Tag Archives: Pandora

Pandora Launches Podcast Offerings Powered by Podcast Genome



Pandora, the largest streaming music provider in the U.S., unveiled its podcast offering, powered by the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations.

Pandora will roll out beta access to select listeners on mobile devices. Those interested in early access can sign up now with general availability in the coming weeks.

Similar to how its namesake the Music Genome Project has helped become the best and easiest way to discover music online since 2005, the Podcast Genome Project recommends the right podcasts to the right listeners at the right time. It solves the questions “is there a podcast that is right for me?” and “what should I listen to next?’

The Podcast Genome Project evaluates content based on more than 1500 attributes – spanning MPAA ratings, timely and evergreen topics, production style, content type, host profile, etc. – and listener signals including thumbs, skips and replays.

Similar to the Music Genome Project, the Podcast Genome Project combines these techniques with Pandora’s expert in-house curation team to offer episode-level podcast recommendations that reflect who you are today and evolve with you tomorrow.

Can your podcast get on Pandora? It depends. Pandora has partnered with: APM, Gimlet, HeadGum, Maximum Fun, NPR, Parcast, PRX-PRI, reVolver, Slate, The New York Times, The Ramsey Network, The Ringer, WNYC Studios, and Wondery. If your podcast is not on one of these podcast hosting sites, then you can’t get it on Pandora.


SiriusXM to Acquire Pandora



SiriusXM Holdings and Pandora Media today announced a definitive agreement under which SiriusXM will acquire Pandora in an all-stock transaction valued at approximately $3.5 billion.

The combination of these two companies creates the world’s largest audio entertainment company. The combined company will engage in cross-promotion between SiriusXM’s base of more than 36 million subscribers across North America and 23 million-plus annual trial listeners and Pandora’s more than 70 million monthly active users.

The acquisition will enable leveraging of SiriusXM’s exclusive content and programming with Pandora’s ad-supported and subscription tiers to create unique audio packages while also utilizing SiriusXM’s extensive automotive relationships to drive Pandora’s in-car distribution. The press release mentioned “expanded monetization opportunities through both ad-supported and subscription services in and out of the vehicle.”

The press release says: “Following the completion of the transaction, there will be no immediate change in listener offerings.” I think the key word here is “immediate”. This is not a promise that things will not change.

The acquisition could bring up some issues for people who canceled their SiriusXM subscription because they strongly disagreed with the hiring of Steve Bannon. It may also be problematic for the people pushing SiriusXM to cancel Pearl Jam Radio. People who don’t want anything to do with SiriusXM, but who do want to continue using Pandora, face a moral dilemma.

Now might be a good time to find out if your favorite podcasts that are on SiriusXM or Pandora are available somewhere else. That will make it easier if the podcast disappears after the acquisition is final.


Pandora has Acquired AdsWizz



Earlier this year, Pandora announced that it would acquire AdsWizz. That same day, AdsWizz confirmed the acquisition in a tweet that linked to a press release on Business Wire. Pandora posted the same press release on their website.

Pandora is the world’s most powerful music discovery platform. AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio.

Pandora announced that the addition of AdsWizz will upgrade Pandora’s ad tech capabilities, provide its advertisers with greater audience reach, and expand the company’s revenue opportunities.

AdsWizz is one of the few ad tech firms that is completely dedicated to digital audio, serving some of the largest players in the industry. With digital audio advertising growing 42% year-over-year, according to the IAB, the combined offering of Pandora and AdsWizz will capitalize on this trend, making it easier for publishers to monetize their inventory and for advertisers to buy and measure their campaigns.

Once fully integrated, advertisers will be able to transact through AdsWizz’s global marketplace across Pandora and other leading audio publishers. Pandora will support the growth of AdsWizz’s core business and invest in technology development that serves all constituents.

The press release states that AdsWizz will become a subsidiary of Pandora. Alexis van de Weyr will remain the CEO of AdsWizz. Pandora agreed to pay $145 million in a combination of cash and stock, with a minimum of 50 percent paid in cash and stock (with a minimum of 50 percent paid in cash and the remainder to be paid, at Pandora’s election, in either cash or stock. This transaction is expected to close in the second quarter of 2018.


This American Life is Now on Pandora



This American Life LogoPandora, as you may know, started streaming the amazingly popular Serial podcast in October of 2014. Now, Pandora has added another well known podcast, This American Life. New episodes of This American Life will go live on Pandora on Mondays and can be enjoyed via iOS, Android, tablet, or on the web.

This American Life first went on the air in 1995 in Chicago. Since then, it has expanded to become a popular weekly public radio show broadcast nationwide. Episodes have been heard on over 500 stations and downloaded by more than two million people each week.

Ira Glass is the host of This American Life. The podcast is produced in collaboration WBEZ Chicago (who are also the creators of Serial). Each week, the producers choose a theme and present various stories that fit that theme.

Pandora has put a This American Life Station together for Pandora users who are new to the podcast. Pandora has a selection of past episodes for users to explore.

Interestingly, there is no mention of exclusivity in the press release Pandora released about the addition of This American Life. (When Serial was added, it was said to be exclusive to Pandora.) It is possible to find the newest episode on the This American Life website or to subscribe to it via iTunes.


Serial to Become First Podcast Available on Pandora



Pandora logoMusic-streaming services sure do love podcasts. First, Deezer bought Stitcher. Then, Spotify opened a beta program for podcasts. Even Google, podcasting’s biggest stalwart, will be adding podcasts to Google Play. I guess it’s no surprise then that Pandora, one of the longest running and most successful music streamers, is getting into podcasting, too. But unlike these other services, Pandora is barely getting its feet wet in podcasting’s pool.

If you’re chomping at the bit to add your own podcast feed to Pandora’s catalog, slow down. Pandora isn’t taking open submissions. It’s not sending out private invitations or launching an exclusive beta. Pandora is entering the world of podcasting by adding one show to its platform. If you’ve paid any attention to recent podcasting news, you won’t be surprised to learn that this one podcast is Serial, the This American Life-fueled juggernaut that lit up the hearts and minds of so many pundits over the last year, causing them to gush many words about the so-called “podcast resurgence.”

Pandora will stream the first season of Serial starting on November 24th. And then some time after that (nobody knows when), Pandora will also stream Serial’s much-anticipated second season. The initial announcement of this plan led to some confusion, as many believed that Pandora would be Serial’s exclusive distributor for season 2. But that’s not accurate. Along with Pandora, Serial season 2 will also be available thru iTunes and most other podcast-y places upon its release.