Leading entertainment and sports agency Creative Artists Agency (CAA) has signed Copenhagen-based audio entertainment subscription service Podimo.
With a focus on local production and curation, Podimo offers more than 1,000 original and exclusive podcasts and audiobooks from around the world, with service available in Denmark, Germany, Spain, Norway, and throughout Latin America via partnerships that include iHeartMedia, Wondery, Paramount Network España, and the German audio platform FYEO.
Podimo’s exclusive shows include Dronningen & Kunsten (The Queen & The Arts) with Her Majesty Queen Margrethe II of Denmark, GAL: El Triángulo in Spain featuring former Prime Minister Felipe González, Pollux in Germany, and G-Punktet in Norway, and feature influential voices as Norwegian and German bestselling crime authors Jo Nesbø and Sebastian Fitzek, respectively. The company also successfully launched local-language translations of its own hit shows, including Mord i Nord (Murder in the North) and The Missing across a variety of markets.
Podimo, which closed $78 million on a Series B round of funding in November to support content and market expansion, doubled its output of exclusive shows week-over-week in 2021.
CAA will work on behalf of Podimo to identify and create opportunities for the company’s audio IP, formats, and stories to be told outside of the audio space, in addition to supporting the company on its business development strategy.
Podimo, the fast-growing subscription service for audio entertainment and podcasts, announced that Sachin Doshi has joined the company as Chief Content Officer. Following the announcement of their Series B Round investment in November 2021, Podimo now strengthens their executive management team with the former VP of Content at Spotify and Director of Public Product at Twitter.
Doshi will lead Podimo’s Global Content team to unlock new audio experiences and help Podimo scale to new users, in new and existing markets, while ensuring both listeners and creators are always rewarded for their engagement.
“I’m excited to be joining the team at Podimo,” says Doshi. “Podimo has thrived with a strategic focus on content in local markets and native languages. With that focus in place, I look forward to working across the organization, to marry content and product and unlock the full potential of a premium audio experience.”
“Sachin’s history in media on both sides of the marketplace is inspiring, and perfectly suited to help Podimo continue to evolve our user experience and economic model for creators and rights holders,” says Podimo CEO Morten Strunge.” We’re thrilled to bring his vision and expertise to the Podimo family.”
In his time at Universal Music Group and Spotify, Doshi helped establish a new revenue model for the recorded music industry. Doshi brings his wealth of experience as VP of Content at Spotify and Director of Product at Twitter to expand Podimo’s creator-fueled economy, while further enhancing a seamless, high-quality user experience.
In 2015, he co-founded the subscription service Scroll, which charged its members a monthly fee in exchange for an ad-free reading experience on participating news sites, and shared that fee back with the sites each user read. Scroll was acquired by Twitter in May 2021.
Podimo is a Copenhagen-based startup that is building Europe’s “Netflix for podcasts”. The company has raised €6 million in seed funding prior to launch. According to TechCrunch, this round is co-led by Germany’s E.ventures and Denmark’s Heartcore, reflecting Podimo’s two planned country launches later this year.
Podimo has some information on their website, including a way for people to be notified when the platform launches in their area. Podimo also describes itself as “built for podcasters” and appears to be seeking podcasters who want to put their show on Podimo’s platform.
Podimo is introducing a compensation model that rewards all podcasters for their work – whether it’s a niche podcast with a handful of dedicated listeners, or a well-known show with a massive following. The number of listeners you have and how much time they spend listening determines how much you earn – it’s as simple as that.
TechCrunch reported that Podimo is hoping to capitalize on the rise in consumption in podcasts. They plan on having both a free and paid version of its product with the aim of creating a reliable revenue stream for podcast producers.
The Podimo app will provide users with a way to discover podcasts as well as a recommendation compared to existing podcast streaming and download services. The team at Podimo wants to make it as easy as possible for people to find their next podcast to listen to.
To me, it sounds like Podimo is interested in providing podcasters with a way to monetize their podcasts. The company has obtained some seed money, which could be used (at least in part) on payment for podcasters. I think they are going in the right direction.
But I would feel better if Podimo provided more details about how podcasters will be paid, in what form of currency, and the process involved to receive a payment. Perhaps those details will be provided after Podimo launches.