Tag Archives: Spotify

Spotify Might Buy The Ringer



Vox reported that Spotify is in conversations to buy The Ringer. It seems to me that Vox would likely have some insight on the situation. Vox owns Recode, which has a commercial relationship with The Ringer.

According to Vox, The Wall Street Journal was the first to report about Spotify being in talks to buy The Ringer. The Wall Street Journal reported that Spotify and The Ringer teamed up in September to launch a podcast hosted by Bill Simmons, The Hottest Take. That podcast streams exclusively on Spotify.

The Wall Street Journal described The Ringer this way:

The Ringer, a sports and pop-culture outlet founded by former ESPN commentator Bill Simmons in 2016, has a podcasting network that attracts more than 100 million downloads a month. In addition to “The Bill Simmons Podcast”, the Ringer produces “The Watch,” a discussion show about TV and pop-culture; “Binge Mode”, which dives deep into pop-culture franchises, and “The Rewatchables,” a show that breaks down popular movies.

Vulture points out that these talks are early, and states that there is a good amount of details that probably need to be ironed out if a deal is to materialize. In other words, it is probably best to wait and see what happens, rather than speculate that this is already a done deal.


Spotify is Reportedly Developing Sports Podcasts



Bloomberg reported that Spotify Technology SA is developing several daily sports shows “according to people familiar with the plans”.

One program will be a recap of the day in sports and run about 10 minutes, said the people, who asked not to be identified because the projects are still being developed. The Swedish company will probably start with a single show, and then ramp up. It’s considering a number of options, including audio programs tailored to fans of specific teams.

Personally, I am hesitant to rely on anonymous sources because I feel like things could change between when the news is reported and when something is eventually released to the public as a finished product. That said, I am aware that many news sites speak with sources who do not want to be identified.

It has been said that Spotify is interested in shifting its primary focus from music to podcasts. It is my understanding this is because Spotify has to pay royalties on the music it offers. Podcasts, on the other hand, have no such requirement. That makes acquiring podcasts relatively inexpensive for Spotify.

I imagine that Spotify could attract a lot of sports fans who would want to listen to whatever sports podcasts the platform comes up with. For one thing, it would be unique content from a well recognized company whose name most people recognize.

Casino News reported that Penn National is reportedly in talks to acquire Barstool Sports. The article states: While Barstool Sports enjoys big and devoted following due to its diverse, primarily sports-focused content, it has also found itself engulfed in big controversies and damning criticism on multiple occasions over the years.

Perhaps Spotify’s sports podcasts could be more attractive to people who aren’t fans of Barstool Sports. It will be interesting to see what kinds of sports podcasts Spotify produces. I wonder if they will have one that focuses on eSports.


Spotify Seeks a Podcast Producer – Owned Channels



Spotify is seeking a Podcast Producer – Owned Channels. The position is listed under Content / Content Marketing, and is located in New York.

This job demands a mastery of the audio and podcasting medium, a creative spirit, as well as a well-organized mind for juggling and delivering on multiple initiatives. You must be able to take a whisper of an idea and work with our creative partners to help grow it into a story. That means turning brainstorms and big picture ideas into larger narrative arcs, music choices, compelling stories and podcast episodes. This role is responsible for supporting the production and overall delivery of multiple episodes a month.

Responsibilities include:

  •  Create plans for how a new show or season will look, sound, be structured, and formulate how each episode will come to life.
  • Handle day-to-day production tasks, including (but not limited to): Set deadlines, clearly communicate those deadlines and keep the team on track towards its goals
  • Work with and manage both internal and external talent, guests and hosts
  • Pitch episode ideas, and handle all pre-interview, interview, reporting, recording, and writing of stories and scripts
  • Identify, hire and manage additional producers, both freelance and fulltime positions, as well as editors, production managers, and audio engineers as needed
  • Perpetually remain up-to-speed on the latest news in the entertainment, technology and podcasting space
  • And more!

    Requirements include:
  •  3+ years of experience making audio stories, ideally in radio, podcasting, and/or editorial space
  • Strong ability to structure a compelling and unique audio story, both editorially and technically (ProTools experience required
  • Experience working on a tight production schedule and translating ideas into action, with the ability to manage your own time, stakeholders and accountabilities in a collaborative, fast-paced environment
  • Ability and preference to travel as frequently as a story or episode requires
  • Creative and motivated self-starter with a hands-on attitude and tireless work ethic
  • A deep love for podcasts, entertainment and presentation skills
  • And more!

For more details, please visit the Spotify website where the job listing is posted. It is possible to apply for the job through that website.


Spotify Introduces Streaming Ad Insertion



Spotify introduced Spotify Podcast Ads with Streaming Ad Insertion (SAI), which leverages streaming to deliver Spotify’s full digital suite of planning, reporting, and measurement capabilities. Spotify Podcast Ads (according to Spotify) offer the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing.

Joe Withrow, Sr. Product Manager of Podcast Monetization at Spotify says, “In the past five years, podcasts have become a staple of pop culture. In that time, I’ve spoken to a lot of skeptical brands, and the conversation consistently begins and ends with measurement. I’m excited to continue evolving the medium at Spotify. With our trusted, logged in audience, we can finally prove out the effectiveness of podcasts with the data and insights that digital advertisers expect.”

Previous to coming to Spotify, Joe Withrow played a key role in launching Megaphone in 2014. It popularized Dynamic Ad Insertion (DAI) with leading podcast publishers like the Wall Street Journal and Gimlet Media.

Nick Quah of Hot Pod notes: It’s being called “Streaming Ad Insertion” (SAI) – a conspicuous echo of “Dynamic Ad Insertion” – and at the outset, the ad technology will only be applied to Spotify’s original programming and shows that are exclusive to the platform.

Spotify says that one brand that has “jumped on board” is Puma. The company teamed up with the Jemele Hill is Unbothered podcast. Spotify says doing so drove Puma’s ad recall list up 18 points.


Podigee Offers Spotify Passthrough to their Customers



Podigee announced that as part of a new agreement with Spotify, Podigee is offering Spotify Passthrough to their customers. With this, Podigee avoids the usual caching mechanism of the streaming service.

As one of only a handful of podcast hosters worldwide – and as the only German hoster – we now cooperate with Spotify to deliver your audio files exclusively from our servers. The feature is called “Passthrough” and means nothing else than that Spotify will no longer make copies of your hosted audio files. In the future your episodes will be streamlined directly from our servers in the latest version. As a Podigee customer you will always have complete control over your content and can use Dynamic Ad Insertion to its full extent.

Previous to Passthrough, Spotify was making one-time copies of all episodes of the podcasts that are registered on Spotify. It then delivers those podcasts to listeners via Spotify’s distribution infrastructure. This means that the podcast the listener accesses through Spotify does not come from the Podigee’s servers.

There is nothing intrinsically wrong with that process. Podigee notes that it can result in less load on their own servers, lower latency, and higher availability.

Unfortunately, the disadvantage is that audio files delivered from the Spotify cache do not work in combination with dynamic ad insertion. The change to Spotify Passthrough means that Podigee podcasters will now have more freedom monetize their podcast through advertising.


Spotify Users in the U.S. Can Now Play Podcasts Through Alexa



Spotify announced that Spotify users in the United States will be able to ask Amazon’s Alexa to play their favorite podcasts, simply by using their voice. This is now available for Spotify Free and Premium users in the U.S.

First, make sure to set Spotify as your default podcast and music provider in your Alexa settings. Then, all you have to do is call out, “Alexa, play The Joe Budden Podcast on Spotify,” or whatever podcast you want, to start enjoying podcasts on your Spotify account. It’s a seamless way to listen to your favorite podcasts, no hands needed.

In addition to requesting a specific podcast, users will be able to ask to restart an episode and pick up from where they left off in their Spotify app with Alexa just by saying, “Alexa, play the (podcast name) podcast. They can also request the latest episode, navigate to the previous or next episode, and even navigate by podcast time frame.

Spotify has been integrated with Alexa for over two years. Previously, Spotify users have been able to ask Amazon Alexa to play music, like their Discover Weekly or Today’s Top Hits playlists, but not podcasts. This new feature makes it possible for users to ask Alexa to play podcasts.


Spotify Released the Top Songs, Artists, Playlists and Podcast of the Decade



Spotify has released a list called “A Decade Wrapped – 2010-2019: The Artists, Songs, and Tracks that Dominated the Decade”.

2019 was a massive year for podcast growth on Spotify. There are now more than 500,000 titles available on the platform and their audience has grown by more than 50% since the start of the year. Spotify has also seen a 39% increase in podcast hours consumed by listeners quarter after quarter.

Leading the way is The Joe Budden Podcast with Rory and Mal, which was the most consumed podcast, globally, this year. Second on the list is My Favorite Murder with Karen Kilgariff and Georgia Hardstack. Gemischtes Hack, Fest & Flauschig come in as third and fourth consumed, respectively. The Misfits Podcast, closes out the top five podcasts, globally this year.

The most consumed podcast genres of 2019 were:

  •  Comedy
  • Society & Culture
  • True Crime
  • News
  • Health & Fitness

Later this week, Spotify will unveil personalized Spotify “Wrapped”, which provides Spotify users with bespoke insights on the artists, songs, music genres, and podcasts they listened to the most, as well as fun facts like how many minutes of music they heard and how many songs they “liked”. For the first time, listeners will be able to access this experience directly in the Spotify app, on mobile and tablet and via a website.

Additionally, Spotify is creating share cards highlighting fans’ personal tastes and making it available for them to post on Instagram, Facebook, Twitter and Snapchat.

For details about the artists, songs, and tracks that dominated the decade, please check the colorful infographic on Spotify’s For The Record blog.


Spotify Created a Daily Podcasts Playlist



Spotify announced created a personalized playlist called Daily Podcasts. It functions similarly to Spotify’s Discover Weekly and Daily Mix playlists. The purpose is to make it easier for people to find a new podcast to listen to after they have binged through their favorites.

Now we’ve created Your Daily Podcasts – our first daily personalized podcast playlist that gives users an easy way to discover new shows while also keeping up with old favorites. If you’ve listened to at least four podcasts in the past 90 days, you’ll find the playlist in the “Your Top Podcasts” shelf on Home or in the “Made For You” hub on browse.

Here’s how Daily Podcasts works:

  •  Spotify’s algorithms analyze your podcast behavior – like recent streams and follows.
  • Then, based on your listening history and the podcast type, Spotify will recommend the next best episodes for you.
  • That might be the next sequential episode in a podcast you’re already listening to, or a timely episode from a daily updating podcast.
  • No spoilers! If you’ve never listened to a story-driven sequential show that Spotify thinks you will like, you’ll get the trailer or pilot episode first – to see if it catches your ear.

Free and Premium users in the U.S., U.K., Germany, Sweden, Mexico, Brazil, Canada, Australia, and New Zealand can check out their Your Daily Podcast playlist, now available on Spotify.


Last Podcast on the Left Moving Exclusively to Spotify



The Hollywood Reporter reported that Last Podcast on the Left will be moving exclusively to Spotify in 2020. This change could be welcomed by fans of the podcast who currently have a Spotify account, but may make fans who do not have one worry about being left out.

The Hollywood Reporter wrote that this move is part a larger push by Spotify to offer a slate of first-run and original shows to its 248 million users.

Nabbing a longstanding podcast like Last Podcast is crucial to Spotify’s push into the audio medium, lending credibility to its efforts as it makes splashy acquisitions and inks deals with high-profile talent like Barack and Michelle Obama. Other preexisting shows that have become Spotify exclusives include The Joe Budden Podcast, the German-language Gemischtes Hack and the Spanish-language podcast Se Regala Dudas. Spotify says that all three have built on their audiences when going exclusive on its platform.

Henry Zebrowski, one of the hosts of Last Podcast on the Left, tweeted a short thread that started with: “This is a very exciting piece of news for us. Over the next couple of months we will begin a partnership with @Spotify who have showed us we have the same goals in taking podcasts seriously. Let’s do this shit”

He continued the thread with: “We will be posting on all feeds for a while, also the show remains free. They do not own our network but are going to support us in expanding the shows we make, which means more staff, higher quality podcasts and more content than you can shake a vagina at”

Ben Kissel, another host of Last Podcast on the Left tweeted: “Regarding the Spotify partnership with LPN, EVERY show will still be free to listen to and download through Spotify. The content will not change at all nor will our Patreon be affected. This opportunity is going to allow us to give you even more sweet content in 2020 with new shows!”