Podcast Radio, the UK’s 24/7 station that plays and talks about podcasts, is now on the air in Birmingham, Britain’s second largest city.
As well as Birmingham, Podcast Radio is also heard in London, Surrey, Manchester and Glasgow.
Podcast Radio CEO Gerry Edwards says: “We’ve wanted to expand to Birmingham for some time now. We’ve been waiting for space on the digital transmitter multiplex there and as soon as the opportunity arose to further expansion, we grabbed it.”
Podcast Radio launched just over a year ago and is an independent platform for discovering and promoting podcasts through digital broadcasting and an online radio-like experience. It features sample episodes of podcasts from all over the world introduced by ‘podjocks’ who also interview content creators.
Gerry says: “Our mission is to help people discover and choose podcasts from the millions available using that most trustworthy of media – radio. We had an incredible first year and we have plans to grow even more both in the UK and internationally in the next 12 months.”
Podcast Radio – which earlier this month announced an equity investment and airtime sales agreement from US podcasting company Evergreen, based on Ohio – has also started promoting its own original podcasts which it airs and makes available on major podcasting platforms.
Evergreen Podcasts has announced an investment in Podcast Radio a UK-based independent platform for discovering and promoting podcasts through digital broadcasting and a radio-like experience. The platform features sample episodes and podcasts from all over the world introduced by “podjocks” who also interview content creators. In late 2020, Podcast Radio announced its own podcast production network which will be powered by Evergreen Podcasts.
This is the third investment announcement for Evergreen Podcasts which has completed investments into the podcast Five Minute News and Ars Longa, a medical and wellness podcast network. The deal includes two investments by Evergreen into Podcast Radio, alignment on the sales and marketing strategies of the businesses and an agreement to host, distribute and potentially produce new podcasts for both the U.S. and U.K. markets.
Gerard Edwards, Founder of Podcast Radio said, “Podcast Radio has experienced great success in our first year, as we continually help listeners discover new podcasts. We were naturally drawn to Evergreen as we are dedicated to showcasing incredible podcast content on our platform. We look forward to furthering our fantastic partnership.”
“Evergreen was immediately captivated by the Podcast Radio concept,” noted Michael DeAloia, Chief Executive Officer of Evergreen Podcasts. “And when we discovered in our discussions of Podcast Radio’s desire to launch its own podcast network it cemented our desire to invest in the podcast startup.”