Tag Archives: NPR

NPR Seeks Sponsorship Audio Producer



NPR is seeking a Sponsorship Audio Producer for National Public Media (NPM), which is the corporate sponsorship subsidiary of NPR.  National Public Media is hiring a full-time audio producer to own the production of their new custom audio sponsorship format, Brand Soundscapes. These sponsorship messages will be featured in NPR and NPR digital platforms.

The successful candidate will be a creative, collaborative producer and interviewer who can successfully work with corporate sponsors to generate content that creates brand value while respecting NPR’s sponsorship storytelling aesthetic and guidelines. We are looking for someone who can bring fresh ideas to the world of audio sponsorship that will excite brands and engage with the audience. This position is an opportunity to build a new model for public media audio sponsorship.

NPR wants a candidate who has a Bachelor’s degree or equivalent work experience. They require candidates to have at least five years in experience in:

  • Radio production experience on broadcast digital audio workstations
  • Conducting interview and voicing creative
  • Working with daily deadlines
  • Copywriting experience

There is a long list of other skills and abilities that they would like to see in people who apply for the Sponsorship Audio Producer.

Essential duties include: produces audio creative for NPR sponsors, and manages production process for freelance producers. The ad states that NPR “offers a competitive compensation and comprehensive benefits package, including health and wellness benefits, retirement, and work/life balance programs, as well as opportunities for growth and development.”


Wow in the World is for Curious Kids and Their Grown-Ups



Wow in the World is a new way for families to connect, look up, and discover the wonders in the world around them. It’s the first program produced by Tinkercast, which focuses on family friendly content. Wow in the World is distributed by NPR and will mark the first children’s program the public radio network has launched in its 47-year history.

Wow in the World will launch on May 15, 2017. It is hosted by Guy Raz and Mindy Thomas. For nearly three years, Guy and Mindy co-hosted a Friday news segment on SiriusXM’s Kids Place Live channel called Breakfast Blast Newscast. The segment went on to win the International New York Festivals Award for best children’s program in 2016.

Guy Raz is the award-winning host, co-creator, and editorial director of two of NPR’s most popular programs: TED Radio Hour and How I Built This. Both shows are heard by more than 14 million people each month around the world. Mindy Thomas is the Gracie Award winning host of the national, interactive Absolutely Mindy Show, heard weekday mornings on SiriusXM’s Kids Place Live Channel.

Wow in the World will take kids (and their grown-ups) on a journey into the most incredible science and kid-friendly news stories of the week. Each episode begins with a series of questions that lead to an explanation about a new amazing scientific discovery or finding. Episodes will highlight some of the most exciting new research about space, dinosaurs, animals, technology, and human origins.


NPR Launches Up First Morning News Podcast



NPR Up First logoPodcasting is a medium that hasn’t traditionally been served well by shows that push the headlines of the day. Despite its on-demand nature, many podcasts are still downloaded and consumed later. Thus, a show carrying this format would have a very short shelf life. For a daily news show to be practical, it’d probably need to come from a source already trading in that kinda thing. Enter NPR’s new Up First podcast:

Up First will publish every weekday by 6 a.m. EST and feature lively conversation about the day’s top news stories produced with the same journalistic DNA of Morning Edition. Hosts David Greene, Rachel Martin and Steve Inskeep will talk with NPR journalists and correspondents to preview the news that will drive the day.

NPR has promised that its Up First news show will be available in all of the typical podcast-listening places. If you’d like to get your morning news fix from NPR, you can subscribe to Up First in iTunes or listen to the show within the NPR One app.

If any organization can make a go of a daily news show, it’s NPR. Time will tell if it turns out to be a successful endeavor for the public radio juggernaut.


NPR Partners with iHeartRadio for Distribution



NPR logoNPR and iHeartMedia announced an agreement that will allow NPR’s Member stations to make their live News Talk programing available via iHeartRadio. This partnership enables NPR’s Member stations to get more distribution, and adds content to iHeartRadio.

The agreement allows more than 260 NPR Member stations to have the opportunity to stream their live programing on iHeartRadio, which is available across more than 80 unique device platforms including in-home entertainment, wearables, gaming consoles, enhanced audio dashboards, and more. iHeartRadio has over a billion app downloads, more than 85 million registered users and its network reaches more than 85 million social followers.

Put that all together, and the partnership gives NPR Member stations the ability to reach millions of new listeners worldwide. Part of the agreement is that all NPR Member stations that join iHeartRadio will have access to 50% of their individual iHeartRadio landing page’s digital banner inventory to encourage listeners to donate and directly support the station’s public programing.

Public radio fans can visit iHeartRadio.com to check out all available News Talk programing. iHeartRadio offers instant access to thousands of live radio stations from across the country, custom artist stations from a catalog of more than 24 million songs and 830,000 artists, on-demand podcasts and a feature called “My Favorites Radio”, which combines all of a listener’s favorite artist and thumbed up songs in one station.


“Best of Car Talk” Will End in September of 2017



Best of Car Talk logoNPR has announced that the weekly broadcast production of the Best of Car Talk programs will end after September 30, 2017. That gives fans about a year to listen to this popular show.

NPR intends to make the 2016-2017 season of Best of Car Talk the best of the best. They will be editing and enhancing and programing the very best of the 30 year series.

Car Talk started as a program on WBUR in 1977, and its longtime home base was in Boston. The show gained listeners and then made its national debut with NPR in 1987. Car Talk has been produced at WBUR for all of its 39 years, a rather remarkable feat.

Car Talk ended production of brand-new episodes in 2012 with the retirement of the iconic hosts, Tom and Ray Magliozzi. The two brothers were mechanics and immensely enjoyable to listen to. They stepped away from the show when Tom Magliozzi’s health was declining. He died in 2014 of complications from Alzheimer’s disease.

Today, Car Talk remains a favorite among more than 2.6 million loyal listeners every week. NPR says that stations that are interested in continuing to broadcast more traditional repeats of Car Talk after September 2017 will have the option to do so. Listeners will also be able to enjoy weekly podcasts of the 30-year series after September 30, 2017.

The Car Talk website, Facebook page, Twitter, and other social media will continue to both serve their existing audiences and, as NPR puts it “to provide opportunities for engagement for all listeners, on podcast or radio”. The Car Talk vehicle donation program will also continue.


Podcasts Coming to Google Play Music Tomorrow



Google Play logoIt’s been almost six months since Google announced it would be adding podcasts to its Google Play Music service. Since then, a limited number of podcasts have trickled out thru the platform. It now appears that Google will officially launch the podcasting side of Google Play Music on Monday, April 18th. The launch date was discovered as part of an internal NPR e-mail that was leaked to the public. The date hasn’t been confirmed by Google representatives.

The internal NPR message allegedly contains this statement:

Google will launch podcasts on Android and other platforms next Monday, April 18, inside of Google Play Music, a streaming service similar to Apple Music. Please note: this information is embargoed and should not be shared or promoted externally until Monday. NPR has worked with Google to ensure that public radio is represented in the Google Play environment.

Given NPR’s monolithic presence in the podcast space, it seems logical that the organization would want to be prepared for the launch of a new platform carrying its programs. That gives some legitimacy to the nature of the e-mail. Considering how cagey Google has been about its entrance into podcasting, it’s hard to say what this information will mean for all podcasters.

If you haven’t yet submitted your own podcast to the Google Play Music directory, you can do so here.


Binging on Transcribed Advertisements – PCN Show 029



PCN iTunes artworkIn this episode, Shawn and Jen discussing “binge-listening”, touch on the recent NPR controversy, and bring up an often overlooked reason why it is important to transcribe your podcast episodes.

Links Mentioned in this episode:

* Listening is the New Watching: The Best Podcasts to Binge-Listen While You’re Traipsing Around Campus
By Jasmine Kemper on College Times

* Deaf Man pleads with Bill Simmons to transcribe podcasts
By Dan Cahill on National

* This is the most unsatisfying thing about podcasts
By Francine Hardaway on Phoenix Business Journal

* Should You Advertise on Podcasts?
By Bob Hutchins on Business 2 Business

* NPR decides it won’t promote its podcasts or NPR One on air
By Joshua Benton on Neiman Lab

* Why NPR Changed How It Talks About Podcasts
By Elizabeth Jensen on NPR


Reactions to NPR’s New Measurement Guidelines



NPR logoThere’s been a lot of talk about measurement in the podcasting space as of late. As more attention has become focused on the medium in terms of press coverage and money, the pressure has been on for podcasters to come up with a standard for measuring podcast plays. Groups like IAB (and the Association of DownloadableMedia before it) have tried to come up with a consensus on how podcast downloads and plays should be measured. It’s been an ongoing process that’s taking feedback from hundreds of different digital media services and content creators.

It looks like NPR didn’t want to wait for an industry-wide consensus on measurement. Last week, the public media giant released Public Radio Podcast Measurement Guidelines v1.1, a comprehensive document that shows how NPR defines what should (and shouldn’t) be counted as a podcast download. In the document’s introduction, it refers to the current state of podcast measurement as “the Wild West,” implying that, when it comes to podcast stats, anything goes. The document also notes that its “standards” were created solely by NPR and its related organizations. No input was considered from IAB before NPR went public with these guidelines.

On one level, NPR deserves some credit for trying to move the measurement process forward. But from a different angle, the organization has just trampled over podcast measurement systems that have been in place for years. In an article on Observer’s Business & Tech site, Rob Walch, VP of Podcaster Relations at LibSyn gave his thoughts on NPR’s measurement guidelines:

…Rob Walch, a vice president at Libsyn, sees the public radio guidelines differently. ‘I think the way they went about this was heavy handed and arrogant at best,’ Mr. Walch said in a phone call with the Observer. He objected especially to the document opening with the ‘wild west’ language, when, he argues, companies in the podcasting industry, such as his, Blubrry and Podtrac, have been discussing this question for some time. ‘The reality is that podcasting has been around for 11 years, and there are companies that understand podcasting methods better than NPR,’ he added.

Blubrry also crafted its own response to NPR’s measurement guidelines:

For the past 11 years, RawVoice / Blubrry and other leading companies in the podcasting space have worked tirelessly to provide accurate reporting to podcasters and media buyers. The ‘Wild West’ statement in the document is unwarranted, RawVoice / Blubrry is asking the coalition to retract the language, and publicly recognize those who have successfully championed meticulous, rigorous and precise podcast reporting.

It’s hard to say for sure how these new NPR guidelines will affect podcast statistics going forward. Due to the massive popularity of NPR shows, the organization can throw around a lot of weight in the podcasting space. If media buyers who place ads on podcasts look at NPR’s statistics method as the best way to gather download numbers, will those buyers then force other, more established statistics platforms, to fall in line?

Disclosure: I work part-time with the Blubrry support team and Podcaster News Executive Editor Todd Cochrane is the CEO of Rawvoice, parent company of Blubrry.


Meta Explosion – PCN Show 022



PCN iTunes artworkWe’ve decided to take things in a new direction with the Podcaster News Show, starting with this episode. Hosts Shawn Thorpe and Jen Thorpe will bring you a run-down of the podcasting related articles that we found interesting, but that didn’t get a write-up on the Podcaster News website.

Links Mentioned in this episode:

* Confessions of a Podcast Addict
By Rebecca Ladd at The Odyssey Online

* So You Wanna Make a Podcast/You Have a Review Request
By Captnq on Reddit

* NPR Editorial Training
A comprehensive guide to NPR’s editorial methods for content

* These 3D Printing Designers Used Podcasting To Create a Massive Audience Fast
By Cheryl Conner at Forbes

* 37 Podcasts So Meta, They All Cover the Topic of Podcasting Itself
By Harry Duran on Medium