Omny Studio has released a loudness normalization tool. Omny Studio customers can now apply loudness normalization settings to their published audio for each individual show or to their organizations as a whole.
The normalizations settings are configured by three values: integrated loudness in LUFS, maximum true peak in dbTP, and loudness range in LU. We also provide a range of presets based on various international standards and also service defaults. These include settings which adhere to Google and Amazon’s specifications for the Google Home and Amazon Alexa smart speaker devices.
Omny studios points out that Podnews conducted a loudness analysis of the top 100 podcasts. The analysis highlighted the lack of uniformity in regards to loudness across the podcasting space.
Omny Studio’s loudness normalization tool is intended to help address this lack of uniformity as well as adhere to the specifications that are required for smart speakers as they rise in popularity. You can listen to some clips on the Omny Studio medium post about this topic. Those clips give examples of the difference in loudness in audio.
On Omny Studio’s Medium post, you can listen to audio with Google’s loudness specifications, Amazon’s loudness specifications, and the EU’s loudness specifications. Compare those to the original un-processed audio, and a clip with the auto-leveling feature applies (and no loudness normalization).
Monetization of podcasts. It’s a subject that could probably take up all of the space on all of the internet’s servers at this point. Podcast monetization has been covered from so many different angles, you’d think there couldn’t possibly be anything left to try. But that simply isn’t true. And that’s why Australia-based media hosting company Omny Studio has partnered with Israel-based CastPlus to bring more podcast monetization options to podcasters:
(the partnership will) …pair influential podcasters with brands and agencies seeking to monetize on the explosive growth of podcasting. Under terms of the partnership, podcasts hosted with Omny Studio will gain access to CastPlus’ extensive list of advertising partners.
In case you’re still not sure about the potential of podcast monetization, CastPlus and Omny Studio have some stats for you:
According to recent findings from Edison Research, more than 42 million Americans listen to podcasts every week and, unlike traditional radio, podcast listeners are highly engaged with their content: 88% of fans listen to all or most of the episodes of their favorite show, according to Midroll. Further, the Interactive Advertising Bureau released research in late 2016 that shows showing stats podcast ads increase purchasing intent for 65% of listeners. This has led to new market segments materializing for podcast advertising, including music publishers seeking to grow revenues for back catalogs, and radio broadcasters turning to podcast advertising to monetize repackaged shows from traditional broadcasts.
If you’d like to get your monetization on with this new partnership, check out the websites for CastPlus and Omny Studio to get started.
Omny Studio offers simple hosting and a powerful suite of tools for radio and podcasters. They recently introduced their new Visualized Audio feature. It was created to be eye-catching and to attract people to your podcast.
Omny Studio customers can now generate beautiful looking, customizable videos with animated waveforms to share on social media. Visualized Audio is intended to help podcasters promote their shows by sharing short snippits on social media.
Social media sites such as Facebook and Twitter serve content to their users based on algorithms. These algorithms prioritize native content or content that doesn’t link out of the platform. This is one of the reasons why sharing our visualized audio videos on these platforms is the best way to share your clip. By uploading the video natively, you are ensuring that platforms like Facebook are putting your video in front of as many people as possible.
Omny Studio customers who are on the Professional $9 USD per month plan or higher can use the Visualized Studio feature for free.