Tag Archives: Samsung

Samsung Launches its First Branded Podcast in Partnership with Acast



Acast has announced its partnership with Samsung Electronic Australia to produce and distribute the company’s first branded podcast within the Australian Market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible.

Rule Benders is a six-week branded podcast campaign, with a new episode dropping each week. Presented by Samsung Galaxy, the podcast forms part of the marketing campaign for Samsung’s latest foldable smartphone range, the Galaxy Z Fold3 and Galaxy Z Flip3. With its revolutionary new folding smartphones challenging the norm by featuring bendable glass, the podcast will also challenge the norm with stories of Australians who are bending rules.

Rule Benders is the largest-scale branded podcast to be launched so far by the Acast Creative team in Australia. Acast Creative is a pillar of the Acast Marketplace, helping brands navigate the rapidly evolving podcast landscape and elevate commercial messaging its greatest potential. The Samsung and Acast partnership was facilitated by Samsung Electronics Australia’s media agency, CHEP Media.

Tom Roach, Creative and Strategy Lead, Acast Australia and New Zealand, said: “The concept of Rule Benders was inspired by Samsung Galaxy and the new Z Series foldable smartphones. We wanted to reflect people who think differently and shake up the status quo, while helping Samsung build cultural connections with new audiences by making the show available throughout the open podcasting ecosystem.

“This is a doubt the biggest, most high-profile branded podcast we’ve launched in Australia, and it’s more proof that brands are starting to realize the power of podcasting and the creative ways that they can tap into huge audiences of highly engaged listeners.”

Hayley Walton, Head of Brand Marketing, Mobile Division, Samsung Electronics Australia, said: “Samsung’s brand purpose is to create new innovations that defy barriers and can help to make our world a better place. The incredible Australians that we feature in Rule Benders epitomize the Samsung Galaxy brand with each individual challenges the status quo and forging new paths that will make our world more inclusive, positive and accessible for more people.

“We believe that using these talent in our first branded podcast series will help engage audience on a deeper level and help them to connect with Samsung in a way we’ve not achieved before. With podcasts becoming exponentially more popular in recent times, our partnership with Acast was a no-brainer and we’re thrilled to see it go to air.”

Acast – the creator-first podcast company that works with some of Australia’s biggest shows – will distribute Rule Benders, making it available across all podcast apps and played such as Apple Podcasts, Spotify, and Google Podcasts.


Liberated Syndication Announces Launch Partnership with Samsung



Liberated Syndication (“Libsyn”) announced its partnership with Samsung to help bring podcasts under the “Listen” Tab within the Samsung Free application. Samsung Free is available on compatible Samsung Galaxy devices. The “Listen” tab will be available with an update to compatible Galaxy S21, Galaxy S20, Galaxy Note 20, Galaxy S10, and Galaxy Note 10 series starting today in the United States. Libsyn podcasters can add their shows to Samsung Free on a limited basis at launch, with expanding access over the coming weeks.

“Providing podcasters with access to the newest platforms offering podcasts is critical to promoting audience growth,” said Libsyn President and Chief Operating Officer, Laurie Sims. “We are excited about the relationship with Samsung and the opportunity to expand access to podcasts on Samsung Free and all of Libsyn’s 75K+ podcasters.”

“The past year we have all seen a shift in where and how we consume media,” commented Vice President of Podcaster Relations Rob Walch. “Having native support for podcast discovery and consumption on the Galaxy series will give consumers even more choices and opportunities to consume podcasts and that is a win for everyone.”

“With podcasts growing in popularity, they serve as a source of news, information and entertainment for millions of Americans,” said Avner Ronen, Vice President, Product Development at Samsung Electronics America. “We are thrilled to partner with Libsyn and their broad network of podcast syndication and development so Galaxy customers in the U.S. Can enjoy easy access to their vast collection.”

Podcasting has experienced a surge in popularity on numerous fronts. German consumer data firm, Statista forecasts the number of podcast listeners to surpass 160 million in the United States alone, by the year 2023. “It is paramount that our hosted podcasts are available for consumers through all of the fastest-growing and accessible mediums,” Sims added.


Blubrry Podcasting Launch Partnership with Samsung



Blubrry Podcasting announced that they are a Samsung Podcast Launch Partner. Blubrry Podcasters can get their show on the Listen Tab of Samsung Free.

This is an incredible opportunity to have your show reach a large segment of Samsung users here in the United States. Samsung has a global mobile business and we look forward to podcasting being highlighted on the “Listen Tab” of the Samsung Free.

Engadget reported that Samsung has added a podcast section to its Free App, which is where Samsung users can access a selection of complimentary TV shows, movies, games and news articles.

According to Engadget, the section, officially known as Samsung Podcasts, is rolling out to Galaxy S21, S20, Note 20, S10, and Note 10 devices. As long as you’re logged into your Samsung account on Free, you can start listening. According to Samsung, there are “thousands” of podcasts to check out on the app, with popular networks like This American Life, NPR and iHeartMedia represented.

Blubrry Podcasters who are interested in being highlighted in the “Listen Tab” of Samsung Free can start by filling out a form. Blubrry Podcasting will follow up with each show that submits. They ask for your patience, as this program is just kicking off.