Tag Archives: SoundStack

Kast Media Partners With SoundStack To Power Podcast Delivery

Soundstack, the audio-as-a-service (Aaas) company, and Kast Media, the leader in multi-channel podcasting, announced a partnership that enables the renowned media company to deliver and monetize its award-winning content more effectively through SoundStack.

“When it comes to podcast technology, there are three essential criteria that will allow Kast to continue to entertain and inform the world through its podcasts,” said Colin Thomson, CEO of Kast Media. “First is tech that guarantees content is always delivered seamlessly. Second, that said content earns as much revenue as possible in order to fund a premium production effort. Third, and of tremendous importance, that content and ads always deliver in a way that puts the listener experience first. We believe that this path of independence with SoundStack will allow for this, and are proud to forge the path together.”

Kast Media will leverage the SoundStack platform for four fundamental capabilities:

  • Hosting/distribution across a global content delivery network
  • Content management in the Podcaster CMS
  • Enhance workflow with direct access to SoundStack’s product team
  • Programmatic advertising, by making Kast Media inventory available in the SoundStack Marketplace
  • Dynamic Ad Insertion (DAI), which makes podcast advertising more flexible and efficient by serving an ad automatically when an episode is streamed or downloaded, is core to the platform.

“We’re thrilled to play a key role in helping incredible shows flourish,” said Jon Stephenson, CEO of SoundStack. “Every podcaster needs equal access to innovation that expands their opportunities to reach people and earn more revenue, instead of limiting them. It’s a pleasure to partner with a forward-thinking business like Kast that understand how always doing what’s best for the creator ultimately benefits everyone – publishers, advertisers, and listeners alike.”

About Kast Media

Kast Media is the only remaining major independent podcast network, one of the first leaders in the multi-channel simulcast strategy for show creation and distribution. As a top-10 podcast network, Kast has an extensive portfolio of top 100 shows across all genres, including the narrative and talk spaces, which reach over 13 million unique listeners/viewers per month. Recent successful show development and launches across talk include: The Sarah Silverman Podcast, Was it Real? The Hills Rewatch and Welcome to the OC – and their entry into narrative originals – The Opportunist and Lost in Panama. Kast continues to expand their footprint in the industry with their unique slate and original development. https://kastmedia.com/

SoundStack Adds Executives From Veritonic, Adswizz, and Libsyn

SoundStack, the audio-as-a-service (AaaS) company, announces the appointment of three executive hires to round out its marketing, finance, and product groups. Scott Klass, Chief Marketing Officer; Bill Feichtmann, Vice President, Finance; and Tony Licon, Head of Product, will expand on the foundations established by their respective teams to ensure that SoundStack continues to give every player in podcasting and streaming audio more opportunities to grow.

An all-encompassing audio tech platform, SoundStack combines podcast/streaming audio creation, distribution, monetization, and insights in one place. Advertising and publisher partners on or off “the stack” can also buy and sell audio ads programmatically in the SoundStack Marketplace.

“Providing the technology foundation that so many count on for their audio businesses to thrive – from a 24/7 streaming radio station to a podcast network ensuring its shows earn solid revenue – is a serious responsibility,” stated SoundStack founder and CEO Jon Stephenson. “As we continue to scale SoundStack to fulfill that promise, putting the right, experienced people into place is always step number one. Scott, Bill, and Tony have amazing track records in helping to create some of the most transformative audio-focused tech businesses.”

Klass has led marketing for a range of technologies that were fundamental in programmatic advertising and audio. He was the head marketer at Right Media (acquired by Yahoo!) which, under the leadership of Michael Walrath, Brian O’Kelley and many others, built the first open exchange for digital advertising and established the programmatic category. Klass’ 22+ years in the space also include leading marketing for audio intelligence platform Veritonic.

Licon has built technology products over 24 years, spanning podcasting, radio, streaming, 2D/3D design collaboration, and publishing. He comes to SoundStack most recently from podcast hosting company Libsyn, where he led its advertising product, including launching the company’s programatic ad solutions over the past year.

Feichtmann brings over 30 years of experience in high-growth technology companies. He comes most recently from global digital audio platform AdsWizz, where he was VP of Finance for six years, beginning as the company established its US headquarters until after its acquisition by Pandora Media / Sirius XM. He was responsible for all financial operations.

About SoundStack

SoundStack is the audio-as-a-service (AaaS) company for every kind of digital audio business – podcasters, digital broadcasters, platforms, advertisers and more. Giving those businesses equal access to big tech that’s easy-to-use, and the ability to connect with any provider across the market, SoundStack makes audio creation, delivery, monetization, and analysis simple and effective for everyone. Fully independent, the company’s team of 70+ audio tech experts is guided only by what delivers the best results for its 14k+ customers. SoundStack is headquartered in Pittsburgh and is the combination of Media Creek, EmpireStreaming, Abovecast, AudioCatapult, and Live365 (which continues to operate as its own brand).