Podigee And Seven.One Audio Partner To Launch Podigee Ad Marketplace

Podigee, the leading podcast hosting and analytics company in the German-speaking market, has announced a groundbreaking partnership with Seven.One Audio (part of the larger ProSiebenSat1 SE media group) to launch the Podigee Ad Marketplace, the single largest podcast inventory in Germany and German-speaking countries with over 200,000 podcast shows and over 150 millions of downloads every month.

The marketplace will empower creators of podcasts by making it effortless to monetize their content. This innovative platform will revolutionize the way podcast advertising is done as it aims for the premium quality and listening experience of host-read, while being fully scalable like programmatic advertising.

With the Podigee Ad Marketplace, podcast publishers will be able to earn money with their content at the click of a button, while Podigee takes care of the heavy lifting in the background. The platform will enable advertisers to reach a diverse range of audiences across a vast array of podcasts, from the most popular shows to the long tail of podcasts.

“We’re thrilled to launch the Podigee Ad Marketplace to bring podcast advertising in Germany to the next level,” said Mateusz Sojka, CEO of Podigee. “With the Podigee Ad Marketplace and our partnership with Seven.One Audio, we’re making it easier than ever for publishers to monetize their content and for advertisers to reach their target audiences.”

The Podigee Ad Marketplace will feature a range of ad formats, including pre-roll, mid-roll, and post-roll ads. The platform will provide publishers with powerful analytics to track their revenue and engagement metrics, while advertisers will have access to sophisticated targeting and reporting capabilities.

The Podigee Ad Marketplace has launched on Monday 03.06.2023 and is poised to transform podcast advertising in the German-speaking market and beyond.

About Podigee

Podigee is the leading podcast hosting and analytics company in the German-speaking market. The company provides a powerful, user-friendly platform for podcasters to create, distribute, and monetize their content, while offering detailed analytics to track engagement and growth.

About Seven.One Audio

Seven.One Audio is the podcast branch of the media powerhouse ProSeibenSat1 in the German-speaking market, offering a broad range of audio content across multiple platforms. The company partners with leading publishers and creators to offer audiences compelling audio experiences and innovative advertising solutions.

Podigee Releases a Fully-Integrated User-Friendly Dynamic Ad Server

Podigee, the podcast hosting & analytics provider, has released a fully-integrated, user-friendly dynamic ad server. It allows podcast publishers to put dynamic ads in their podcasts, straight from the Podigee interface.

Dynamic ad insertion is key for podcasters and publishers who want or need to effectively monetize the reach of their content. By dynamically adding and replacing ads, podcasters can leverage their entire back catalog of content, quickly replacing ads and sponsored messages.

For larger publishers, dynamic ads can also be used as a means of cross-promoting other podcast content.

The ad server is powered by technology developed completely in-house by Podigee. Benjamin Zimmer, CTO at Podigee, states “All you need is a podcast and an ad. Podigee will take care of the rest. It works like magic.”

The revolutionary aspect of the solution is that the Podigee Dynamic Ad Server is going to be available to podcasters in all shapes and sizes. From independents up to large media enterprises, anyone can now benefit from the power of dynamic ad insertion at a fraction of the cost of traditional ad servers.

“We designed the user interface and experience with simplicity in mind,” explains Mateusz Sojka, CEO and Chief Product Officer at Podigee, and adds, “With Podigee, you get everything you need to be successful with your podcasts. With our Dynamic Ad Server you can upload, distribute, analyze and monetize your podcasts without leaving Podigee, all in one place. Pre-roll, post-roll, mid-roll, impression analytics. You name it. This is definitely our biggest single release to date.”

Dynamic ad insertion is currently available to a select group of customers. Starting in March, Podigee will slowly roll it out to a broader audience.

Podigee Releases an Enterprise-Grade Roles and Permission System

Podigee, the podcast hosting & analytics provider, has built a powerful extension to its podcast CMS called “Roles & Rights Management”, that allows organizations of certain size to manage the individual roles and editing permissions of their employees and contractors.

“Think of how costly certain mistakes can be. Especially if you are monetizing your content or running a large podcast organization,” explains Mateusz Sojka, co-founder and CEO at Podigee. And adds, “You want to be a 100% sure that only the people with sufficient permissions can actually make certain changes to the content, like deleting episodes or changing the publishing schedule.”

There is a raising concern of accidental mistakes (or intentional attacks) in the management of podcast content which can now be prevented by using the Podigee enterprise-grade CMS for podcasts.

The feature also targets those organizations who care about GDPR and data security. By making sure each user only gets the lowest required permissions to do their work, companies can make sure to stay on the safe side of legal compliance and avoid liability issues.

Mr. Sojka finally explains, “If you are concerned about data security or if you monetize your content, this feature is a must.”

Podigee Offers Spotify Passthrough to their Customers

Podigee announced that as part of a new agreement with Spotify, Podigee is offering Spotify Passthrough to their customers. With this, Podigee avoids the usual caching mechanism of the streaming service.

As one of only a handful of podcast hosters worldwide – and as the only German hoster – we now cooperate with Spotify to deliver your audio files exclusively from our servers. The feature is called “Passthrough” and means nothing else than that Spotify will no longer make copies of your hosted audio files. In the future your episodes will be streamlined directly from our servers in the latest version. As a Podigee customer you will always have complete control over your content and can use Dynamic Ad Insertion to its full extent.

Previous to Passthrough, Spotify was making one-time copies of all episodes of the podcasts that are registered on Spotify. It then delivers those podcasts to listeners via Spotify’s distribution infrastructure. This means that the podcast the listener accesses through Spotify does not come from the Podigee’s servers.

There is nothing intrinsically wrong with that process. Podigee notes that it can result in less load on their own servers, lower latency, and higher availability.

Unfortunately, the disadvantage is that audio files delivered from the Spotify cache do not work in combination with dynamic ad insertion. The change to Spotify Passthrough means that Podigee podcasters will now have more freedom monetize their podcast through advertising.