In this episode, Shawn and Jen discuss the dream of all advertisers who place their ads on podcasts – the unskippable episode.
The advertisers are super interested in finding some way to know, for certain, how many listeners actually heard their ad (and how many skipped right over it). This motivation values ads more highly than the content of your podcast.
In addition, we give you a really good example of how to advertise your podcast without annoying people. It takes a little creativity, but has great potential. We also poke at the concept of getting to the top of iTunes.
Links mentioned in this episode:
* Podcasting Has an Ad-Skipping Problem, Too
By Stephen Perlberg on The Wall Street Journal
* May the Podcast Marketing Be With You
By Mathew Passy on PodToPod
* Podcasting and the Big Picture, Part 2: Simple Tweaks to Increase Your Traffic
By Blubrry Team on PowerPress Podcast
* Podcast stats: what we (don’t) know
By James Cridland on Asia Radio Today
* How to Take Your Podcast to the Top Rank on iTunes
By Podcast Engineers at Podcast Engineers
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podToPod, a regularly published e-mail newsletter that rounds up noteworthy podcasting items from around the web recently launched its own website:
Hey podToPod subscriber,
As you may know, my name is Joe, and for the last few years I have had the pleasure of delivering the weekly podToPod Newsletter covering the Podcasting Industry. And now, I am super excited to announce some big changes for the podToPod brand.
You, a part of our dedicated audience, have asked for more, and after lots of blood, sweat, tears….and a whole lot of late night caffeinated drinks, I am thrilled to reveal to you the next phase of podToPod.
A brand new website, podtopod.com, which features news, events, resources for podcasters, plus a whole lot more features in the works. I’d really love it if you would head on over and take a look at the brand new “go-to destination for all things podcasting.”
This is great news for those of us watching (and reporting on) the ever-changing and expanding podcasting space.
The new podToPod site is covering podcast-related news, events, communities, and more. The website is being run by podToPod founder/curator Joe Berman as well as podcaster Matthew Passy. The pair has already added a lot of content to the site. If you’re a fan of the type of stuff we write about here at Podcaster News, then you’ll definitely want to check out podToPod.
Here at Podcaster News, we follow a lot of different channels in our efforts to bring you newsworthy items about the podcasting space. One such resource is the podToPod newsletter, published by Joe Berman. podToPod has been consistently rounding up items of interest to podcasters and releasing them via e-mail since June of 2014.
Joe reached out to me this week to let me know that he has accepted a position as Director of Podcast Relations at Interview Valet, a new service that helps podcasters book guests for their shows:
Interview Valet (IV) is the concierge-level podcast guest booking service providing the fastest way for executives, businesses, & thought leaders to maximize the benefits of podcasting.
Our premium ‘hands free’ solution takes care of everything but the speaking to reach your ideal audience with the least amount of snags or hassle.
IV’s all-inclusive system empowers clients with interview preparation, Certified Guest™ training, and personalized attention that ensures you, the podcast guest or host, the best experience in the podcast industry.
In his message to me, Joe elaborated on this, stating that Interview Valet is working to build relationships with podcasters in order to find guests that are matched to the types of shows they produce. This approach should help to ensure that podcasters who use Interview Valet will book the right guests for their show’s niche.
Check out the Interview Valet website for pricing and other information on the service. And congratulations to Joe Berman on his new position as their Director of Podcast Relations!