Tag Archives: Spotify

Spotify Improved Podcast Charts



Spotify unveiled some big improvements to Spotify’s podcast charts experience, which will benefit podcasters in a number of ways. More chances for all creators to chart – and a new way for listeners to discover new favorites on Spotify.

With more people than ever podcasting all over the world, we want to ensure that podcast charts are growing with you. We also want you to be able to celebrate your success – which is why we’re excited to unveil a revamped podcast – charts experience that’s better in every way: more chances for up-and-coming creators and established creators to make it onto a chart; more ways to view a chart than just heading to the Spotify app; and a higher likelihood of listeners discovering you and your context.

New: Top Episodes

For the first time, Spotify’s charts look beyond overall podcast show numbers on Spotify and dive into individual episodes. Updated daily, the Top Episodes chart will provide a better understanding of what’s really being listened to on Spotify – because a podcast isn’t always the sum of its episodes. Sometimes, for example, a single episode may strike a chord with listeners of become part of the audio-content zeitgeist.

There’s now something to show for episodes that are really popular or trending, even if their podcast as a whole isn’t being consumed at the same volume. It’s also another way for listeners to discover your show, and potentially explore past episodes or follow your show to hear what you come out with next.

New: Charts Website

Starting yesterday, Spotify is freeing charts from the confines of the app and giving them their standalone due, with their own website. (At launch, the charts website will only reflect U.S. charts). Not only will this provide everyone easier access to the daily podcast pulse on Spotify, but it’ll also serve as a larger destination for discoverability.

With a full charts website, creators everywhere will be able to share their success with listeners, family, and friends – or organically get discovered by a listener perusing the site and stumbling upon your show. Anyone will be able to preview a podcast and follow it directly from the charts site.

Improved: Top Podcasts

Spotify improved their Top Podcast chart by devising a new methodology that helps listeners find what they’re really looking for: the intersection of popular and emerging. Now, the amount of podcast followers on Spotify factors into the algorithm and definition of what comprises a ‘top’ podcast, coupled with recent unique Spotify listener numbers. These changes mean the chart is better able to react to new shows, fresh voices, and fast risers, while giving listeners more reason to check in frequently to discover new shows.


More Spotify Listeners Can Now Ask Alexa to Play Podcasts



Last year, Spotify announced that U.S. listeners could ask their Amazon Alexa devices to play their favorite podcasts. Now, listeners in 11 new markets – Germany, France, Italy, Spain, the United Kingdom, Mexico, Canada, Brazil, India, Austria, and Ireland – can ask Alexa to do the same.

Podcasts delight, entertain, inform, and inspire people across the world, and there’s always more to stream, for both Free and Premium listeners. Now with Alexa, you can get listening to any of the millions more on Spotify—just by using your voice.

Ready to get started? Setup is easy, and only takes a few moments:

  • Go to the Amazon Alexa App.
  • Open the menu, head to Settings, then Music & Podcasts.
  • If Spotify is not connected, tap “Link New Service” and select Spotify”.
  • Link your Spotify account to your Alexa account.
  • If you’re in Brazil, Mexico, Germany, or the UK, tap “Default Services,” and then select
  • Spotify as the default podcast service.
  • Say “Alexa, play [your podcast of choice] podcast on Spotify” and get listening!

Spotify has created a short video to walk people through the process of connecting Spotify to Alexa. Not sure what podcast to start with? New podcasts from every market and in many languages are increasingly available on Spotify. For each of the 11 new markets that can play podcasts on Alexa, Spotify has a podcast suggestion.


Spotify and Archewell Audio Announced Multi-Year Partnership



Archewell Audio, the newly-formed audio-first production company, created by Prince Harry, The Duke of Sussex, and Megan, The Duchess of Sussex, has announced a multi-year partnership with Spotify to produce podcasts and shows that tell uplifting and entertaining stories – and inspire even more.

Under this exclusive partnership, Archewell Audio will leverage Spotify’s global reach – with 144 million Premium subscribers and 320 million monthly active users – to spotlight powerful and diverse voices and perspectives.

“What we love about podcasting is that it reminds all of us to take a moment and to really listen, to connect to one another without distraction,” The Duke and Dutchess of Sussex said in a joint statement. “With the challenges of 2020, there has never been a more important time to do so, because when we hear each other, and hear each other’s stories, we are reminded of how interconnected we all are.”

Ahead of the new year, Archewell Audio and Spotify’s Gimlet studio will release their first offering: a holiday special hosted by The Duke and Duchess that will features stories of hope and compassion from inspirational guests in celebration of the new year. In 2021, The Duke and Duchess will produce and host podcasts that build community through shared experiences and values.

The first complete series from Archewell Audio and Spotify is expected next year and will be available to stream for free on Spotify. Follow the show page here.


Spotify Announced 2020 Podcast Hall of Fame



Spotify released a playlist titled: “2020 Podcast Hall of Fame”. It includes hand-picked episodes showcasing the best of 2020. Those who have a Spotify account can listen to as many of the selected episodes as they choose.

It is not possible to listen to them on Spotify if you do not have a Spotify account. However, you can find these episodes by using your favorite search engine.

The 2020 Podcast Hall of Fame list includes:

  • Reply All #158 The Case of the Missing Hit – Gimlet (released March 5)
  • Code Switch A Decade of Watching Black People Die – NPR (released May 31)
  • California Love Ellie – LAist Studios (August 13)
  • VENT Documentaries #3 Why Does Everyone Call Me Carlos? – VICE UK (released May 11)
  • Resistance Shake the Room – Gimlet (released October 21)
  • All the Smoke E11: KOBE BRYANT – The Black Effect and iHeartRadio (released January 9)
  • 99% Invisible Perfume: Articles of Interest #9 – Roman Mars (released July 17)
  • Lolita Podcast 1: Dolores, Not Lolita – iHeartRadio (released November 23)
  • The Renner Files The Jeremy Renner App Lives – Caroline Goldfarb & Sarah Ramos (released October 21)
  • Edge of Sports NFL Pro Bowler Michael Bennet on the Power of Protest – Dave Zirin.The Nation (released July 6)
  • NATAL Three: Mikah and Cecilia’s Stories – The Woodshaw, You Had Me at Black (released May 20)
  • The Queer Arabs Episode 114 [In English], part 1: It’s Time To Let Classical Music Die – Alia, Ellie, Ahmed, Nadia and Adam (released July 17)
  • Unpack ‘n Bounce Back Friendship – Reyna Biddy & Skye Townsend (released July 13)
  • Reveal American Rehab Chapter 1: A Desperate Call – The Center for Investigative Reporting and PRX 9 (released July 4)
  • Cool Mules DOs and DON’Ts – CANADALAND (released March 23)
  • Jemele Hill is Unbothered Ep 103: GABRIELLE UNION – The Chip in the Cookie – Spotify Studios (released July 27)
  • Outside/In Ginkgo Love – New Hampshire Public Radio / Panoply (released July 2)
  • WTF with Marc Maron Podcast Remembering Lynn Shelton – Marc Maron (released May 18)
  • Anything Goes with Emma Chamberlain – Failure – Emma Chamberlain and Ramble (released February 20)
  • The Daily The Sunday Read: ‘Closing the Restaurant That Was My Life for 20 Years – The New York Times (released April 26)
  • The Cut Emily Ratajkowski Wants Her Pictures Back – Vox Media Podcast Network (released September 26)
  • Office Ladies – Casino Night w/ John Krasinski – Earwolf & Jenna Fischer and Angela Kinsey (released May 13)
  • The Ringer – Doc Rivers on Player Empowerment, Growing Up the Son of a Chicago Cop, Where Our Country is Going, and the NBA’s Return – Flying Coach With Steve Kerr and Pete Carroll (released June 16)
  • Richard’s Famous Food Podcast #15: Welcome To Richard’s Famous LA Food Podcast – Richard Parks III (released July 1)
  • Call Her Daddy 92 MILEY CYRUS – Barstool Sports (released August 14)

Spotify Announced Strategic Acquisition of Megaphone



Spotify announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platform. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party podcast publishers for the first time.

With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform and focus on growing audio monetization across the industry. The acquisition follows Spotify’s launch of Streaming Ad Insertion, an innovative podcast ad technology that delivers the intimacy and quality of traditional podcast ads with the precision and transparency of modern day digital marketing.

Advertisers will now be able to activate across Spotify’s Original & Exclusive podcasts while scaling reach through the Megaphone Targeted Marketplace. For podcast publishers, the acquisition will unlock innovative tools that will help them earn more from their work. This includes the opportunity to opt-in to have their content monetized, matching their listeners with even greater demand from advertisers.

Following transaction close, Spotify will soon make Streaming Ad insertion available to all podcast publishers on Megaphone, the first time this technology will be made available to third parties. With Streaming Ad Insertion, podcast publishers will be able to offer more valuable podcast audiences to advertisers based on confirmed ad impressions.

“We are still in the early chapters of the streaming and audio industry story, but it is absolutely clear that the potential is significant,” said Dawn Ostroff, Chief Content & Advertising Business Officer, Spotify. “We look forward to Megaphone joining Spotify on our mission to accelerate smarter podcast monetization for advertisers and podcast publishers powered by a scaled audience and state-of-the-art technology.”

“We are incredibly excited to join Spotify to help advance the podcast medium for publishers and advertisers alike,” said Brendan Monaghan, CEO, Megaphone. “We believe that Megaphone and Spotify’s shared value in innovation will drive the podcast ecosystem forward around the world.”


The Michelle Obama Podcast First Season Not Exclusive to Spotify



Higher Ground and Spotify announced that following the first season’s chart-topping exclusive run on Spotify, The Michelle Obama Podcast will be made available on a number of additional platforms as of September 30, 2020.

The series debuted exclusively on Spotify in July, and features Michelle Obama in deeply personal discussions with former President Barack Obama, Michele Norris, Dr. Sharon Malone MD, her brother Craig Robinson, Conan O’Brien, Denielle Pemberton-Heard, Kelly Dibble, Valerie Jarrett, and her mother Marian Robinson. Listeners will be able to enjoy the first season featuring former First Lady Michelle Obama and her candid conversations with these extraordinary guests.

Speaking about the podcast at its launch, Michelle Obama commented, “My hope is that this series can be a place to explore meaningful topics together and sort through so many of the questions we’re all trying to answer in our own lives. Perhaps most of all, I hope this podcast will help listeners open up new conversations—and hard conversations—with the people who matter most to them. That’s how we can build more understanding and empathy for one another.”

“As a chart-topping smash hit, Spotify could not have asked for a stronger or more distinctive first entry in our multi-year partnership,” said Spotify Chief Content and Advertising Business Officer, Dawn Ostroff. “Millions of listeners across the globe have already embraced The Michelle Obama Podcast and we look forward to growing that audience as we build anticipation for future Higher Ground series.”


Spotify and Chernin Entertainment Announce Multiyear First Look Partnership



Spotify announced that they are partnering with Chernin Entertainment. The partnership will help accelerate the embracing of podcast content as foundational intellectual property (IP). The agreement will include access to more than 250 Spotify originals around the world.

Both Spotify and Chernin Entertainment are already in collaboration with Pineapple Street Media on the forthcoming adaptation of the acclaimed podcast series The Clearing.

“At Spotify, we believe that the extraordinary growth of audio will continue to attract the world’s great creators and make podcasts a premier destination for original IP,” said Spotify Chief Content and Advertising Business Officer Dawn Ostroff. “As we continue to expand our content ambitions, we are thrilled to collaborate with Peter Chernin, who, along with his exceptional team, are the perfect partners to help us share these stories with audiences across mediums and around the world. Together, we can usher in a new era for podcasts as source material.”

The partnership will build on the foundation of Spotify podcast adaptations to date including Homecoming for Amazon’s Prime Video and continue with a reimagining of The Two Princes for HBO Max and The Horror of Dolores Roach for Prime Video. With movie titles like Ford v Ferrari, The Planet of the Apes Trilogy, The Greatest Showman, and Hidden Figures, and TV series like New Girl, See, and Truth Be Told, Chernin Entertainment is well positioned to realize the extraordinary potential in adapting audio content for visual mediums.

“Audio is by far the fastest-growing medium in the entertainment business, and with over 250 originals and thousands of hours of content, Spotify has one of the largest libraries of unattached IP that exists in the world today—and that library is being added to daily,” says Chernin Entertainment Chairman and CEO Peter Chernin. “This treasure trove of content plus the acceleration of new voices and stories provides an enormous opportunity to transform these addictive stories and IP into content for the screen.”


Parcast is Unionizing



Parcast announced the formation of The Parcast Union with the Writers Guild of America East. Parcast was acquired by Spotify in March of 2019. At the time I am writing this blog post, it is unclear to me what Spotify thinks about this situation.

The Verge reported that Parcast is the third Spotify-owned company that has decided to organize. It follows Gimlet Media (which Spotify acquired in February of 2019) and The Ringer (which Spotify acquired in February of 2020). I’m not sure what, exactly, this says about Spotify.

Here is a little bit from Parcast’s blog post about unionizing:

We, the writers, researchers, fact-checkers, hosts, and producers of Parcast, look to the future with optimism and excitement. But to ensure a workplace that remains dedicated to Spotify’s core values — collaboration, innovation, passion, playfulness, and sincerity — we have chosen to unionize with the Writers Guild of America, East.

Through collective bargaining, we hope to achieve growth in the following areas:

  • Diversity, Equity & Inclusion: A sincere commitment to creating a workplace as diverse and inclusive as the stories we tell.
  • Workload & Overtime: A reasonable workload that leaves time for playfulness and innovation.
  • Transparency & Compensation: Clear job descriptions, equitable compensation, transparent salary bands, and collaborative decision-making.
  • Creativity & Intellectual Property: An environment where the ideas and voices of our passionate creators are valued and respected.

On September 3, 2020, Parcast Union tweeted: “UPDATE: Today, we met with Parcast leads and Spotify HR representatives in an All Hands Meeting. We look forward to our union being recognized so we can begin having a real dialogue.”

To me, it sounds like what Parcast is asking for is reasonable. A company as large and profitable as Spotify should have no problem providing Parcast with the things they are requesting.


Spotify Supports Underrepresented Podcasters in UK and Ireland with Sound Up



Podcasting may be one of the key trends you can’t ignore in 2020, but research from Spotify shows there is still a long way to go when it comes to the ‘hidden voices’ of podcasting, with findings showing that the majority of BAME women and non-binary people consider themselves to be significantly underrepresented. The new research comes as the world’s largest audio platform launches UK/IE 2020 applications for its annual Sound Up podcast accelerator training programme for Black women and non-binary people in the UK and Ireland.

To better understand the barriers for BAME women and non-binary people when it comes to podcasts, Spotify conducted research amongst 1,000 women in the UK who identify as Black, Asian and Minority Ethnic.

A staggering 74% feel that BAME women are underrepresented in podcasting, reflecting the current top 100 podcasts in the UK where fewer than 5% are hosted by BAME women or non-binary people. 21% believe that business and technology is the podcast genre in which BAME women are most seriously underrepresented, followed by news, current affairs and politics (14%), and celebrity (12%). 84% say they would be more likely to listen to a podcast if it was created and voiced by Black, Asian and Minority Ethnic Women.

When it comes to breaking into the podcasting industry, 50% say there is too much stereotyping of BAME women, 49% believe there is a lack of strong BAME female voices in podcasting to look up to and be inspired by, and 40% feel not enough stories of BAME women are told in entertainment and wider culture.

Now in its third year, Spotify’s Sound Up is designed to help aspiring underrepresented aspiring podcasters break into the industry and amplify their voices. The UK and Irish programme is open to Black women and non-binary people wanting to make themselves heard in podcasting through education, workshops, and support from industry experts.

This year’s programme will look a little different. Due to the challenges of gathering during this unprecedented time, Sound Up will be divided into two phases. First up is a virtual four-week course that will take place from 12th October to 6th November 2020. To ensure everyone has equal access to technology, Spotify will be providing computers, WiFi access, and podcast recording equipment to participants. Then, those who demonstrate a particular knack for podcasting will be invited to in-person training in 2021 where they will further develop their ideas.

Spotify UK/IE is now accepting applications for the 2020 Sound Up programme, at spotify.com/SoundUp. The deadline for entries is 4th August at 11.59 BST. The four-week virtual programme will run from 12th October to 6th November 2020.

Spotify Podcast Voice Gap Research Key Findings

  • All data was collected amongst 1,000 women from Black, Asian and Ethnic Minority backgrounds in the UK in July 2020.
  • 84% say they would be more likely to listen to a podcast if it was created and voiced by Black, Asian and ethnic minority women;
  • Three-quarters (74%) feel that Black, Asian and Minority Ethnic women are underrepresented in podcasting;
  • 21% of respondents view business and technology as the podcast genre in which women from Black, Asian and minority ethnic backgrounds are most seriously underrepresented. This was followed by news, current affairs and politics (14%) and celebrity (12%);
  • 57% of respondents agree that there are significant barriers to Black, Asian and Minority Ethnic women wanting to break into the podcast industry;
  • Of those who agree there are significant barriers to breaking into the podcast industry, 54% consider white female voices being chosen above theirs to be the biggest barrier for women from Black, Asian and Ethnic Minority backgrounds breaking into podcasts. Other perceived barriers include:
  • Lack of funding and investment (52%)
  • A feeling of underrepresentation in their own community (52%)
  • Lack of strong Black, Asian and minority ethnic female voices in podcasting to look up to and be inspired by (49%)
  • When it comes to the wider entertainment industry, over half (52%) see those within the industry not calling out racism where it is encountered as a barrier to Black, Asian and ethnic minority women wanting to be heard in the entertainment industry; Other barriers include:
  • Too much stereotyping of BAME women (50%)
  • Not enough representation of BAME women (50%)
  • Businesses not making themselves accountable for driving representation and inclusivity (45%)