Entercom announced that it has acquired Pineapple Street Media, an award-winning, renowned independent producer of top-rated podcast content, and reached an agreement in principle to acquire Cadence13, an industry leader in podcast creation and distribution, to create a powerhouse division under RADIO.COM.
Through the strategic acquisitions of Cadence13 and Pineapple Street Media, Entercom will become one of the country’s top three podcasters and a leading creator, distributor and seller of top-rated podcast content.
The deal will bring together a combination of strengths to create a unique leadership position that leverages Entercom’s scale across the top 50 U.S. markets, reach of 170 million listeners per month, enhanced targeted data capabilities, and top-rated portfolio of spoken word brands, and both Cadence13 and Pineapple Street Media’s capabilities as two of the industry’s leading developers and sellers of original podcast content.
Podcast episodes published or distributed by Entercom, Cadence13 and Pineapple Street Media were downloaded more than 150 million times per month in the second quarter of 2019.
As part of the acquisitions, Pineapple Street Media will become Pineapple Street Studios, a division of RADIO.COM, focused on high-quality content creation and production of unique, market-leading original podcast content for both RADIO.COM as well as the the broader podcast ecosystem.
The new Pineapple Street Studios will continue to produce hit shows and build on its position at the forefront of partnership podcasts with brands including Disney, HBO, Netflix, Nike and more. Pineapple Street co-founders, Jenna Weiss-Berman and Max Linksy, will join the new organization as co-heads of this division, reporting into J.D. Crowley, Chief Digital Officer, Entercom.
Additionally, Cadence13 will become a wholly owned subsidiary of Entercom, named Cadence13, a division of RADIO.COM, and will continue to operate as a leader in the podcast space, with a full slate of unique services for top creators including audience development, production, and monetization.
Spencer Brown, Chief Executive Officer, Cadence13, will join the new organization as head of the division, reporting into J.D. Crowley, Chief Digital Officer, Entercom. Chris Corcoran, Chief Content Officer, Cadence13, will continue to lead content for the division, and John Murphy, President Cadence13, will also be part of the leadership team.
Cadence13 will continue to partner with top podcasters such as Crooked Media and Pushkin Industries while also expanding its client roster, leveraging Entercom’s broadcast reach and RADIO.COM’s digital platform.