Spreaker has launched follower tracking. It is a new data point that is intended to give you another statistic to help you attract and keep followers. The blog post about follower tracking says: “If you podcast, they will follow.”
One thing that Spreaker’s new follower tracking feature can do is enable you to trace spikes in followers back to actual episodes and marketing decisions. If you see a spike in followers, you can backtrack to potentially determine what caused it. It might be related to your killer social media campaign, or an episode where you interviewed someone famous.
Another thing that Spreaker’s new follower tracking can do is give you more information about your follower count. A random person might play one episode and never return. Your followers, on the other hand, are committed and want to return to hear more. Spreaker’s follower tracking can show you if you’ve kept up with the high-quality content, consistent schedule, and engaging materials your listeners want.
Spreaker’s new follower tracking can also help you get to know your audience really well.
A Spreaker follower is an actual person with a profile you can look at. So, whenever you see a sudden upshot in numbers, find out who else that follower follows and who follows them back, and discover a whole network of communities to tap into.
If your podcast is on Spreaker, and you have a Broadcaster plan or higher, then you can make use of Spreaker’s new follower tracking and the information it provides. The Broadcaster Plan cost $19.99 a month (or $199 billed annually).
In this episode, Shawn and Jen discover that there actually are audio footballing (or soccer) podcasts out there. Who knew? We give hope to introverts who think they couldn’t possibly do podcasting. (You can do it!). And we point out a podcast with an anonymous host who is providing a beneficial service to listeners.
Links mentioned in this episode:
* 3 Quick Ways to Improve Your Podcast Episode Titles
By Charlotte Micklewright for the Spreaker Blog
* Introverts Are Redefining Podcast and Career Stories
By Sarah Rhea Werner for Forbes
* A golden age for footballing audio
By Sidin Vadukut for Live Mint
* First Columbus Podcast Festival Celebrates A Scene On The Rise
By Clare Roth for WOSU Radio
* Meet the Podcasters Bringing Alcoholics Anonymous Into the Digital Age
By Emanuel Cavallaro for Narratively
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Spreaker posted an update on its statistics. Spreaker will now be using IAB guidelines to determine what constitutes as a “download.”
Spreaker points out some of the complications that arise when someone tries to figure out what to count as a “download”. Spreaker is in a unique position to check on this because they are able to control their platform from end to end. This means that Spreaker can see that most incoming media file requests to their platform come from human-operated apps, and that others come from pieces of software that work automatically.
That’s part of what makes figuring out what counts as a download difficult. Spreaker provides further explanation:
And there’s yet another complication; even legit apps that “stream” podcasts make multiple requests for the same file. The Apple Podcast app, for example, makes lots of requests, even for small episode bits, in order to prevent users from using too much bandwidth. However, that results in tens, sometimes hundreds of requests for a single episode file by the same user.
To solve this problem, Spreaker looked at a detailed guideline produced by the IAB and has published their own up-to-date document that describes the type of filtering Spreaker is applying in order to remove duplicates. Spreaker wants you to know that you have the exactly the same number of listeners as you had before these changes were made.
Spreaker’s Listener Analytics document provides more details about how downloads and plays are counted. It’s worth reading over if your podcast is on Spreaker.
Spreaker has introduced its new Revenue Sharing Program. It gives podcasters who are on Spreaker a way to earn money for ads that are placed throughout their content. Essentially, it is an Ad Revenue Sharing Program. The program is currently in the beta stage. Spreaker explains the program this way:
Audio and visual ads provided by our partners will get automatically placed throughout your episodes at different intervals (at this beta stage we only support ads as pre-rolls). These ads will be determined by location, so that your listeners will only ever hear ads that pertain to them. (New Yorkers will only ever hear ads by companies accessible to them, for example.)
Every time an ad gets an impression, meaning that it was listened to or viewed by your audience, you’ll earn a specific amount of money. In Spreaker’s case, you’ll get 60-65% per CPM (1000 impressions), depending on a variety of factors, like who is providing the ad.
Ads will be either audio or visual, and will appear across embedded player and Spreaker Podcast Radio for Android and iOS. Each ad will run for at most 30 seconds, and disappear as soon as its over.
Spreaker’s Revenue Sharing Program is currently in beta. They plan to evolve it over time as more podcasters join. Some improvements that are on the way include ad flexibility (meaning you can insert ads at specific points through your episode), extended ad plays to third-party platforms, and an increase in CPM throughout 2017.
There is a simple opt-in program for podcasters who want to join Spreaker’s Revenue Sharing Program. If you have shows on your account that you want to keep ad-free, you can disable them from the program at any time. Be sure to read the Spreaker blog for more details.
Spreaker has added a new feature to their Content Management System (CMS). Spreaker is now giving you the ability to add chapters to your podcast episodes.
Chapters are visual markers, taking the form of images, text, and links, that highlight different parts of your episode. With Chapters, you can delineate a clear outline of key points and favorite moments that listeners can get to easily, and create new ways to share your content.
Through the CMS, Chapters can be placed along specific points of the waveform by clicking on “+” and adding all the relevant information you’d like your listener to know. A Chapter can signal the beginning of different segments, or acts, of your episode. Chapters can lead to interviews, include links to outside articles, and add images or infographics.
With Chapters, listeners are given visual clues that invite them to engage with your content in a different way. They’re handy guides that lead to specific moments that are relevant to their interests, without the endless seeking and searching. Chapters also break down long podcasts into easily digestible pieces that they can consume at their own leisure.
Once the Chapters are set, they’ll be visible across Spreaker’s listening platforms. Chapters will appear in the embedded player, Spreaker Podcast Radio for both Android and iOS, and Spreaker.com.
Spreaker has introduced its new Content Management System (CMS). It is a powerful new tool that makes general podcast and content management a cinch, so that you can make quick changes as needed. Spreaker has taken care of the tech so that podcasters can focus on podcasting.
The CMS is a full control board where you can view the entirety of your account’s content. It’s like a backstage area for your podcast production where you can access your podcast’s settings. The CMS gives you a full view of your operation and output at a glance. Use it to customize your embedded player, manage multiple episodes at once, adjust cover image sizes, and more.
Podcasters can use Spreaker’s CMS to upload a bunch of episodes at once. It is also possible to delete a bunch of content in bulk. Select the episodes you want to get rid of and then hit delete. You can even move episodes around to different shows if organizing may have gotten the best of you.
Another cool thing about Spreaker’s Content Management System is that it will allow you to change the dates of your published episodes to match your desired timeline, even if that means backdating them. And, you can edit the permalinks of your shows and episodes.
Spreaker has introduced the new Spreaker Podcast Radio for Android. It has been designed to give users a lean-back listening experience. The app is free on the Google Play Store.
The app can be used to find popular podcasts and new favorites. It includes curated channels and lists which have been created by special sponsors and partners as well as Spreaker’s editorial team. Content is also personalized with new playlists that are created according to what you like to listen to.
The Channel section lets you browse through a list of channels, or stations, that are focused on a particular topic or theme. Tap on the Channel image and then tap play.
A player will appear at the bottom of your screen that gives you a continuous stream of episodes that have been pulled from different podcasts that all relate to the Channel’s theme. The Channels automatically update every time there are newly published episodes.
The Explore section contains curated, fixed, lists of podcasts that all related to each other in theme or topic. Use these lists to access a single podcast and then choose between the episodes of that particular podcast that are already available.
Users can customize their experience by “favoriting” the podcasts they enjoyed the most. You will end up with a list of Favorites that you can easily return to whenever you want. The Spreaker Podcast Radio for Android app also automatically generates playlists that you create as you listen, like, and download episodes.
The U.S. is dominating the rest of the world in terms of podcast consumption. But other parts of the world are gaining ground on America’s lead. Research conducted by French firm Médiamétrie found that about 800,000 podcasts are downloaded every day in France. It’s a drop in the bucket when compared to the estimated 46 million podcast downloads that happen every month in the U.S. But it’s still a sizable number and more importantly, it shows that podcasts are definitely being heard on the European side.
Spreaker, a Berlin-based podcasting/live-streaming services provider, has partnered with Radioline, an audio aggregator in France. The collaboration between the two companies will bring Spreaker’s podcast catalog of 27,000 shows into the fold of Radioline’s directory, which currently lists over 25,000 radio stations and 10,000 podcasts from more than 130 countries.
This partnership should help to extend Spreaker’s reach as a distribution platform. It should also bring plenty of new content into an expanding market that’s likely to be looking for new things to listen to.
Spreaker announced the release of the its Spreaker Studio app for Windows and Mac OS X. The app is available for free via the App Store and Google Play.
Spreaker Studio is an audio recording and live streaming app. The new application allows users to mix high-quality inputs from up to four audio sources like USB microphones, touch-activated sound effects, intro and exit music, and Skype callers into a live or pre-recorded podcast. This four audio source input support eliminates the need for an expensive audio mixer to record more than one microphone at a time for easy mobile recordings.
In Spreaker Studio, new podcasters will find a simple console where audio files, sound effects, voice, music and more can be mixed in one place during a live or recorded episode and then be encoded and pushed to the podcasters feed automatically. Podcasting pros will find improved integration with external equipment and software, including Skype.
The Spreaker Studio app has a pre-installed set of sound effects. It allows users to create a live show or a podcast and have it published on Spreaker’s platform in a matter of minutes.