Tag Archives: Spotify

Spotify Introduced Podcast In-App Offers

Spotify announced that Streaming Ad Insertion (SAI), which they launched in January of 2020, is powering their latest podcast innovation: In-App Offers. Spotify posted information about this on their Spotify for Brands blog.

Spotify points out that many people listen to podcasts while doing something else, like getting ready for work, exercising, or doing dishes. If a listener hears about a compelling offer on a podcast, during one of these “screenless” moments, it makes it difficult for the listener to check out that offer. In-App Offers is designed to make it easier for the listener to find an offer (and, ideally, make a purchase).

With the launch of In-App Offers, our goal is to reduce this friction and make it easy for our listeners to connect directly with advertisers and their offers featured in podcasts. Listeners can now redeem offers when the time is right for them with visual reminders like an offer card featured on the podcast’s episode page. We’re alpha testing In-App Offers in the United States and Germany with partners including Harry’s, Quibi, and HelloFresh and plan to continue testing through the end of the year.

Those who listen to a podcast episode on Spotify, on their smartphone, will see an In-App offer presented on the episode page. When the listener is done cooking dinner, they can return to that episode on Spotify, see the In-App Offer again, and click on it.

If I’m understanding this correctly, clicking on the offer will take listeners directly to the website of the advertiser mentioned in that particular podcast episode. Whatever special deal or discount that was attached to the offer should carry over as the listener goes from the Spotify app to the page where the product is sold.

While the In-App Offers appear to be intended to attract brands to place ads in (and on) Spotify, I think it has a benefit for podcasters, too. In general, a podcast that has an ad deal with a certain company or service needs to sell a certain amount of stuff before the podcaster can get paid for their effort.

I think Spotify is right about In-App Offers making it way more convenient for listeners to make a purchase of a product they heard of in a podcast episode. It also could encourage impulse buying, which is something people often do when shopping in physical brick-and-mortar stores.

Spotify Announced Partnership with Warner Bros.

Spotify announced that Warner Bros. is bringing the DC Super Heroes and Super Villains to Spotify as an exclusive series of podcasts. Spotify has entered a multiyear partnership with Warner Bros. and DC to produce and distribute an original slate of narrative scripted podcasts exclusively on Spotify.

The partnership—the first to involve the intellectual property of the entire DC Universe —will leverage iconic characters in new Spotify shows. Additionally, the companies are expected to draw upon Warner Bros. Studio’s broader collection of timeless titles as stand-alone podcast series. This collaborative and innovative effort will further increase the diverse array of premium storytelling content for Spotify listeners around the world.

Spotify says that Warner Bros. Digital Networks (WBDN) will manage the business and strategy related to the partnership. Television Group’s digital studio, Blue Ribbon Content (BRC) will oversee the creative relationship and will co-develop and produce the programming in collaboration with Spotify. Spotify itself will be responsible for the marketing, advertising, and distribution of the shows exclusively on the platform.

Variety reported that this deal gives Spotify first-look rights to original scripted narrative DC podcasts based on its stable of Super Heroes and Super Villains. The shows will have new storylines that are set in the DC Universe, unrelated to existing movies or TV shows.

In addition, according to Variety, Warner Bros. will develop original scripted podcast series based on some of their other properties, such as Looney Tunes and Warner Bros. TV-produced shows like “Supernatural” – as well as original podcasts unrelated to Warner Bros. existing intellectual property.

Spotify Signed a Deal with Kim Kardashian West

Spotify has signed a deal with Kim Kardashian West for an exclusive podcast that focuses on a case involving criminal-justice reform, Variety reported. The deal was first reported by the Wall Street Journal.

A Spotify spokesman confirmed the company’s deal with Kardashian West and TV producer Lori Rothschild Ansaldi for the podcast, to be made available exclusively on the Spotify platform. Kardashian West and Rothschild Ansaldi will co-host and co-produce the show with Spotify’s Parcast Studio.

According to the Wall Street Journal, the podcast series will follow Rothschild Ansaldi’s investigation of the case of Kevin Keith, who was convicted of three murders in 1994 and was sentenced to execution in Ohio. In 2010, then Governor of Ohio Ted Strickland commuted Keith’s death sentence after new evidence presented by his attorneys raised doubts about his guilt.

BET reported that, according to the Wall Street Journal, the podcast will be focused around the work that Kim Kardashian West has done with the Innocence Project, a nonprofit organization that works to exonerate wrongly convicted individuals.

The Joe Rogan Experience Announces Exclusive Partnership with Spotify

The Joe Rogan Experience, one of the most popular podcasts in the world, is coming to Spotify via a multi-year exclusive licensing deal. The comedy talk series has long been the most-searched-for podcast on Spotify and is the leading show on practically every other podcasting platform. And, like all podcasts and vodcats on Spotify, it will remain free and accessible to all Spotify users.

Since its launch in 2009, the pioneering The Joe Rogan Experience (JRE) has built one of the most loyal and engaged fan bases in the world. Rogan brings his sensibilities as a stand-up comic to the show, and alongside a dynamic and diverse range of guests, he fearlessly broaches topics including neuroscience, sports, comedy, health, infectious disease, and our ever-changing culture – all with a mix of curiosity and humor.

In addition to the widely popular podcast format, JRE also produces corresponding video episodes, which will also be available on Spotify as in-app vodcats.

While Spotify will become the exclusive distributer of JRE, Rogan will maintain full creative control over the show. Bringing JRE to Spotify will mean that the platform’s more than 286 million active users will have access to one of the leading voices of today’s podcasting renaissance.

The JRE will debut on Spotify on September 1, 2020, and become exclusively available on the platform later this year.

Gimlet Seeks an Experienced Producer

Gimlet Media, which is part of Spotify, is seeking an experienced producer to join a team that will launch a new crime show, based in Los Angeles. It will be a wide-ranging role that will have an impact on the exciting experiences of a launch.

Gimlet Media is here to create a world more full of human connection and understanding. Our roster of podcasts includes critically-acclaimed shows like Reply All, Crimetown, The Clearing, Heavyweight, and Homecoming. We have top editorial, sales, and business teams that work together to create experiences that help listeners better understand each other and the world around them. We are looking for ambitious, curious, talented, and kind people to join our team.

What You’ll Do includes:

  • Brainstorm, develop, and shape ideas for show episodes
  • Work with Host and supporting producers to identify sources, subjects and interviews to create a story.
  • Track down court documents, submit public records requests, find and secure archival tape
  • Find, pre-interview, and book guests
  • Plan field producing and reporting trips in collaboration with supervising producers
  • Travel and field produce interviews with people you’ve been reading about and researching for months

What You’ll Bring includes:

  •  A strong interest in the world of crime, punishment, and justice
  • A minimum of four years of experience producing audio for radio or podcast
  • A journalism background
  • Experience scripting 15-20 minute audio stories
  • Proficiency in field recording, with a variety of audio equipment

Those who want to find out more about what you’ll do, and what you will be expected to bring, should visit the Spotify website where the job is listed. It is also possible to apply for the job on that website.

Spotify Seeks a Technical Podcast Producer for Parcast

Spotify is seeking a talented Technical Podcast Producer to join the team at Parcast. The person who fills this position must bring meaningful experience in and passion for audio space, to include production and sound design. Spotify says you’ll be most likely to thrive in this role if your innovative, passionate, sincere, collaborative and playful.

What you’ll do:

  •  Assist the Supervising Producer with overseeing the production and execution of a new vertical of “on the mic” shows
  •  Help develop the sound design – to include mood and feel – of some exciting new programming
  • Produce trailers, episodes of some shows, and other content as needed
  • Interface and work cross-functionality with other producers, writers, and studio managers
  • Identify and solve technical problems with equipment
  • Other duties and special projects as assigned

Qualifications include:

  •  You have several meaningful years of audio industry experience (ideally 4+)
  • You are comfortable with strict deadlines and working under pressure in a fast-paced environment
  • Can work quickly and efficiently and autonomously
  • You have a deep understanding and proficiency in audio editing software with expertise in at least one Digital Audio Workstation (DAW). You are also willing to learn a new DAW (Adobe Audition ProTools, etc.)
  • You can critique and judge your own work and achieve excellent resultsYou care about the quality of the product and your good reputation within the industry

Those who are interested in applying for the position can do so on the Spotify website where the job is listed.

Anchor’s New Audience Insights are Powered by Spotify

Earlier this month, Anchor announced that they have expanded Anchor’s podcast analytics beyond standard podcast download metrics to include true episode drop-off and aggregated listener demographics.

Spotify acquired Anchor in February of 2019. At that time, the companies made it clear that together, Anchor and Spotify would be able to expand the capability of podcast creators, and that new insights would be one way to achieve that vision. The first step in that direction is with the launch of new, Spotify-powered analytics.

Now, your Anchor dashboard (on web in our free app for iOS and Android) includes new charts that provide unique insights about your audience on Spotify, to help you better understand the people listening to your show and what they like about it.

The data comes directly from Spotify streams, as opposed to download counts or the limited data passed down from web players and RRS feeds. Anchor says it reflects down-to-the-second listening behavior that allows podcasters to understand more deeply what keeps their audience engaged, where they’re dropping off, and who their podcast is resonating with most.

To see episode drop-off information for your episodes, Anchor podcasters can click on an episode in their web dashboard. You’ll see an episode performance chart that lets you measure the completion rate of each episode and the times when listeners are dropping off from your show, helping you organize your podcast around engaging moments.

Anchor can now show podcasters reliable demographic information for their listeners, including anonymized and aggregated age ranges and gender breakdown of your audience. Anchor says this data is perfect for tailoring your episodes to your current fans, or for branching out and marketing to people who haven’t yet discovered your show.

Spotify for Podcasters Released Gimlet Academy Podcast

Gimlet Academy is a new five-episode series from podcast pioneer Alex Blumberg, and Spotify for Podcasters, that teaches the craft of audio story-telling.

While many people have tried their hand at creating a podcast, most have found it’s not as simple as it seems, especially when it comes to making a hit. “People misunderstand how much time and work it takes to make something that will hold an audience’s attention,” says Alex Blumberg, co-founder of Spotify-owned Gimlet Media, an influential leader in podcasting.

That’s what led him to create a special podcast for Gimlet employees about the secrets to making a great show. Now, for the first time, those secrets are being made public in the new podcast Gimlet Academy, – hosted by Blumberg and released in partnership with Spotify for Podcasters – that explores how to make compelling audio stories.

Personally, I think its a great idea to offer information like this to brand new podcasters who want to make a story-driven podcast of their own. To my surprise, it does not appear that a Spotify subscription is required in order to access this content. As a test, I clicked on the first episode, on the Spotify website that talks about Gimlet Academy, and it played – even though I do not have a Spofify subscription. There are five episodes to listen to.

Making sure that content that explains how to make podcasts that tell a story easily accessible to those who are brand new to podcasting, or who want to switch to audio storytelling, is fantastic! This is a great way to encourage people to share their stories and learn new podcasting skills.

Audity Announced Partnership with Spotify

Audity, the audio company under the Asylum Entertainment Group (AEG) banner, announced a production partnership with Spotify, the world’s leading audio subscription streaming platform, as well as the appointment of veteran executive Frank Hajdu as Executive Vice President of Audity.

Under the deal, Audity will produce podcasts and audio-forward content across all scripted and unscripted genres for Spotify’s global audience. Launched last year, Audity is dedicated to cultivating communities where passionate storytellers can connect their voices, perspectives and stories directly to their followers and the broader audio universe.

In his new role, Hajdu will be responsible for building the company’s slate, business operations, and key partnerships, while also working with Asylum video producers to upstream select audio IP for television and film. An audio and digital veteran, Hajdu was previously Executive Vice President of Operations for Legendary Digital Networks where he oversaw The Nerdist Podcast Network (NPN), a roster of 40+ podcasts that collectively saw 10-12 million monthly streams.

Among the list of podcasts and talent NPN included The Nerdist Podcast with Chris Hardwick, You Made It Weird with Pete Holmes, and The Indoor Kids with Kumali Nanjiani and Emily Gordon. Additionally, he executed video distribution partnerships with Amazon, Facebook, Pluto TV and VRV. Prior, he served as Vice President of Business Development for MySpace Music and A&R at Warner Music Group.

“We are thrilled to be partnering with Audity and AEG to bring their podcasts and projects to Spotify’s global audience around the world,” said Liz Gateley, Head of Creative Development, Spotify Studios. “We are already advancing some truly unique projects with Audity across a variety of genres and verticals.”

“Frank’s success in building The Nerdist Podcast Network positions him directly to help oversee Audity’s growth,” said Ryann Lauckner, President and Chief Strategy Office for Asylum Entertainment Group. “It’s the same targeted approach to nurturing communities and curated partnerships, all designed to provide a home for audio-forward storytellers to reach their unique audience.”