Tag Archives: PRX

Google Introduced Google Podcasts Creator Program



Google announced the Google Podcasts creator program in June. The program aims to support underrepresented voices in podcasting, and to make it easier to learn how to get into this growing medium. The application window is now open.

Google explained why they made the Google Podcasts creator program:

With the launch of Google Podcasts app in June, we’re working to make it easier for people around the world to find and access podcasts. While there are more podcasts than ever before, there continues to be an imbalance in who is creating them. Women and people of color are still underrepresented as hosts, and many of the world’s most popular podcasts hail from western, urban areas. In June, we announced the Google Podcasts creator program, which aims to support these underrepresented voices in podcasting, and make it easier for people to learn how to get into this growing medium.

The Google Podcasts creator program is focused on three main pillars:

  • Empowering and training underrepresented voices through an accelerator program
  • Education a global community with free tools
  • Showcasing participants’ work as a model for others

The application window is officially open globally through November 18, 2018, for the first round of the Google Podcasts creator program. Google has partnered with PRX, who will lead and manage the program. Applications will be accepted from around the globe. For more information on the program, and to apply, visit PRX’s Google Podcasts creator program website.

PRX, alongside a global advisory committee, will select teams to receive mentorship, seed funding, and an intensive 20-week training. For those who want to learn more about what it takes to create a podcast, but are not ready to apply to the program, PRX will draw on learnings from the program to develop a series of broadly accessible podcasting 101 videos in multiple languages.


PRX is Seeking a Distribution Associate



Public Radio Exchange (PRX) is an online marketplace for distribution, review, and licensing of public radio programming. PRX is also a growing social network and community of listeners, producers, and stations collaborating to reshape public radio. PRX is seeking a Distribution Associate.

PRX is looking for a talented Distribution Associate who will provide critical support to PRX’s ongoing broadcast and distribution platforms. It is a full time entry level position located in Cambridge, Massachusetts.

The Distribution Associate will be responsible for assisting our users, producers, stations and partners get their programs out to public radio stations. You will be assisting in implementing communication strategies to keep our partners up to date about any technical issues. Additionally, you will: provide training (ongoing), onboard stations and producers to our platforms, and monitor systems on a regular basis. We are looking for someone who shares our sense of purpose, is excited about our opportunities for growth, and is ready to jump into the fray to make good things happen.

Some qualifications include:

  • Excellent communications skills
  • Two+ years in an administrative role and/or bachelor’s degree
  • Demonstrated success with multi-tasking and project management
  • Experience working in an ever-evolving, energizing environment
  • Customer service experience
  • Interest in public radio and podcasts a plus
  • Interest in public radio and podcasts a plus
  • Comfortable using Macs, Google Apps, Project Management tools, CRMs, Slack or other messaging systems

Visit the PRX website for more information about the Distribution Associate position.


PRX Announces RadioPublic



RadioPublic logoPRX, the award-winning public media company, announced it has formed RadioPublic, a new hybrid company building a mobile listening platform for on-demand radio and podcasts. RadioPublic is aiming to create a new listening experience, featuring content discovery, exclusive offers, and fan engagement.

PRX is a leading creator and distributor that is shaping the future of public media content, talent, and technology. It connects audio producers with their most engaged, supportive audiences across broadcast, web, and mobile. RadioPublic is a mobile listening platform for on-demand radio and podcasts founded by PRX. As a Public Benefit Corporation, RadioPublic shares public media’s educational, artistic, and journalistic mission, and the democratic values of open access to information.

RadioPublic has secured funding from leading investors including Project 11, The New York Times, Knight Foundation Enterprise Fund, UP2398, American Public Media, McClatchy and Homebrew. Jake Shapiro, founding chief executive of PRX will lead the new venture as CEO. Kerri Hoffman, who has also been with PRX since its start, will become PRX’s CEO.

When RadioPublic launches later this year, its listeners will have access to top podcasts as well as PRX’s full catalog, including The Moth Radio Hour, 99% Invisible, Reveal, the Radiotopia podcast network, and the Remix story channel. RadioPublic will also integrate with PRX’s dynamic ad product, Dovetail, which powers Serial and other signature shows.


Public Radio Exchange COO Breaks Down “The Business Of Podcasts”



Dollar signsKeri Hoffman, chief operating officer at Public Radio Exchange recently published an article on the business aspects of podcasting. It’s an interesting read and will surely provide some new insights to both new and veteran podcasters alike. The article is broken down into a series of major points, covering everything from media hosting to monetization.

Hoffman notes how, when PRX first ventured into podcasting, the state of media hosting was abysmal. Fortunately, that’s changed for the better over the years. Regardless, she has some good advice to create, “…a podcast feed that points to a stable place.” And when looking for a hosting provider, “Basic metrics like number of downloads and subscribers are how you will measure your success. If your host doesn’t offer these, walk away.” And perhaps most importantly:

If your podcast feed is not a domain you control you may have trouble upgrading or moving to a new publishing platform in the future. If your show URL is something like – www.mycoolpodcast.podcastcompany.com, you may have a tough time extracting your feed since it is tied up with the domain of your host. Potentially, you could lose listeners in the transition. The best way to avoid this problem is to purchase a domain name and then use that for your feed.

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This American Life Gets New Distribution



This American Life LogoLong-running NPR favorite This American Life has switched its primary distribution point from Public Radio International (PRI) to Public Radio Exchange (PRX). This is relevant to podcasting for a couple reasons. First, the show will now be distributed primarily via the Internet instead of NPR’s satellite system. Second, This American Life will now be able to seek out its own podcast sponsors and potentially make more money.

Under PRI, This American Life was paid by NPR stations that chose to carry the show. And overall, NPR had more involvement in the business side of the show. Thru this new deal with PRX, the show is essentially going independent. It’ll still be heard in all of the same places, and the changeover should be seamless to most listeners. And while This American Life has a huge audience to build from, the change doesn’t come without risks. According to the CNBC article linked above, the show is foregoing a guaranteed seven-figure income with its old PRI deal. Under the new system, This American Life host Ira Glass and the show’s producers will be directly responsible for managing the show’s marketing and monetization efforts. From that CNBC article:

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