Podimo is a Copenhagen-based startup that is building Europe’s “Netflix for podcasts”. The company has raised €6 million in seed funding prior to launch. According to TechCrunch, this round is co-led by Germany’s E.ventures and Denmark’s Heartcore, reflecting Podimo’s two planned country launches later this year.
Podimo has some information on their website, including a way for people to be notified when the platform launches in their area. Podimo also describes itself as “built for podcasters” and appears to be seeking podcasters who want to put their show on Podimo’s platform.
Podimo is introducing a compensation model that rewards all podcasters for their work – whether it’s a niche podcast with a handful of dedicated listeners, or a well-known show with a massive following. The number of listeners you have and how much time they spend listening determines how much you earn – it’s as simple as that.
TechCrunch reported that Podimo is hoping to capitalize on the rise in consumption in podcasts. They plan on having both a free and paid version of its product with the aim of creating a reliable revenue stream for podcast producers.
The Podimo app will provide users with a way to discover podcasts as well as a recommendation compared to existing podcast streaming and download services. The team at Podimo wants to make it as easy as possible for people to find their next podcast to listen to.
To me, it sounds like Podimo is interested in providing podcasters with a way to monetize their podcasts. The company has obtained some seed money, which could be used (at least in part) on payment for podcasters. I think they are going in the right direction.
But I would feel better if Podimo provided more details about how podcasters will be paid, in what form of currency, and the process involved to receive a payment. Perhaps those details will be provided after Podimo launches.