Tag Archives: PRX

Public Radio Exchange COO Breaks Down “The Business Of Podcasts”



Dollar signsKeri Hoffman, chief operating officer at Public Radio Exchange recently published an article on the business aspects of podcasting. It’s an interesting read and will surely provide some new insights to both new and veteran podcasters alike. The article is broken down into a series of major points, covering everything from media hosting to monetization.

Hoffman notes how, when PRX first ventured into podcasting, the state of media hosting was abysmal. Fortunately, that’s changed for the better over the years. Regardless, she has some good advice to create, “…a podcast feed that points to a stable place.” And when looking for a hosting provider, “Basic metrics like number of downloads and subscribers are how you will measure your success. If your host doesn’t offer these, walk away.” And perhaps most importantly:

If your podcast feed is not a domain you control you may have trouble upgrading or moving to a new publishing platform in the future. If your show URL is something like – www.mycoolpodcast.podcastcompany.com, you may have a tough time extracting your feed since it is tied up with the domain of your host. Potentially, you could lose listeners in the transition. The best way to avoid this problem is to purchase a domain name and then use that for your feed.

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This American Life Gets New Distribution



This American Life LogoLong-running NPR favorite This American Life has switched its primary distribution point from Public Radio International (PRI) to Public Radio Exchange (PRX). This is relevant to podcasting for a couple reasons. First, the show will now be distributed primarily via the Internet instead of NPR’s satellite system. Second, This American Life will now be able to seek out its own podcast sponsors and potentially make more money.

Under PRI, This American Life was paid by NPR stations that chose to carry the show. And overall, NPR had more involvement in the business side of the show. Thru this new deal with PRX, the show is essentially going independent. It’ll still be heard in all of the same places, and the changeover should be seamless to most listeners. And while This American Life has a huge audience to build from, the change doesn’t come without risks. According to the CNBC article linked above, the show is foregoing a guaranteed seven-figure income with its old PRI deal. Under the new system, This American Life host Ira Glass and the show’s producers will be directly responsible for managing the show’s marketing and monetization efforts. From that CNBC article:

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