Stitcher announced that they have a new look. They are no longer using their previous logo, and have replaced it with one that has new colors. Stitcher has also been investing in its app, and has become the primary brand for E.W. Scripps Company’s podcast operations.
The new look embodies our history and where we’re headed in the future. The bars are reminiscent of sound. The colors are meant to be energetic and exciting, and together they demonstrate our commitment to all listeners, all creators and all types of podcasts. Used as mirrors of one another, they can create a “window” that opens up into the podcast world.
Stitcher has been investing in the Stitcher app. Their newest iOS release literally moves the app’s navigation options to your fingertips, making it easier for you to get what you want with fewer taps. Similar updates are on their way for Android.
Midroll Media announced the following on the Midroll blog:
Stitcher, a leader in podcast content creation, distribution, and advertising, today unveiled a new logo and brand identify, reinforcing its place as a leading player across the podcast ecosystem as it becomes the primary brand for The E.W. Scripps Company’s podcast operations.
The same blog post says that Stitcher is now the parent company to Midroll and Earwolf. Other networks of original content also fall under the Stitcher umbrella. Stitcher is a wholly owned subsidiary of The E.W. Scripps Company.