Earlier this year, Spreaker launched their Revenue Sharing program that allowed podcasters to earn money for every listen or impressions. The program is now out of beta, and has become a fully fledged sophisticated ad revenue system.
Ad injection is when you earn money from audio and visual ads getting automatically placed throughout an episode at different intervals. These ads are provided by Spreaker’s trusted partners. Spreaker’s Revenue Sharing program allows ads to be automatically inserted into both downloaded episodes and stitched onto on-demand streaming.
Every time an ad gets an impression, meaning that it was listened to by your audience, you’ll earn a specific amount of money. In Spreaker’s case, you’ll get 65% per Cost per impression or CPM (1,000 impressions), depending on a variety of factors, like who is providing the ad.
You remain in control of the exact conditions of the ad insertion (which you can edit at any time). Spreaker’s new Revenue Sharing System allows you to chose the position of the ad (pre-rolls and/or post-rolls), how many ads to include and how often, and the maximum duration of the ad to be injected.
Spreaker has more details on their blog. A portion of the blog walks podcasters through how to set up Spreaker’s Revenue Sharing Program on one or more of their shows.
Shows must meet the following criteria in order to be accepted into the Revenue Sharing Program:
- Meeting the necessary legal and quality requirements
- Be signed up to one of Spreaker’s Pro Plans
- Recognizing that your hard work is worth it
Spreaker has made changes to their home page in order to make it easier for people to find podcasts. The Spreaker home page now has a grouping of podcasts that fit a specific category.
This includes “Featured This Week”, which I think could influence podcasters to make a goal of getting their podcast into that category on Spreaker’s home page.
Spreaker describes their new home page as “your map to navigating that immense sea of audio content.” Not only will podcast listeners benefit from the new layout, but so will podcast producers. Spreaker points out “With featured podcasts, curated lists you’ll love, and content based on where you’re located, the new home page offers an effortless podcast-searching experience.”
We’ve narrowed things down to a few key selections that can help kick off your search for more podcasts, namely featured shows, curated lists, and more clearly defined categories. Podcasters, these are all ideal places to get your show prominently spotlighted on spreaker.com, so keep that in mind when working on your show’s general presentation. Artwork that’s well-made and appealing titles and descriptions, as well as solid content, is what will get you considered for a spot at the top.
Scrolling through the Spreaker home page feels a bit like scrolling through Netflix, in search of new content to check out. Each has a bunch of different categories that may (or may not) match your personal interests. Some of the categories are recommended by websites outside of Spreaker. It is clearly noted, and you can take that into consideration as you browse.
Although Spreaker made it clear that all the categories are “ideal places to get your show prominently spotlighted at Spreaker.com”, I think the one that will get the most attention is the “Featured This Week” category. I predict it will be treated the way Apple’s “New and Noteworthy” is – with marketers promising podcasters that they can get their podcast into that category.
Spreaker and BlogTalkRadio have announced that their respective Boards have approved a merger of the two companies that promises to create the leading technology platform for podcast creation and monetization.
The combined entity is compromised of more than 50,000 podcasts, millions of listeners globally, and a proprietary suite of creation and monetization technologies that enable podcasters to manage each step of the creation, distribution and commercialization process with an easy to use, all in one solution.
Frank Baschieri, co-founder and CEO of Spreaker, who will serve as the President of the combined company, said, “We’re combining Spreaker’s best-in-class mobile and web content management system and creation tools with BlogTalkRadio’s first-to-market monetization platform. The merged company operates at massive scale delivering unique value to independent hosts, podcast networks, and larger mainstream publishers alike.”
Baschieri added, “BlogTalkRadio recently released its ‘big data’ audience data solution, Cortex. Through the combination of this technology platform with Spreaker’s sophisticated mobile apps and creation tools, we can deliver the ‘holy grail’ to the podcasting industry – targeted buys enriched by analytics and audience data that provide extremely high accuracy and transparency to advertisers, while also providing rich feedback loops for content creators to improve their content. This tightly-coupled capability, supported by Spreaker’s existing promotional deals and distribution channels with the likes of iHeartRadio, iTunes and Sonos, and will make our company an instant leader in the space.”
In connection with the merger, shareholders from each of Spreaker and BlogTalkRadio will be making investments in support of the combined company’s growth plan, which will be rolled out over the next several months. Terms of the transaction were not disclosed.
Spreaker has launched follower tracking. It is a new data point that is intended to give you another statistic to help you attract and keep followers. The blog post about follower tracking says: “If you podcast, they will follow.”
One thing that Spreaker’s new follower tracking feature can do is enable you to trace spikes in followers back to actual episodes and marketing decisions. If you see a spike in followers, you can backtrack to potentially determine what caused it. It might be related to your killer social media campaign, or an episode where you interviewed someone famous.
Another thing that Spreaker’s new follower tracking can do is give you more information about your follower count. A random person might play one episode and never return. Your followers, on the other hand, are committed and want to return to hear more. Spreaker’s follower tracking can show you if you’ve kept up with the high-quality content, consistent schedule, and engaging materials your listeners want.
Spreaker’s new follower tracking can also help you get to know your audience really well.
A Spreaker follower is an actual person with a profile you can look at. So, whenever you see a sudden upshot in numbers, find out who else that follower follows and who follows them back, and discover a whole network of communities to tap into.
If your podcast is on Spreaker, and you have a Broadcaster plan or higher, then you can make use of Spreaker’s new follower tracking and the information it provides. The Broadcaster Plan cost $19.99 a month (or $199 billed annually).
In this episode, Shawn and Jen discover that there actually are audio footballing (or soccer) podcasts out there. Who knew? We give hope to introverts who think they couldn’t possibly do podcasting. (You can do it!). And we point out a podcast with an anonymous host who is providing a beneficial service to listeners.
Links mentioned in this episode:
* 3 Quick Ways to Improve Your Podcast Episode Titles
By Charlotte Micklewright for the Spreaker Blog
* Introverts Are Redefining Podcast and Career Stories
By Sarah Rhea Werner for Forbes
* A golden age for footballing audio
By Sidin Vadukut for Live Mint
* First Columbus Podcast Festival Celebrates A Scene On The Rise
By Clare Roth for WOSU Radio
* Meet the Podcasters Bringing Alcoholics Anonymous Into the Digital Age
By Emanuel Cavallaro for Narratively
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Spreaker posted an update on its statistics. Spreaker will now be using IAB guidelines to determine what constitutes as a “download.”
Spreaker points out some of the complications that arise when someone tries to figure out what to count as a “download”. Spreaker is in a unique position to check on this because they are able to control their platform from end to end. This means that Spreaker can see that most incoming media file requests to their platform come from human-operated apps, and that others come from pieces of software that work automatically.
That’s part of what makes figuring out what counts as a download difficult. Spreaker provides further explanation:
And there’s yet another complication; even legit apps that “stream” podcasts make multiple requests for the same file. The Apple Podcast app, for example, makes lots of requests, even for small episode bits, in order to prevent users from using too much bandwidth. However, that results in tens, sometimes hundreds of requests for a single episode file by the same user.
To solve this problem, Spreaker looked at a detailed guideline produced by the IAB and has published their own up-to-date document that describes the type of filtering Spreaker is applying in order to remove duplicates. Spreaker wants you to know that you have the exactly the same number of listeners as you had before these changes were made.
Spreaker’s Listener Analytics document provides more details about how downloads and plays are counted. It’s worth reading over if your podcast is on Spreaker.
Spreaker has introduced its new Revenue Sharing Program. It gives podcasters who are on Spreaker a way to earn money for ads that are placed throughout their content. Essentially, it is an Ad Revenue Sharing Program. The program is currently in the beta stage. Spreaker explains the program this way:
Audio and visual ads provided by our partners will get automatically placed throughout your episodes at different intervals (at this beta stage we only support ads as pre-rolls). These ads will be determined by location, so that your listeners will only ever hear ads that pertain to them. (New Yorkers will only ever hear ads by companies accessible to them, for example.)
Every time an ad gets an impression, meaning that it was listened to or viewed by your audience, you’ll earn a specific amount of money. In Spreaker’s case, you’ll get 60-65% per CPM (1000 impressions), depending on a variety of factors, like who is providing the ad.
Ads will be either audio or visual, and will appear across embedded player and Spreaker Podcast Radio for Android and iOS. Each ad will run for at most 30 seconds, and disappear as soon as its over.
Spreaker’s Revenue Sharing Program is currently in beta. They plan to evolve it over time as more podcasters join. Some improvements that are on the way include ad flexibility (meaning you can insert ads at specific points through your episode), extended ad plays to third-party platforms, and an increase in CPM throughout 2017.
There is a simple opt-in program for podcasters who want to join Spreaker’s Revenue Sharing Program. If you have shows on your account that you want to keep ad-free, you can disable them from the program at any time. Be sure to read the Spreaker blog for more details.
Spreaker has added a new feature to their Content Management System (CMS). Spreaker is now giving you the ability to add chapters to your podcast episodes.
Chapters are visual markers, taking the form of images, text, and links, that highlight different parts of your episode. With Chapters, you can delineate a clear outline of key points and favorite moments that listeners can get to easily, and create new ways to share your content.
Through the CMS, Chapters can be placed along specific points of the waveform by clicking on “+” and adding all the relevant information you’d like your listener to know. A Chapter can signal the beginning of different segments, or acts, of your episode. Chapters can lead to interviews, include links to outside articles, and add images or infographics.
With Chapters, listeners are given visual clues that invite them to engage with your content in a different way. They’re handy guides that lead to specific moments that are relevant to their interests, without the endless seeking and searching. Chapters also break down long podcasts into easily digestible pieces that they can consume at their own leisure.
Once the Chapters are set, they’ll be visible across Spreaker’s listening platforms. Chapters will appear in the embedded player, Spreaker Podcast Radio for both Android and iOS, and Spreaker.com.
Spreaker has introduced its new Content Management System (CMS). It is a powerful new tool that makes general podcast and content management a cinch, so that you can make quick changes as needed. Spreaker has taken care of the tech so that podcasters can focus on podcasting.
The CMS is a full control board where you can view the entirety of your account’s content. It’s like a backstage area for your podcast production where you can access your podcast’s settings. The CMS gives you a full view of your operation and output at a glance. Use it to customize your embedded player, manage multiple episodes at once, adjust cover image sizes, and more.
Podcasters can use Spreaker’s CMS to upload a bunch of episodes at once. It is also possible to delete a bunch of content in bulk. Select the episodes you want to get rid of and then hit delete. You can even move episodes around to different shows if organizing may have gotten the best of you.
Another cool thing about Spreaker’s Content Management System is that it will allow you to change the dates of your published episodes to match your desired timeline, even if that means backdating them. And, you can edit the permalinks of your shows and episodes.