, critically acclaimed podcast about true life scary stories. Each episode of Lore looks into a uniquely scary tale and uncovers the truth behind it. Aaron Manke is also the author of a number of supernatural thrillers, including Indian Summer, Consumed, and Grave Suspicion.

In addition to these two amazing storytellers, Podcast Movement 2016 has also announced that Dan Miller will be there. He is an author, magazine contributor, and host of the 48 Days podcast. Dan Miller specializes in creative thinking for increased personal and business success.