Tag Archives: Neilsen

Veritone One Subscribes to Neilsen’s Podcast Buying Power Service



Neilsen announced that Veritone One, Inc. is now a subscriber to Neilsen’s Podcast Buying Power service. With headquarters in Costa Mesa, Calif., Veritone One is one of the world’s largest full-service performance-based audio advertising and media agencies.

As a new subscriber to Neilsen’s service, Veritone One will have access to podcast insights spanning 18 genres and over 150 individual podcast titles that can be cross-referenced among a variety of consumer purchase behavior patterns and services usage.

Currently counting over 12 major podcast companies a subscribers, Neilsen’s Podcast Buying Power Service allows clients to profile shows using program specific titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. It also features the same capabilities by genres and listening usage.

“As one of the largest podcast advertising agencies serving over 100 active clients across 15,000 podcasts, Nielsen’s research will help us refine our current placements and unlock market opportunities for new advertisers wanting to enter the medium,” said Conor Doyle, SVP of Strategy and Investment at Veritone One. “Access to consumption and audience data will attract brand advertisers who have been previously hesitant to enter the largely direct-to-consumer space. Integrating Nielsen’s unique insights along with our proprietary AI-based analytics and decades of experience will enable us to set a new industry standard in podcast advertising.”

Only Nielsen, with its extensive Scarborough category database, has this type of advertiser connection with podcasting. Nielsen Podcast Buying Power service has the ability to capture results for specific programs and tie them back with over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick-service restaurants, home improvement retailers and more. These easy-to-use reports are generated from web-based software and have a two time per year data release.


Neilsen Launched Gracenote On Demand



Neilsen, a global measurement and data analytics company, launched Gracenote Audio On Demand, a standardized and enriched dataset enabling powerful navigation, search and discovery of more than 37 million podcast episodes across all digital entertainment platforms.

With this new offering, streaming music platforms, consumer electronics (CE) companies, Multichannel Video Programming Distributors (MVPDs) and automakers can create personalized listening experiences, allowing podcast and talk radio fans to connect to a broader range of personalities and topics than ever before.

Based on steadily increasing popularity, podcasts have entered the mainstream as a broad-reaching entertainment medium. According to Neilsen Scarborough, the audience for podcasting has been growing by 20% on average for the last six years. At that rate, the audience for podcasting could double by 2023.

At launch, Gracenote Audio on Demand will have standardized podcast titles, descriptions and imagery across more than 900,000 podcast series and will be assigned a popularity score to help surface the most popular content, while the top series will leverage more descriptive information such as Category Hierarchy and Celebrity Links for more powerful universal search across platforms and cross-media linking capabilities.

  • Popularity Score: Improves search and discovery capabilities by identifying and surfacing the most popular podcasts in a catalog.
  • Category Hierarchy: Provides three levels of categories when classifying series and episodes to enable more engaging and unique discovery experiences.
  • Celebrity Links: Allows listeners to identify verified celebrity links across content, providing rich discovery experiences.

Other key benefits and features of Gracenote Audio On Demand include:

  • Deduplicated & Normalized Data: Daily checks remove duplicate submissions and eliminate relevant issues.
  • In-Depth Categorization: Standardized classifiers for series and episodes help surface more relevant content, enabling more engaging and unique discovery experiences
  • Standard Ids: Assigns a common Gracenote ID of reference for a podcast series across different platforms to support identification and cross-media linking.
  • Parties and Celebrities: Allows users to identify verified celebrity links with role type, including host, guest and participant, enabling better linking than text-based approaches
  • API, SDK and Full Feed Access: Tap into data via the API, SDK or Full for flexible implementation options.

Neilsen Launches Podcast Listener Buying Power Service



Nielsen announced the launch of the Neilsen, Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients. For the first time, clients will be able to profile shows using program titles collected from Neilson Scarborough to connect specific types of listeners with particular advertisers and specific program-level insights.

In other words, this is the Nielsen for podcasting, which will function similarly to how that system has been used with television shows.

Only Nielsen, with its extensive Scarborough category database has this type of advertiser connection with podcasting. Neilsen Podcast Listener Buying Power Service has an effective sample of close to 30,000 respondents, with the ability to capture results for specific programs.

It also uses target questions on podcast listening with more than 12 podcast genres, over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick service restaurants, home improvement retailers and more. These easy-to-use reports are generated from web-based software and have a two time per year database.

“We are pleased to welcome iHeartMedia, Cadence13, Midroll, Westwood One and cabana as the first charter clients to Nielsen’s Podcast Listener Buying Power Service,” said Brad Kelly, Managing Director, Nielsen Audio.

“As the audio landscape continues to evolve, podcasting is winning the attention of American consumers as another powerful tool in audio’s arsenal. We are proud to empower these visionary clients with the insights that will propel them forward as they continue to lead the way in our industry. This groundbreaking service is growing podcasting beyond direct response by profiling specific brands, leading the way into the future of podcasting.”