Mixcloud announced that they have a direct licensing agreement with Warner Music Group. This is Mixcloud’s first direct deal with a major record label.
This new recorded music licensing agreement with Warner Music Group will usher in a direct relationship and a new phase for Mixcloud. The deal will enable an innovative subscription offering that allows fans to subscribe to individual creator channels for a more interactive listening experience. This approach will help audio creators on the platform monetize their content by developing a new marketplace for audio subscriptions.
The Mixcloud platform offers a diverse collection of serialized, long-form, and exclusive audio content – over 12 million radio shows, DJ sets, and Podcasts. Their platform’s proprietary Content ID system is capable of identifying individual tracks within long-form user generated audio, tracks usage data, and currently pays out royalties to local collecting societies such as SoundExchange and the performing rights societies in the U.S.
Music Business Worldwide reported that the licensing deal between Mixcloud and Warner Music Group will enable Mixcloud to start building new subscription products. The expectation is that direct deals like the one struck with Warner Music Group will allow Mixcloud to offer more on-demand services – and to charge for them.
Mixcloud is a streaming audio platform that focuses on DJ mixes, radio shows, and podcasts. Last month, Mixcloud gave users the ability to cast their track to Apple TV. Now, Mixcloud is rolling out support for Chromecast and Sonos devices. This will enable podcasters to stream their shows via Chromecast and Sonos.
The purpose of adding support for Chromecast and Sonos seems to be in the hopes that it will prevent users from defecting to other services that already support the devices. It is also to make Mixcloud seem more attractive to prospective users so people will choose Mixcloud over its competitors.
On the Mixcloud website, it states that users get unlimited uploads. They are free to upload as much content as they would like to. They can also listen to as much content as they would like.
Doing so is encouraged. Their Terms of Service state that users need to log in and listen to or upload a piece of audio content at least every six months. Those that fail to do so may have their account permanently disabled due to prolonged inactivity.
Podcasters that are using music, or other audio, that they did not create themselves should be aware that Mixcloud respects the intellectual property rights of others. You are allowed to upload “a collection of sound recordings that have been released to the public under the authority of the copyright owners of the sound recordings.”
Internet radio has a strange relationship with podcasting. Sometimes, the two are completely different. And other times, they intertwine completely. And while the Online Radio Awards aren’t specific to podcasting, many podcasters do syndicate their shows thru Internet radio outlets. So, along with the Podcast Awards and the new Academy of Podcasters Awards, online media producers might also want to check out the Online Radio Awards.
The awards are being presented by Mixcloud in association with the International Radio Festival. The nomination period is open now thru July 19. The nomination system is open to the public and producers can nominate themselves. Then voters can choose their favorites from the nominations pool. The process runs open-voting style, so participants can vote multiple times for multiple shows in multiple categories. After the nomination/voting period has ended, an industry panel will select the final winners. Those winners will be announced on July 27.
Online radio shows and stations can be nominated in a large number of sub categories listed under the music and talk main categories. There are a total of eleven music sub categories and a total of eight talk sub categories. There will also be three overall awards for Best Online Radio Station, Best Online Music Show and Best Online Talk Show. Prizes for awards recipients are described as:
The 11 category winners for Best Music Show, the 8 category winners for Best Talk Show and the 5 category winners for Best Station will win acknowledgement and promotion online through the awards as well as the love, admiration and respect of their peers 😉 The 3 overall winners of the ‘Best Online Radio Station’, ‘Best Online Music Show’ and ‘Best Online Talk Show’ will win all of the above + a trip to Zurich in August for the International Radio Festival (flights and accommodation). All the winnings shows and stations will be promoted on Mixcloud and have the opportunity to be aired on the IRF radio station.
Learn more and get involved with the Online Radio Awards here.